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All Journal Jurnal Dedikasi Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Manajemen Bisnis Journal of Innovation in Business and Economics Studi Kasus Inovasi Ekonomi Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Asian Journal of Management Analytics Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Business Innovation Management and Entrepreneurship Journal

Sri Nastiti Andharini

Universitas Muhammadiyah Malang

Author-ID : 227328

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document

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Articles

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The Effect of Store Atmosphere on Impulse Buying Mediating Positive Emotion: Case Study of Guardian’s Customers at Olympic Garden Mall) Ova Nia Amalia; Marsudi Marsudi; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 01 (2021): MARCH
Publisher : Universitas Muhammadiyah Malang

The purpose of this study was to describe the role of positive emotion in mediating the effect of store atmosphere on impulse buying at the Guardian Store at Mall Olympic Garden in Malang. The population in this study were the Guardian visitors at Mall Olympic Garden. The sample in this study was 120 respondents using purposive sampling. The analysis technique used is the scale range, path analysis, and single test. The results showed that store atmosphere has a positive and significant influence on impulse buying, store atmosphere has a positive and significant influence on positive emotion, positive emotion has a positive and significant effect on impulse buying and positive emotion can be a mediating variable between the influence of store atmosphere on impulse buying

The Effect of Trust and Service Quality on Customer Loyalty of Goods Delivery Services : (Case Study at PT. Tiki Jalur Nugraha Ekakurir) Muhammad Chalid Rasyidy; Widayat Widayat; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 02 (2021): JUNE
Publisher : Universitas Muhammadiyah Malang

This study aims to determine how the influence of trust and service quality on customer loyalty of PT. Tiki Jalur Nugraha Ekakurir (PT. JNE). This research was conducted on customers who have used freight forwarding services in JNE, located at Jl. Pajajaran 17B, Malang City with the number of respondents taken using accidental sampling techniques so that the number of respondents was 100 people. Data collection using questionnaires and data measurement used is the Likert scale. The test instruments in this study were validity and reliability tests, and for data analysis techniques used classical assumption tests, multiple linear regression analysis and hypothesis testing. The results of this study can be seen that there is a positive and significant partial influence between trust and service quality on customer loyalty. The simultaneous influence of the variable trust and service quality has a significant and positive effect on customer loyalty of PT. Tiki Jalur Nugraha Ekakurir.

The Influence of Service Quality on Customer Satisfaction Mediated by Customer Loyalty : (Study on Garnier Customers In Malang City) Deva Nur Marifah; Rohmat Dwi Jatmiko; Sri Nastiti Andharini
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 01 (2022): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i1.20696

The purpose of this study is to describe and examine the effect of customer perceptions of Garnier service quality on customer satisfaction mediated by customer loyalty. The data analysis technique used path analysis. The results of this study indicate that service quality and customer loyalty has a positive and significant effect on Garnier’s customer satisfaction. The results of the analysis show that the customer's perception of the quality of Garnier can be seen in a good category. Garnier customer satisfaction is in the satisfied category. Garnier customer loyalty is in the loyal category. Service quality affects customer satisfaction, meaning that the better the quality of Garnier, the more customer satisfaction will increase. Customer satisfaction affects customer loyalty, meaning that with increasing customer satisfaction, customer loyalty will increase.

The Influence of Promotion Through Social Media on Purchasing Decisions Mediated By Consumer Buying Interest In Malang City Melinda Yunita Sari; Marsudi Marsudi; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 01 (2022): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i1.20699

The research was conducted with the aim of obtaining knowledge about the influence of promotions on purchasing decisions for Wardah Products. Using a sample of one hundred respondents. The questionnaire was used as a data collection technique. Scale range analysis and path analysis were used as data analysis techniques. The research conducted has the result that promotion through social media has a positive and significant influence on purchasing decisions. Then promotion through social media has a positive and significant influence on buying interest. Promotions have an influence on purchasing decisions through buying interest variables with the presence of direct and indirect effects, meaning that promotions on purchasing decisions will have a greater influence if buying interest is used.

The Effect of Product Quality, Store Atmosphere, and Promotion on Purchase Decisions at Hagaa Coffee Shop Malang NOPENDRA; Rahmad Wijaya; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 02 (2022): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i02.20324

This study aims to analyze the effect of product quality, store atmosphere, and promotion on purchasing decisions at Hagaa Coffee. As for the background of this writing because of the emergence of many cafe businesses in the city of Malang. This study uses a quantitative descriptive approach. Data were collected through an online survey with a non-probability method of purposive sampling using a questionnaire instrument. Respondents are consumers who have made transactions at Hagaa coffee within the last 3 months totaling 100 respondents. The data analysis technique used is the multiple linear analysis techniques. The results of regression analysis show that product quality, store atmosphere, and promotions have a significant partial and simultaneous effect on consumer purchasing decisions at Hagaa Coffee Malang and product quality has the most dominant influence on purchasing decisions.

The Influence of Celebrity Endorsers on Purchasing Intention through the Shopee Application with Brand Trust as Mediation Variable Citra Fitrah Nuraida; Sri Nastiti Andharini; Novita Ratna Satiti
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 03 (2022): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i03.22742

This study aims to determine the effect of celebrity endorsers on purchasing intention through the Shopee application with brand trust as a mediating variable. The variables in this study include celebrity endorsers, purchasing intention, and brand trust as mediating variables. The population in this study is people who have seen Shopee advertisements and become potential consumers of Shopee. The sample in this study amounted to 140 respondents determined by the purposive sampling method. The data analysis technique used is path analysis. Data was collected by distributing questionnaires. The results of the study show that celebrity endorser has a positive and significant effect on brand trust and purchasing intention. Brand trust has a positive and significant effect on purchasing intention. Brand trust can mediate the influence of celebrity endorsers on purchasing intention. It can be interpreted that if the brand trust variable increases, the influence of the celebrity endorser variable on purchasing intention also increases. The results of the study are intended for Shopee marketing actors to be more selective in choosing celebrity endorsers and this research can be used in future research.

Co-Authors . Widayat Alfitri Jayanti Aulia, Yasmin Rachma Chalimatuz Sa'diyah Citra Fitrah Nuraida Deva Nur Marifah Dewi Nurjannah Dian Aulia Erna Retna Rahadjeng Erna Retna Rahadjeng, Erna Hidayah, Alfina Okta Nur Jayanti, Alfitri Marsudi MARSUDI Melinda Yunita Sari Muhammad Chalid Rasyidy NOPENDRA Novita Ratna Satiti Nurjannah, Dewi Ova Nia Amalia Rahmad Wijaya Rohmat Dwi Jatmiko Rohmat Dwi Jatmiko Rohmat Dwi Jatmiko Rohmat Dwi Jatmiko Roz, Kenny Sri Wahjuni Latifah Viajeng Purnama Putri WIDAYAT - Yulist Rima Fiandari

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