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STUDI TENTANG FAKTOR PENENTU MINAT BERKUNJUNG KE DESTINASI WISATA RELIGI Pascoal Augusto De Carvalho Pinto; Setiyaningrum, Ari
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 12 No. 2 (2025): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v12i2.1083

This research aims to analyze the influence of religious motivation, spiritual belief, place attachment, destination image, and country image on visit intention at religious tourism destinations. Apart from that, this research also tests whether destination familiarity is able to moderate the influence of religious motivation, spiritual belief, place attachment, destination image, and country image on visit intention at religious tourism destinations. The religious tourism destination studied was the Christ the King statue in the city of Dili, Timor-Leste. Primary data was collected through a survey by distributing questionnaires to 219 people who knew about the religious tourist destination of the Christ the King Statue in the city of Dili but had never come to visit it. Sampling used the purposive sampling method. The results of analysis using SEM-PLS indicated that religious motivation, place attachment, and country image have an influence on visit intention. Spiritual beliefs and destination image were found to have no influence on visit intention. The results of the moderation test show that destination familiarity does not moderate the influence of religious motivation, spiritual belief, place attachment, destination image, and country image on visit intention at religious tourism destinations.

Customer Brand Engagement Generasi Milenial pada Produk Smartphone Astra, Vitorio; Setiyaningrum, Ari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 11 No. 2 (2023): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2023
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v11i2.5097

This study aims to examine the effect of brand psychological ownership and value congruity on customer brand engagement, the effect of customer brand engagement on brand attachment and behavioral brand loyalty, and the mediating role of brand attachment on the effect of customer brand engagement on behavioral brand loyalty. The research model was tested on 232 millennial generation consumers who use Xiaomi brand smartphone products. The sampling method used purposive sampling technique and data analysis was carried out by SEM-PLS. The results of the study prove that customer brand engagement is influenced by value congruity and is not influenced by brand psychological ownership. Customer brand engagement was found to affect brand attachment and behavioral brand loyalty and brand attachment was found to affect behavioral brand loyalty. The results of the mediation test confirm that brand attachment mediates the effect of customer brand engagement on behavioral brand loyalty.

Faktor-faktor penentu repurchase intention pada produk shopping di e-commerce Pangestu, Ajie Bayu; Setiyaningrum, Ari
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7701

This study tries to investigate both the direct and indirect influence of privacy concern, innovativeness, and ease of use on repurchase intention through e-satisfaction as the mediating variable. The research model was examined within the context of shopping products in e-commerce involving 350 respondents. Sampling was carried out using a purposive sampling technique. PLS-SEM analysis with SmartPLS 3.0 software was utilized in the data analysis. The research findings indicate that privacy concern, innovativeness, and ease of use do not have a direct influence on repurchase intention, e-satisfaction was found to have an influence on repurchase intention. The results of the mediation test show that e-satisfaction is not proven to mediate the influence of privacy concern on repurchase intention, while e-satisfaction is proven to mediate the influence of innovativeness and ease of use on repurchase intention.

PEMBUATAN DAN PEMASARAN YOGHURT PIDADA BAGI KELOMPOK INDUSTRI RUMAH TANGGA DI DESA MUARAGEMBONG BEKASI Setiyaningrum, Ari; Lestari, Diana; Wijayanti, Sri Hapsari; Natalie, Nicole; Wijaya, Angel Pho; Limanjaya, Stella; Mandy, Maryjeane
Jurnal Bakti Masyarakat Indonesia Vol. 6 No. 3 (2023): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v6i3.26528

Kelompok Senturi is a home industry group in Muaragembong Bekasi which focuses its efforts on making processed pidada fruit products which are typical Muaragembong food souvenirs such as dodol, candy, syrup and pidada jam. The Covid-19 pandemic has had an impact on decreasing sales of processed pidada fruit products produced by Kelompok Senturi. Kelompok Senturi needs to innovate by creating new products that offer health benefits due to the emergence of healthy living trends in society during the pandemic and post-pandemic. The pidada fruit yoghurt product is a new product that will be developed by Kelompok Senturi. Pidada fruit yoghurt is a healthy drink product that is rich in antioxidants and contains many vitamins, so it has great potential to be marketed in the current post-pandemic era. The problems faced by Kelompok Senturi as the partner in this community service include problems in the field of production and marketing of pidada fruit yoghurt products. This community service activity aims to increase the knowledge and abilities of partners in making and marketing pidada fruit yoghurt as a new product. Training, practical, and mentoring methods in making and marketing pidada fruit yoghurt products were carried out for members of Kelompok Senturi for four months. The results obtained from this community service activity are increased knowledge and ability of partners in making pidada yoghurt drink products and increased knowledge and ability of partners in designing marketing strategies and marketing mixes for pidada fruit yoghurt products as well as designing social media marketing for pidada fruit yoghurt drink products. and other processed pidada fruit products ABSTRAK Kelompok Senturi merupakan kelompok industri rumah tangga di Desa Muaragembong Bekasi yang memfokuskan usahanya untuk membuat produk-produk olahan buah pidada yang menjadi oleh-oleh khas Muaragembong seperti dodol, permen, sirup, dan selai pidada. Adanya pandemi covid-19 berdampak pada penurunan penjualan produk olahan buah pidada yang diproduksi oleh Kelompok Senturi. Kelompok Senturi perlu melakukan inovasi dengan membuat produk baru yang menawarkan manfaat kesehatan karena munculnya tren hidup sehat di masyarakat pada masa pandemi dan pasca pandemi. Produk yoghurt buah pidada menjadi produk baru yang akan dikembangkan oleh Kelompok Senturi. Yoghurt buah pidada merupakan produk minuman sehat yang kaya antioksidan dan mengandung banyak vitamin sehingga sangat potensial untuk dipasarkan di masa pasca pandemi seperti saat ini. Permasalahan yang dihadapi oleh Kelompok Senturi selaku mitra pengabdian mencakup permasalahan di bidang produksi dan bidang pemasaran produk yoghurt buah pidada. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan kemampuan mitra dalam membuat dan memasarkan yoghurt buah pidada sebagai produk baru. Metode pelatihan, praktik, dan pendampingan dalam pembuatan dan pemasaran produk yoghurt buah pidada dilakukan pada anggota Kelompok Senturi selama empat bulan. Hasil yang diperoleh dari kegiatan pengabdian kepada masyarakat ini adalah meningkatnya pengetahuan dan kemampuan mitra dalam membuat produk minuman yoghurt pidada dan meningkatnya pengetahuan dan kemampuan mitra dalam merancang strategi pemasaran dan bauran pemasaran dari produk yoghurt buah pidada serta merancang pemasaran media sosial untuk produk minuman yoghurt buah pidada dan produk olahan buah pidada lainnya

Diversifikasi Produk Minuman Serbuk Pidada melalui Pelatihan pada Industri Rumah Tangga di Muaragembong Bekasi Setiyaningrum, Ari; Wijayanti, Sri Hapsari; Rahmawati, Rahmawati; Lestari, Diana; The, Karren; Hannyanto, Gabriela Sabina; Parman, Celline Tabitha
Room of Civil Society Development Vol. 4 No. 6 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.814

Masa simpan yang pendek menjadi permasalahan utama Kelompok Senturi di Muaragembong, Bekasi dalam pengolahan buah pidada (Sonneratia caseolaris) menjadi sirup pidada cair. Oleh karena itu, kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mengembangkan diversifikasi produk melalui pengolahan buah pidada menjadi minuman serbuk serta meningkatkan pengetahuan dan keterampilan mitra dalam proses pembuatan dan pengemasan produk. Minuman serbuk pidada memiliki keunggulan dalam memperpanjang umur simpan, memudahkan penyimpanan, dan memperluas jangkauan distribusi produk. Kegiatan pengabdian dilaksanakan menggunakan pendekatan partisipatif melalui penyuluhan, demonstrasi, praktik langsung, diskusi, dan pendampingan, dengan fokus pada pengembangan formulasi produk dan pelatihan pengemasan menggunakan teknologi sederhana yang sesuai untuk skala usaha rumah tangga. Evaluasi kegiatan dilakukan melalui pre-test dan post-test serta kuesioner kepuasan mitra. Hasil kegiatan menunjukkan adanya peningkatan rata-rata skor individu sebesar 39,29% (n = 7) pada pelatihan pembuatan dan sebesar 25% (n = 6) pada pelatihan pengemasan minuman serbuk pidada. Mitra juga menyatakan puas terhadap materi dan narasumber serta merasakan manfaat langsung dari kegiatan yang dilaksanakan. Secara keseluruhan, program ini berkontribusi pada peningkatan kapasitas mitra dan membuka peluang penguatan nilai tambah serta potensi ekonomi berbasis komoditas lokal.

Eksplorasi Faktor-Faktor Pendorong Online Repurchase Intention di E-Commerce Dellarianti, Rahma; Setiyaningrum, Ari
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v34i1.1271

This study aims to explore the driving factors of consumers online repurchase intention in e-commerce. In this research, the author examines whether factors such as effort expectancy, performance expectancy, and self-efficacy have a direct or indirect impact on online repurchase intention in e-commerce through the mediating role of satisfaction. The researcher collected primary data by distributing questionnaires to 147 individuals who met the criteria of having made at least one online purchase using an e-commerce application. The research findings, using SEM-PLS analysis, indicate that only satisfaction was found to have an impact on online repurchase intention, while effort expectancy, performance expectancy, and self-efficacy did not have a significant effect on online repurchase intention. Performance expectancy and self-efficacy were found to influence satisfaction, while effort expectancy had no impact on satisfaction. The mediation analysis results show that satisfaction mediates the effect of performance expectancy and self-efficacy on repurchase intention; however, satisfaction does not mediate the effect of effort expectancy on repurchase intention.

Diversifikasi Produk Minuman Serbuk Pidada melalui Pelatihan pada Industri Rumah Tangga di Muaragembong Bekasi Setiyaningrum, Ari; Wijayanti, Sri Hapsari; Rahmawati, Rahmawati; Lestari, Diana; The, Karren; Hannyanto, Gabriela Sabina; Parman, Celline Tabitha
Room of Civil Society Development Vol. 4 No. 6 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.814

Masa simpan yang pendek menjadi permasalahan utama Kelompok Senturi di Muaragembong, Bekasi dalam pengolahan buah pidada (Sonneratia caseolaris) menjadi sirup pidada cair. Oleh karena itu, kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mengembangkan diversifikasi produk melalui pengolahan buah pidada menjadi minuman serbuk serta meningkatkan pengetahuan dan keterampilan mitra dalam proses pembuatan dan pengemasan produk. Minuman serbuk pidada memiliki keunggulan dalam memperpanjang umur simpan, memudahkan penyimpanan, dan memperluas jangkauan distribusi produk. Kegiatan pengabdian dilaksanakan menggunakan pendekatan partisipatif melalui penyuluhan, demonstrasi, praktik langsung, diskusi, dan pendampingan, dengan fokus pada pengembangan formulasi produk dan pelatihan pengemasan menggunakan teknologi sederhana yang sesuai untuk skala usaha rumah tangga. Evaluasi kegiatan dilakukan melalui pre-test dan post-test serta kuesioner kepuasan mitra. Hasil kegiatan menunjukkan adanya peningkatan rata-rata skor individu sebesar 39,29% (n = 7) pada pelatihan pembuatan dan sebesar 25% (n = 6) pada pelatihan pengemasan minuman serbuk pidada. Mitra juga menyatakan puas terhadap materi dan narasumber serta merasakan manfaat langsung dari kegiatan yang dilaksanakan. Secara keseluruhan, program ini berkontribusi pada peningkatan kapasitas mitra dan membuka peluang penguatan nilai tambah serta potensi ekonomi berbasis komoditas lokal.

Mengoptimalkan layanan perpustakaan sekolah melalui penerapan manajemen perpustakaan di SDN Pantai Bahagia 04 Muaragembong Bekasi Ari Setiyaningrum; Sri Hapsari Wijayanti; Denny Jean Cross Sihombing; Dimas Catur Winson; Lusya Anggraeny Manurung
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27007

Abstrak Perpustakaan mempunyai peran penting dalam menumbuhkembangkan minat untuk membaca dan meningkatkan literasi informasi. Idealnya setiap sekolah mempunyai fasilitas perpustakaan yang dapat dimanfaatkan oleh siswa sebagai sumber belajar dan mencari informasi. Namun kenyataannya hingga saat ini masih ada sekolah yang belum memiliki perpustakaan dan salah satunya adalah SDN Pantai Bahagia 04 di Desa Muaragembong Bekasi. Tujuan dari program pengabdian kepada masyarakat ini adalah menginisiasi ketersediaan fasilitas perpustakaan sekolah dan memberikan pelatihan serta pendampingan bagi para guru di sekolah tentang bagaimana mengelola perpustakaan dengan optimal melalui penerapan manajemen perpustakaan dan manajemen perpustakaan digital berbasis SLiMS. Program manajemen perpustakaan ini dilaksanakan selama bulan Juli hingga September 2024 dan diikuti oleh delapan orang peserta yang merupakan guru di SDN Pantai Bahagia 04 yang ditugaskan untuk mengelola perpustakaan. Metode yang digunakan dalam pelaksanaan program pengabdian ini yaitu pelatihan dan pendampingan. Hasil tes yang dilakukan tim menunjukkan bahwa ada peningkatan pengetahuan tentang manajemen perpustakaan dan manajemen perpustakaan digital berbasis SLiMS antara sebelum dan sesudah peserta diberikan pelatihan dan pendampingan. Pada pelatihan manajemen perpustakaan terdapat peningkatan sebesar 128,57 persen (skor 35 untuk pretes menjadi 80 untuk postes), sedangkan pada pelatihan manajemen perpustakaan digital berbasis SliMS terdapat peningkatan sebesar 2,60 persen (skor 81,20 untuk pretes menjadi 83,31 untuk postes). Hasil monitoring dan evaluasi juga menunjukkan bahwa peserta menilai program manajemen perpustakaan ini memberikan banyak manfaat dan dampak positif yang signifikan bagi sekolah. Dengan adanya pelatihan dan pendampingan ini, para guru merasa sangat terbantu dan memiliki kemampuan untuk mengelola perpustakaan dengan lebih baik agar dapat terus berlanjut di masa mendatang. Kata kunci: manajemen perpustakaan; manajemen perpustakaan digital berbasis SLiMS; perpustakaan sekolah; sekolah dasar. AbstractLibraries have an important role in developing interest in reading and increasing information literacy. Ideally, every school has library facilities that students can use as a source of learning and seeking information. However, the reality is that currently there are still schools that do not have libraries and one of them is SDN Pantai Bahagia 04 in Muaragembong Village, Bekasi. The aim of this community service program is to initiate the availability of school library facilities and provide training and assistance for teachers in schools on how to manage libraries optimally through the implementation of library management and digital library management based on SLiMS. This library management program was implemented from July to September 2024 and was attended by eight participants who were teachers at SDN Pantai Bahagia 04 who were assigned to manage the library. The methods used in implementing this service program are training and mentoring. The results of the test conducted by the team indicated that there was an improvement in knowledge about library management and SLiMS-based digital library management between the pre-test and post-test after the participants were provided with training and mentoring. In the library management training, there was an increase of 128.57 percent (a score of 35 in the pre-test to 80 in the post-test), while in the SLiMS-based digital library management training, the improvement was 2.60 percent (a score of 81.20 in the pre-test to 83.31 in the post-test). The monitoring and evaluation results also show that participants assess that this library management program provides many benefits and has a significant positive impact on schools. With this training and assistance, the teachers feel very helped and have the ability to manage the library better so that it can continue in the future. Keywords: library management; SLiMS -based digital library management; school library; elementary school.

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