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All Journal Jurnal Bisnis Dan Kajian Strategi Manajemen Journal of Management Accounting Business and International Research
Ardianti, Dyah Ayu
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Economics, Econometrics & Finance

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SWOT Analysis in Determining Rega Bakery and Cake Business Strategy in Langsa City Junaida, Erni; Amilia, Suri; Hanum, Nurlaila; Ardianti, Dyah Ayu
Journal Of Accounting Management Business And International Research Vol 2, No 1 (2023): April 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v2i1.416

Abstract

The purpose of this study is to determine the right and competitive business strategy in maintaining and developing the Rega Bakery and Cake bakery business in Langsa City. This type of research is qualitative research. Data collection was carried out by interviews and document studies. Source determination using purposive sampling technique. Data validity was tested by source triangulation. The data analysis method used is an analysis of the company's internal and external environment which is the basis for conducting a SWOT analysis. The results of the study are that Rega Bakery and Cake is in quadrant II and the strategy that must be implemented is a diversification strategy through market penetration by expanding market share through marketing/promotion efforts, market development by expanding market share geographically is a new area and product development by modifying the product . It is recommended that this business always improve service quality with the concept of Customer Oriented. Provide good facilities for customers. Carry out marketing activities on a regular basis with accuracy and precision and neatness to increase revenue.
Pengaruh Pengetahuan Produk, Religiusitas dan Kelompok Referensi Terhadap Keputusan Pembelian Produk Berlabel Halal Rahman, Maulana; Setianingsih, Dias; Ardianti, Dyah Ayu; Rizal, Muhammad; Syardiansah, Syardiansah
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 8, No 2 (2024): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v8i2.10551

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh pengetahuan produk, Religiusitas dan kelompok referensi terhadap keputusan pembelian produk berlabel halal pada masyarakat kota Langsa. jenis penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode regresi linear berganda. Teknik pengumpulan data dengan kuesioner dan observasi. Responden berjumlah 60 orang per kecamatan dari 5 kecamatan yang ada di kota Langsa. metode penarikan sampel menggunakan metode accidental random sampling. Pengujian dilakukan dengan menggunakan program SPSS. Hasil dari penelitian ini ditemukan bahwa religiusitas dan kelompok referensi secara parsial berpengaruh signifikan terhadap keputusan pembelian produk berlabel halal. Namun pengetahuan produk tidak berpengaruf signifikan terhadap keputusan pembelian produk berlabel halal. Kemudian variable pengetahuan produk, Religiusitas dan kelompok referensi secara simultan berpengaruh signifikan terhadap keputusan pembelian produk berlabel halal. Dari hasil koefisien determinasi dihasilkan bahwa 20,0 % keputusan pembelian produk berlabel halal dipengaruhi oleh pengetahuan produk religiusitas dan kelompok referensi. Sementara 80,0% dipengaruhi oleh variable lain yang tidak diteliti dalam model penelitian iniKata Kunci: pengetahuan produk, religiusitas, kelompok referensi, produk berlabel halal
Co-Authors Hanum, Nurlaila Junaida, Erni MUHAMMAD RIZAL Rahman, Maulana Setianingsih, Dias SURI AMILIA, SURI Syardiansah, Syardiansah