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All Journal Jurnal Riset Inspirasi Manajemen dan Kewirausahaan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Paradoks : Jurnal Ilmu Ekonomi Sahwahita: Community Engagement Journal Journal of Business Integration Competitive
Muhammad Fathoni
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Leverage dan Kinerja Perusahaan dengan Ukuran Perusahaan sebagai Variabel Intervening Muhammad Fathoni; Fifi Swandari
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 4, No 2 (2020): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.117 KB) | DOI: 10.35130/jrimk.v4i2.97

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh antara leverage sebagai variabel independen terhadap kinerja perusahaan sebagai variabel dependen dengan ukuran perusahaan sebagai variabel intervening pada perusahaan manufaktur non migas yang terdapat di Bursa Efek Indonesia.Penelitian ini merupakan jenis penelitian kausalitas dengan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian ini adalah seluruh perusahaan manufaktur non migas yang terdaftar di Bursa Efek Indonesia, adapun teknik pengambilan sampel menggunakan purposive sampling. Teknik analisis yang digunakan adalah analisis jalur (path analysis). Alat analisis menggunakan aplikasi SmartPLS dengan model evaluasi dapat dilakukan dengan menilai outer model dan inner model.Hasil penelitian menunjukkan bahwa terdapat pengaruh negatif dan signifikan antara rasio utang terhadap ROA sedangkan terdapat pengaruh positif dan signifikan antara rasio utang terhadap ROE. Rasio utang berpengaruh positif dan signifikan terhadap ukuran perusahaan. Ukuran perusahaan berpengaruh positif dan signifikan terhadap ROA dan tidak berpengaruh terhadap ROE. Ukuran perusahaan mampu memediasi secara penuh pengaruh antara rasio utang terhadap ROA.
Strategi Pemasaran Berbasis Digital: Membangun Hubungan Pelanggan yang Berkelanjutan pada Society 5.0 Fathoni , Muhammad; Rusvitawati , Devi; Kasyfi , M. Farisan; Pamuja , Indra Agung
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 1 (2025): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1207

Abstract

In Society 5.0, businesses face challenges in building sustainable customer relationships through digital-based marketing strategies. This research identifies the use of social media and digital platforms as having an important role in increasing customer loyalty as stated by (Nanda Annisa et al., 2020; Setiawan & Nurtjahjani, 2021). Researchers intend to explore effective digital marketing methods as well as factors that influence customer loyalty in the digital era. The method used is a literature review, collecting and analyzing various academic sources including recent journals and articles on digital marketing, online reputation, and customer loyalty. Digital technology provides opportunities for companies to offer more personalized experiences to customers (Sudirjo et al., 2023), while highlighting the importance of online reputation management in building trust(Asnita et al., 2024). Research shows that using digital marketing strategies can create close, sustainable customer relationships. Companies in Indonesia can drive customer loyalty and growth by providing relevant content, personalized interactions, and managing their reputation. This study provides practical recommendations for adapting to Society 5.0.
Training on Processing Local Food Lamtoro Beans to Become a Typical Culinary Miftahal Anjarsabda Wira Buana; Muhammad Fathoni
Sahwahita: Community Engagement Journal Vol. 1 No. 1 (2023): Community Engagement Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/sahwahita.v1i1.25

Abstract

The successful facilitation of existing potential and resources necessitates robust and efficient assistance. The objective of this Community Service (PKM) is to assess the viability of utilising local food and community ingenuity in the processing and manufacturing of food items derived from local resources, with the ultimate goal of bolstering the economy. The local food development training programme conducted in Wae Bobok Village involved the collaboration of teachers and students from the eLBajo Commodus Polytechnic Hospitality Diploma Three Study Programme. This initiative aimed to assist the village residents in enhancing their local food offerings by transforming them into distinctive culinary creations that possess both appeal and increased worth. An interactive and practical training programme has been implemented to impart the necessary information and skills for the enhancement of local food into unique gourmet creations. During training sessions, individuals acquire knowledge pertaining to the selection of high-quality products, the techniques involved in food processing, and the creation of specialised menus. The objective of this training programme is to facilitate the residents of Wae Bobok Village in harnessing the untapped potential of indigenous food resources, thereby transforming them into captivating and high-value culinary offerings. Furthermore, it is anticipated that the outcomes of this endeavour would facilitate the emergence of novel employment and entrepreneurial prospects inside Wae Bobok Village. The implementation of this initiative aimed at transforming local produce into distinctive gourmet offerings is anticipated to enhance both food security and the local economy within Wae Bobok hamlet. Over time, this form of training can serve as a model for other rural communities in harnessing the inherent potential of indigenous food sources to create distinctive culinary offerings that are appealing and possess enhanced worth. In addition to this, the evolution of this characteristic gastronomic delight possesses the potential to serve as a viable tourist destination, thereby presenting prospects for the advancement of tourism centred around distinctive culinary offerings within Wae Bobok Village.
THE ROLE OF PUBLIC SERVICE ADVERTISING AS SOCIAL MARKETING COMMUNICATION IN THE TRI HITA KARANA ANIMATED VIDEO NON-COMMERCIAL CAMPAIGN Ni Putu Sinta Dewi; I Nyoman Miyarta Yasa; Muhammad Fathoni; I Gede Anjas Kharisma Nata
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1109

Abstract

This study examines the role of public service announcements as a non-commercial campaign medium with a focus on Tri Hita Karana animated videos. The purpose of this study is to analyze the role of public service announcements as a campaign medium in social marketing communications and to examine the implementation of persuasive communication processes contained in animated videos that represent the philosophical values ​​contained in Tri Hita Karana. The method used in this study is a descriptive qualitative approach, involving a review of documentation and a literature search. The results of the study indicate that public service announcements, as a non-commercial campaign medium, can be an effective strategy for conveying educational messages, increasing public awareness, and encouraging behavioral change. Non-commercial campaigns align with the principles of social marketing, which, in their implementation, aim to promote social values. The implementation of AIDDA (Attention, Interest, Desire, Decision, Action) in animated videos through visual messages, simple narratives that foster interest, delivery of visual narratives about the benefits of harmonious living, and invitations to encourage positive decisions in accordance with the values ​​of Tri Hita Karana. This study contributes to strengthening the understanding of the implementation of persuasive communication processes in Tri Hita Karana animated campaign videos as a strategic communication instrument relevant to social development.
Exploring the Influence of Novelty Seeking and Perceived Safety on Tourist Loyalty through Well-being: A Case Study of Tangkahan Nasib; Sharina Osman; Muhammad Fathoni
Journal of Business Integration Competitive Vol. 2 No. 1 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i1.26

Abstract

This study investigates the role of novelty seeking and perceived safety in influencing tourist loyalty through well-being at the Tangkahan tourist attraction. A total of 400 questionnaires were distributed, and 396 completed questionnaires were used for analysis. This study uses partial least squares-based structural equation modeling (PLS-SEM) to validate and estimate the proposed research model, using Smart-PLS software to analyze data and estimate the relationship between latent variables. The estimation results indicate that novelty seeking and perceived safety have a positive and significant effect on tourist well-being, which in turn affects tourist loyalty. This study also revealed differences in the levels of novelty seeking and perceived safety among tourists with different demographic characteristics. In addition, the analysis results indicated that tourists who seek new experiences are more likely to experience an increase in well-being, which in turn increases tourist loyalty to Tangkahan tourist attractions
Co-Authors Fifi Swandari I Gede Anjas Kharisma Nata I Nyoman Miyarta Yasa Kasyfi , M. Farisan Miftahal Anjarsabda Wira Buana Nasib Ni Putu Sinta Dewi Pamuja , Indra Agung Rusvitawati , Devi Sharina Osman