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All Journal Jurnal Dedikasi Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Manajemen Bisnis Journal of Innovation in Business and Economics Studi Kasus Inovasi Ekonomi Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Asian Journal of Management Analytics Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Business Innovation Management and Entrepreneurship Journal
Sri Nastiti Andharini
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Asian Journal of Management Analytics

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Uncovering The Importance Of Halal Toiletries: Determinant Factors Contributing Halal Toiletries’ Purchase Intention Fiandari, Yulist Rima; Andharini, Sri Nastiti
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8500

Abstract

One of the products that needs to have halal label is toiletries. Toiletries are ranked as fourth halal product that receives attention so that they have huge potential to optimize. This research is needed to support the sustainability of halal industry especially toiletries product. This research is aimed at investigating the impact of halal awareness, attitude, subjective norms, perceived behavior control towards halal toiletries’ purchase intention. This study was conducted on 274 respondents through questionnaire as the research instrument. The research findings portrayed a significant impact of halal awareness, attitude, subjective norms, perceived behavior control towards halal toiletries’ purchase intention. Attitude played the role as the partial mediation between halal awareness and halal toiletries’ purchase intention.
Co-Authors . Widayat Alfitri Jayanti Aulia, Yasmin Rachma Chalimatuz Sa'diyah Citra Fitrah Nuraida Deva Nur Marifah Dewi Nurjannah Dian Aulia Erna Retna Rahadjeng Erna Retna Rahadjeng, Erna Hidayah, Alfina Okta Nur Jayanti, Alfitri MARSUDI Marsudi Melinda Yunita Sari Muhammad Chalid Rasyidy NOPENDRA Novita Ratna Satiti Nurjannah, Dewi Ova Nia Amalia Rahmad Wijaya Rohmat Dwi Jatmiko Rohmat Dwi Jatmiko Rohmat Dwi Jatmiko Rohmat Dwi Jatmiko Roz, Kenny Sri Wahjuni Latifah Viajeng Purnama Putri WIDAYAT - Yulist Rima Fiandari