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All Journal Nirmana VA AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Humaniora Jurnal Dimensi Seni Rupa dan Desain Barik
Hendro Aryanto
UK PETRA
Arts Humanities Education Social Sciences Other

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Journal : Nirmana

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Dian Sastrowardjojo Sebagai Citra Produk Untuk Iklan Kartu Perdana Mentari Free Talk di Surat Kabar Aryanto, Hendro
Nirmana Vol 12, No 1 (2010): JANUARY 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.199 KB) | DOI: 10.9744/nirmana.12.1.45-48

Abstract

Advertisements do not just sell goods or services, but also reflect certain cultural aspects to their viewers because they attempt to change people’s lifestyles. Ads simplify lives, therefore do not see other factors that can contribute to happiness in life. The visualization for Mentari Free Talk SIM card advertisement shows the presence of social codes phenomenon that take on the gender perspective through the figure Dian Sastro, which are beauty, intelligence, and an artist who’s gaining popularity. Woman in this case becomes a means to identify a product in its ability in creating visibility or product image.
MAKNA TANDA PADA FESYEN PENGANTIN JAWA BERGAYA MODERN Aryanto, Hendro
Nirmana Vol 10, No 1 (2008): JANUARY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.10.1.pp. 26-31

Abstract

With the advancement of time, traditional wedding fesyen has gone through development and modification. The changes can be observed through the make-up techniques, materials of the gowns, and the hair-dos, such as sanggul. This article is focused on the shift of the meaning in modern style Javanese wedding fesyen because of its development and modification. The analysis method uses Roland Barthes’ sign analysis. The conclusion shows that modern traditional Javanese wedding fesyen is a representation of cultural shifts and an accumulation of established values and modernization effects. The goal is to develop a higher self-image by reproducing the current situation and condition. Abstract in Bahasa Indonesia: Seiring dengan perjalanan waktu, fesyen pengantin tradisional mengalami perkembangan dan modifikasi. Perubahan bisa terlihat dari tata rias wajah, bahan gaun yang dipergunakan, dan sanggul. Fokus tulisan ini mengangkat tentang masalah pergeseran makna pada fesyen pengantin Jawa bergaya modern dikerenakan perkembangan dan modifikasi. Metode analisis menggunakan analisis tanda dari Roland Barthes. Hasil analisis menunjukkan bahwa fesyen pada pengantin tradisional bergaya Jawa modern, adalah representasi pergeseran budaya dan perpaduan dari nilai-nilai yang sudah pakem dengan efek modernisasi. Tujuannya adalah membangun citra diri yang lebih tinggi dengan mereproduksi kondisi dan situasi yang ada. Kata kunci: makna, tanda, fesyen, pengantin, jawa, modern.
Visualisasi Iklan Cetak Mobil VW ”New Beetle” Sebagai Pencitraan Hubungan Manusia dan Teknologi Aryanto, Hendro
Nirmana Vol 11, No 1 (2009): JANUARY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.11.1.pp. 33-40

Abstract

When a new car is launched to the market, sometimes it begins with the appearing of the product advertisement. This happened with VW’s products. In VW Beige ”New Beetle” and VW Black ”New Beetle” print ad versions, they are shown as symbols of beauty and comfort because of their modern technology. VW ”New Beetle” could be the peoples’ choice in many countries with different geographical and cultural backgrounds. In the commodity society, beauty is priceless, for it is supported by the image culture which emphasizes appearance. This point will support belief and loyalty to the brand. Abstract in Bahasa Indonesia: Ketika sebuah mobil baru diluncurkan ke pasar, biasanya diawali dengan pemunculan iklan produk tersebut. Ini yang nampak pada produk VW. Pada iklan cetak versi lipstik VW Beige ”New Beetle” dan VW Black ”New Beetle”, merupakan simbol kecantikan dan kenyamanan karena teknologinya yang modern. VW ”New Beetle” bisa menjadi pilihan orang-orang di negara manapun yang mempunyai geografis yang berbeda-beda tentunya dengan budaya yang berbeda pula. Dalam masyarakat komoditas, kecantikan adalah sangat berharga, karena didukung budaya citra yang mengutamakan penampilan. Hal ini akan mendukung keyakinan dan kesetiaan pada merek tersebut. Kata kunci: iklan cetak, VW Beetle, citra, manusia, teknologi.
Co-Authors -, Sienny Abidin, M Rois Alifianty, Annisa Citra Amalia, Nurdiana Amellya, Anindya Fitri Andrew Giovanni Yustijanto Anggraini, Julian Putri Dwi Aniendya Christianna Ardelia Widyanata Tjoa, Ardelia Widyanata Ardianzah, Mochamad Baaqi, Novita El Ban'sa, Genta Atmaja Brigitta Amelia Linardi Damayanthy, Dhamaris Ditiana, Ulayya DWI SATRIAN, BIMA Effendi, Resti Fauzi Eliana Wulandari Elizabeth Kurniasari Susanto Fatihah, Ayu Mentari Febrian, Arsya Inzaghi Fitria, Ika Hanny Acti Gishela Kristianna De Jong Hanin, Shafanissa Sefia Hannandito, Dhiya Kemal Hendro Aryanto Heni Prasetia Himawan, Ilham Julio I Nengah Sudika Negara I Nyoman Lodra Indrayana, Marrisa Intifada, Amabel Laila IZDIHAR ARRI HANIN, RAFI Izdiharuddin, Muhammad Dhaifan Kenny Joewono, Kenny Khamidi, Akhmad Nur Laksono, Ardhian Lans, Florensia Cornelia Liesan, Stefanus Andri Ilyas Machmudianta, Qulbi MARTIKA ANDRIANI, VICKI Masluchi, Muchamad Irsyadul Maulia, Brillyan Jeniza Meirina Lani Anggapuspa Meyriska Inez Hartanto, Meyriska Inez Michael Julian Wirawan Monoarfa, Hamzah Rais Muh. Ariffudin Islam Naufal, Muhammad Farhan Nicholas Reynaldi Kesuma, Nicholas Reynaldi Nindyana, Dewana Galuh NOVA KRISTIANA Pradesta, Ega Prayoga, Akhmad Syahrul Ramadhan, Fikry Aulya Raniry, Eddo Ar Rini, Novianti Susilo Risdyaningrum, Monica Riznadya, Natasya Maghfiratika ROSA DIANTY, REGINA Salmy, Jeffrey Quaa Sari, Wahyu Intan Novita Sebastian Hadi Santoso Sonia Anggraini Saputra Stanley Tirtoutomo, Stanley Stevanus Indraguna Sayono Udayana, I Ketut Ulum, Syafiq Viona Velika Wijoyono, Viona Velika Wibowo Wibowo Wilson Gustomo, Wilson Winarno Winarno Yessica Widyatama Oei Yonara, Farida Nursanti Yunita Yunita ZUHROH AZIZAH, INTAN