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All Journal Jurnal CoreIT JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Sinergitas PkM & CSR Jurnal ULTIMATICS JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) @is The Best [Accounting Information System & Information Technology Business Enterprise] Building of Informatics, Technology and Science JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Journal of Computer System and Informatics (JoSYC) Jurnal Teknik Informatika (JUTIF) Prosiding Konferensi Nasional PKM-CSR eProceedings of Applied Science eProceedings of Engineering Journal of Computer Engineering: Progress, Application and Technology Jurnal Pengabdian Masyarakat Bangsa LOGIC: Jurnal Penelitian Informatika
Monterico Adrian
Telkom University
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Journal : Jurnal CoreIT

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Determination of Discounts Using K-Means Clustering with RFM Models in Retail Business Zebua, Rina Sisca; Heroza, Rahmat Izwan; Adrian, Monterico; Atrinawati, Lovinta Happy
Jurnal CoreIT: Jurnal Hasil Penelitian Ilmu Komputer dan Teknologi Informasi Vol 8, No 1 (2022): June 2022
Publisher : Fakultas Sains dan Teknologi, Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (835.8 KB) | DOI: 10.24014/coreit.v8i1.14695

Abstract

Intense competition in the business sector motivates every company to manage services to regular consumers to the fullest. Increase customer loyalty can be done by grouping customers into several groups and determine appropriate and effective marketing strategies for each group. This study aims to propose the right targeting of discounts that can increase customer loyalty in the retail business. Customer grouping uses data mining techniques with the Cross-Industry Standard Process for Data Mining (CRISP-DM) method, which is divided into six phases, namely business understanding, data understanding, data preparation, modelling, evaluation, and deployment. The formation of this cluster uses k-means clustering method and is based on RFM (recency, frequency, monetary) analysis. From the results of the silhouette test on 2734 transaction data from 210 customers of PT. XYZ from October 2019 to March 2020, three customer clusters were formed. From these three clusters, one cluster that has the best frequency and monetary values is chosen so that it is considered the worthiest group to be given a discount in order to maintain its loyalty.
Co-Authors Anisa Herdiani Arin Puspita Dewi Arnanda, Fauzan Reza Ati Suci Dian Martha Atrinawati, Lovinta Happy Bayu Erfianto Daffa Dhiya Ulhaq Dana Sulistyo Kusumo Dana Sulistyo Kusumo Danang Junaedi Dawam Dwi Jatmiko Suwawi Dinarianti Dinarianti Dinda Virgiarini Dwi Pangestu Aji Dwiafian, Muhammad Rezky Efrilina Indriyani Eko Darwiyanto Ermatita Ermatita - Faisal Adly Aditya Pradana Farhandika, Rafly Fauza Adelma Syafrizal Fauza Adelma Syafrizal Fitri Handayani Gede Agung , Ary Wisudiawan Gede Agung Ary Wisudiawan Hammamul Achdan Epiloksa Hanum Alfira Minayati Hidayat , Ade Irpan Ilhamdaniah Ilhamdaniah Ilhamdaniah, Ilhamdaniah Indra Lukmana Sardi Irna Fawwazi Alifah Johan Alibasa, Muhammad Juntriesta, Vera Kadir Sibali, Imam Rifai Kautsar, Sultan Kuncara, Alif Babrizq Kusumo, Dana Sulistyo Laksitowening, Kusuma Ayu Lovinta Happy Atrinawati Lovinta Happy Atrinawati Lukmana Sardi , Indra Maulana Irfan Firdian Mgs Afriyan Firdaus Mgs. Afriyan Firdaus Mira Kania Sabariah Munawar Ahmad Munawar Ahmad Nabila Habiba Rahma Nelsi Wisna Novrida Dwi Laksanti Nungki Selviandro Pacu Putra Pertiwi, Alya Ghaitsa Rizky Puspitasari , Shinta Yulia Putri Ainun Zariyah Ra'uf, Iqbal Abdul Rafi, Aldilla Rahmat Izwan Heroza Rahmat Izwan Heroza Rahmat Izwan Heroza Rahmawati , Alfina Raihansyah, Hamanda Renny Sukawati Reynaldi Prama Octavially Rochmawati Rosa Reska Riskiana Rozzaqy, Hafiz Aditya Sabariah , Mira Kania Satria. P, Villy Shaufiah . Sitanggang , Leonardho R. Sri Widowati Vera Juntriesta Vindi Kusuma Putri Arifin Widayanti, Asti Windiya Setiawati Yanuar Firdaus Arie Wibowo Yulia Puspitasari , Shinta Yusri, Shidqi Fadhlurrahman Zebua, Rina Sisca Zian Alfaen Zulistiyan, Mohamad