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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Avatara Jurnal Manajemen dan Bisnis Sriwijaya Journal of Business Strategy and Execution MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Ekonomi Bisnis AdBispreneur Jurnal Manajemen Indonesia JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Fokus Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Prosiding Working Papers Series In Management MABIS: Manajemen dan Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha SABDAMAS Jurnal Abdi Insani Jurnal Bakti Masyarakat Indonesia LOSARI: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Fokus Abdimas Jurnal Manajemen Maranatha Journal of Innovation and Community Engagement
Ari Setiyaningrum
Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Customer Brand Engagement Generasi Milenial pada Produk Smartphone Astra, Vitorio; Setiyaningrum, Ari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 11 No. 2 (2023): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2023
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v11i2.5097

Abstract

This study aims to examine the effect of brand psychological ownership and value congruity on customer brand engagement, the effect of customer brand engagement on brand attachment and behavioral brand loyalty, and the mediating role of brand attachment on the effect of customer brand engagement on behavioral brand loyalty. The research model was tested on 232 millennial generation consumers who use Xiaomi brand smartphone products. The sampling method used purposive sampling technique and data analysis was carried out by SEM-PLS. The results of the study prove that customer brand engagement is influenced by value congruity and is not influenced by brand psychological ownership. Customer brand engagement was found to affect brand attachment and behavioral brand loyalty and brand attachment was found to affect behavioral brand loyalty. The results of the mediation test confirm that brand attachment mediates the effect of customer brand engagement on behavioral brand loyalty.
PEMBUATAN DAN PEMASARAN YOGHURT PIDADA BAGI KELOMPOK INDUSTRI RUMAH TANGGA DI DESA MUARAGEMBONG BEKASI Setiyaningrum, Ari; Lestari, Diana; Wijayanti, Sri Hapsari; Natalie, Nicole; Wijaya, Angel Pho; Limanjaya, Stella; Mandy, Maryjeane
Jurnal Bakti Masyarakat Indonesia Vol. 6 No. 3 (2023): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v6i3.26528

Abstract

Kelompok Senturi is a home industry group in Muaragembong Bekasi which focuses its efforts on making processed pidada fruit products which are typical Muaragembong food souvenirs such as dodol, candy, syrup and pidada jam. The Covid-19 pandemic has had an impact on decreasing sales of processed pidada fruit products produced by Kelompok Senturi. Kelompok Senturi needs to innovate by creating new products that offer health benefits due to the emergence of healthy living trends in society during the pandemic and post-pandemic. The pidada fruit yoghurt product is a new product that will be developed by Kelompok Senturi. Pidada fruit yoghurt is a healthy drink product that is rich in antioxidants and contains many vitamins, so it has great potential to be marketed in the current post-pandemic era. The problems faced by Kelompok Senturi as the partner in this community service include problems in the field of production and marketing of pidada fruit yoghurt products. This community service activity aims to increase the knowledge and abilities of partners in making and marketing pidada fruit yoghurt as a new product. Training, practical, and mentoring methods in making and marketing pidada fruit yoghurt products were carried out for members of Kelompok Senturi for four months. The results obtained from this community service activity are increased knowledge and ability of partners in making pidada yoghurt drink products and increased knowledge and ability of partners in designing marketing strategies and marketing mixes for pidada fruit yoghurt products as well as designing social media marketing for pidada fruit yoghurt drink products. and other processed pidada fruit products ABSTRAK Kelompok Senturi merupakan kelompok industri rumah tangga di Desa Muaragembong Bekasi yang memfokuskan usahanya untuk membuat produk-produk olahan buah pidada yang menjadi oleh-oleh khas Muaragembong seperti dodol, permen, sirup, dan selai pidada. Adanya pandemi covid-19 berdampak pada penurunan penjualan produk olahan buah pidada yang diproduksi oleh Kelompok Senturi. Kelompok Senturi perlu melakukan inovasi dengan membuat produk baru yang menawarkan manfaat kesehatan karena munculnya tren hidup sehat di masyarakat pada masa pandemi dan pasca pandemi. Produk yoghurt buah pidada menjadi produk baru yang akan dikembangkan oleh Kelompok Senturi. Yoghurt buah pidada merupakan produk minuman sehat yang kaya antioksidan dan mengandung banyak vitamin sehingga sangat potensial untuk dipasarkan di masa pasca pandemi seperti saat ini. Permasalahan yang dihadapi oleh Kelompok Senturi selaku mitra pengabdian mencakup permasalahan di bidang produksi dan bidang pemasaran produk yoghurt buah pidada. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan kemampuan mitra dalam membuat dan memasarkan yoghurt buah pidada sebagai produk baru. Metode pelatihan, praktik, dan pendampingan dalam pembuatan dan pemasaran produk yoghurt buah pidada dilakukan pada anggota Kelompok Senturi selama empat bulan. Hasil yang diperoleh dari kegiatan pengabdian kepada masyarakat ini adalah meningkatnya pengetahuan dan kemampuan mitra dalam membuat produk minuman yoghurt pidada dan meningkatnya pengetahuan dan kemampuan mitra dalam merancang strategi pemasaran dan bauran pemasaran dari produk yoghurt buah pidada serta merancang pemasaran media sosial untuk produk minuman yoghurt buah pidada dan produk olahan buah pidada lainnya
Mengoptimalkan layanan perpustakaan sekolah melalui penerapan manajemen perpustakaan di SDN Pantai Bahagia 04 Muaragembong Bekasi Ari Setiyaningrum; Sri Hapsari Wijayanti; Denny Jean Cross Sihombing; Dimas Catur Winson; Lusya Anggraeny Manurung
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27007

Abstract

Abstrak Perpustakaan mempunyai peran penting dalam menumbuhkembangkan minat untuk membaca dan meningkatkan literasi informasi. Idealnya setiap sekolah mempunyai fasilitas perpustakaan yang dapat dimanfaatkan oleh siswa sebagai sumber belajar dan mencari informasi. Namun kenyataannya hingga saat ini masih ada sekolah yang belum memiliki perpustakaan dan salah satunya adalah SDN Pantai Bahagia 04 di Desa Muaragembong Bekasi. Tujuan dari program pengabdian kepada masyarakat ini adalah menginisiasi ketersediaan fasilitas perpustakaan sekolah dan memberikan pelatihan serta pendampingan bagi para guru di sekolah tentang bagaimana mengelola perpustakaan dengan optimal melalui penerapan manajemen perpustakaan dan manajemen perpustakaan digital berbasis SLiMS. Program manajemen perpustakaan ini dilaksanakan selama bulan Juli hingga September 2024 dan diikuti oleh delapan orang peserta yang merupakan guru di SDN Pantai Bahagia 04 yang ditugaskan untuk mengelola perpustakaan. Metode yang digunakan dalam pelaksanaan program pengabdian ini yaitu pelatihan dan pendampingan. Hasil tes yang dilakukan tim menunjukkan bahwa ada peningkatan pengetahuan tentang manajemen perpustakaan dan manajemen perpustakaan digital berbasis SLiMS antara sebelum dan sesudah peserta diberikan pelatihan dan pendampingan. Pada pelatihan manajemen perpustakaan terdapat peningkatan sebesar 128,57 persen (skor 35 untuk pretes menjadi 80 untuk postes), sedangkan pada pelatihan manajemen perpustakaan digital berbasis SliMS terdapat peningkatan sebesar 2,60 persen (skor 81,20 untuk pretes menjadi 83,31 untuk postes). Hasil monitoring dan evaluasi juga menunjukkan bahwa peserta menilai program manajemen perpustakaan ini memberikan banyak manfaat dan dampak positif yang signifikan bagi sekolah. Dengan adanya pelatihan dan pendampingan ini, para guru merasa sangat terbantu dan memiliki kemampuan untuk mengelola perpustakaan dengan lebih baik agar dapat terus berlanjut di masa mendatang. Kata kunci: manajemen perpustakaan; manajemen perpustakaan digital berbasis SLiMS; perpustakaan sekolah; sekolah dasar. AbstractLibraries have an important role in developing interest in reading and increasing information literacy. Ideally, every school has library facilities that students can use as a source of learning and seeking information. However, the reality is that currently there are still schools that do not have libraries and one of them is SDN Pantai Bahagia 04 in Muaragembong Village, Bekasi. The aim of this community service program is to initiate the availability of school library facilities and provide training and assistance for teachers in schools on how to manage libraries optimally through the implementation of library management and digital library management based on SLiMS. This library management program was implemented from July to September 2024 and was attended by eight participants who were teachers at SDN Pantai Bahagia 04 who were assigned to manage the library. The methods used in implementing this service program are training and mentoring. The results of the test conducted by the team indicated that there was an improvement in knowledge about library management and SLiMS-based digital library management between the pre-test and post-test after the participants were provided with training and mentoring. In the library management training, there was an increase of 128.57 percent (a score of 35 in the pre-test to 80 in the post-test), while in the SLiMS-based digital library management training, the improvement was 2.60 percent (a score of 81.20 in the pre-test to 83.31 in the post-test). The monitoring and evaluation results also show that participants assess that this library management program provides many benefits and has a significant positive impact on schools. With this training and assistance, the teachers feel very helped and have the ability to manage the library better so that it can continue in the future. Keywords: library management; SLiMS -based digital library management; school library; elementary school.
PENINGKATAN PENGETAHUAN DAN KETERAMPILAN KELOMPOK INDUSTRI RUMAH TANGGA DI MUARAGEMBONG DALAM PEMASARAN ONLINE PRODUK SIRUP PIDADA SERBUK Ari Setiyaningrum; Sri Hapsari Wijayanti; Rahmawati Rahmawati; Diana Lestari; Karren The; Gabriela Sabina Hannyanto; Celline Tabitha Parman
Jurnal Abdi Insani Vol 13 No 2 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i2.3414

Abstract

Muaragembong merupakan salah satu kecamatan yang terletak di Kabupaten Bekasi dan dikenal kaya akan sumber daya alam berupa buah pidada dari pepohonan mangrove. Mitra dalam program pengabdian masyarakat adalah Kelompok Usaha Mangrove Senturi, sebuah industri berskala rumah tangga yang mengolah buah pidada menjadi beragam produk makanan dan minuman. Salah satu inovasi yang dihasilkan adalah sirup pidada serbuk, yang merupakan bentuk diversifikasi dari produk sirup pidada cair yang sebelumnya telah diproduksi. Meskipun produk ini memiliki prospek yang baik, mitra masih mengalami permasalahan dalam memperluas jangkauan pemasaran melalui platform online. Hal ini disebabkan adanya keterbatasan pengetahuan dan keterampilan mitra dalam pemasaran online. Program pengabdian masyarakat ini dirancang untuk memperkuat kapasitas mitra dalam memasarkan produknya secara online melalui pelatihan terstruktur, praktik langsung, serta pendampingan berkelanjutan. Pelaksanaan program dilakukan di Desa Muaragembong Bekasi pada Juli-Oktober 2025 melalui beberapa tahapan metode, yaitu sosialisasi awal, pelatihan pemasaran online, pendampingan, dan evaluasi akhir. Hasil kegiatan menunjukkan adanya peningkatan kemampuan mitra yang berjumlah tujuh peserta untuk memasarkan produk sirup pidada serbuk secara online. Peningkatan ini dibuktikan dengan kenaikan skor rata-rata pelatihan, yaitu dari 68,57 pada pretest menjadi 85,71 pada posttest. Adanya peningkatan kemampuan dalam pemasaran online ini diharapkan akan berdampak positif terhadap kesejahteraan ekonomi mitra untuk ke depannya, terutama melalui keberhasilan pemasaran produk sirup pidada serbuk sebagai bentuk diversifikasi usaha.
Education about Learning Motivation, Time Management, and Pocket Money Management for Students of Strada Bhakti Utama Junior High School Ari Setiyaningrum; Lina Salim; Novia Utami
Journal of Innovation and Community Engagement Vol. 2 No. 2 (2021)
Publisher : Faculty of Smart Technology and Engineering, Universitas Kristen Maranatha, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jice.v2i2.4087

Abstract

Covid-19 pandemic has raised several problems faced by students including declining motivation to learn, lack of time to do independent assignments, and reduced amount of pocket money given by parents. This community service (CS) was designed to assist students in overcoming these problems through online education and training activities to increase students’ learning motivation and increase literacy on time management and pocket money management. Partners in this CS activity were 53 students of Strada Bhakti Utama Junior High School. The method of implementing activities used are counselling, exercises, and questions and answers. The success rate of this CS program was measured from analysis of the pre-test and post-test results conducted before and after the activity as well as from assessment of students' accuracy in answering online quiz questions. Based on results of pre-test and post-test analysis, CS activities through education and training on learning motivation, time management, and pocket money management were proven to be able to increase students' understanding of the importance of managing pocket money, saving, managing time, motivation, and source of motivators in life. In addition, based on the results of online quiz assessments, most students could answer correctly the questions about the material presented.
Faktor-faktor penentu repurchase intention pada produk shopping di e-commerce Ajie Bayu Pangestu; Ari Setiyaningrum
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7701

Abstract

This study tries to investigate both the direct and indirect influence of privacy concern, innovativeness, and ease of use on repurchase intention through e-satisfaction as the mediating variable. The research model was examined within the context of shopping products in e-commerce involving 350 respondents. Sampling was carried out using a purposive sampling technique. PLS-SEM analysis with SmartPLS 3.0 software was utilized in the data analysis. The research findings indicate that privacy concern, innovativeness, and ease of use do not have a direct influence on repurchase intention, e-satisfaction was found to have an influence on repurchase intention. The results of the mediation test show that e-satisfaction is not proven to mediate the influence of privacy concern on repurchase intention, while e-satisfaction is proven to mediate the influence of innovativeness and ease of use on repurchase intention.
Linking Service Quality and Information Quality to Customer Loyalty: Evidence from B2B in Logistics Services Samawea, Willyanoes; Setiyaningrum, Ari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol. 21 No. 1 (2026): June 2026
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.21.1.1-15

Abstract

This study explores the influence of service quality and information quality on customer loyalty of B2B customers in logistics service company, with customer satisfaction and trust acting as mediating variables. A quantitative method was applied by collecting data from 278 business customers through structured questionnaires, which were analyzed using SEM-PLS. The findings reveal that service quality and information quality have both direct and trust-mediated effects on customer loyalty. Meanwhile, customer satisfaction does not mediate the influence of service quality or information quality on customer loyalty. These findings emphasize that improving service performance and ensuring reliable information are essential for sustaining long-term loyalty in business-to-business relationships.
Eksplorasi Faktor-Faktor Pendorong Online Repurchase Intention di E-Commerce Rahma Dellarianti; Ari Setiyaningrum
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v34i1.1271

Abstract

This study aims to explore the driving factors of consumers online repurchase intention in e-commerce. In this research, the author examines whether factors such as effort expectancy, performance expectancy, and self-efficacy have a direct or indirect impact on online repurchase intention in e-commerce through the mediating role of satisfaction. The researcher collected primary data by distributing questionnaires to 147 individuals who met the criteria of having made at least one online purchase using an e-commerce application. The research findings, using SEM-PLS analysis, indicate that only satisfaction was found to have an impact on online repurchase intention, while effort expectancy, performance expectancy, and self-efficacy did not have a significant effect on online repurchase intention. Performance expectancy and self-efficacy were found to influence satisfaction, while effort expectancy had no impact on satisfaction. The mediation analysis results show that satisfaction mediates the effect of performance expectancy and self-efficacy on repurchase intention; however, satisfaction does not mediate the effect of effort expectancy on repurchase intention.
Celebrity advocacy in K-pop: social influence, religiosity, performance expectancy, and empathy as drivers of donation intention in the Jae Park–PRCF campaign Ferina Maria Arne Saraun; Ari Setiyaningrum
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1051

Abstract

This study examines the influence of social influence, religiosity, performance expectancy, and empathy on donation intention toward the Palestine Children’s Relief Fund (PCRF), promoted by celebrity Jae Park. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method via SmartPLS 3. The respondents were 180 millennials aged 29–44 who had seen Jae Park’s PCRF campaign on social media. The findings reveal that social influence and religiosity do not directly affect donation intention, whereas performance expectancy shows a significant positive effect. However, both social influence and religiosity significantly affect empathy, which in turn indirectly influences donation intention. Empathy functions as a full mediator between social influence and religiosity and donation intention, suggesting that empathy represents an important and compelling mediating variable to examine, given its essential role in motivating charitable behavior.
Market Day sebagai Sarana Belajar dalam Memotivasi Minat Wirausaha Siswa-Siswi MTs Nurul Ihsan di Kecamatan Muaragembong Sri Hapsari Wijayanti Hapsari; Ari Setiyaningrum; Lina Salim; Aurelia Christaline Firmansyah; Fannycia
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026): Agustus 2026
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v8i2.668

Abstract

Given the importance of entrepreneurship, secondary education has increasingly incorporated it into the curriculum. However, at MTs Nurul Ihsan in Muaragembong District, Bekasi Regency, West Java, entrepreneurship has not yet been implemented in either formal learning. This activity aims to foster an early interest in entrepreneurship among MTs Nurul Ihsan students. The activities took place from March to June 2026 and comprised three stages: socialization, implementation, and monitoring and evaluation. Implementation involved entrepreneurship education and a practical “Market Day 2026” event. Educational sessions included lectures, case studies, Q&A, and ice-breaking activities. Market Day 2026 was held twice. In the first session, student groups sold food or beverages using provided startup capital; they competed based on criteria such as food/drink materials, packaging, taste, marketing, sales volume, teamwork, and communication. In the second session, the school allowed students involved in the Student Council (OSIS) to sell products again. Test results showed an increase in the average score from 79.17 (pre-test) to 84.58 (post-test)—a rise of 5.41 points—placing the performance in the “good” category. Evaluation from Google Forms revealed that 55% of students were interested in entrepreneurship, 38% were undecided, and 7% were uninterested. Those interested expressed a preference for snacks and resellers. Furthermore, the personality traits revealed aligned with the characteristics of an entrepreneur. This initiative should be further developed to cultivate entrepreneurial interest through sustained education and mentoring focused on entrepreneurship and soft skills.
Co-Authors Ajie Bayu Pangestu Anna Adventa Mariasih Anna Rosaria Firdhiani Anthony Sadeli Aristo Surya Astra, Vitorio Aurelia Christaline Firmansyah Celline Tabitha Parman Denny Jean Cross Sihombing Denny Jean Cross Sihombing Denny Jean Cross Sihombing Diana Lestari Diana Lestari, Diana Dimas Catur Winson Dimas Catur Winson Dwi Ardhana Widodo Endang Sulistyaningsih Eva Kuniasih Fannycia Ferina Maria Arne Saraun Gabriela Sabina Hannyanto Hapsari Wijayanti, Sri Herlin Hidayat Herlin Hidayat Hidayat, Herlin Karren The Limanjaya, Stella Lina Salim Loh Wenny Setiawati Lusya Anggraeny Manurung Lusya Anggraeny Manurung Mandy, Maryjeane Manurung, Lusya Anggraeny Margie Sabina Ranti Michael Kanisius Natalie, Nicole Parlin Purba Pascoal Augusto De Carvalho Pinto Rahma Dellarianti Rahmawati Rahmawati Ramawati, Yussi Rivan Riawan Salim, Lina Samawea, Willyanoes Sri Hapsari Wijayanti Sri Hapsari Wijayanti Hapsari Steffanie Yu Utami, Novia Utami, Novia Whanarahardja, Ingrid Wijaya, Angel Pho Winson, Dimas Catur Yussi Ramawati Yussi Ramawati