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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Student Scientific Creativity Journal JOSAR (Journal of Students Academic Research) Jurnal Media Akademik (JMA) Jurnal Manajemen Bisnis Era Digital Transgenera: Jurnal Ilmu Sosial, Politik dan Humaniora Journal of Media and Communication Jurnal Manajemen Kreatif dan Inovasi
Hanik Amaria
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Harga Dan Promosi Online Terhadap Keputusan Pembelian Buket Pada Usaha Omah Bouquet Bendogerit Kota Blitar Desi Fitri Nur Hasanah; Hanik Amaria
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3990

Abstract

Micro, Small and Medium Enterprises (MSMEs) are companies that produce goods to meet the needs of local communities. To attract customers in the face of stiff competition, business owners must plan their prices and internet marketing tactics. The aim of this research is to find out whether discounts and internet sales influence customers' decisions to buy products at the Omah Bouquet Bendogerit shop, Blitar City. Omah Bouquet company customers who have made purchases are the subjects of this research, and questionnaires are used as a data collection tool. Respondents in this study totaled 124 people. A quantitative approach is the research method used. This research uses multiple linear regression analysis as the analysis method. At a significance level of 0.000<0.05, research findings show that “the price variable (X1) has a significant and positive effect on the purchasing choice variable (Y). At a significance level of 0.000<0.05, the online promotion variable (X2) has a significant and positive effect on the purchasing choice variable (Y). At the significance threshold of 0.000 < α 0.05, the price variables (X1) and online promotions (X2) jointly influence purchasing choices (Y).”
Co-Authors Ahmad Eka Muktiwibawa Amirotul Khoir Andiwi Meifilina Anwar Hakim Darajat Anwar Hakim Derajat Deni Fitra Iman Ferdana Desi Fitri Nur Hasanah Dimas Putra Wijaya Eko Adi Susilo Kusumawijayanti, Anita Reta M. Halim Fawazi Sherly Amanda Putri Silviana Dita Fernanda Tsania Rahmawati Veiling Bunga Adista Wahyuningsih