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All Journal JAM : Jurnal Aplikasi Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Perhotelan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Community Service Consortium Indo-Fintech Intellectuals: Journal of Economics and Business
Fabiola Leoparjo
Universitas Ciputra Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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IMPLIKASI BRAND EXPERIENCE TERHADAP BRAND TRUST DAN BRAND LOYALTY PADA COFFEE SHOP DI SURABAYA Leoparjo, Fabiola; Dewi, Irra Chrisyanti; Wibowo, Otje Herman
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5760

Abstract

This study aims to examine the influence of brand experience on brand trust and brand loyalty among coffee shops in Surabaya. The research employs a quantitative method using questionnaire distribution to 115 coffee shop consumers in Surabaya. SEM-PLS analysis reveals that brand experience has a positive and significant impact on building customer trust and loyalty. These findings provide an important foundation for business owners to develop marketing strategies focused on enhancing customer experience quality to strengthen brand relationships.
STRATEGI INOVASI PRODUK BERBASIS SUMBER DAYA LOKAL: STUDI KASUS PENGEMBANGAN ABON IKAN BANDENG DENGAN PENAMBAHAN LIMBAH UDANG DITINJAU DARI UJI ORGANOLEPTIK Irtanto, Devina; Hari Minantyo; Fabiola Leoparjo; Catherine Eugene Martono; Bryan Budinata; Catherine Lorena Valentina Franoto; Joaquin Levi Toreh
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17895

Abstract

As a maritime country, Indonesia is rich in fishery products, one of which is Wonorejo Village and Keputih Village. However, in both villages, there is an abundance of milkfish (chanos chanos) products which is a problem for the surrounding community due to the lack of knowledge about milkfish innovation products. The purpose of this product innovation is to utilize milkfish as a local product by adding shrimp waste while utilizing waste from the fishing industry. This study aims to evaluate excessive milkfish products that can be processed into shredded milkfish products with the addition of shrimp waste based on organoleptic tests which include aspects of color, aroma, taste, texture, and overall liking. Overall, shredded milkfish products with the addition of shrimp waste have the potential to be developed as an innovative food product that has added value and high selling value.
Peran Mediasi Citra Merek pada Inovasi Produk dan Relationship Marketing terhadap Loyalitas Pelanggan di Restoran X Surabaya Kusuma, Celine Patricia; Limorita, Clarissa; Moses Soediro; Leoparjo, Fabiola
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.16836

Abstract

The research examines how product innovation and relationship marketing influence customer loyalty at Restaurant X in Surabaya, where brand image serves as a mediating variable. A quantitative research technique was applied by collecting data through a survey which involved 120 participants selected by a purposive sampling. Data was gathered through an online questionnaire utilizing a Likert Scale from 1 to 4. The data were processed using SmartPLS. The results of this study show that, 1)Product Innovation positively influences Brand Image, 2) Relationship Marketing positively influences Brand Image, 3) Brand Image positively influences Customer Loyalty, 4) Product Innovation positively influences Customer Loyalty through Brand Image, 5) Relationship Marketing positively influences Customer Loyalty through Brand Image.
Co-Authors Agustinus Nugroho Bryan Budinata Cahyadi, Michael Catherine Eugene Martono Catherine Lorena Valentina Franoto Christiabel, Epifania Mariani Christopher, Vern Devina Irtanto Eric Harianto Evin William Goutama Gracia, Trifosa Jesslyn Hari Minantyo Iasha, Rania Zahra Ilyas, Gunawan Bata Irra Chrisyanti Dewi Joaquin Levi Toreh Juliano, Catherine Christy Kamil, Ibrahim Kristian Agung Nugraha Kusuma, Celine Patricia Lim, Eunike Anglelica Limorita, Clarissa Mas’ud, Riduan Moses Soediro Oentario, Yudianto Oki Krisbianto Otje Herman Wibowo Setiabudi, Mellisa Sulimto, Feliciana Octavia Suputri, Ni Putu Febriana Eka Victor Kurniawan Yuwono Yulia Nur Hasanah