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All Journal MOTIVASI Jurnal Teknik Informatika UNIKA Santo Thomas Jurnal Pendidikan Manajemen Perkantoran (JPManper) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknik Informatika Unika Santo Thomas (JTIUST) Kajian Moral dan Kewarganegaraan Sinergi Polmed : Jurnal Ilmiah Teknik Mesin Jurnal Pengabdian Pada Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nutrition Science and Health Research Jurnal Pendidikan MIPA
Devi Andriani
Alumni Fakultas Ekonomi Universitas Syiah Kuala
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Marketing Section Performance Improvement Companies Post Covid-19 in Indonesia Andriani, Devi; Pristiyono, Pristiyono; Hanum, Fauziah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2159

Abstract

This paper was conducted to find solutions to problems regarding incentives and compensation for the performance of the company's marketing department, because in general the human resources in the company, especially the marketing department, must-have skills because in finding consumers, skills are needed so that consumers are interested in the goods offered. Based on the results of the study, it is known that there is no significant effect between compensation on morale, this can be seen from the results of the path coefficient value of 0.200 and the p-value of 0.276 > 0.50. Therefore, it can be stated that this hypothesis testing is rejected. Based on the results of the study, it is known that there is a significant influence between incentives on work morale, this can be seen from the results of the path coefficient value of 0.261 and the p-value of 0.013 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between incentives on performance, this can be seen from the results of the path coefficient value of 0.244 and the p-value of 0.000 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between compensation on performance, this can be seen from the results of the path coefficient value of 0.197 and the p-value of 0.045 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between work morale on performance, this can be seen from the results of the path coefficient value of 0.129 and the p-value of 0.020 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted.
Co-Authors Abdurahman Abdurrahman AMRI, ARY DEAN Anggreyni, Rizky Anisa Dwirizky Abdullah Dwi Kurniawan, Dwi Faradiba Fauziah Hanum Janah Sojanah, Janah Julio Jeto, Herkulanus Mapu, Hizkia Arruan Munthe, Ondang Sri Helena Neni Hasnunidah Nurfadhlini, Nurfadhlini Pristiyono, Pristiyono Purba, Iman Pasu Marganda Hadiarto Ramadhani, Ika Putri Ridhwan Ridhwan, Ridhwan Supratikta, Hadi Tri Pratomo