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All Journal Itepa : Jurnal Ilmu dan Teknologi Pangan Journal of Indonesian Tourism and Development Studies Jurnal Administrasi Bisnis JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora PROFIT : Jurnal Administrasi Bisnis Jurnal Abdimas Pariwisata
Aniesa Samira Bafadhal
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PERCEIVED BENEFIT DAN PERCEIVED SACRIFICE TERHADAP ATTITUDE TOWARD PAYING DAN IMPLIKASINYA TERHADAP WILLINGNESS TO PAY (Survei Pada Mahasiswi Universitas Brawijaya Angkatan 2015-2018 Pengguna Make Up Merek WARDAH) Faidatun Nadiyah; M. Kholid Mawardi; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 72, No 1 (2019): JULI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This researched aims to (1) To explained how the influence between the Perceived Benefit on an Attitude Toward Paying.  (2) To explained how the influence between the Perceived Sacrifice on an  Attitude Toward Paying.  (3) To explained how the influence between Attitude Toward Paying towards the Willingness To Pay. This type of researched was explanatory researched with quantitative approached.  This researched includes variables Perceived Benefit, Perceived Sacrifice, Attitude Toward Paying and willingness to pay.  The population in this researched was the undergradate women student University Of Brawijaya batch 2015-2018 WARDAH make up users.  The sample used in this studied as many as 116 people respondents was drawn using the purposive sampling technique and methods of data collection method using the surveyed using a questionnaire.  Data analysis was an analysis of descriptive statistics and analysis of the path (path analysis).  The data in this studied using IBM SPSS Statistics 23. The results of this studied indicate that the Perceived Benefit (X1) effect significantly to Attitude Toward Paying (Z), the Perceived Sacrifice (X2) had no effect and has not significantly to Attitude Toward Paying (Z), and Attitude Toward Paying (Z) effect significantly to Willingness To Pay (Y) Keywords: Perceived Benefit , Perceived Sacrifice, Attitude Toward Paying dan  Willingness To Pay АBSTRАK Penelitian ini bertujuan untuk (1) Untuk menjelaskan  bagaimana pengaruh antara Perceived Benefit terhadap Attitude Toward Paying. (2) Untuk menjelaskan bagaimana pengaruh antara Perceived Sacrifice terhadap Attitude Toward Paying. (3) Untuk menjelaskan bagaimana pengaruh antara Attitude Toward Paying terhadap Willingness To Pay. Jenis penelitian yang digunakan adalah penelitian penjelasan dengan pendekatan kuantitatif. Variabel penelitian ini meliputi Perceived Benefit, Perceived Sacrifice, Attitude Toward Paying dan Willingness To Pay. Populasi dalam penelitian ini adalah Mahasiswi S1 Universitas Brawijaya Angkatan 2015-2018 dan pernah membeli dan menggunakan produk make up WARDAH. Sampel yang digunakan dalam penelitian ini sebanyak 116 orang responden yang diambil dengan menggunakan teknik purposive sampling dan metode pengumpulan data menggunakan metode survei menggunakan kuesioner. Analisis data yang digunakan adalah analisis statistik deskriptif dan analisis jalur (path analysis). Data pada penelitian ini diolah menggunakan IBM SPSS Statistics 23. Hasil penelitian ini menunjukkan bahwa Perceived Benefit (X1) berpengaruh secara signifikan terhadap Attitude Toward Paying (Z), Perceived Sacrifice (X2) tidak berpengaruh dan tidak signifikan terhadap Attitude Toward Paying (Z), dan Attitude Toward Paying (Z) berpengaruh signifikan terhadap Willingness To Pay (Y). Kata kunci : Perceived Benefit , Perceived Sacrifice, Attitude Toward Paying dan  Willingness To Pay
PENGARUH GREEN PRODUCT, GREEN ADVERTISING DAN GREEN BRAND TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Mahasiswa Jurusan Ilmu Administrasi Bisnis Angkatan 2013/2014 dan 2014/2015 Fakultas Ilmu Administrasi Universitas Brawijaya Konsumen Air Minum Kemasan Mer Muhamad Ridwan; Achmad Fauzi DH; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 55, No 1 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aimed to determine: 1) The influence of Green Products on Purchasing ADES; 2) The effect of Green Advertising on Purchasing Decision on Consumers of water packaging ADES; 3) Green Brand Influence on Purchase Decision on Consumers which water packaging ADES; and (4) The Influence of Green Product, Green Advertising and Green Brand on Purchasing Decision on consumers of Consumers of water packaging ADES. This research use explanatory research with qualitative approach, and  instrument of this research is using questionnaire. The sample used is 115 respondents who are students of the Department of Business Administration Science Force 2013/2014 and 2014/2015 Faculty of Administration Sciences Brawijaya University which consumers of water packaging ADES. Insturument validity test using Product Moment Pearson, and the reliability test using Alpha Cronbach. Multiple regression analysis is used to test the hypothesis of this research. Kеywords: Green Product, Green Advertising, Green Brand and Purchase Decision АBSTRАK Penelitian ini bertujuan untuk mengetahui: 1) Pengaruh Green Product terhadap Keputusan Pembelian pada konsumen produk air minum dalam kemasan merek ADES; 2) Pengaruh Green Advertising terhadap Keputusan Pembelian pada konsumen produk air minum dalam kemasan merek ADES; 3) Pengaruh Green Brand terhadap Keputusan Pembelian pada konsumen produk air minum dalam kemasan merek ADES; dan (4) Pengaruh Green Product, Green Advertising dan Green Brand terhadap Keputusan Pembelian pada konsumen produk air minum dalam kemasan merek ADES . Penelitian ini menggunakan jenis penelitian penjelasan (explanatory research) dengan pendekatan kualitatif, di mana instrumen penelitian ini berupa kuesioner. Sampel yang digunakan berjumlah 115 orang responden yang merupakan mahasiswa Jurusan Ilmu Administrasi Bisnis Angkatan 2013/2014 dan 2014/2015 Fakultas Ilmu Adminitrasi Universitas Brawijaya konsumen air minum dalam kemasan merek ADES. Uji validitas insturumen menggunakan rumus korelasi Product Moment Pearson, sedangkan uji reliabilitasnya menggunakan Alpha Cronbach. Analisis regresi berganda digunakan untuk uji hipotesis penelitian ini. Kаtа Kunci: Green Product, Green Advertising, Green Brand dan Keputusan Pembelian
PENGARUH GREEN BRAND IMAGE TERHADAP GREEN TRUST SERTA IMPLIKASINYA TERHADAP GREEN PURCHASE INTENTION (Survei Online pada Calon Konsumen Lush Fresh Handmade Cosmetic di Indonesia) Tiarani Rachma Dewanti; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 62, No 1 (2018): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

this study aims to (1)identify and explain the influence of of Green Brand Image on Green Trust (2)to know and explain the influence of Green Brand Image on Green Purchase Intention (3)to know and explain the influence of Green Trust on Green Purchase Intention. The type of research used in this research was explanatory with quantitative approach. The research variables were E-Service Quality, Perceived Value, and ECustomer Satisfaction.  The population in this research were potential consumen who know the product of Lush Fresh Handmade Cosmetic, potential consumen with minimum age of 18 years and potential consumen who has seen ads or statment about Lush Fesh Handmade Cosmetic’s product are eco friendly. The sample used in this research was 116 respondents taken by using purposive sampling and data collection methods using a questionnaire. Data analysis used was descriptive statistical analysis and path analysis. The data in this study was processed using SPSS 24 for Windows. The result of path analysis showed that The resu;t of this research indicate that (1)Green Brand Image has a significant effect on Green Trust, (2)Green Brand Image has a significant effect on Green Purchase Intention and (3)Green Trust has a significant effect onGreen Purchase Intention. Kеywords: Green Brand Image, Green Trust, Green Purchase Intention АBЅTRАK Penelіtіan іnі bertujuan untuk (1) mengetahuі dan menjelaѕkan pengaruh Green Brand Іmage terhadap Green Truѕt (2) mengetahuі dan menjelaѕkan pengaruh Green Brand Іmage terhadap Green Purchaѕe Іntentіon (3) mengetahuі dan menjelaѕkan  pengaruh Green Truѕt terhadap Green Purchaѕe Іntentіon. Jenіѕ penelіtіan yang dіgunakan adalah explanatory dengan pendekatan kuantіtatіf. Varіabel penelіtіan іnі melіputі Green Brand Іmage, Green Truѕt dan Green Purchaѕe Іntentіon. Populaѕі dalam penelіtіan іnі adalah calon konѕumen yang mengetahui produk Luѕh Freѕh Handmade Coѕmetіc, mіnіmal 18 tahun dan pernah melіhat іklan dan pernyataan bahwa Luѕh Freѕh Handmade Coѕmetіc mengeklaіm ѕebagaі produk hіjau atau ramah lіngkungan. Ѕampel yang dіgunakan dalam penelіtіan іnі ѕebanyak 116 reѕponden yang dіambіl dengan menggunakan purpoѕіve ѕamplіng dan metode pengumpulan data menggunakan angket atau kueѕіoner onlіne. Analіѕіѕ data yang dіgunakan adalah analіѕіѕ ѕtatіѕtіk deѕkrіptіf dan analіѕіѕ jalur (path analyѕіѕ). Data pada penelіtіan іnі dіolah menggunakan ЅPЅЅ 24 for Wіndowѕ.  Haѕіl penelіtіan іnі menunjukkan bahwa (1) Green Brand Іmage memіlіkі pengaruh yang ѕіgnіfіkan terhadap Green Truѕt; (2)Green Brand Іmage memіlіkі pengaruh yang ѕіgnіfіkan terhadap Green Purchaѕe Іntentіon dan (3) Green Truѕt memіlіkі pengaruh yang ѕіgnіfіkan terhadap Green Purchaѕe Іntentіon. Kаtа Kuncі: Green Brand Іmage, Green Truѕt, Green Purchaѕe Іntentіon  
PENGARUH DINING SERVICE QUALITY (DINESERV) TERHADAP CUSTOMER SATISFACTION DAN REVISIT INTENTION (Survei pada Pelanggan D’COST Seafood Restaurant Malang Town Square) Lirizki Agustimas Anwar; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 58, No 1 (2018): MEI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research was explanatory research and using quantitative approach. The variables of the research were Dining Service Quality (DINESERV), Customer Satisfaction, and Revisit Intention. The population of this research was customer of D’COST Seafood Restaurant branch of Malang Town Square with 18 years old as the minimum age. Questionnaire was used in order to gather the 112 respondents’s data. In addition, descriptive analysis and path analysis were used in order the analyzed data. The results of this research show that Dining Service Quality (DINESERV) has a positive effect on Customer Satisfaction, because it has a probability value (0,000) < 0,05 which means there is a significant influence. Dining Service Quality (DINESERV) has a positive effect on Revisit Intention, because it has a probability value (0,019) < 0,05 which means there is a significant influence. Customer Satisfaction has a positive effect on Revisit Intention, because it has a probability value (0,000) < 0,05 which means there is a significant influence. The results of direct and indirect effect indicates that Customer Satisfaction variable is the intermediate variable that works partially, meaning that the variable of Dining Service Quality (DINESERV) directly have a significant effect to Revisit Intention without going to go through Customer Satisfaction. Keywords: Dining Service Quality, DINESERV, Customer Satisfaction, Revisit Intention АBSTRАK Penelitian ini merupakan penelitian eksplanatori (explanatory research) dengan pendekatan kuantitatif. Variabel pada penelitian ini terdiri dari Dining Service Quality (DINESERV), Customer Satisfaction, dan Revisit Intention. Populasi penelitian ini adalah pelanggan D’COST Seafood Restaurant cabang Malang Town Square yang minimal berusia 18 tahun. Kuesioner digunakan sebagai instrumen pengumpulan data dari 112 sampel penelitian. Teknik analisis yang digunakan adalah analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian ini menunjukkan bahwa Dining Service Quality (DINESERV) berpengaruh positif terhadap Customer Satisfaction, karena memiliki nilai probabilitas (0,000) < 0,05 yang berarti terdapat pengaruh yang signifikan. Dining Service Quality (DINESERV) berpengaruh positif terhadap Revisit Intention, karena memiliki nilai probabilitas (0,019) < 0,05 yang berarti terdapat pengaruh yang signifikan. Customer Satisfaction berpengaruh positif terhadap Revisit Intention, karena memiliki nilai probabilitas (0,000) < 0,05 yang berarti terdapat pengaruh yang signifikan. Hasil pengaruh langsung dan tidak langsung menunjukkan bahwa variabel Customer Satisfaction merupakan variabel antara yang berfungsi secara parsial, artinya variabel Dining Service Quality (DINESERV) secara langsung berpengaruh signifikan terhadap Revisit Intention tanpa harus melalui Customer Satisfaction. Kata Kunci: Dining Service Quality, DINESERV, Customer Satisfaction, Revisit Intention
ANALISIS TINGKAT LOYALITAS MEREK (Survei Pada Pengguna Sepatu Casual Merek Adidas Di Kota Malang) Fikri Kurnia Setyadi; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 55, No 2 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This study aims to explain: (1) the level of brand loyalty on the user of casual shoes of Adidas brand in Malang, (2) pyramid shape and brand loyalty power of Adidas brand casual shoes in Malang, (3) dominant buyer level from shoe brand loyalty casual brand Adidas in Malang. The type of research used in this research is descriptive research using quantitative approach. Samples taken as many as 112 respondents who are people of Malang City who had bought and used casual shoes Adidas brand. Data collection method used is questionnaire. Data analysis used in this research is descriptive statistical analysis and Analytical Hierarcy Process (AHP). The results of this study indicate that the level of brand loyalty from the level of buyer switcher has an average of 2.54, the habitual buyer level of 3.14, the satisfied buyer level of 4.54, the level of liking the brand of 3.72, and the committed buyer level of 3.95. Dominant loyalty level is the level of satisfied buyer, shape of the pyramid of brand loyalty is in reverse pyramid shape. Kеywords: Brand Loyalty Level, Switcher Buyer, Habitual Buyer, Satisfied Buyer, Liking The Brand, Committed Buyer. ABSTRAK Penelitian ini bertujuan untuk menjelaskan: (1) tingkat loyalitas merek pada pengguna sepatu casual merek Adidas di Kota Malang, (2) bentuk piramida dan kekuatan loyalitas merek sepatu casual merek Adidas di Kota Malang, (3) tingkat pembeli yang dominan dari loyalitas merek sepatu casual merek Adidas di Kota Malang. Jenis penelitian yang digunakan pada penelitian ini adalah penelitian deskriptif dengan menggunakan pendekatan kuantitatif. Sampel yang diambil sebanyak 112 responden yang merupakan masyarakat Kota Malang yang pernah membeli dan menggunakan sepatu casual merek Adidas. Metode pengumpulan data yang digunakan adalah kuesioner. Analisis data yang digunakan pada penelitian ini adalah analisis statistik deskriptif dan Analytical Hierarcy Process (AHP). Hasil penelitian ini menunjukkan bahwa tingkat loyalitas merek dari tingkat switcher buyer mempunyai rata - rata sebesar 2,54, tingkat habitual buyer sebesar 3,14, tingkat satisfied buyer sebesar 4,54, tingkat liking the brand sebesar 3,72, dan tingkat committed buyer sebesar 3,95. Tingkat loyalitas yang dominan adalah tingkat satisfied buyer, bentuk piramida loyalitas merek berbentuk piramida terbalik. Kata Kunci: Tingkat Loyalitas Merek, Switcher Buyer, Habitual Buyer, Satisfied Buyer, Liking The Brand, Committed Buyer.
PENGARUH VIRAL MARKETING TERHADAP KEPERCAYAAN KONSUMEN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survei Online pada Konsumen King Mango yang Merupakan Followers Akun Instagram @Kingmangosurabaya) Retno Susilowati; Edriana Pangestuti; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 66, No 1 (2019): JANUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This study aims to identify and explain: (1) the influence of Viral Marketing on Consumer Trust; (2) the influence of Viral Marketing on Purchase Decisions; (3) the effect of Consumer Trust on Purchasing Decisions. This research used survey method type with a quantitative approach. The sample used in this study consist of 115 respondents who were @kingmangosurabaya followers, aged at least 17 years, and had bought and consumed using purposive sampling. Data collection method used in this research was questionnaires. Data analysis using descriptive analysis and path analysis. The results of the research showed that: (1) the Viral Marketing variable (X) have a significant effect on Consumer Trust (Z), (2) the Viral Marketing variable (X) have a significant effect on Purchasing Decisions (Y), and (3) the variable Consumer Trust ( Z) have a significant effect on Purchasing Decisions (Y). Keywords: Viral Marketing, Consumer Trust, and Purchase Decision. АBSTRАK Penelitian ini bertujuan untuk mengetahui dan menjelaskan: (1) pengaruh Viral Marketing terhadap Kepercayaan Konsumen; (2) pengaruh Viral Marketing terhadap Keputusan Pembelian; (3) pengaruh Kepercayaan Konsumen terhadap Keputusan Pembelian. Penelitian ini menggunakan jenis metode survei dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini berjumlah 115 orang responden yang merupakan followers @kingmangosurabaya, berusia minimal 17 tahun, dan pernah membeli serta mengkonsumsi dengan menggunakan purposive sampling. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis jalur. Hasil dari penelitian  menunjukkan bahwa: (1) variabel Viral Marketing (X) berpengaruh signifikan terhadap Kepercayaan Konsumen (Z), (2) variabel Viral Marketing (X) berpengaruh signifikan terhadap Keputusan Pembelian(Y), dan (3) variabel Kepercayaan Konsumen (Z) berpengaruh signifikan terhadap Keputusan Pembelian(Y). Kata kunci: Viral Marketing, Kepercayaan Konsumen dan Keputusan Pembelian.
PENGARUH STORE ENVIRONMENT TERHADAP SHOPPING EMOTION DAN IMPULSE BUYING (Studi Pada Konsumen Vargo Kitchen Malang) Raditya Kirana Rianto; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 59, No 1 (2018): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to determine: 1.) Store environment’s impact on Shopping emotion, 2.) impact of Shopping emotion on Impulse buying, and 3.) impact of Store environment on Impulse buying. This of research uses Explanatory Research which aims to test and explain the relationship of each variable through hypothesis testing with quantitative approach. The population in this study were Vargo Kitchen Malang visitors who made the purchase and were at least 18 years old. The sampling technique used in this research used purposive sampling technique using machin and campbell formula and get sample as many as 116 respondents. Data analysis method used in this research is spread the research questionnaire. Data analysis used is descriptive analysis and path analysis. The results showed that 1.) Store Environment (X) variables have a direct impact on Shopping Emotion (Y1). because it has a probability value (0,000)<0.05 which means there is a significant impact, 2.) Store Environment (X) variable has a positive effect on Buying Implication (Y2) because it has a probability value (0,000) <0.05 which means there is significant impact, 3.) Shopping Emotion (Y1) has positive effect on Buying Implution (Y2) because it has probality value (0,000) <0,05 which means there is significant impact Kеywords: Store Environmet, Shopping Emotion, Impulse Buying АBSTRАK Penelitian ini bertujuan untuk mengetahui dan menjelaskan : 1.) pengaruh Store environment terhadap Shopping emotion, 2.) pengaruh Shopping emotion terhadap Impulse buying,dan 3.) pengaruh Store environment terhadap Impulse buying. Jenis penelitian ini adalah Explanatory Research yang bertujuan untuk menguji dan menjelaskan hubungan dari masing–masing variabel melalui pengujian hipotesis dengan pendekatan kuantitatif. Populasi pada penelitian ini adalah pengunjung Vargo Kitchen Malang yang melakukan pembelian dan berusia minimal 18 tahun. Teknik pengambilan sampel yang digunakan dalam penelitian ini menggunakan teknik purposive sampling dengan menggunakan rumus machin and cmapbell dan mendapatkan sampel sebanyak 116 responden. Metode analisis data yang digunakan dalam penelitian ini adalah menyebar kuisioner penelitian. Analisis data yang digunakan yaitu analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian menunjukan bahwa 1.) variabel Store Environment (X) memiliki pengaruh secara langsung terhadap Shopping Emotion (Y1). karena memiliki nilai probalitas (0,000) < 0,05 yang berarti ada pengaruh yang signifikan, 2.) variabel Store Environment (X) berpengaruh positif terhadap Impluse Buying (Y2) karena memiliki nilai probalitas (0,000) < 0,05 yang berarti ada pengaruh yang signifikan, 3.) variabel Shopping Emotion (Y1) berpengaruh positif terhadap Impluse Buying (Y2) karena memiliki nilai probalitas (0,000) < 0,05 yang berarti ada pengaruh yang signifikan. Kаtа Kunci: Store Environmet, Shopping Emotion, Impulse Buying  
PENGARUH BRAND COMMUNITY AFFECT DAN BRAND COMMUNITY TRUST TERHADAP BRAND LOYALTY MELALUI BRAND COMMUNITY COMMITMENT (Survei Online pada Pelanggan Sepatu Adidas di Komunitas 3 Foil ID) Retno Dwi Cahyani; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 60, No 2 (2018): JULI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The purpose of this study are: 1) To analyze and explain the influence of brand community affect on brand community commitment, 2) To analyze and explain the influence of brand community affect on brand loyalty, 3) To analyze and explain the influence of brand community trust to brand community commitment, 4) To analyze and explain the influence of brand community trust on brand loyalty, 5) To analyze and explain the influence of brand community commitment to brand loyalty. The type of research used is explanatory research with sampling technique using purposive sampling. Methods of data collection is done by using online surveys distributed to members of Community 3 Foil ID through social media ie social networking site Facebook as much as 100 respondents. Data analysis technique used in this research is by using path analysis (path analysis). The result of this research shows that Brand Community Affect (X1) variable has significant effect on Brand Community Commitment (Y1). Brand Community Affect (X1) variables significantly influence Brand Loyalty (Y2). Brand Community Trust (X2) variables have significant effect on Brand Community Commitment (Y1). Brand Community Trust (X2) variables significantly influence Brand Loyalty (Y2). Brand Community Commitment (Y1) variables significantly influence Brand Loyalty (Y2). Kеywords: Brand Community Affect, Brand Community Trust, Brand Community Commitment, Brand Loyalty АBSTRАK Tujuan dari penelitian ini adalah: 1) Untuk menganalisis dan menjelaskan pengaruh brand community affect terhadap brand community commitment, 2) Untuk menganalisis dan menjelaskan pengaruh brand community affect terhadap brand loyalty, 3) Untuk menganalisis dan menjelaskan pengaruh brand community trust terhadap brand community commitment, 4) Untuk menganalisis dan menjelaskan pengaruh brand community trust terhadap brand loyalty, 5) Untuk menganalisis dan menjelaskan pengaruh brand community commitment terhadap brand loyalty. Jenis penelitian yang digunakan adalah explanatory research dengan teknik pengambilan sampel menggunakan cara purposive sampling. Metode pengumpulan data dilakukan dengan menggunakan survei online yang disebarkan kepada anggota Komunitas 3 Foil ID melalui media sosial yaitu situs jejaring sosial Facebook sebanyak 100 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah dengan menggunakan analisis jalur (path analysis). Hasil dari penelitian ini menunjukkan bahwa variabel Brand Community Affect (X1) berpengaruh signifikan terhadap Brand Community Commitment (Y1). Variabel Brand Community Affect (X1) berpengaruh signifikan terhadap Brand Loyalty (Y2). Variabel Brand Community Trust (X2) berpengaruh signifikan terhadap Brand Community Commitment (Y1). Variabel Brand Community Trust (X2) berpengaruh signifikan terhadap Brand Loyalty (Y2). Variabel Brand Community Commitment (Y1)  berpengaruh signifikan terhadap Brand Loyalty (Y2). Kаtа Kunci: Brand Community Affect, Brand Community Trust, Brand Community Commitment, Brand Loyalty  
Peningkatan Efisiensi Ekstraksi Madu Klanceng Melalui Diseminasi Ekstraktor Khothibul Umam Al Awwal; Siti Asmaul Mustaniroh; Nimas Mayang Sabrina S; Ria Dewi Andriani; Zaqlul Iqbal; Aniesa Samira Bafadhal; Rini Yulianingsih; Vindhya Tri Widayanti; Shafira Arini Sundari
Jurnal Ilmu dan Teknologi Pangan (ITEPA) Vol 11 No 4 (2022): Jurnal ITEPA
Publisher : Department of Food Science and Technology Study Program, Faculty of Agricultural Technology, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/itepa.2022.v11.i04.p03

Abstract

Ngebel Village is a producer of Klanceng Honey and an ecotourism destination for Ngebel Adventure Park (NAP) in Ponorogo Regency. Klanceng honey produced by the endemic Klanceng bee (Trigona sp.) is the honey that has high selling value (IDR 60,000 per 100ml) and currently, there are 61 farmers with the total of 620 log beehives. So far, production capacity has only met 40% of consumer demand, so efforts to increase the capacity are needed. Efforts and support have been given by the village government to beekeepers through the increasing the number of wooden bee nests (setup) and improving the technology of the honey handling process. One of the critical processes to determine the optimization of the quantity and quality of klanceng honey is the extraction process as a process that determines the level of yield. So far, honey extraction has been done manually using a syringe or filtered with a sieve. The Trigona sp. bee, as a honey-producing bee, has a laver-shaped hive, where the shape of the hive influences its internal structure. The extraction of Klanceng honey can not be done using the existing honey extractors due to the inappropriate structure of the beehive. Dissemination of the centrifugal extractor was aimed to increase honey extraction efficiency and improve its hygiene. The Centrifugal Extractor consists of an extractor tube having a static tube and a rotating tube, a filter tube, a transmission unit and a 0.25 HP electric motor with rotary speed regulator.. The use of this machine results in an increase in yield (increasing of rendemen from 75% up to 83% Klanceng honey) and an increase in organoleptic of honey (aroma, appearance, taste and color) so that the product is competitive in the market.
Dampak Merek, Palayanan dan Proses dalam Sharia Marketing Value serta Socially Responsible Investment terhadap Citra Perusahaan dan Keputusan Investasi (Survei pada Investor Divisi Syariah PT XYZ, Jakarta) Bafadhal, Aniesa Samira; ., Suharyono; Kumadji, Srikandi
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The fragility of the capitalist economic system and the increasing competition in the capital markets make sharia securities firms need to implement competitive and market-oriented marketing strategiesbut still consider ethical investments, socially and in accordance with the principles of sharia through the implementation of sharia marketing strategies. This study aimed to test the marketing concept based onthe paradigm or Shariah Marketing Value consisting of Sharia Brand, Sharia Services, Sharia Process and evaluate the implementation of Socially Responsible Investment, which are assuwed to attect CompanyImage and the Investment Decision of investors. The population of this study is Sharia Division investors in PT.XYZ, Jakarta at 2011. The results of the data analysis by using Partial Least Square (PLS) are: 1) ShariaBrand, Sharia Process and Socially Responsible Investment partially significantly effect on the Company's Image. 2) Sharia Brand, Sharia Services and Socially Responsible Investment partially significantly attectInvesting Decisions. 3) Sharia Service does not affect significantly Company Image. 4) Sharia Process does not significantly affect to Invest rent Decision. Based on these results, it can be concluded that the professionalismand the principle of Shariah Islamic that offered by Sharia Marketing Value have been able to attract sharia capital market investors in Indonesia, especially on the Sharia Division, so that the consumersare not only dominated by investors with emotional and spiritual mindset but also rational investor (conventional investor). In addition, investors are considered to be ready to use the Socially Responsible Investment as a standard approach for their investment.
Co-Authors Achmad Fauzi DH Adasiha Arwan Aditya Permadi Afina Putri Cholifaturrosida Annisa Indah Puspita Arif Ryan Maretama Dahlan Fanani Diah Retno Sufi Fauzia Dyah Ayu Kusumo Wardhani Edy Yulianto Eka Intan Kumala Putri Fadhila Madevi Faidatun Nadiyah Falah Fadhilah Fikri Kurnia Setyadi Hani Fajriani Heppiana Lestari Iis Maulida Irvan Faried Hidayatullah Khothibul Umam Al Awwal Leksana, Agista Putri Lirizki Agustimas Anwar M. Kholid Mawardi Mikyal Mahdi Rahman Muhamad Ridwan Nimas Mayang Sabrina Sunyoto Pangestuti, Edriana Raditya Kirana Rianto Rahmanu Triyoga Ranu Nugraha Retno Dwi Cahyani Retno Susilowati Ria Dewi Andriani Rini Yulianingsih Shafira Arini Sundari Shilachul Alfinul Alim Siti Asmaul Mustaniroh Srikandi Kumadji Suharyono . sulistyo, widyo Sunarti Sunarti Sunarti Syihab Izzuddien Tiarani Rachma Dewanti Vindhya Tri Widayanti Yusri Abdillah Yustisi Suci Widiaputri Zainul Arifin ZAINUL ARIFIN Zaqlul Iqbal