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All Journal JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Ilmiah Mahasiswa FEB MIX : Jurnal Ilmiah Manajemen JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Manajemen Pemasaran dan Perilaku Konsumen Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Jurnal Kewirausahaan dan Inovasi
Putu Adi Putra Arimbawa
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Nursing Public Health Social Sciences Other

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Drivers of Purchase Intention in Local Culinary Businesses: The Role of Price, Location, and Promotion Faizul Muttaqin; Arimbawa, Putu Adi Putra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.06

Abstract

Consumer purchase intention is a crucial factor for business sustainability and growth amid increasingly intense market competition. Therefore, this study aims to determine whether price, business location, and promotion influence consumer purchase intention toward Nyotoo.gang products. This explanatory quantitative research targeted residents of Magelang City who are aware of the Nyotoo.gang business, with a total sample of 120 respondents. The statistical analysis involved instrument testing, classical assumption tests, multiple linear regression, and hypothesis testing using SPSS 25 for Windows. The results showed that price has a positive and significant effect on purchase intention, business location has a positive and significant effect on purchase intention, and promotion also has a positive and significant effect on purchase intention.
Analysis of Promotion Strategy and Packaging Design on Repurchase Intention (AIDA Implementation) Shendri, Gabriella Natasha; Arimbawa, Putu Adi Putra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk. 2025.04.1.01

Abstract

The pet food industry in Indonesia has experienced rapid growth, driven by the increasing trend of pet humanization, which creates significant opportunities for SMEs such as MyPaw Mart that produce organic and human-grade cat treats. Despite this potential, MyPaw Mart faces key challenges, including low brand awareness and limited consumer trust in product quality. This study aims to examine the influence of promotion strategy and packaging design on consumers repurchase intention using the AIDA (Attention, Interest, Desire, and Action) framework. Employing a quantitative research approach with survey data collected from MyPaw Mart consumers, the results indicate that both promotion strategy and packaging design have a positive and significant impact on repurchase intention. Well-executed promotional efforts, such as engaging social media campaigns and appealing discount programs, enhance consumer attention and desire, while well-designed packaging that clearly communicates product information strengthens trust and purchase decisions.
Building Green Loyalty: How Green Perceived Value Shapes Customer Commitment Through Green Trust Putri, Nadia Azizah; Arimbawa, Putu Adi Putra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.19

Abstract

This explanatory study aims to analyze the role of green trust in mediating the relationship between green perceived and the green loyalty of Indofood customers. The causal relationship between the variables were developed and assessed through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 100 people with the minimum age of 17 years who have purchased and consumed Indofood products were selected as the respondents. This study uses primary data acquired from 5-point Likert questionnaires and analyzed through PLS-SEM. The results indicate that green perceived value influences green trust and customer loyalty and that it also indirectly affects customer green loyalty through the mediation of green trust. Further, as this research employs a cross-sectional approach, it cannot capture changes in consumer behavior from time to time. Therefore, longitudinal research is recommended to comprehend the dynamics of customer loyalty to environmentally friendly products.
Co-Authors A Muhamad Jazuli, A Muhamad Ananda Sabil Hussein Christin Susilowati Faizul Muttaqin Fatchur Rohman Mauliano, Imellda Ricca Muroqi, M. Arfi Nurmasari, Nuraini Desty Putri, Leilani Ivana Putri, Nadia Azizah Qumaris, Rana Sanniyah Ramdhani, Haidar Zahran Rifan, Mohamad Rr Ayu Firdausiah Shendri, Gabriella Natasha Surachman Surachman