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Sugiarta, Nugraha
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REVITALISASI PENCAK SILAT MELALUI FESTIVAL SEREPAN PATALEKAN USIK SANYIRU DENGAN OPTIMALISASI TEKNOLOGI DIGITAL BERBASIS CULTURAL VISUALIZATION Reza, Faisal; Sarifiyono, Aggi Panigoro; Rizkiani, Meti Agni; Amni , Muhammad; Libertia, Yosi; Sugiarta, Nugraha; Ilham, Yanuar; Lestari, Anggita
Jubaedah : Jurnal Pengabdian dan Edukasi Sekolah (Indonesian Journal of Community Services and School Education) Vol. 4 No. 3 (2024): Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jub.v4i3.245

Abstract

This community service focuses on the revitalization of pencak silat through the Serepan Patalekan Usik Sanyiru festival, by utilizing digital technology based on cultural visualization as an effort to create the first Penca Village tourism destination in West Java. The background of this service arises from concerns about the loss of the pencak silat tradition as an intangible cultural heritage recognized by UNESCO. The main purpose of this activity is to revive the public's interest in pencak silat, as well as to increase people's understanding and skills in preserving this martial art. The methods used in this community service include socialization and training for the community about the Usik Sanyiru Matching pencak silat technique, as well as the application of digital technology to support promotion and documentation. This activity also involved students and lecturers from the Indonesian University of Informatics and Business in the revitalization process held in Jayagiri Village. The results of the service show an increase in community participation in pencak silat activities, as well as the formation of an active pencak silat community. In addition, the use of social media and digital technology in festival promotion has also succeeded in increasing awareness of the existence of pencak silat art among the younger generation. By directly involving the community and utilizing technology, this activity not only has a positive impact on the preservation of local culture, but also contributes to the development of the tourism industry in the area
The Meaning of Environmental Journalism for Comic Journalists in "Stories from the Sea" on Social Media Instagram @JurnalisKomik Dewi, Eriyanti Nurmala; Darmawan, Ziddan Dwi; Sadiyyah, Zulfanida Nurul; Sugiarta, Nugraha
Sinergi International Journal of Communication Sciences Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v2i2.491

Abstract

This study explores the experiences, motives, and meanings of environmental journalism for comic journalists in Stories  from The Sea on the Instagram account @JurnalisKomik. Using a qualitative method with Alfred Schutz's phenomenological approach, this research examines how comic journalists perceive and convey environmental issues through visual storytelling. The findings reveal that environmental journalism is a field that presents environmental news with a meticulous and detailed reporting style, allowing the emergence of activism in journalism. Furthermore, environmental journalism should be considered a public issue, as many aspects of environmental sustainability are closely related to society. Therefore, there is a need for exemplary environmental journalists whose work can inspire various media, communities, and institutions. Their role is crucial in raising public awareness about environmental issues and encouraging collective action for environmental preservation.
Strategies of Local Television Media in Maintaining Existence Reza, Faisal; Agustin, Pramudita; Hartini Putri, Shinta; Sugiarta, Nugraha
Sinergi International Journal of Communication Sciences Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v2i3.497

Abstract

This study employs a qualitative method with a case study research approach. The subject of this research is I Channel TV Bandung, while the object is the media partnership on the Instagram account @inikpop. Informants were selected using purposive sampling. Data collection methods include observation, interviews, literature review, and documentation. Data analysis techniques involve data reduction, data presentation, and drawing conclusions. Data validity testing is conducted through source triangulation. The results of this study indicate that the partnership established through media collaboration on the Instagram account @inikpop includes cooperation in the form of advertising and promotional media publications for event organizers, building a positive corporate image through program quality and partnerships, as well as engaging with the audience to foster closeness. Media partnerships help I Channel TV maintain its existence amidst competition from online and digital media through its flagship program, INIKPOP, which also has its own promotional media channels such as Instagram, YouTube, and TikTok. In addition to media partnerships, active engagement on social media also assists I Channel TV in attracting back television audiences, who have started to decline, by presenting information content that is packaged in an engaging and distinctive manner on social media. This approach helps balance television's existence with the advancement of online media technology in people's daily lives.
The Meaning of Ujungan Tradition in Seren Taun Ceremony: A Phenomenological Study of Kasepuhan Cibadak Community Sugiarta, Nugraha; Anggraeni, Risa; Reza, Faisal
Sinergi International Journal of Communication Sciences Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v2i3.498

Abstract

The Ujungan tradition is an attraction performed by a group of people, where participants whip each other using rattan. This tradition is held once a year during the Seren Taun traditional ceremony. The purpose of this study is to explore the experiences, motives, and meanings of the Ujungan tradition for its performers within the Kasepuhan Cibadak community, Lebak Regency, Banten. This study employs a qualitative method with Alfred Schutz’s phenomenological approach. Primary data collection techniques include active participant observation and semi-structured interviews, while secondary data are obtained from document studies/documentation. The study involves four key informants who are Ujungan performers and two supporting informants, consisting of spectators and cultural experts. Data validity is ensured through source triangulation. The findings reveal that the performers experience emotional enjoyment. The "because motives" are influenced by the role of traditional leaders and the performers’ self-awareness as part of the Kasepuhan Cibadak community. Meanwhile, the "in-order-to motives" focus on preserving the Ujungan tradition as a cultural heritage. For the performers, the Ujungan tradition carries meanings of tradition, ritual, and karesmen (artistic expression). Therefore, the Ujungan tradition in the Kasepuhan Cibadak community, Lebak Regency, Banten, is regarded as entertainment with local wisdom values. The tradition also fosters values of togetherness and trust, symbolizing protection for circumcised boys, ensuring their safety from misfortune.
The Symbolic Meaning of Communication in Rudat Dance Art: A Study of the Paleben Group in Subang Village, Kuningan Regency Sugiarta, Nugraha; Hanafi, Hanafi; Lestari, Anggita; Reza, Faisal; Ikbal, Dadan Muhammad
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 3 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i3.8642

Abstract

The art of rudat dance is one of the arts from Subang Village, Kuningan Regency. Rudat is a type of art in which there is a dance accompanied by tambourine clapping where the dance elements contain elements of martial arts. The aim of this research is to find out the forms of communication symbols in rudat dance art in Subang Village, Kuningan Regency, and to find out the performers of rudat dance art in interpreting rudat dance art. The research method used is qualitative with a symbolic interaction study approach. Data was obtained based on interviews and observations. Data processing and data analysis techniques use the data analysis model of Miles and Huberman. The results obtained from this research are: First, the forms of symbols in rudat art are from the basic rudat dance movements. There are four symbols used, namely the Gojes symbol in a stance with the right hand directed to the left, the left hand positioned behind the body and has the meaning of preparing oneself for what is to come. The Kincar Symbol is in an attacking position, the right hand extended forward with the fingers clenched into a fist, and the left hand bent with the fingers clenched into a fist, which has the meaning of facing existing problems. The Alayya symbol with the body moving sideways to the right and left has the meaning of avoiding something bad. And finally, the Ogel symbol in a defensive position. The right hand, which is positioned to protect the chest, and the left hand holding the right arm, has the meaning of surviving all trials. The two rudat dancers want to preserve rudat art so that the people in Subang Village, Kuningan Regency don’t forget it by performing rudat dance performances regularly.
Resistance Messages Against Capitalism in the Rempug Tarung Adu Tomat Cultural Event by Tomato Farmers in Cikareumbi Village Reza, Faisal; Sugiarta, Nugraha
International Journal of Linguistics, Communication, and Broadcasting Vol. 3 No. 3 (2025): International Journal of Linguistics, Communication, and Broadcasting
Publisher : Communication In Research And Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijlcb.v3i3.266

Abstract

This study examines the resistance message against capitalism conveyed by tomato farmers in Cikareumbi Village, Lembang Sub-district, through the cultural tradition of Rempug Tarung Adu Tomat (Tomato Battle). Using a qualitative approach within a critical discourse framework, the research explores how farmers employ symbolism to express collective resistance. The findings show that the resistance is articulated in two stages: first, by deliberately allowing tomatoes to rot as a rejection of unfair pricing; and second, by staging the Tomato Battle as a symbolic protest. Key symbolic elements include the masked guards representing capitalist oppression, the masks themselves symbolizing deception, and the tomato battle signifying solidarity and unity among farmers. Furthermore, the processing of rotten tomatoes into compost and seeds highlights their pursuit of independence from exploitative systems. This resistance is driven by two main factors: the unfair pricing practices imposed by intermediaries and the lack of government support. Ultimately, the farmers’ message reflects not only their opposition to capitalist exploitation but also their demand for fair recognition and state intervention.
Design and Effectiveness of Text-, Visual-, and Audio-Oriented Multimedia Based on E-Learning for User Experience in Museums Hasdianto, Tri; Sugiarta, Nugraha
JUPE : Jurnal Pendidikan Mandala Vol 10, No 3 (2025): JUPE : Jurnal Pendidikan Mandala (September)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v10i3.9436

Abstract

Museum management can no longer rely on traditional archiving methods due to the dynamic development of media. A new approach is needed through digital archiving presented via interactive multimedia devices, enabling information to be delivered quickly, easily, and engagingly. The main challenge lies in ensuring the effectiveness of information delivery so that content is thoroughly understood by visitors. This study was conducted at Bale Panyawangan Diorama Purwakarta (BPDP) and Bale Panyawangan Diorama Nusantara (BPDN), employing an e-learning approach to assess the effectiveness of information delivery and a user experience (UX) framework to evaluate the quality of user interaction. The research process was carried out under conditions where the museums were deliberately arranged to be free from other visitors, in collaboration with the museum management, allowing the trials to run more focused and controlled. The findings indicate that visual multimedia formats were the most effective in delivering information, while text-based formats scored the lowest. These results highlight the significant role of pragmatic UX quality in enhancing information reception. Building on these findings, the study also proposes a follow-up design in the form of a wall projection (hyperwall) as an alternative to touchscreen devices to strengthen interactivity. The outcomes of this research and design provide a foundation for future multimedia development in museums.
IDENTITAS VIRTUAL HISQIE FURQONI DALAM YOUTUBE “GAK PENTING SIH CHANNEL” Adi, Achwan Noorlistyo; Reza, Faizal; Ilham, Yanuar; Sugiarta, Nugraha; Lestari, Anggita
Journal of Digital Communication Science Vol. 1 No. 1 (2023): Journal of Digital Communication Science
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jdcs.v1i1.182

Abstract

YouTuber diartikan sebagai seseorang atau sekelompok orang yang membuatakun di media YouTube yang kemudian menjadikan akun mereka sebagaisaluran YouTube dengan kategori konten yang beragam seperti komedi,musik, dan lain sebagainya. Dalam menciptakan konten menarik, YouTuberselalu berupaya menghadirkan identitas diri di media YouTube denganberbagai cara. Identitas diri ini kemudian dikenal sebagai identitas virtual.Salah satu yang membuat identitas virtual di YouTube adalah Hisqie Furqonipemilik Gak Penting Sih Channel. Penelitian ini menggunakan metodekualitatif dengan strategi fenomenologi dengan melakukan depth interviewkepada informan. Hasil dari penelitian ini adalah terdapat 6 identitas virtualpseudonymity yang dibuat oleh Hisqie Furqoni dalam channel YouTubenya,yaitu Higot, Hipu, Hial, Hitri, Hilap, dan Hipir. Self image Hisqie sebagaiYouTuber random dan absurd, sedangkan Self Esteem yang terbentuk adalahrasa bangga dan merasa harga dirinya naik.
The Resistance Message Against Capitalism Conveyed by the Tomato Farmers of Cikareumbi Village, Lembang, Through the Cultural Event of Rempug Tarung Adu Tomat Reza, Faisal; Sugiarta, Nugraha
Sinergi International Journal of Communication Sciences Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i3.854

Abstract

This research examines the message of resistance against capitalism conveyed by the tomato farmers in Cikareumbi village of Lembang sub-district through the cultural event of Rempug Tarung Adu Tomat or, as it is simply called, the “tomato battle”. Methods: This research adopts a critical discourse approach with a qualitative method. Results: The research shows that the Cikareumbi tomato farmers present their message in two steps. Firstly, they let their tomatoes go bad. Secondly, they start the tomato battle event. In practice, the message of resistance is delivered through the symbolisms found in the tomato battle. The guards represent capitalism that has made the farmers suffer, the mask worn by the guards represents the falseness of capitalism, the tomato battle represents the unity and strength of the tomato farmers against capitalism. Meanwhile, the processing of rotten tomatoes used in the battle into fertiliser and new seeds represents their class’ independence. Conclusion: Their action is propelled by two things, i.e., the unfair price set by the bourgeoise class and the lack of government’s support for the farmers. Their resistance is ultimately against capitalism that is represented by the bourgeoise class and their message also conveys their wish to be supported by the government.
Broadcasting Strategy Implementation of Malire Ki Sunda Program as Media Preserving Sundanese Culture at SMTV Sumedang Local Television Station Putri, Shinta Hartini; Pratami, Tiarani Vidia; Sugiarta, Nugraha
International Journal of Research in Community Services Vol. 5 No. 1 (2024)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i1.563

Abstract

Malire Ki Sunda is a mandatory program of SMTV Sumedang to provide information about the noble values of the Sundanese Society, and arts that are closely related to Sundanese Culture. The speakers presented were Artists and Cultural Practitioners. The purpose of this study is to determine the broadcasting strategy implementation of Malire Ki Sunda Program as media preserving Sundanese culture at SMTV Sumedang local television station.  This research uses the theory of Program Broadcasting Strategy from Peter K. Pringle.  The approach used is qualitative with a case study method.  Data were obtained from the results of interviews and observations.  Data processing and analyzing techniques use Miles and Huberman data analysis model.  The results obtained from this study are: First, planning to discuss the determination of themes, concepts, and production funds, the second is production stages which include pre-production, productions, and post-production activities, the third is evaluation and supervision programs by program directors and hosts, and the fourth program is executions to determine the broadcast time and promotion of the program. The main factor behind SMTV Sumedang use of this broadcasting strategy is globalization, SMTV Sumedang is a local television that has a cultural preservation program, namely Malire Ki Sunda, Regional Regulation No. 1 of 2020 concerning Sumedang Puseur Sundanese Culture, and the youth do not comprehend about Sundanese culture.
Co-Authors Adi, Achwan Noorlistyo Aggi Panigoro Sarifiyono Agustian, Syahrul Agustin, Pramudita Amni , Muhammad Amos Amos Anggraeni, Risa Ari Sandhy, Muhammad Rizcky Darmawan, Ziddan Dwi Dewi, Eriyanti Nurmala faisal Reza Faizal Reza Hanafi Hanafi Hanifan, Lutfi Hasdianto, Tri Idza, Allisa Akhidatul Ikbal, Dadan Muhammad Lestari, Anggita Libertia, Yosi Maulida, Anissa Noor Pratami, Tiarani Vidia Putri, Shinta Hartini Rachmawati, Selvy Rizkiani, Meti Agni Sadiyyah, Zulfanida Nurul Silalahi, Ira Valentina Surahman, Irmawati Yanuar Ilham