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Otimalisasi SDM dan Digital Marketing Untuk Pengembangan Lembaga Seni Budaya Pajaga Ada’ Di Era Digital ASS, SYAMSUL BAKHTIAR; Kartini, Yuni; SAS, Abdillah
MALLOMO: Journal of Community Service Vol 6 No 1 (2025): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v6i1.2557

Abstract

Art is one of the indicators in preserving and maintaining national identity. This forms a nation’s character, as it possesses a wide diversity of arts and cultures framed within the principle of Bhinneka Tunggal Ika (Unity in Diversity). LSB Pajaga Ada’ is one of the institutions engaged in the fields of art and culture in Maros Regency. In its development, it faces obstacles and challenges in the era of digitalization. Therefore, LSB Pajaga Ada’ requires solutions to address these issues by becoming a partner in the Community Partnership Empowerment Program (PKM). The purpose of this community service activity is to optimize human resources and digital marketing in the development of LSB Pajaga Ada’ in the digital era. The research method employs five stages: (1) socialization; (2) training; (3) technology implementation; (4) mentoring and evaluation; and (5) program sustainability. The results indicate an improvement in human resource capabilities and digital marketing management through the use of Meta Verified Instagram, Canva Pro accounts, and a website, as well as the development of artistic works. In conclusion, the training participants experienced increased skills and mastery in human resource management, digital marketing, and the utilization of Canva and websites.
Perancangan Sistem Informasi Manajemen Penjualan pada UMKM di Kabupaten Pangkajene dan Kepulauan Hardianti, Hardianti; Kartini, Yuni; Andalia, Andalia; Jaya, A Tenri; Waworuntu, Ahmad Yusdarwin
Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK) Vol 4 No 2 (2025): Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK)
Publisher : STMIK Amika Soppeng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70247/jumistik.v4i2.274

Abstract

This study aims to design and implement a Sales Management Information System (MIS) for UMKM in Pangkajene and Kepulauan Regency to improve efficiency, recording accuracy, and decision-making quality. The main problems are manual transaction recording, which often leads to errors, difficulty in monitoring inventory in real time, and time-consuming reporting. The study employed a Research and Development (R&D) method with qualitative and quantitative approaches. Data were obtained through observation, interviews, documentation, and questionnaires from 10 UMKM using a purposive sampling technique. The system was developed using a web-based PHP and MySQL system using the Waterfall method and tested using Black Box Testing and User Acceptance Testing (UAT). The results showed the system was able to reduce transaction recording time from approximately 5 minutes to approximately 2 minutes, improve inventory accuracy, and generate automated, real-time reports. Analysis showed a 12.89% performance improvement with a user satisfaction rate of approximately 85%. Thus, the web-based sales MIS effectively increases the efficiency and productivity of UMKM. Keywords: Sistem Informasi Manajemen, Penjualan, UMKM, Waterfall, Efisiensi, Web-based System.