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All Journal Jurnal Mirai Management Jurnal Pertanian Agros SEIKO : Journal of Management & Business YUME : Journal of Management POINT MALLOMO: Journal of Community Service Movere Journal Empowerment: Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan
Kartini, Yuni
Universitas Muslim Maros, Sulawesi Selatan, Indonesia
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Otimalisasi SDM dan Digital Marketing Untuk Pengembangan Lembaga Seni Budaya Pajaga Ada’ Di Era Digital ASS, SYAMSUL BAKHTIAR; Kartini, Yuni; SAS, Abdillah
MALLOMO: Journal of Community Service Vol 6 No 1 (2025): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v6i1.2557

Abstract

Art is one of the indicators in preserving and maintaining national identity. This forms a nation’s character, as it possesses a wide diversity of arts and cultures framed within the principle of Bhinneka Tunggal Ika (Unity in Diversity). LSB Pajaga Ada’ is one of the institutions engaged in the fields of art and culture in Maros Regency. In its development, it faces obstacles and challenges in the era of digitalization. Therefore, LSB Pajaga Ada’ requires solutions to address these issues by becoming a partner in the Community Partnership Empowerment Program (PKM). The purpose of this community service activity is to optimize human resources and digital marketing in the development of LSB Pajaga Ada’ in the digital era. The research method employs five stages: (1) socialization; (2) training; (3) technology implementation; (4) mentoring and evaluation; and (5) program sustainability. The results indicate an improvement in human resource capabilities and digital marketing management through the use of Meta Verified Instagram, Canva Pro accounts, and a website, as well as the development of artistic works. In conclusion, the training participants experienced increased skills and mastery in human resource management, digital marketing, and the utilization of Canva and websites.
Co-Authors A.Tenri Jaya Abdillah SAS Ahmad Yusdarwin Waworuntu Andalia Andalia Andalia Andalia Andalia, Andalia Andi Ayu Anisa Andi Tenri Jaya Firda Firda Firmansyah Firmansyah Haeril Inzaghi Hajar Hajar Hardianti Hardianti, Hardianti Hasriani Hasriani Irvan Subandar Jaya, A. Tenri Jaya, Andi Tenri Jihan Zhafira Karman Karman Linda Linda Lisa Lestari Anriani M. Alfian Saeni Miftahul Jannah Muh. Nurhasbi Nuryadin, Adriyana Adevia Safitri Safitri Sintardina Yunus Swandani, Swandani Syamsul Bakhtiar Ass. Yuniar Israeni