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All Journal International Journal of Social Science and Business International Journal of Social Science Jurnal Manajemen Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa SANISKALA: Jurnal Pengabdian Masyarakat Multidisciplinary Indonesian Center Journal Pariwisata
Abdulah Rakhman
Institut Bisnis Dan Informatika Kwik Kian Gie
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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FAKTOR - FAKTOR E-COMMERCE YANG MEMENGARUHI TINGKAT KONSUMERISME DI JAKARTA Abdulah Rakhman; Hansel Wirianto; Liaw Bunfa; Hafizah Rifiyanti
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.1608

Abstract

Pengguna internet di Indonesia semakin besar dan pertumbuhannya sangat pesat. Demikian pula jumlah pembelanjaan secara daring melalui pasar daring atau yang dikenal juga sebagai e-commerce tumbuh dengan pesat di Indonesia. Ditemukan bahwa jumlah pengunjung e-commerce di Indonesia dapat mencapai ratusan juta kunjungan per bulannya, dua diantaranya yaitu Tokopedia dan Shopee. Tujuan dari penelitian ini adalah untuk mengetahui faktor dari e-commerce yang dapat memengaruhi pola konsumtif masyarakat Indonesia terutama di Jakarta. Variabel bebas dalam tesis ini adalah variabel antarmuka pengguna (User Interface/UI) yaitu tampilan dari sistem atau aplikasi yang digunakan, dan pengalaman pengguna (User Experience/UX) yaitu pengalaman yang didapatkan saat menggunakan aplikasi atau kedua hal ini biasa disebut UI/UX, promo online, persepsi kemudahan penggunaan, privasi, dan variabel kepercayaan. Tesis ini membahas pengaruh variabel bebas tersebut terhadap konsumerisme. Metode analisa penelitian ini bersifat deskriptif dengan melakukan survei secara daring dengan pembagian kuesioner menggunakan google form. Responden penelitian ini sebanyak 240 orang yang pernah berbelanja pada e-commerce. Hipotesis penelitian menggunakan model analisis regresi linier berganda dan diolah menggunakan SPSS. Hasil penelitian menunjukkan variabel UI/UX, promo, privasi, dan kepercayaan berpengaruh positif terhadap tingkat konsumerisme pada pengguna e-commerce di Jakarta, sementara variabel persepsi kemudahan penggunaan tidak berpengaruh signifikan terhadap konsumerisme
PENGARUH BRAND AMBASSADOR, KEPUASAN PELANGGAN DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK ACNE CARE SCARLETT WHITENING DI KELAPA GADING, JAKARTA UTARA Cindy Alodia Pratama; Abdulah Rakhman
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2269

Abstract

Along with the growth of the beauty industry in Indonesia, many local brands use Brand Ambassadors, increasing Customer Satisfaction and Brand Awareness in attracting consumers to make purchasing decisions for marketed products. This study aims to analyze how the influence of Brand Ambassador, Customer Satisfaction and Brand Awareness on Purchase Decisions. The data analysis technique used in this research is the pooling test, classical assumption test, descriptive statistical test, F test, t test and coefficient of determination test using SPSS 25.0. The results of this study indicate that brand ambassadors, customer satisfaction, and brand awareness have a positive and significant effect on purchasing decisions for acne care scarlett whitening in Kelapa Gading, North Jakarta.
PENGARUH STRATEGI INOVASI TERHADAP KINERJA BISNIS PERUSAHAAN PENGADAAN JASA CLEANING SERVICE Carissa Alodia Pratama; Abdulah Rakhman
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2271

Abstract

In this era of globalization, of course, brings many changes and transformation to various companies and the business environment, where they competes with each other which results in increasing competition. Therefore, companies or business actors who see the current situation finally realize that they must try to provide the best service for consumers in order to compete with other competitors in the field. The research method used is judgement sampling by collecting data through a questionnaire distributed to 100 respondents who are currently working as employees at PT Cahaya Pratama Megah with positions as area leader, area supervisor and also an employee at the head office. The measuring instrument in this research is validity test, reliability test, percentage, average, likert scale, classical assumption test, and multiple linear regression test. The tool used is SPSS 25.0. This study concludes that the market leadership orientation variable has no effect on business performance. While the variables of the type of innovation and innovation sources have a positive and significant effect on business performance.
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN GOOMA TEA BAR MAL KELAPA GADING DI JAKARTA UTARA Rita Eka Setianingsih; Liaw BunFa; Abdulah Rakhman; Ari Hadi Prasetyo
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2319

Abstract

Contemporary drinks are very popular with the people of Indonesia, even the whole world. Drinks made from coffee, cheese tea, and boba are very popular with the public so that many companies have sprung up to make beverage businesses. One of the companies participating in the industry is GOOMA. Many companies follow the trend of bubble tea, cheese tea, and coffee, but GOOMA doesn't want to follow the trend. GOOMA wants to bring and educate matcha to people in Indonesia. The theory used in this research is the theory of price, brand image, and purchasing decisions. The object of this research is the customer of GOOMA Tea Bar at Kelapa Gading Mall. Sampling in this study used probability sampling with simple random sampling technique. The method of data collection in this study used a questionnaire. Data analysis techniques in this study are descriptive analysis, classical assumption test, and multiple linear regression analysis. The research data was processed using SPSS 20. The results showed that price had a positive effect on customer purchasing decisions at GOOMA Tea Bar Mal Kelapa Gading and, brand image had a positive effect on customer purchasing decisions at GOOMA Tea Bar Mal Kelapa Gading.
Co-Authors Ari Hadi Prasetyo Ari Kurniawan Bernadine Carissa Alodia Pratama Cindy Alodia Pratama Hafizah Rifiyanti Hansel Wirianto Liau Bun Fa Liauw Bun Fa Liaw Bun Fa M. Budi Widiyo Iryanto M. Fuad Matthew Tio Devin Suryawan Muhammad Fuad Rita Eka Setianingsih Sisilia Devina Permatasari Tony Sitinjak Tumpal Janji Raja Sitinjak