Article Per Year (5 Year)
p-Index From 2020 - 2025
1.503
P-Index
This Author published in this journals
All Journal International Journal of Electrical and Computer Engineering Jurnal Hasil Penelitian Industri Makara Journal of Science KAMI MENGABDI Educare : Jurnal Penelitian Pendidikan dan Pembelajaran PANDAWA : Jurnal Pengabdian kepada Masyarakat International Journal of Mathematics, Statistics, and Computing Study of Scientific and Behavioral Management (SSBM)
Lia Aprilia
Center of Materials Technology-Agency of the Assessment and Application of Technology MH Thamrin 8Street, Jakarta 10340, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Transportation Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Study of Scientific and Behavioral Management (SSBM)

 1 
Faktor-faktor Yang Memengaruhi Sikap Pelanggan Generasi Milenial Terhadap Iklan Online Fashion di Kota Makassar Abdullah, Wahidah -; Aprilia, Lia; Rahman, Muh. Akil
Study of Scientific and Behavioral Management Vol 2 No 4 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v2i4.26103

Abstract

ABSTRAKPenelitian ini bertujuan untuk menguji bagaimana faktor-faktor yang memengaruhi sikap pelanggan generasi millenial terhadap iklan online fashion di Kota Makassar  Penelitian ini juga menganalisis faktor mana saja yang memiliki pengaruh paling kuat terhadap sikap pelanggan generasi milenial terhadap iklan online fashion di Kota Makassar. Penelitian ini merupakan jenis penelitian kuantitatif dengan menggunakan data primer yang dikumpulkan melalui sebaran kuisioner kepada 100 responden generasi milenial di Kota Makassar. Analisis data menggunakan analisis regresi berganda Hasil penelitian menunjukkan bahwa credibility, informatiness, entertainment, dan incentive secara parsial berpengaruh positif dan signifikan terhadap sikap pelanggan milenial terhadap iklan online fashion. Selain itu, credibility dan incentive merupakan dua faktor yang berpengaruh paling dominan terhadap sikap pelanggan milenial terhadap iklan online fashion di Kota Makassar dengan koefisien regresi masing-masing 0,600 (60%) dan 0,846 (84.6%).Kata Kunci: Credibility, Entertainment, Incentive, Informativeness, Iklan Online Fashion ABSTRACT This study aims to test how the factors that affect the attitude of millennial customers towards online fashion advertising in Makassar City This study also analyzed which factors had the most powerful influence on millennial customers' attitudes towards online fashion advertising in Makassar City. This research is a type of quantitative research using primary data collected through the distribution of questionnaires to 100 millennial respondents in Makassar City. Data analysis using multiple regression analysis Results show that credibility, informatiness, entertainment, and incentives partially positively and significantly affect millennial customers' attitudes toward fashion online advertising. In addition, credibility and incentive are the two factors that influence the most dominant attitude of millennial customers towards online fashion advertising in Makassar City with regression coefficients of 0.600 each and 0.846.Keywords: Credibility, Entertainment, Incentive, Informativeness, Iklan Online Fashion 
Co-Authors Abdullah, Wahidah - Anggraeni, Salwa Arafah, Safila Siti Arvian, Bobby James Beatrice, Florentia Cahyono Cahyo Yono Dadang Mulyana, Dadang Darmadi, Iwan Devin, Jonatan El-Ihsani, Dzaky Zulfakor Firmansyah, Aditya Ilham, Nur Indah Khairunnisa Kurniawaty Ilmiyah, Shela Imam Tazi Indrayana, Ayesha Qabila Ramazani Januzain, Abbastian Kamila, Mutiara Shofa Khana, Rajes Marchella, Shelly Maulana, Rafeyfa Ashyla Putri Mohamad Syahadi Muflikhah, Muflikhah Muthmainnah Muthmainnah Nia Rahmawati, Nia Nurshiyam, Dini Pasaribu, Nurliana Pradana, Yuwana Purwandi, Avicenna Ihyal Faza Rahman, Muh. Akil Ramadhan, Muhamad Lutfi Ramadhan, Muhammad Lutfi Ratno Nuryadi Riana, Dedi Rumbiak, Almendo Renal Yustus Supardi, Zainul Arifin Iman Tampubolon, Parlindungan Tatsbita, Ghaisha Izzati Verra, Lie Wijonarko, Panji Wildan Panji Tresna Wiwis Sasmitaninghidayah Yanuar, Alfarizi Haunan Yuyun Hidayat Zain, Zahra Nasywa Zalianti, Nabila Reva Zico Alaia Akbar Junior