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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Tourism Scientific Journal BENING Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Accounting and Finance Management (JAFM) Dharma Pengabdian Perguruan Tinggi (DEPATI) JURSIMA Jurnal Sistem Informasi dan Manajemen Edumaspul: Jurnal Pendidikan
Yanto Batara Silalahi, Rudi
Manajemen, Sekolah Tinggi Ilmu Ekonomi Galileo
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURSIMA

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PENGARUH INFORMATION QUALITY DAN TRUST TERHADAP BUYING DECISION SECARA ONLINE (Studi Kasus pada Pengguna Media Sosial Instagram Mahasiswa STMIK GICI Batam) Rudi Yanto Batara Silalahi; Sahara Sahara
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 5 No 2 (2017): Jursima Vol. 5 No. 2, November 2017
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v5i2.53

Abstract

The purpose of this research is to be able to see the influence of information  quality and trust towards online buying decision case studies on student’s social media Instagram STMIK GICI Batam. This study design using quantitative methods the hypothesis by using SPSS 20 with multiple linear regression analysis.The sampling technique used is purposive sampling with the total sample of 55 students in STMIK GICI Batam. The result of this research is the quality of information have significant influence to the purchasing decision (Sig 0,002 <0,05), trust significantly influence to purchasing decision (Sig 0,003 <0,05), and quality of information and trust simultaneously influence to purchase decision (Sig 0,000 <0,05) online through social media users instagram STMIK GICI Batam students.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND EQUITY (Studi Kasus Pada SMK Permata Harapan) Rudi Yanto Batara Silalahi
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 7 No 1 (2019): Jursima Vol. 7 No. 1, Tahun 2019
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v7i1.161

Abstract

This study is aimed to determine the effect of social media marketing on brand equity. The population in this study are students of SMK Permata Harapan. this study use non probability sampling methode with purposive sampling technique to obtain a sample of 40 people. The results of this study found social media marketing affect the brand equity of SMK Permata Harapan
Co-Authors David Panjaitan Dijan Mardiati Hendriati, Yossi Indah Nur Agustiani Kampono Imam Yulianto Magneta Hisyam Martuahman Parlindungan Purba Miftahul Ilmi Rimayang Anggun L. P. Ramli Sahara Sahara Sahara Sahara Sahara Sahara Sahara Sahara Sartono Sofyan Sauri Sriwati Sriwati Susantri, Letanli Ayu