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All Journal Jurnal Mantik Open Access Indonesia Journal of Social Sciences Community Development Journal: Jurnal Pengabdian Masyarakat Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Open Access Indonesia Journal of Social Sciences Tata Kelola Innovative: Journal Of Social Science Research
Reken, Feky
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS NET PROFIT MARGIN PADA USAHA MIKRO, KECIL, DAN MENENGAH DI KOTA MAKASSAR Ariyandani, Nur; Reken, Feky; Huwae, Victor Ernest
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28191

Abstract

Net Profit Margin (NPM) merupakan salah satu indikator penting dalam mencapai tujuan perusahaan. Indikator ini berguna untuk menyediakan informasi bagi manajemen perusahaan mengenai efisiensi berdasarkan perbandingan antara laba bersih dan penjualan bersih. Penelitian ini bertujuan untuk menganalisis Net Profit Margin pada Usaha Mikro Kecil Menengah (UMKM) di Kota Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data dari dokumen dan hasil wawancara, serta melakukan analisis net profit margin pada pelaku UMKM di Kota Makassar. Hasil penelitian yang diperoleh dari Dinas Koperasi dan UMKM Kota Makassar melalui Aplikasi Sidatu Miciko menunjukkan bahwa jenis usaha mikro mendominasi UMKM di Kota Makassar. Usaha mikro ini memiliki modal usaha sampai paling banyak Rp 1.000.000.000 (satu miliar rupiah). Jenis UMKM yang mendominasi adalah Kuliner (164 pelaku usaha), Campuran (152 pelaku usaha), dan Fashion (57 pelaku usaha). Peningkatan net profit margin dilakukan melalui inisiatif pelaku UMKM dan dukungan pemerintah melalui inkubator UMKM Kota Makassar. Dukungan tersebut meliputi pendampingan legalitas produk seperti pengurusan IMB dan Hak atas Kekayaan Intelektual (HaKI), pelatihan digital produk, pendampingan visibilitas produk, dan pelatihan tata kelola keuangan UMKM.
The impact of event marketing and social media marketing on brand awareness of MSMEs in Ambon City Saununu, Siska Jeanete; Reken, Feky; Tubalawony, Jacsy; Tabelessy, Walter
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6771

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the main pillars of regional economies that need to strengthen their competitiveness through effective marketing strategies such as event marketing and social media marketing. This study aims to analyze the effect of these two strategies on brand awareness of MSMEs in Ambon City. The research employed a quantitative method with an associative approach, involving 100 respondents who had attended MSME events or interacted with MSME promotions through social media. Data were collected using questionnaires and analyzed using multiple linear regression with the JASP software. The findings show that event marketing has a positive and significant effect on brand awareness (p < 0.05), as it creates real experiences and emotional connections between consumers and brands. Similarly, social media marketing also has a positive and significant effect on brand awareness (p < 0.05), particularly through consistent promotional activities and creative content on platforms such as Instagram, TikTok, and Facebook. Both strategies complement each other in strengthening consumer recognition and recall of brands. These results highlight the importance of integrating offline and online marketing activities to expand market reach and build a strong brand image for MSMEs in society.
Co-Authors Ariyandani, Nur Basri Modding Chaniago, Anggrany Fakir, Elsy Deawati Huwae, Victor Ernest Jeanete Saununu, Siska Kurniawan, Sabda Aji Ningsih, Nadya Nurlailya Ratna Dewi Saununu, Siska Jeanete Siahanenia, Silfiena Sitaniapessy, Rainer H Tabelessy, Walter Tahapary, Grace H. Tubalawony, Jacsy