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Hidayah, Nining
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Employee Loyalty is Reviewed from Emotional Intelligence, Commitment and Self Efficacy (Case Study at Diponegoro National Hospital Semarang) Hidayah, Nining; Suryawardana, Edy; Ariefiantoro, Teguh
Management Analysis Journal Vol 10 No 4 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i4.49893

Abstract

The purpose of conducting this research is to determine the effect of emotional intelligence, commitment and self-efficacy on employee loyalty at the Diponegoro National Hospital, Semarang. This research is a quantitative study 215 respondents. Data collection system using a questionnaire. This research uses the classical assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test. The results of the F (simultaneous) test show that employee loyalty is significantly influenced by emotional intelligence, commitment and self-efficacy simultaneously. While the t test (partial) shows that employee loyalty at the Diponegoro National Hospital Semarang is negatively and significantly affected by emotional intelligence while commitment, self-efficacy, and competence have a positive effect on employee loyalty at the Diponegoro National Hospital Semarang individually (partial).
The Effectiveness of Learning Time Management in Managing Juvenile Delinquency Stress: The Moderating Roles of Parents and Schools Puspitasari, Wahyu; Novasari, Linda; Hidayah, Nining; Souisa, Johanis
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i6.6894

Abstract

This study aims to assess the management of school governance, focusing on the effectiveness and efficiency of study time management, and the role of collaboration between parents and the school as a moderating variable in managing juvenile delinquency stress. The research was conducted at MTSN 2 Semarang City with a sample of 75 respondents. Data analysis was performed using SPSS. The findings revealed that the effectiveness of study time management had a negative and insignificant impact on the collaboration between parents and teachers. In contrast, the efficiency of study time management was found to have a positive and significant effect on the collaboration between parents and teachers. Furthermore, the effectiveness of study time management had a significant negative impact on stress management and juvenile delinquency, while efficient study time management positively and significantly influenced both stress management and the reduction of juvenile delinquency. These results suggest that effective time management can help reduce emotional and academic stress and improve adolescent behavior. However, the study found that collaboration between parents and teachers did not significantly influence stress management or juvenile delinquency. This indicates that although effective time management can directly affect these outcomes, the collaboration between parents and teachers does not act as a mediator in this relationship. The study suggests that the collaboration between parents and teachers may be more focused on academic or disciplinary matters, rather than directly addressing stress management or juvenile delinquency.
Sosialisasi Pemanfaatan Unique Selling Proposition Pada Ibu Rumah Tangga Pelaku Usaha Mikro Kecil di Kelurahan Bulusan Kecamatan Tembalang Kota Semarang Kusnilawati, Nunik; Anandha, Anandha; Hidayah, Nining
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i2.12862

Abstract

Kewirausahaan adalah suatu proses penerapan kreativitas dan inovasi dalam memecahkan persoalan dan menemukan peluang untuk memperbaiki kehidupan. (Zimmerer, 2008). Saat ini persaingan di dunia usaha dalam menjual produk dan jasa sudah demikian kompleks, sehingga perlu kiat terobosan agar memiliki keunggulan dibandingkan kompetitor. Unique selling proposition diperlukan sebagai pengetahuan dan kiat bagi setiap wirausaha agar dapat memiliki keunggulan bersaing, karena dengan Unique selling proposition akan menunjang kesuksesan dalam menjual produk dan jasa. Berdasarkan pengamatan pada pelaku usaha ibu rumah tangga berskala mikro-kecil di Kelurahan Bulusan Kecamatan Tembalang Semarang, kinerja penjualan belum optimal, hal ini berkaitan dengan keterbatasan pengetahuan tentang kiat memenangkan persaingan. Dengan kegiatan sosialisasi pemanfaatan unique selling proposition mereka menjadi tahu bagaimana cara dan pentingnya memiliki kiat spesifik dalam rangka memiliki keunggulan bersaing, sehingga akhirnya mampu memasarkan produk/jasa dengan spesifikasi dan standart sesuai kebutuhan konsumen Kata kunci : sosialisasi, unique selling proposition, usaha mikro-kecil
STRATEGI MARKETING MIX DALAM UPAYA MENINGKATKAN PENJUALAN Hidayah, Nining; Pusputasari, Wahyu; Rizka Amelia, Naini
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.17993

Abstract

Strategi pemasaran pada Geprek SBM Karangawen yang belum sepenuhnya diterapkan dilihat dari adanya pencapaian penjualan yang setiap bulan masih mengalami fluktuatif. Disamping tingginya tujuan pemasaran yang optimal, maka hambatan untuk mencapai startegi pemasaran tersebut tersebut semakin tinggi, maka pelaku usaha Geprek SBM Karangawen mengukur penerapan strategi dengan menggunakan marketing mix 7P, melihat belum maksimalya dalam pencapaian penjualan setiap bulanya. Faktor yang dapat menyebabkan masih adanya penurunan atau fluktuatif pada pencapaian penjualan dapat dipengaruhi oleh startegi pemasaran yaitu produck, price, place, promotion, people, process, serta , physical evidence. Tujuan dari penelitian ini adalah untuk menganalisis strategi marketing mix 7p, untuk menganalisis kendala dan solusi dalam penerapan serta implementasi strategi mix 7 P Dalam upaya meningkatkan penjualan dan mengoptimalkan startegi bisnis melalui startegi marketing Mix 7P. Jenis penelitian yang digunakan adalah deskriptif kualitatif. Penelitian menggunakan pendekatan kualitatif merupakan cara yang dilakukan oleh peneliti dalam memahami, menggali, dan mengungkap fenomena tertentu dari responden yang ditetapkan. Penelitian ini dilakukan pada pemilik usaha Geprek SBM, pelanggan serta karyawan. Hasil penelitian ini dapat menganalisis strategi marketing mix 7P, kendala dan solusi yang dihadapi serta implementasi startegi marketing mix pada Geprek SBM Karangawen. Kata Kunci : Strategi, Marketing Mix 7P, Penjualan.
Mengungkap Keberhasilan Mempertahankan Usaha Toko Roti The Vos Bakery Di Tusam Banyumanik Kharisma, Dina; Hidayah, Nining
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i1.368

Abstract

This research aims to find out what factors make The Vos Bakery survive amidst such tight competition. This research uses qualitative research methods and the research design used is a case study. In determining informants, researchers used a purposive sampling method or determining informants with certain considerations. The selected informants were the owners, employees and customers of The Vos Bakery using data collection methods using interviews, observation and documentation. The data analysis technique was carried out using triangulation techniques. The research results show the factors that make The Vos Backry bakery business survive amidst intense competition with the principles of being confident in facing competition, daring to take risks, working hard and patiently, strategic location, maintaining product quality, and affordable prices
STRATEGI PEMASARAN SEBELUM DAN SETELAH PANDEMI COVID-19 (STUDI KASUS DI PRODUSEN WINGKO BABAT PADANGSARI) Slahanti, Masine; Sulistyorini, Sulistyorini; Hidayah, Nining
Solusi Vol. 20 No. 1 (2022): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i1.4348

Abstract

Wingko Babat is a kind of cake made from young coconut, glutinous rice flour and sugar. Wingko is very famous on the north coast of the island of Java. This cake is often sold at train stations, bus stations or also in cake shops for family gifts. Wingko is usually round and usually served warm and cut into small pieces. Wingko can be sold in the form of large rounds or also in the form of small cakes wrapped in paper. The combination of sugar and coconut makes this cake delicious. Wingko has an important role for the economic growth of this region. Currently wingko is a popular food in Babat and Semarang with different brands and sizes being sold. Marketing strategy is one way to increase sales volume through a series of continuous ways. The research was conducted by the manufacturer of wingko tripe Padangsari Banyumanik, Semarang. Methods of data collection is done by interview and observation. The results of the research show that the marketing strategy carried out by the Padangsari wingko babat producer is to sell to other sellers through resellers and reduce the selling price to the reseller, and change the wingko babat icon from a train to a night bus which has the characteristics of other wingko icons.. Through the 4P marketing strategy, namely price, product, promotion, and place. Through the 4P marketing strategy, it is hoped that sales from Wingko Babat will increase more than before the Covid-19 pandemic.
Co-Authors Anandha, Anandha Kharisma, Dina Kusnilawati, Nunik Novasari, Linda PUSPITASARI, WAHYU Pusputasari, Wahyu Rizka Amelia, Naini Slahanti, Masine Souisa, Johanis Sulistyorini Sulistyorini, Sulistyorini Suryawardana, Edy Teguh Ariefiantoro