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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Multidisiplin Sahombu
I Gede Anjas Kharisma Nata
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pelatihan Teknik dan Isi Pesan dalam Poster Digital Ashar Banyu Lazuardi; Risyaf Kudus Pranasa; I Gede Anjas Kharisma Nata; I Nyoman Miyarta Yasa; Irfan Hidayat
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 2 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i2.327

Abstract

The problem found in the environment of SMP Negeri 1 Gerung is the lack of understanding of students in using or exploiting digital media as an effective learning tool, especially in the field of graphic design, which is currently the promotional media with the greatest use in society. This training was carried out with the aim of providing insight and experience for students so they know better how to use digital media properly and correctly. This training focuses on understanding and how to create poster designs using currently available digital media. For students, this training is very necessary so that they can use digital media professionally. The expected benefit is that students are able to understand and create poster designs by utilizing existing digital media and can broaden their horizons in graphic design science. The method in this activity is to provide material and design training using vector and bitmap image processing software, by providing understanding and training about poster graphic design that students can use, starting from providing an understanding of posters, showing what is needed to make a poster, and train how to make posters and how to use posters. The result of this activity is that students understand and are able to make posters and can utilize the posters they make. This activity also provides benefits for the teachers of SMP Negeri 1 Gerung who participated in the training, to be able to implement the knowledge they have to students and the wider community.
Analysing the Interconnectedness of Cultural Values in Fine Art Works with Roland Barthes' Semiotic Approach I Gede Anjas Kharisma Nata; Mohamad Yudisa Putrajip; Qatrunnada, Qatrunnada; Ashar Banyu Lazuardi; Lalu Exel Ardi Alfiansyah
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cultural values are concepts, beliefs, principles, and standards of behavior shared by a particular society or group. These values reflect the way a community views the world, life, and social interaction, and provide guidance for group members in living their daily lives. The research method used in this research is descriptive qualitative research method. This method is carried out by analyzing, describing, and summarizing various conditions and situations from various data that have been collected from interviews or observations about problems in the field. This research was conducted in several steps to ensure accurate and relevant data. The conclusion that can be drawn from this research is that each work has its own cultural values contained in it, where each work has similarities in reflecting the identity and cultural heritage of the community. These values provide guidance for the community to maintain traditions and understand the meaning of life through the symbols in the artwork. This confirms that artwork is not only an aesthetic expression, but also a medium to convey deep and meaningful cultural messages. Thus, artworks play an important role in preserving and teaching cultural values to future generations.
THE ROLE OF PUBLIC SERVICE ADVERTISING AS SOCIAL MARKETING COMMUNICATION IN THE TRI HITA KARANA ANIMATED VIDEO NON-COMMERCIAL CAMPAIGN Ni Putu Sinta Dewi; I Nyoman Miyarta Yasa; Muhammad Fathoni; I Gede Anjas Kharisma Nata
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1109

Abstract

This study examines the role of public service announcements as a non-commercial campaign medium with a focus on Tri Hita Karana animated videos. The purpose of this study is to analyze the role of public service announcements as a campaign medium in social marketing communications and to examine the implementation of persuasive communication processes contained in animated videos that represent the philosophical values ​​contained in Tri Hita Karana. The method used in this study is a descriptive qualitative approach, involving a review of documentation and a literature search. The results of the study indicate that public service announcements, as a non-commercial campaign medium, can be an effective strategy for conveying educational messages, increasing public awareness, and encouraging behavioral change. Non-commercial campaigns align with the principles of social marketing, which, in their implementation, aim to promote social values. The implementation of AIDDA (Attention, Interest, Desire, Decision, Action) in animated videos through visual messages, simple narratives that foster interest, delivery of visual narratives about the benefits of harmonious living, and invitations to encourage positive decisions in accordance with the values ​​of Tri Hita Karana. This study contributes to strengthening the understanding of the implementation of persuasive communication processes in Tri Hita Karana animated campaign videos as a strategic communication instrument relevant to social development.
Co-Authors Ashar Banyu Lazuardi I Nyoman Miyarta Yasa I Wayan Kusuma Di Biagi Irfan Hidayat Lalu Exel Ardi Alfiansyah Mohamad Yudisa Putrajip Ni Putu Sinta Dewi Qatrunnada Qatrunnada, Qatrunnada Risyaf Kudus Pranasa Syamsiar, Syamsiar