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PEMASARAN ONLINE BAGI UKM MENUJU KESUKSESAN USAHA DI ERA DIGITAL Santoso, Aprih; Widowati, Sri Yuni; Kurniawati, Emaya; Ariefiantoro, Teguh
Jurnal Graha Pengabdian Vol 2, No 3 (2020)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) Universitas Negeri Malang

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Abstract

Abstrak: Pemasaran online saat ini sangat dibutuhkan mengingat pengguna internet semakin meningkat setiap waktu ditambah adanya situasi pandemi Covid-19 yang mengakibatkan diberlakukannya pembatasan pertemuan fisik. Tujuan  kegiatan Pengabdian kepada Masyarakat ini adalah untuk memberikan penyuluhan pemasaran online agar omset pemasaran pihak mitra pengabdian yaitu anggota PKK Kelurahan Panggung Lor Kecamatan Semarang Utara, Kota Semarang Jawa Tengah meningkat dibandingkan dengan pemasaran secara konvensional yang selama ini dijalani. Metode pelaksanaan dilakukan dengan cara memberikan penyuluhan yaitu menyampaian teori seputar pemasaran online, demonstrasi pelaksanaan pemasaran online serta pendampingan. Hasil kegiatan berupa meningkatnya pengetahuan, pemahaman dan keterampilan anggota PKK Kelurahan Panggung Lor dalam melakukan pemasaran online. Hal ini dibuktikan dengan fakta bahwa peserta anggota PKK Kelurahan Panggung Lor, yang tidak mengerti pemasaran online justru semangat untuk bertanya dan mereka semangat mengikuti kegiatan demontrasi pelaksanaan pemasaran online. Abstract: Online marketing is currently very much needed considering that internet users are increasing all the time plus the Covid-19 pandemic situation which has resulted in the imposition of restrictions on physical encounters. The purpose of this Community Service activity is to provide online marketing counseling so that the marketing turnover of service partners, namely members of the PKK Panggung Lor Village, North Semarang District, Semarang City, Central Java, increases compared to conventional marketing that has been carried out so far. The method of implementation is carried out by providing counseling, namely conveying theories about online marketing, demonstrations of online marketing implementation and assistance. The results of the activity are in the form of increased knowledge, understanding and skills of PKK members of Panggung Lor Village in doing online marketing. This is evidenced by the fact that the participants who are members of the Panggung Lor Village PKK, who do not understand online marketing, are actually excited to ask questions and they are enthusiastic about participating in the demonstration activities of the implementation of online marketing.
Employee Loyalty is Reviewed from Emotional Intelligence, Commitment and Self Efficacy (Case Study at Diponegoro National Hospital Semarang) Hidayah, Nining; Suryawardana, Edy; Ariefiantoro, Teguh
Management Analysis Journal Vol 10 No 4 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i4.49893

Abstract

The purpose of conducting this research is to determine the effect of emotional intelligence, commitment and self-efficacy on employee loyalty at the Diponegoro National Hospital, Semarang. This research is a quantitative study 215 respondents. Data collection system using a questionnaire. This research uses the classical assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test. The results of the F (simultaneous) test show that employee loyalty is significantly influenced by emotional intelligence, commitment and self-efficacy simultaneously. While the t test (partial) shows that employee loyalty at the Diponegoro National Hospital Semarang is negatively and significantly affected by emotional intelligence while commitment, self-efficacy, and competence have a positive effect on employee loyalty at the Diponegoro National Hospital Semarang individually (partial).
PELUANG MAHASISWA DALAM DUNIA KERJA DITINJAU DARI ASPEK KOMPETENSI Rinawati, Tri; Niati, Asih; Ariefiantoro, Teguh
BBM (Buletin Bisnis & Manajemen) Vol 7, No 2: Agustus 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v7i2.409

Abstract

The research objective is to determine the absorption of labor in terms of competencyaspects and to determine the relevance of the world of education in terms of competence withthe world of work. This type of research is qualitative. The sampling of data sources was done bypurposive and snowball. Data collection techniques by using triangulation (combined). The dataanalysis is inductive or qualitative in nature and the research results emphasize meaning ratherthan generalization. Students opportunities in the world of work in terms of competence are verylow, this can be shown based on data on the increase in the number of the workforce which isnot accompanied by an increase in the labor force participation rate. It is hoped that theAcademics will open an entrepreneurship-based curriculum where every student is expected tohave the ability and potential to become an entrepreneurial spirit. The relevance of the world ofeducation in terms of competence with the world of work is still low even though public access tohigher education continues to increase. This is reflected in the low labor absorption of collegegraduates. The relevance of college graduates to the need for labor is an important factor inefforts to prevent unemployed graduates, in this case it is necessary to determine strategicpolicies and superior programs in order to realize quality higher education.
Pelatihan Analisis Usaha Pada Klaster Batik Semarang Sri Yuni Widowati; Wyati Saddewisasi; Teguh Ariefiantoro; Aprih Santoso
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2019): November 2019
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyal.v2i2.492

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The purpose of the training is to increase understanding and knowledge of planning through business analysis, so that batik business is expected to increasingly be able to increase the profits of entrepreneurs in the batik cluster. Training implementation methods are: counseling methods (lectures, questions and answers) and discussions between participants. Evaluation of training activities is carried out with pre-test and post-test. The results of the training are that participants are able to know and understand business development techniques; able to know and understand about how to make a business feasibility study and measure strengths, weaknesses, opportunities, and business threats (SWOT Analysis). This can be seen from the pre-test results distributed by the training team. The conclusions of this training include the members of the batik cluster who have been able to increase knowledge about business development techniques and can conduct business feasibility studies, measure strengths, weaknesses, opportunities, and business threats (SWOT Analysis) as well as increasing motivation to run their businesses.
MANAGERIAL OWNERSHIP AS MODERATING VARIABLES IN EFFECT OF PROFITABILITY ON FIRM VALUE Aprih Santoso; Teguh Ariefiantoro
Tirtayasa Ekonomika Vol 14, No 2 (2019)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v14i2.6477

Abstract

This study was to examine how the effects of Return on Assets (ROA) on The Firm Value (PBV) with Managerial Ownership (MO) as a moderating variable. The sampling used in this study are firm belonging to the Jakarta Islamic Index (JII) with criteria are: (1) The Company is consistently included in the JII for the period 2016-2017 during the estimated period and window period. (2) Available financial reports published on www.idx.co.id. Based on these criteria, 60 companies are listed in the Jakarta Islamic Index (JII). The results of this study variable Return on Assets (ROA) significant positive effect on the Firm Value (PBV). Variable Managerial Ownership (MO) significantly strengthen the positive relationship between Return on Assets (ROA) with Firm Value (PBV).
Pengembangan Kemampuan Sumber Daya Manusia melalui Pelatihan Komputer Microsoft Office Excel untuk Meningkatkan Kinerja Perangkat Desa Mranggen Asih Niati; Anitiyo Soelistiyono; Teguh Ariefiantoro
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 10, No 1 (2019): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v10i1.3557

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Dalam menghadapi era globalisasi yang berkembang pesat saat ini khususnya perkembangan Iptek yang semakin maju, maka sangat diperlukan suatu kemampuan (skill) yang memadai guna mendukung kinerja perangkat desa yang ada di Desa Mranggen. Hal ini dikarenakan didalam aktivitas pelayanan kepada masyarakatnya, para perangkat desa Mranggen masih belum memanfaatkan potensi yang dimiliki secara maksimal dalam mengoperasionalkan program Microsoft Office. Kondisi ini tentunya berdampak terhadap kurang maksimalnya kinerja perangkat desa di dalam melayani masyarakat. Tujuan Pengabdian Kepada Masyarakat ini adalah untuk memberikan pelatihan dan meningkatkan serta memaksimalkan potensi sumber daya manusia tentang cara mengoperasionalkan komputer pada program Microsoft Office Excel pada perangkat Desa Mranggen, sehingga dapat lebih baik lagi dalam melayani kebutuhan masyarakat desa. Metode pelaksanaan kegiatan Pengabdian Kepada Masyarakat adalah metode pelatihan, praktek serta tanya jawab. Sedangkan khalayak sasaran adalah warga desa khususnya perangkat desa Mranggen yang ingin memaksimalkan potensi yang ada dengan cara mengoperasionalkan komputer dengan lebih baik. Dengan diadakannya Kegiatan Pengabdian Kepada Masyarakat melalui pelatihan dalam mengoperasionalkan komputer khususnya perangkat desa Mranggen maka dapat menambah wawasan dan pengetahuan serta meningkatkan kinerja perangkat desa secara lebih maksimal dalam memberikan layanan kepada masyarakat sesuai yang di inginkan pemerintah.
Pembukuan dalam Menunjang Kesuksesan Usaha Pengrajin Batik di Kecamatan Cepiring Kabupaten Kendal Aprih Santoso; Teguh Ariefiantoro; Emaya Kurniawati
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 8, No 2 (2017): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v8i2.1577

Abstract

Kecamatan Cepiring merupakan satu dari 20 kecamatan di Kabupaten Kendal dengan mata pencaharian penduduk Kecamatan Cepiring sebagian besar ada di sektor pertanian, urutan kedua dan ketiga adalah sektor industri pengolahan dan sektor perdagangan, hotel dan restoran. Usaha Kecil Mikro (UKM) pengrajin Batik di Kecamatan Cepiring berjumlah 30 orang. UKM pengrajin Batik di Kecamatan Cepiring ternyata masih banyak pula dijumpai kendala diantaranya adalah: (1) belum tersusunnya strategi pengembangan usaha dan data base profile masing-masing UKM pengrajin Batik di Kecamatan Cepiring; (2) belum adanya kejelasan tentang manajemen sistem pembukuan/akuntansi secara baik dan benar sehingga menghasilkan informasi keuangan yang bermanfaat untuk pendukung UKM pengrajin Batik di Kecamatan Cepiring. Kegiatan penyuluhan pembukuan/akuntansi secara baik dan benar sehingga menghasilkan informasi keuangan yang bermanfaat untuk pendukung UKM pengrajin Batik di Kecamatan Cepiring. Penelitian ini menemukan bahwa hasil penyuluhan pembukuan dalam menunjang kesuksesan usaha pengrajin batik di Kecamatan Cepiring Kabupaten Kendal telah terlaksana dengan sukses. Hal ini terbukti dengan antusiasnya peserta penyuluhan mengikuti dan berdiskusi (termasuk proses tanya jawab) dengan rutin.
PENYULUHAN PENENTUAN HARGA POKOK PRODUKSI DALAM MENUNJANG KESUKSESAN USAHA UMK Aprih Santoso; Nir Setyo Wahdi; Teguh Ariefiantoro
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 4 No 2 (2020)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/logista.4.2.250-255.2020

Abstract

Pengabdian kepada Masyarakat dilaksanakan dengan khalayak sasaran UMK di kelurahan Pedurungan Tengah. Adapun permasalahan utama adalah UMK di kelurahan Pedurungan Tengah tidak pernah melakukan penentuan harga pokok produksi. Tujuan Pengabdian kepada Masyarakat untuk memberikan pengetahuan dan pemahaman kepada UMK di kelurahan Pedurungan Tengah dalam membuat penentuan harga pokok produksi dengan baik. Pengabdian kepada Masyarakat ini menggunakan metode penyuluhan dan simulasi penentuan harga pokok produksi secara sederhana. Pengabdian kepada Masyarakat ini diharapkan dapat dicapainya pengetahuan tentang harga pokok produksi oleh UMK di Pedurungan Tengah untuk kegiatan usaha sehingga dapat diketahui kondisi keuangan usahanya yang sebenarnya. Kata kunci: UMK, Harga, Produk, Biaya, Laba ABSTRACT Community service is carried out with the target audience of UMK in Pedurungan Tengah. The main problem is that the MSEs in the Pedurungan Tengah sub-district have never determined the cost of production. The purpose of Community Service is to provide knowledge and understanding to the MSE of Pedurungan Tengah in making a good determination of the cost of production. The implementation of community service uses counseling methods and simulations of determining the cost of production is simple. Community Service is expected to be able to achieve knowledge about the cost of production by UMK in Pedurungan Tengah for business activities so that it can know the actual financial condition of its business. Keywords: UMK, Price, Production, Cost, Profit
PENINGKATAN PRODUKSI MELALUI PEMBERDAYAAN UKM DI KECAMATAN TUGU KOTA SEMARANG Wyati Saddewisasi; Aprih Santoso; Sri Yuni Widowati; Teguh Ariefiantoro; Indarto Indarto
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 4 No 1 (2017): Jurnal Pengabdian Kepada Masyarakat 2017
Publisher : Publisher UPT P2M Politeknik Negeri Malang

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Abstract

 SMEs in Tugu District with a total membership of 130 people. The business group is expected to grow business unit. One of the benchmarks for the development of business groups is the increasing number of products accompanied by increased operating revenues. In order for the number of products to increase, then increased production needs to be run. Increased production can be done through various ways, among others, through business empowerment. However, in the effort of SME business development still encountered many obstacles such as: not yet the formulation of business development strategy and data base profile of each business unit; increased production and business development has not been reached; lack of clarity on financing for business assistance; and the need for cooperation in the field coaching. In overcoming some of these obstacles required the existence of business empowerment that aims to develop SMEs in the District Tugu. Community service activity aims to improve the skill of human resources of entrepreneur (SME in Kecamatan Tugu) about the procedure of developing business and supply of raw materials and doing simple bookkeeping. This activity is carried out by providing knowledge on business management and business analysis. Besides, also introduced raw material sources and simple bookkeeping. Training and counseling is provided directly to business groups on business management, business analysis and simple bookkeeping. It is also given knowledge about determining the source of raw materials.
Pelatihan Penyusunan Laporan Keuangan bagi UKM Batik Kampung Tematik di Kelurahan Mangunharjo Kecamatan Tembalang Tri Rinawati; Asih Niati; Teguh Ariefiantoro
Jurnal Surya Masyarakat Vol 3, No 2 (2021): Mei 2021
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.3.2.2021.71-76

Abstract

One of the thematic villages in Tembalang sub-district is Mangunharjo Village with the name Durenan Indah Thematic Village which was built based on existing activities in the RW 06 area namely UKM "Batik Blekok" and Batik group activity "Blibis Mas" as a result of the assistance of UKM "Batik Blekok. "In RW 06. The purpose of the establishment of Durenan Indah Thematic Village in RW 06 Manguharjo Village, Tembalang District, Semarang City is to increase knowledge or education about Nusantara culture, especially Semarang City Local Art and Culture, preserving national and local culture which characterizes the city of Semarang in general. and is a hallmark of the superior product of Mangunharjo Village, community empowerment aims to reduce poverty and unemployment, beautify slum areas, uphold local wisdom in increasing potential and solving environmental problems, making the area a tourism area. The problems faced by SMEs Batik Blekok and UKM Batik Blibis include in the field of financial management, in this case is due to limited knowledge about the preparation and preparation of financial reports correctly. The solution offered is to provide training and assistance in making simple bookkeeping for MSMEs and preparing financial reports. The community service program was carried out on Thursday, November 19, 2020. The implementation of service activities at the Batik Outlet of Durenan Indah Thematic Village, Mangunharjo Village, Tembalang District. This activity is carried out for 1 (one) day from ten to one o'clock in the afternoon (for three hours).