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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Avatara Jurnal Manajemen dan Bisnis Sriwijaya Journal of Business Strategy and Execution MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Ekonomi Bisnis AdBispreneur Jurnal Manajemen Indonesia JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Fokus Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Prosiding Working Papers Series In Management MABIS: Manajemen dan Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen SABDAMAS Jurnal Bakti Masyarakat Indonesia Journal of Innovation and Community Engagement Jurnal Abdimas Bina Bangsa Fokus Abdimas Jurnal Manajemen Maranatha
Ari Setiyaningrum
Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Studi tentang Peran Entrepreneurial Marketing dalam Meningkatkan Business Performance UMKM di Masa Pandemi Covid-19 Setiyaningrum, Ari; Ramawati, Yussi; Hidayat, Herlin
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16393

Abstract

Abstract: The entrepreneurial marketing approach is a strategic choice that can be adopted by SME actors to continue to survive, especially in the midst of the Covid-19 pandemic situation. This study aims to identify which dimensions of entrepreneurial marketing have an important role in improving SME business performance in the creative economy industry during the Covid-19 pandemic. In particular, this study examines whether the dimensions of entrepreneurial marketing which include proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation have an effect on business performance. Primary data was collected through an online survey method involving 258 SME actors in the creative economy industry in Indonesia who had been running their businesses before and during the Covid-19 pandemic. The sampling method used was non-probability sampling through purposive sampling technique. The results of data analysis with multiple linear regression indicated that the dimensions of entrepreneurial marketing that are proven to have an effect and have an important role in improving the business performance of SMEs in the creative economy industry during the pandemic are innovation-oriented, customer intensity, resource leveraging, and value creation, while proactiveness, opportunity-focused, and risk-taking orientation were found to have no effect on business performance.Keywords: entrepreneurial marketing, business performance, small and medium enterprises, creative economy industry, Covid-19 pandemic.  Abstrak: Pendekatan entrepreneurial marketing menjadi pilihan strategi yang dapat diadopsi oleh pelaku UMKM untuk terus bertahan khususnya di tengah situasi pandemi Covid-19. Penelitian ini bertujuan untuk mengidentifikasi dimensi-dimensi entrepreneurial marketing mana yang memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif pada masa pandemi Covid-19. Secara khusus, penelitian ini menguji apakah dimensi-dimensi entrepreneurial marketing yang mencakup proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, dan value creation berpengaruh terhadap business performance. Data primer dikumpulkan melalui metode survei online yang melibatkan 258 pelaku UMKM di industri ekonomi kreatif di Indonesia yang telah menjalankan bisnisnya pada waktu sebelum dan selama pandemi Covid-19. Metode pengambilan sampling menggunakan nonprobability sampling melalui teknik purposive sampling. Hasil analisis data dengan regresi linier berganda menunjukkan bahwa dimensi-dimensi entrepreneurial marketing yang terbukti berpengaruh dan memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif selama masa pandemi adalah innovation-oriented, customer intensity, resource leveraging, dan value creation, sedangkan proactiveness, opportunity-focused, dan risk-taking orientation ditemukan tidak berpengaruh terhadap business performance.Kata Kunci: entrepreneurial marketing, business performance, UMKM, industri ekonomi kreatif, pandemi Covid-19.
STUDI TENTANG FAKTOR PENENTU MINAT BERKUNJUNG KE DESTINASI WISATA RELIGI Pascoal Augusto De Carvalho Pinto; Setiyaningrum, Ari
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 12 No. 2 (2025): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v12i2.1083

Abstract

This research aims to analyze the influence of religious motivation, spiritual belief, place attachment, destination image, and country image on visit intention at religious tourism destinations. Apart from that, this research also tests whether destination familiarity is able to moderate the influence of religious motivation, spiritual belief, place attachment, destination image, and country image on visit intention at religious tourism destinations. The religious tourism destination studied was the Christ the King statue in the city of Dili, Timor-Leste. Primary data was collected through a survey by distributing questionnaires to 219 people who knew about the religious tourist destination of the Christ the King Statue in the city of Dili but had never come to visit it. Sampling used the purposive sampling method. The results of analysis using SEM-PLS indicated that religious motivation, place attachment, and country image have an influence on visit intention. Spiritual beliefs and destination image were found to have no influence on visit intention. The results of the moderation test show that destination familiarity does not moderate the influence of religious motivation, spiritual belief, place attachment, destination image, and country image on visit intention at religious tourism destinations.
Customer Brand Engagement Generasi Milenial pada Produk Smartphone Astra, Vitorio; Setiyaningrum, Ari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 11 No. 2 (2023): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2023
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v11i2.5097

Abstract

This study aims to examine the effect of brand psychological ownership and value congruity on customer brand engagement, the effect of customer brand engagement on brand attachment and behavioral brand loyalty, and the mediating role of brand attachment on the effect of customer brand engagement on behavioral brand loyalty. The research model was tested on 232 millennial generation consumers who use Xiaomi brand smartphone products. The sampling method used purposive sampling technique and data analysis was carried out by SEM-PLS. The results of the study prove that customer brand engagement is influenced by value congruity and is not influenced by brand psychological ownership. Customer brand engagement was found to affect brand attachment and behavioral brand loyalty and brand attachment was found to affect behavioral brand loyalty. The results of the mediation test confirm that brand attachment mediates the effect of customer brand engagement on behavioral brand loyalty.
Faktor-faktor penentu repurchase intention pada produk shopping di e-commerce Pangestu, Ajie Bayu; Setiyaningrum, Ari
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7701

Abstract

This study tries to investigate both the direct and indirect influence of privacy concern, innovativeness, and ease of use on repurchase intention through e-satisfaction as the mediating variable. The research model was examined within the context of shopping products in e-commerce involving 350 respondents. Sampling was carried out using a purposive sampling technique. PLS-SEM analysis with SmartPLS 3.0 software was utilized in the data analysis. The research findings indicate that privacy concern, innovativeness, and ease of use do not have a direct influence on repurchase intention, e-satisfaction was found to have an influence on repurchase intention. The results of the mediation test show that e-satisfaction is not proven to mediate the influence of privacy concern on repurchase intention, while e-satisfaction is proven to mediate the influence of innovativeness and ease of use on repurchase intention.
PEMBUATAN DAN PEMASARAN YOGHURT PIDADA BAGI KELOMPOK INDUSTRI RUMAH TANGGA DI DESA MUARAGEMBONG BEKASI Setiyaningrum, Ari; Lestari, Diana; Wijayanti, Sri Hapsari; Natalie, Nicole; Wijaya, Angel Pho; Limanjaya, Stella; Mandy, Maryjeane
Jurnal Bakti Masyarakat Indonesia Vol. 6 No. 3 (2023): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v6i3.26528

Abstract

Kelompok Senturi is a home industry group in Muaragembong Bekasi which focuses its efforts on making processed pidada fruit products which are typical Muaragembong food souvenirs such as dodol, candy, syrup and pidada jam. The Covid-19 pandemic has had an impact on decreasing sales of processed pidada fruit products produced by Kelompok Senturi. Kelompok Senturi needs to innovate by creating new products that offer health benefits due to the emergence of healthy living trends in society during the pandemic and post-pandemic. The pidada fruit yoghurt product is a new product that will be developed by Kelompok Senturi. Pidada fruit yoghurt is a healthy drink product that is rich in antioxidants and contains many vitamins, so it has great potential to be marketed in the current post-pandemic era. The problems faced by Kelompok Senturi as the partner in this community service include problems in the field of production and marketing of pidada fruit yoghurt products. This community service activity aims to increase the knowledge and abilities of partners in making and marketing pidada fruit yoghurt as a new product. Training, practical, and mentoring methods in making and marketing pidada fruit yoghurt products were carried out for members of Kelompok Senturi for four months. The results obtained from this community service activity are increased knowledge and ability of partners in making pidada yoghurt drink products and increased knowledge and ability of partners in designing marketing strategies and marketing mixes for pidada fruit yoghurt products as well as designing social media marketing for pidada fruit yoghurt drink products. and other processed pidada fruit products ABSTRAK Kelompok Senturi merupakan kelompok industri rumah tangga di Desa Muaragembong Bekasi yang memfokuskan usahanya untuk membuat produk-produk olahan buah pidada yang menjadi oleh-oleh khas Muaragembong seperti dodol, permen, sirup, dan selai pidada. Adanya pandemi covid-19 berdampak pada penurunan penjualan produk olahan buah pidada yang diproduksi oleh Kelompok Senturi. Kelompok Senturi perlu melakukan inovasi dengan membuat produk baru yang menawarkan manfaat kesehatan karena munculnya tren hidup sehat di masyarakat pada masa pandemi dan pasca pandemi. Produk yoghurt buah pidada menjadi produk baru yang akan dikembangkan oleh Kelompok Senturi. Yoghurt buah pidada merupakan produk minuman sehat yang kaya antioksidan dan mengandung banyak vitamin sehingga sangat potensial untuk dipasarkan di masa pasca pandemi seperti saat ini. Permasalahan yang dihadapi oleh Kelompok Senturi selaku mitra pengabdian mencakup permasalahan di bidang produksi dan bidang pemasaran produk yoghurt buah pidada. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan kemampuan mitra dalam membuat dan memasarkan yoghurt buah pidada sebagai produk baru. Metode pelatihan, praktik, dan pendampingan dalam pembuatan dan pemasaran produk yoghurt buah pidada dilakukan pada anggota Kelompok Senturi selama empat bulan. Hasil yang diperoleh dari kegiatan pengabdian kepada masyarakat ini adalah meningkatnya pengetahuan dan kemampuan mitra dalam membuat produk minuman yoghurt pidada dan meningkatnya pengetahuan dan kemampuan mitra dalam merancang strategi pemasaran dan bauran pemasaran dari produk yoghurt buah pidada serta merancang pemasaran media sosial untuk produk minuman yoghurt buah pidada dan produk olahan buah pidada lainnya
Co-Authors Ajie Bayu Pangestu Anna Adventa Mariasih Anna Rosaria Firdhiani Anthony Sadeli Aristo Surya Astra, Vitorio Denny Jean Cross Sihombing Denny Jean Cross Sihombing Diana Lestari, Diana Dimas Catur Winson Dwi Ardhana Widodo Endang Sulistyaningsih Eva Kuniasih Hapsari Wijayanti, Sri Herlin Hidayat Herlin Hidayat Hidayat, Herlin Limanjaya, Stella Lina Salim Loh Wenny Setiawati Lusya Anggraeny Manurung Mandy, Maryjeane Manurung, Lusya Anggraeny Margie Sabina Ranti Michael Kanisius Natalie, Nicole Pangestu, Ajie Bayu Parlin Purba Pascoal Augusto De Carvalho Pinto Ramawati, Yussi Rivan Riawan Salim, Lina Sri Hapsari Wijayanti Steffanie Yu Utami, Novia Utami, Novia Whanarahardja, Ingrid Wijaya, Angel Pho Winson, Dimas Catur Yussi Ramawati Yussi Ramawati