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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Avatara Jurnal Manajemen dan Bisnis Sriwijaya Journal of Business Strategy and Execution MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Ekonomi Bisnis AdBispreneur Jurnal Manajemen Indonesia JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Fokus Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Prosiding Working Papers Series In Management MABIS: Manajemen dan Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha SABDAMAS Jurnal Bakti Masyarakat Indonesia Journal of Innovation and Community Engagement Jurnal Abdimas Bina Bangsa Room of Civil Society Development Fokus Abdimas Room of Civil Social Development Jurnal Manajemen Maranatha
Ari Setiyaningrum
Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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DRIVING FACTORS OF WOMEN BUSINESS PERFORMANCE IN CREATIVE ECONOMIC INDUSTRY Lina Salim; Ari Setiyaningrum
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.2.444 - 462

Abstract

This study aims to examine the driving factors of business performance managed by women entrepreneurs in the creative economy industry. The study was conducted by collecting primary data through the distribution of questionnaires to 185 women entrepreneurs in the DKI Jakarta area. Sampling method using non-probability sampling with purposive sampling technique. The research data were analyzed using descriptive statistical analysis and multiple linear regression analysis. The results of the study indicated that the strongest driving factor of business performance managed by women entrepreneurs is the business environment followed by socio-cultural, training and development, motivation, and networking. The financial factor is the only factor that does not drive the business performance of women entrepreneur.
THE DRIVING FACTORS OF CUSTOMER LOYALTY: STUDY ON B2B CUSTOMERS Eva Kuniasih; Ari Setiyaningrum
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 1: Juni 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.1.129-150

Abstract

This study aims to examine the factors that determine customer loyalty to business customers. In particular, this study examines the effect of service quality and product quality on customer loyalty directly and indirectly through customer satisfaction mediation. Primary data collection was carried out by surveying through the distribution of questionnaires to 50 companies at oil and gas industry in Indonesia. Sampling was done by purposive sampling technique. The results of hypothesis testing with SEM-PLS indicated that service quality and product quality have a direct effect on customer loyalty. The results of the indirect effect test prove that customer satisfaction partially mediates the effect of service quality and product quality on customer loyalty.
MENGIMPLENTASIKAN GERAKAN LITERASI SEKOLAH DI SDN PANTAI BAHAGIA 04 KECAMATAN MUARAGEMBONG Hapsari Wijayanti, Sri; Setiyaningrum, Ari; Sihombing, Denny Jean Cross; Winson, Dimas Catur; Manurung, Lusya Anggraeny
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1199

Abstract

The School Literacy Movement (GLS) is an Indonesian government program that fosters a liking for reading at all levels of education. In its implementation until now, many schools have not been able to implement it under the guidelines provided. SDN Pantai Bahagia 04 in Pantai Bahagia Village, Muaragembong District, Bekasi Regency, West Java, does not yet have a library. Teachers with their limitations have carried out reading activities for fifteen minutes of school textbooks before learning. This activity aims to promote literacy at SDN Pantai Bahagia 04 in Muaragembong sub-district, Bekasi district, by fulfilling the physical, social-affective, and academic environment aspects. A total of ten teachers were involved in the activity, which took place from June to August 2024. The method applied was GLS training and its implementation. The stages of this activity include training with tutorial, practice, and monitoring-evaluation. The knowledge test results on GLS showed that teachers' knowledge and understanding still needed improvement. However, in its implementation, teachers have practiced various reading techniques, created a classroom atmosphere with a literacy theme, and created fun activities after reading. Until now, the library has not been opened for students to read because data is still being finalized in the SLiMS and library administration. Nevertheless, the existing books can run GLS in their respective classrooms. Based on the conditions of students and schools, teachers understand the actual implementation of GLS. They are still in the process of realizing the physical, socio-affective, and academic environments
CAN THE GOOD CORPORATE ETHICS STATEMENTS AND CORPORATE SOCIAL RESPONSIBILITY CREATEPOSITIVE CONSUMER RESPONSESON THE COMPANY AND ITS PRODUCTS?AN EMPIRICAL FINDING IN THE CASE OF CONTROVERSIAL COMPANY Ari Setiyaningrum
Manajemen dan Bisnis Vol 12, No 2 (2013): September 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i2.16

Abstract

This research explores the basic issue about whether the good corporate ethics statementsand corporate social responsibility (CSR) can create positive consumer responses on thecompany and its products. We examined the proposed model that links corporate ethics,CSR, corporate reputation, and perceived risk in the case of controversial products thatoffers by company, especially on cigarette products. As one of the doers in Indonesiantobacco industry, PT. Djarum implemented many CSR programs including educationalinitiatives. This research was conducted in the Faculty of Economics and BusinessDiponegoro University as a recipient of PT. Djarum, that implemented CSR educationalinitiative through “Bakti Pada Negeri” program.Research was conducted using a surveymethod through distributing questionnaires to209 university students of Faculty ofEconomics and Business Diponegoro University. The sampling method which was usedfor this research was a non-probability sampling with convenience sampling technique. Byusing the structural equations model with AMOS software to examine the proposed model,this research indicated that the more well-defined of corporate ethics statements lead tobetter evaluation of CSR activities;the better evaluation of CSR activities lead to goodcorporate reputation, but did not lead to lower perceived risk; the good corporate reputationlead to lower perceived risk; and the more well-defined of corporate ethics statements didnot lead to lower perceived risk. Based on Sobel test results, this research indicated thatperceived CSR has a significant role in enhancing corporate reputation which in turnreducing perceived risk.Penelitian ini menginvestigasi isu mendasar mengenai apakah pernyataan etika perusahaanyang terumuskan secara baik dan tanggung jawab sosial perusahaan dapat menciptakanrespon konsumen yang positif pada perusahaan dan produk yang ditawarkannya. Penelitimenguji model yang mengkaitkan antara etika perusahaan, tanggung jawab sosialperusahaan, reputasi perusahaan, dan resiko yang dirasakan pada konteks produkkontroversial yang ditawarkan oleh perusahaan, khususnya pada konteks produk rokok.Sebagai salah satu pemain di industri rokok di Indonesia, PT. Djarum menerapkan programtanggung jawab sosial perusahaan di berbagai bidang termasuk di bidang pendidikan.Penelitian ini dilakukan di Fakultas Ekonomika dan Bisnis Universitas Diponegoro (FEBUNDIP) yang merupakan salah satu Universitas dimana PT. Djarum menerapkan programtanggung jawab sosial perusahaan di bidang pendidikan melalui program Bakti PadaNegeri. Penelitian dilakukan dengan metode survei melalui pendistribusian kuesioner pada209 mahasiswa FEB UNDIP. Metode pengambilan sampel yang digunakan dalampenelitian ini adalah non probability sampling dengan teknik convenience sampling.Dengan menggunakan model persamaan struktural dengan program AMOS, penelitian inimenemukan bahwa pernyataan etika perusahaan yang terumuskan secara baik dapatmenciptakan evaluasi konsumen mengenai aktivitas tanggung jawab sosial perusahaan yang lebih baik; evaluasi konsumen mengenai aktivitas tanggung jawab sosial perusahaanyang lebih baik dapat mendorong pada peningkatan reputasi perusahaan, namun tidakmendorong pada penurunan resiko yang dirasakan; reputasi perusahaan yang bagus dapatmendorong penurunan resiko yang dirasakan; dan pernyataan etika perusahaan yangterumuskan secara baik tidak mendorong pada penurunan resiko yang dirasakan.Berdasarkan hasil pengujian Sobel test, penelitian ini menemukan bahwa tanggung jawabsosial perusahaan berperan penting dalam meningkatkan reputasi perusahaan yang padaakhirnya dapat menurunkan resiko yang dirasakan.
FIRM CREATED VERSUS USER GENERATED: WHICH DRIVES CONSUMER PURCHASE INTENTION ON SNACK BAR PRODUCTS? Whanarahardja, Ingrid; Setiyaningrum, Ari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.191-207

Abstract

This study aims to examine the influence of firm created social media communication and user generated social media communication on purchase intention directly and indirectly through the mediation of brand awareness and brand passion. The research model was tested on Fitbar brand snack bar products. Primary data was obtained through a survey of 150 respondents. Sampling was carried out with a nonprobability-purposive sampling approach. The results of the hypothesis test using SEM-PLS indicated that firm created social media communication and user generated social media communication had no direct effect on purchase intention. Firm created social media communication was found to influence brand awareness, while user generated social media communication had no effect on brand awareness. Firm created social media communication and user generated social media communication were found to influence brand passion. Brand awareness was found to have no effect on purchase intention, while brand passion influenced purchase intention. The results of the mediation test prove that brand awareness does not mediate the influence of firm created social media communication and user generated social media communication on purchase intention, while brand passion is able to mediate the influence of firm created social media communication and user generated social media communication on purchase intention.
KEMAMPUAN DIGITAL GURU SEKOLAH DASAR DALAM PEMBUATAN VIDEO PEMBELAJARAN BERBASIS CANVA Wijayanti, Sri Hapsari`; Ari Setiyaningrum; Denny Jean Cross Sihombing; Dimas Catur Winson; Lusya Anggraeny Manurung
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 3 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i3.32564

Abstract

Many researchers report that learning videos in elementary schools effectively improve student motivation and learning outcomes. Similarly, previous results have shown that using Canva to create learning videos is easy and exciting for students and teachers. However, some teachers at SDN Pantai Bahagia 04 in Muaragembong sub-district, Bekasi district, West Java, are not proficient in using Canva. This community service aims to increase teachers' knowledge and skills in creating Canva-based learning videos with a touch of videography technology. This activity was held online and offline from July to October 2024. The participants of this activity are eight teachers. The stages of the activity include preparation, implementation, assistance, monitoring, and evaluation. Before and after the training, teachers were given questionnaires. After the training, teachers' knowledge increased by 48%. In addition to the increase in knowledge, teachers also improved their ability to use Canva. Teachers have shown their creativity in making learning videos. However, some parts still need to be revised, such as the choice of color combinations as background, font size, concise and concise titles, and use of video, animation, and audio to refresh the learning atmosphere. This activity continues to the next monitoring and evaluation stage to see the progress of using Canva and using video recordings of teachers' own work inserted in Canva presentation materials.  ABSTRAK Banyak peneliti dan pengabdi melaporkan bahwa video pembelajaran di sekolah dasar efektif meningkatkan motivasi dan hasil belajar siswa. Begitu pula, hasil terdahulu memperlihatkan penggunaan aplikasi Canva dalam membuat video pembelajaran sangat mudah dan menarik bagi siswa dan guru. Meskipun demikian, masih ada guru-guru di SDN Pantai Bahagia 04 Kecamatan Muaragembong, Kabupaten Bekasi, Jawa Barat, yang belum mahir menggunakan Canva. Pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan guru-guru dalam membuat video pembelajaran berbasis Canva dengan sentuhan teknologi videografi. Kegiatan ini diselenggarakan pada Juli sampai dengan Oktober 2024, baik secara daring maupun luring. Peserta kegiatan ini adalah delapan guru. Tahapan kegiatan meliputi persiapan, pelaksanaan, pendampingan, monitoring dan evaluasi. Sebelum dan setelah pelatihan, guru-guru dibagikan g-form. Setelah diberikan pelatihan, pengetahuan guru meningkat 48%. Selain peningkatan pengetahuan, guru juga menunjukkan peningkatan dalam kemampuan menggunakan Canva. Guru telah menunjukkan kreativitas masing-masing dalam pembuatan video pembelajaran meskipun masih ada bagian yang perlu direvisi, seperti pilihan kombinasi warna sebagai latar belakang, besar huruf, judul yang ringkas dan padat, penggunaan video, animasi, dan audio untuk menyegarkan suasana belajar. Kegiatan ini masih berlanjut ke tahap monitoring dan evaluasi berikutnya untuk melihat kemajuan penggunaan Canva dan penggunaan rekaman video hasil karya guru sendiri yang disisipkan dalam materi presentasi Canva. 
Faktor-faktor penentu minat beli produk di e-commerce Margie Sabina Ranti; Ari Setiyaningrum
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.4850

Abstract

This study aims to examine the effect of electronic of mouth (e-WOM) on purchase intention which is mediated by attitude towards the brand and brand image. The research model was tested in the Tokopedia e-commerce context. Primary data were collected using a survey method by distributing questionnaires to 100 respondents. Purposive sampling technique was used as the basis for determining sampling in this study. The results of hypothesis testing using SEM-PLS indicated that e-WOM directly and positively affects purchase intention, e-WOM positively affects attitudes towards brands and brand image, as well as attitudes towards brands and brand image positively affects purchase intention. The results of the mediation test prove that attitudes towards the brand and brand image partially mediate the effect of e-WOM on purchase intention.
PENINGKATAN KAPASITAS PERANCANGAN STRATEGI PEMASARAN MINUMAN JAHE MERAH INSTAN BAGI UMKM KOMUNITAS ANGGREK KOSAMBI JAKARTA Setiyaningrum, Ari; Salim, Lina
Fokus ABDIMAS Vol 1, No 2: APRIL 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.2.59-66

Abstract

Making instant red ginger drink products become the potential business to develop during the Covid-19 pandemic. Instant red ginger drink is believed can increase the body's immunity against various viruses and diseases so that many people buy and consume it regularly. Komunitas Anggrek Kosambi Jakarta is a community service partner who has started instant red ginger drinks business since the Covid-19 pandemic. But they are facing problems and obstacles regarding instant red ginger drink’s marketing. Partners' lack of knowledge and understanding of product marketing become the reason that instant red ginger drink sells poorly in the market. This community service (PkM) aims to assist partners in overcoming marketing problems through training and mentoring activities to increase partner’s capacity in designing the marketing strategies and the marketing mix of instant red ginger. The approach used in this PkM is community-based research with methods of providing counseling, practice, and mentoring to 40 community members. The pretest and posttest analysis results show that there is an increase in partners' knowledge and understanding in designing marketing strategies and the marketing mix of instant red ginger drink products between before and after participating in training and mentoring activities. The economic impact resulting from this PkM activity is that participants can design marketing strategies and marketing mixes that are suitable for instant red ginger drink so that they can be sold. PkM partners have additional income generated from the sale of instant red ginger and indirectly also improve the family economy.Keywords: covid-19 pandemic, instant red ginger drink, marketing mix, marketing strategy.
PEMBEKALAN PENGETAHUAN TENTANG MOTIVASI BELAJAR DARING, MANAJEMEN WAKTU, DAN MANAJEMEN UANG SAKU BAGI SISWA SMP DAN SMA KRISTEN KALAM KUDUS Setiyaningrum, Ari; Salim, Lina; Utami, Novia
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.134-140

Abstract

The covid-19 pandemic has had an impact on almost all sectors, including education. School activities must be carried out online through distance learning. The problem faced by Kalam Kudus Christian Middle School and High School students as service partners during the Covid-19 pandemic is the decline in motivation to learn due to boredom and boredom with the routine of attending online school, students/students have so far not been able to manage their time well. more effective and unable to manage pocket money more wisely. The aim of carrying out this community service is to motivate students to study, especially online, increase students' knowledge about the importance of time management and pocket money management and their application in everyday life. Community service activities were carried out in the form of online training and involved 180 students of Kalam Kudus Christian Middle School and 133 students of Kalam Kudus Christian High School. The results of this community service activity concluded that this knowledge provision and training activity regarding online learning motivation, time management, and pocket money management was proven to be able to increase the knowledge and understanding of Kalam Kudus Christian Middle School and High School students. Keywords: learning motivation, pocket money management, pandemic covid-19, time management, students
Studi tentang Peran Entrepreneurial Marketing dalam Meningkatkan Business Performance UMKM di Masa Pandemi Covid-19 Setiyaningrum, Ari; Ramawati, Yussi; Hidayat, Herlin
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16393

Abstract

Abstract: The entrepreneurial marketing approach is a strategic choice that can be adopted by SME actors to continue to survive, especially in the midst of the Covid-19 pandemic situation. This study aims to identify which dimensions of entrepreneurial marketing have an important role in improving SME business performance in the creative economy industry during the Covid-19 pandemic. In particular, this study examines whether the dimensions of entrepreneurial marketing which include proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation have an effect on business performance. Primary data was collected through an online survey method involving 258 SME actors in the creative economy industry in Indonesia who had been running their businesses before and during the Covid-19 pandemic. The sampling method used was non-probability sampling through purposive sampling technique. The results of data analysis with multiple linear regression indicated that the dimensions of entrepreneurial marketing that are proven to have an effect and have an important role in improving the business performance of SMEs in the creative economy industry during the pandemic are innovation-oriented, customer intensity, resource leveraging, and value creation, while proactiveness, opportunity-focused, and risk-taking orientation were found to have no effect on business performance.Keywords: entrepreneurial marketing, business performance, small and medium enterprises, creative economy industry, Covid-19 pandemic.  Abstrak: Pendekatan entrepreneurial marketing menjadi pilihan strategi yang dapat diadopsi oleh pelaku UMKM untuk terus bertahan khususnya di tengah situasi pandemi Covid-19. Penelitian ini bertujuan untuk mengidentifikasi dimensi-dimensi entrepreneurial marketing mana yang memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif pada masa pandemi Covid-19. Secara khusus, penelitian ini menguji apakah dimensi-dimensi entrepreneurial marketing yang mencakup proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, dan value creation berpengaruh terhadap business performance. Data primer dikumpulkan melalui metode survei online yang melibatkan 258 pelaku UMKM di industri ekonomi kreatif di Indonesia yang telah menjalankan bisnisnya pada waktu sebelum dan selama pandemi Covid-19. Metode pengambilan sampling menggunakan nonprobability sampling melalui teknik purposive sampling. Hasil analisis data dengan regresi linier berganda menunjukkan bahwa dimensi-dimensi entrepreneurial marketing yang terbukti berpengaruh dan memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif selama masa pandemi adalah innovation-oriented, customer intensity, resource leveraging, dan value creation, sedangkan proactiveness, opportunity-focused, dan risk-taking orientation ditemukan tidak berpengaruh terhadap business performance.Kata Kunci: entrepreneurial marketing, business performance, UMKM, industri ekonomi kreatif, pandemi Covid-19.
Co-Authors Ajie Bayu Pangestu Anna Adventa Mariasih Anna Rosaria Firdhiani Anthony Sadeli Aristo Surya Astra, Vitorio Dellarianti, Rahma Denny Jean Cross Sihombing Denny Jean Cross Sihombing Denny Jean Cross Sihombing Diana Lestari, Diana Dimas Catur Winson Dimas Catur Winson Dwi Ardhana Widodo Endang Sulistyaningsih Eva Kuniasih Hannyanto, Gabriela Sabina Hapsari Wijayanti, Sri Herlin Hidayat Herlin Hidayat Hidayat, Herlin Limanjaya, Stella Lina Salim Loh Wenny Setiawati Lusya Anggraeny Manurung Lusya Anggraeny Manurung Mandy, Maryjeane Manurung, Lusya Anggraeny Margie Sabina Ranti Michael Kanisius Natalie, Nicole Pangestu, Ajie Bayu Parlin Purba Parman, Celline Tabitha Pascoal Augusto De Carvalho Pinto Rahmawati, Rahmawati Ramawati, Yussi Rivan Riawan Salim, Lina Sri Hapsari Wijayanti Steffanie Yu The, Karren Utami, Novia Utami, Novia Whanarahardja, Ingrid Wijaya, Angel Pho Winson, Dimas Catur Yussi Ramawati Yussi Ramawati