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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Avatara Jurnal Manajemen dan Bisnis Sriwijaya Journal of Business Strategy and Execution MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Ekonomi Bisnis AdBispreneur Jurnal Manajemen Indonesia JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Fokus Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Prosiding Working Papers Series In Management MABIS: Manajemen dan Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen SABDAMAS Jurnal Bakti Masyarakat Indonesia Journal of Innovation and Community Engagement Jurnal Abdimas Bina Bangsa Fokus Abdimas Jurnal Manajemen Maranatha
Ari Setiyaningrum
Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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STUDI MENGENAI PENGARUH SELF EXPRESSIVE, HEDONIC PRODUCT, BRAND TRUST, DAN BRAND ENGAGEMENT TERHADAP BRAND LOVE PADA PRODUK SMARTPHONE SAMSUNG Rivan Riawan; Ari Setiyaningrum
Prosiding Working Papers Series In Management Vol 10, No 2 (2018): Prosiding Working Papers Series In Management
Publisher : Prosiding Working Papers Series In Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.182 KB)

Abstract

This research aims to analyze the effect of self expressive, hedonic product, brand trust and brand engagement toward brand love on Samsung Smartphone product. This research used 120  respondents in Jakarta. Nonprobability samping with purposive sampling technique used in this research to recruit the sample. The data is analyzed by using multiple linear regression analysis with IBM SPSS Statistics 22 program for windows. The results of this research indicated that hedonic product, brand trust and brand engagement have positive effect toward brand love, whereas self expressive has no significant effect toward brand love. Keywords : Self Expressive, Hedonic Product, Brand Trust, Brand Engagement, Brand Love.
STUDI MENGENAI EXPERIENTIAL MARKETING DAN PENGARUHNYA TERHADAP EXPERIENTIAL VALUE DAN CUSTOMER SATISFACTION PADA MAXX COFFEE Anthony Sadeli; Ari Setiyaningrum
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
Publisher : Prosiding Working Papers Series In Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.95 KB)

Abstract

This research aims to analyze the effect of experiential marketing dimensions namely sense perception, feel perception and think perception on experiential value as well as customer satisfaction of Maxx Coffee’s consumers. The sampling method that used in this research is non-probability sampling using the convenience sampling technique. 120 consumers of Maxx Coffee participated as the respondents. Multiple regression analysis with SPSS 23 software used in this research to analyze the data. This research indicated that sense perception have no significant effect on experiential value while feel perception and think perception have a significant effect on experiential value. This research also indicated that sense perception, feel perception and think perception have a significant effect on customer satisfaction.Keywords : sense perception, feel perception, think perception, experiential value, customer satisfaction
CAN THE GOOD CORPORATE ETHICS STATEMENTS AND CORPORATE SOCIAL RESPONSIBILITY CREATEPOSITIVE CONSUMER RESPONSESON THE COMPANY AND ITS PRODUCTS?AN EMPIRICAL FINDING IN THE CASE OF CONTROVERSIAL COMPANY Ari Setiyaningrum
Manajemen dan Bisnis Vol 12, No 2 (2013): September 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.544 KB) | DOI: 10.24123/jmb.v12i2.16

Abstract

This research explores the basic issue about whether the good corporate ethics statementsand corporate social responsibility (CSR) can create positive consumer responses on thecompany and its products. We examined the proposed model that links corporate ethics,CSR, corporate reputation, and perceived risk in the case of controversial products thatoffers by company, especially on cigarette products. As one of the doers in Indonesiantobacco industry, PT. Djarum implemented many CSR programs including educationalinitiatives. This research was conducted in the Faculty of Economics and BusinessDiponegoro University as a recipient of PT. Djarum, that implemented CSR educationalinitiative through “Bakti Pada Negeri” program.Research was conducted using a surveymethod through distributing questionnaires to209 university students of Faculty ofEconomics and Business Diponegoro University. The sampling method which was usedfor this research was a non-probability sampling with convenience sampling technique. Byusing the structural equations model with AMOS software to examine the proposed model,this research indicated that the more well-defined of corporate ethics statements lead tobetter evaluation of CSR activities;the better evaluation of CSR activities lead to goodcorporate reputation, but did not lead to lower perceived risk; the good corporate reputationlead to lower perceived risk; and the more well-defined of corporate ethics statements didnot lead to lower perceived risk. Based on Sobel test results, this research indicated thatperceived CSR has a significant role in enhancing corporate reputation which in turnreducing perceived risk.Penelitian ini menginvestigasi isu mendasar mengenai apakah pernyataan etika perusahaanyang terumuskan secara baik dan tanggung jawab sosial perusahaan dapat menciptakanrespon konsumen yang positif pada perusahaan dan produk yang ditawarkannya. Penelitimenguji model yang mengkaitkan antara etika perusahaan, tanggung jawab sosialperusahaan, reputasi perusahaan, dan resiko yang dirasakan pada konteks produkkontroversial yang ditawarkan oleh perusahaan, khususnya pada konteks produk rokok.Sebagai salah satu pemain di industri rokok di Indonesia, PT. Djarum menerapkan programtanggung jawab sosial perusahaan di berbagai bidang termasuk di bidang pendidikan.Penelitian ini dilakukan di Fakultas Ekonomika dan Bisnis Universitas Diponegoro (FEBUNDIP) yang merupakan salah satu Universitas dimana PT. Djarum menerapkan programtanggung jawab sosial perusahaan di bidang pendidikan melalui program Bakti PadaNegeri. Penelitian dilakukan dengan metode survei melalui pendistribusian kuesioner pada209 mahasiswa FEB UNDIP. Metode pengambilan sampel yang digunakan dalampenelitian ini adalah non probability sampling dengan teknik convenience sampling.Dengan menggunakan model persamaan struktural dengan program AMOS, penelitian inimenemukan bahwa pernyataan etika perusahaan yang terumuskan secara baik dapatmenciptakan evaluasi konsumen mengenai aktivitas tanggung jawab sosial perusahaan yang lebih baik; evaluasi konsumen mengenai aktivitas tanggung jawab sosial perusahaanyang lebih baik dapat mendorong pada peningkatan reputasi perusahaan, namun tidakmendorong pada penurunan resiko yang dirasakan; reputasi perusahaan yang bagus dapatmendorong penurunan resiko yang dirasakan; dan pernyataan etika perusahaan yangterumuskan secara baik tidak mendorong pada penurunan resiko yang dirasakan.Berdasarkan hasil pengujian Sobel test, penelitian ini menemukan bahwa tanggung jawabsosial perusahaan berperan penting dalam meningkatkan reputasi perusahaan yang padaakhirnya dapat menurunkan resiko yang dirasakan.
ANALISIS KEPUASAN PELANGGAN, KEPERCAYAAN, DAN LOYALITAS PELANGGAN: PERAN VARIABEL PEMODERASI SWITCHING COST Ari Setiyaningrum
Journal of Management and Business Vol 9, No 2 (2010): SEPTEMBER 2010
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.513 KB) | DOI: 10.24123/jmb.v9i2.168

Abstract

The purpose of this study is to examine the effect of customer satisfaction on customer loyalty, the effect of trust on customer loyalty, the effect of switching cost as moderating variable on the relationship between customer satisfaction and customer loyalty, and the effect of switching cost as moderating variable on the relationship between trust and customer loyalty. Products are used as objects of this research are celluler telecommunication service providers. Research conducted by survey through questionaires to 160 students of the Economics Faculty of Unika Atma Jaya. The data shows that customer satisfaction influenced customer loyalty significantly, trust influenced customer loyalty significantly, switching cost does not moderate the relationship between customer satisfaction and customer loyalty, and switching cost does not moderate the relationship between trust and customer loyalty.
MEMBANGUN BRAND PREFERENCE MELALUI CORPORATE SOCIAL RESPONSIBILITY DAN PERCEIVED BRAND QUALITY Michael Kanisius; Ari Setiyaningrum
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 7 No 2 (2019): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2019
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.576 KB) | DOI: 10.30871/jaemb.v7i2.1611

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Corporate Social Responsibility (CSR) dan perceived brand quality terhadap brand preference pada konteks perusahaan perbankan. CSR yang diteliti mencakup CSR to environment, CSR to society, CSR to stakeholders, dan CSR reputation. BCA dipilih sebagai obyek penelitian dengan pertimbangan BCA merupakan bank swasta terbaik yang aktif menerapkan CSR. Penelitian dilakukan dengan metode survei melalui pendistribusian kuesioner kepada 173 nasabah BCA yang telah mengetahui tentang program-program CSR dari BCA. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling dengan teknik purposive sampling dan snowball sampling. Data dianalisis dengan menggunakan analisis regresi linier berganda. Hasil penelitian menemukan bahwa CSR to environment, CSR to society, CSR to stakeholders, CSR reputation, dan perceived brand quality berpengaruh terhadap brand preference.
STUDI TENTANG DETERMINAN ACTUAL PURCHASE BEHAVIOR PADA RESTORAN: PENGUJIAN ATAS PERCEIVED FOOD QUALITY, PERCEIVED PRICE, DAN RESTAURANT TRUST Ari Setiyaningrum; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.372 - 394

Abstract

This study aims to examine a model of the determinants of actual purchase behavior in the context of the restaurant industry. This research specifically examines whether perceived food quality and perceived price have a direct or indirect effect on actual purchase behavior through restaurant trust as a mediating variable in the context of the restaurant industry. Data collection was carried out using an online survey involving 295 respondents who had read online reviews about the restaurants they would visit on the Zomato, Gokuliner, Food Advisor, and Trip Advisor applications. Research data were analyzed using PLS-SEM with smartPLS software. The results of the study found that perceived food quality and perceived price had a direct influence on actual purchase behavior. The study also found that perceived food quality and perceived price have a positive effect on restaurant trust. The results of the mediation test found that restaurant trust was proven to mediate the effect of perceived food quality on actual purchase behavior, but restaurant trust was not proven to mediate the effect of perceived price on actual purchase behavior.
Education about Learning Motivation, Time Management, and Pocket Money Management for Students of Strada Bhakti Utama Junior High School Ari Setiyaningrum; Lina Salim; Novia Utami
Journal of Innovation and Community Engagement Vol. 2 No. 2 (2021)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jice.v2i2.4087

Abstract

Covid-19 pandemic has raised several problems faced by students including declining motivation to learn, lack of time to do independent assignments, and reduced amount of pocket money given by parents. This community service (CS) was designed to assist students in overcoming these problems through online education and training activities to increase students’ learning motivation and increase literacy on time management and pocket money management. Partners in this CS activity were 53 students of Strada Bhakti Utama Junior High School. The method of implementing activities used are counselling, exercises, and questions and answers. The success rate of this CS program was measured from analysis of the pre-test and post-test results conducted before and after the activity as well as from assessment of students' accuracy in answering online quiz questions. Based on results of pre-test and post-test analysis, CS activities through education and training on learning motivation, time management, and pocket money management were proven to be able to increase students' understanding of the importance of managing pocket money, saving, managing time, motivation, and source of motivators in life. In addition, based on the results of online quiz assessments, most students could answer correctly the questions about the material presented.
APAKAH DIMENSI BRAND EQUITY MEMEDIASI PENGARUH SOURCE CREDIBLE ONLINE REVIEWS TERHADAP PURCHASE INTENTION? STUDI EMPIRIS PADA PRODUK SMARTPHONE SAMSUNG DI KALANGAN GENERASI MILENIAL Dwi Ardhana Widodo; Ari Setiyaningrum
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 1: Juni 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.1.235 - 261

Abstract

This study aims to examine whether the dimensions of brand equity which include brand awareness, perceived value, brand personality, organizational association, and perceived quality can mediate the effect of source credible online reviews on the purchase intention of the millennial generation on Samsung smartphone products. The research was conducted through an online survey by distributing online questionnaires to 211 millennial generation respondents in Jabodetabek. Sampling was done by purposive sampling method. The model was tested using the SEM-PLS analysis tool with the smartPLS statistical software. The findings of this study indicate that brand awareness, brand personality, and perceived value are proven to mediate the effect of source credible online reviews on purchase intention. Organizational association and perceived quality are not proven to mediate the effect of source credible online reviews on purchase intention in this study
Studi tentang Peran Entrepreneurial Marketing dalam Meningkatkan Business Performance UMKM di Masa Pandemi Covid-19 Ari Setiyaningrum; Yussi Ramawati; Herlin Hidayat
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16393

Abstract

Abstract: The entrepreneurial marketing approach is a strategic choice that can be adopted by SME actors to continue to survive, especially in the midst of the Covid-19 pandemic situation. This study aims to identify which dimensions of entrepreneurial marketing have an important role in improving SME business performance in the creative economy industry during the Covid-19 pandemic. In particular, this study examines whether the dimensions of entrepreneurial marketing which include proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation have an effect on business performance. Primary data was collected through an online survey method involving 258 SME actors in the creative economy industry in Indonesia who had been running their businesses before and during the Covid-19 pandemic. The sampling method used was non-probability sampling through purposive sampling technique. The results of data analysis with multiple linear regression indicated that the dimensions of entrepreneurial marketing that are proven to have an effect and have an important role in improving the business performance of SMEs in the creative economy industry during the pandemic are innovation-oriented, customer intensity, resource leveraging, and value creation, while proactiveness, opportunity-focused, and risk-taking orientation were found to have no effect on business performance.Keywords: entrepreneurial marketing, business performance, small and medium enterprises, creative economy industry, Covid-19 pandemic.  Abstrak: Pendekatan entrepreneurial marketing menjadi pilihan strategi yang dapat diadopsi oleh pelaku UMKM untuk terus bertahan khususnya di tengah situasi pandemi Covid-19. Penelitian ini bertujuan untuk mengidentifikasi dimensi-dimensi entrepreneurial marketing mana yang memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif pada masa pandemi Covid-19. Secara khusus, penelitian ini menguji apakah dimensi-dimensi entrepreneurial marketing yang mencakup proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, dan value creation berpengaruh terhadap business performance. Data primer dikumpulkan melalui metode survei online yang melibatkan 258 pelaku UMKM di industri ekonomi kreatif di Indonesia yang telah menjalankan bisnisnya pada waktu sebelum dan selama pandemi Covid-19. Metode pengambilan sampling menggunakan nonprobability sampling melalui teknik purposive sampling. Hasil analisis data dengan regresi linier berganda menunjukkan bahwa dimensi-dimensi entrepreneurial marketing yang terbukti berpengaruh dan memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif selama masa pandemi adalah innovation-oriented, customer intensity, resource leveraging, dan value creation, sedangkan proactiveness, opportunity-focused, dan risk-taking orientation ditemukan tidak berpengaruh terhadap business performance.Kata Kunci: entrepreneurial marketing, business performance, UMKM, industri ekonomi kreatif, pandemi Covid-19.
What Drives Consumer Purchase Intention on Products Offered by E- Commerce During the Covid-19 Pandemic? An Empirical Study at Tokopedia Parlin Purba; Ari Setiyaningrum
Jurnal Manajemen Indonesia Vol 22 No 2 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i2.3730

Abstract

The main purpose of this research is to test a model to prove whether perceived usefulness, perceived ease of use, cost saving and time saving affect purchase intention directly or indirectly through perceived customer value. The research model was tested in e-commerce contexts at Tokopedia during the Covid-19 pandemic. Primary data were collected by distributing questionnaires to 313 people who had visited Tokopedia website or application but have never made a purchase. The purposive sampling technique is used in this research. Data analyzed using the partial least square method with SmartPLS. The findings indicated that perceived ease of use affects purchase intention, whereas perceived usefulness, cost saving, and time saving do not affect purchase intention. The results of the indirect effect prove perceived customer value mediates the effect of cost saving and time saving on purchase intention, while perceived customer value does not mediate the effect of perceived usefulness and perceived ease of use on purchase intention. The research findings also show that cost saving and time saving affect perceived customer value, whereas perceived usefulness and perceived ease of use do not affect perceived customer value, and perceived customer value affects purchase intention. Keywords— perceived usefulness; perceived ease of use; cost saving; time saving; perceived customer value; purchase intention.
Co-Authors Ajie Bayu Pangestu Anna Adventa Mariasih Anna Rosaria Firdhiani Anthony Sadeli Aristo Surya Astra, Vitorio Denny Jean Cross Sihombing Denny Jean Cross Sihombing Diana Lestari, Diana Dimas Catur Winson Dwi Ardhana Widodo Endang Sulistyaningsih Eva Kuniasih Hapsari Wijayanti, Sri Herlin Hidayat Herlin Hidayat Hidayat, Herlin Limanjaya, Stella Lina Salim Loh Wenny Setiawati Lusya Anggraeny Manurung Mandy, Maryjeane Manurung, Lusya Anggraeny Margie Sabina Ranti Michael Kanisius Natalie, Nicole Pangestu, Ajie Bayu Parlin Purba Pascoal Augusto De Carvalho Pinto Ramawati, Yussi Rivan Riawan Salim, Lina Sri Hapsari Wijayanti Steffanie Yu Utami, Novia Utami, Novia Whanarahardja, Ingrid Wijaya, Angel Pho Winson, Dimas Catur Yussi Ramawati Yussi Ramawati