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All Journal Itepa : Jurnal Ilmu dan Teknologi Pangan Jurnal Administrasi Bisnis JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora PROFIT : Jurnal Administrasi Bisnis Jurnal Abdimas Pariwisata
Aniesa Samira Bafadhal
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Impact of Food Quality, Price Fairness, and Authenticity on Customer Satisfaction and Behavior Intention Leksana, Agista Putri; Arifin, Zainul; Sunarti, Sunarti; Bafadhal, Aniesa Samira
Wacana Journal of Social and Humanity Studies Vol. 28 No. 3 (2025): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.03.06

Abstract

As the restaurant industry in Indonesia experiences rapid growth, consumer expectations for dining experiences are evolving. Diners are increasingly prioritizing authenticity, fair pricing, and high-quality food, all of which play crucial roles in enhancing satisfaction and encouraging repeat visits. This study examines the impact of authenticity, price fairness, and food quality on customer satisfaction and behavioral intentions. An explanatory research approach was employed, utilizing quantitative methods. The study was conducted at Griya Arayanna Restaurant, which features a Javanese-themed dining experience. The target population comprised visitors who had dined there at least once. Based on the Roscoe formula for sample selection, 150 participants were selected through purposive sampling. Data were analyzed using SEM PLS techniques. The findings indicate that authenticity, price fairness, and food quality have a significant impact on customer satisfaction and behavioral intentions. Moreover, satisfaction itself has a notable effect on behavioral intentions. At the same time, the factors of authenticity, price fairness, and food quality also exert an indirect influence on behavioral intentions through their impact on satisfaction. These insights suggest that restaurants should integrate cultural narratives into their promotional efforts, offering menu prices that appeal to a diverse customer base, and consistently uphold high food quality. Such strategies can enhance customer satisfaction, increase return visits, and lead to recommendations from others.Keywords: authenticity, behavioral intentions, food quality, price fairness, satisfaction
PENGGUNAAN OJEK SYARIAH SEBAGAI MODA TRANSPORTASI MUSLIMAH URBAN: MEREK ATAU RELIGIUSITAS? Bafadhal, Aniesa Samira
Profit: Jurnal Adminsitrasi Bisnis Vol. 15 No. 1 (2021): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.338 KB) | DOI: 10.21776/ub.profit.2021.015.01.14

Abstract

The increasing need for travel in the local area of the house (staycation) such as shopping, culinary, health and education tours have encouraged the use of various modes of public transportation in urban communities. In the midst of these conditions, Muslimah's need for public transportation that meets the principles of sharia values and is safe from harassment and urban crime, OJESY is here as the first and only sharia motorcycle taxi for women in Indonesia. This study analyzes whether Muslimah consumers choose to use OJESY services because of the sharia brand offered by OJESY or because of consumer religiosity. The respondents of this study were 116 Muslim women using OJESY in Malang City, East Java. By using multiple regression the results of this study indicate that both the brand of sharia and religiosity show a significant and positive influence on customer decisions to use Islamic motorcycle taxi services, but religiosity is the main stimulus so spiritual-driven plays an important role in Muslimah decisions to use public transportation while maintaining the Islamic values it adheres to.
PEMBUATAN DAN PENDAMPINGAN PENGELOLAAN WEBSITE RESMI MUSEUM BRAWIJAYA SEBAGAI DISEMINASI MEMORI KOLEKTIF DAN NILAI-NILAI NASIONALISME Sunarti, Sunarti; Bafadhal, Aniesa Samira; sulistyo, widyo
Profit: Jurnal Adminsitrasi Bisnis Vol. 16 No. 1 (2022): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.632 KB) | DOI: 10.21776/ub.profit.2022.-16.01.13

Abstract

Dewasa ini, pariwisata mengalami lonjakan aktivitas yang sangat besar. Perpindahan manusia untuk melakukan kunjungan wisata melonjak dan menyebabkan industri pariwisata menjadi industri yang menjanjikan. Di sisi lain dengan adanya pandemi COVID-19 yang merebak, menghantam pertumbuhan yang terjadi dan memaksa semua sektor termasuk pariwisata untuk menyesuaikan diri dengan “serangan” pandemi. Museum merupakan salah satu objek pariwisata yang menawarkan nostalgia akan sebuah kejadian di masa lampau. Museum menawarkan kegiatan pembelajaran dan juga rekreasi di saat yang bersamaan. Di masa pandemi seperti saat ini, turisme berbasis virtual menjadi primadona, hal ini dikarenakan penetapan protokol kesehatan yang sangat ketat untuk mencegah terjadinya penularan virus COVID-19. Dengan tren penurunan jumlah kunjungan wisatawan, maka dipandang perlu bagi museum Brawijaya Kota Malang untuk memiliki situs web sebagai sarana komunikasi dan juga sarana pembelajaran bagi wisatawan minat khusus. Kegiatan pengelolaan website museum Brawijaya ini akan menjadi salah satu cara untuk diseminasi memori kolektif dan menanamkan nilai-nilai nasionalisme di kalangan anak muda dan pelajar.
Co-Authors Achmad Fauzi DH Adasiha Arwan Aditya Permadi Afina Putri Cholifaturrosida Annisa Indah Puspita Arif Ryan Maretama Dahlan Fanani Diah Retno Sufi Fauzia Dyah Ayu Kusumo Wardhani Edy Yulianto Eka Intan Kumala Putri Fadhila Madevi Faidatun Nadiyah Falah Fadhilah Fikri Kurnia Setyadi Hani Fajriani Heppiana Lestari Iis Maulida Irvan Faried Hidayatullah Khothibul Umam Al Awwal Leksana, Agista Putri Lirizki Agustimas Anwar M. Kholid Mawardi Mikyal Mahdi Rahman Muhamad Ridwan Nimas Mayang Sabrina Sunyoto Pangestuti, Edriana Raditya Kirana Rianto Rahmanu Triyoga Ranu Nugraha Retno Dwi Cahyani Retno Susilowati Ria Dewi Andriani Rini Yulianingsih Shafira Arini Sundari Shilachul Alfinul Alim Siti Asmaul Mustaniroh Srikandi Kumadji Suharyono . sulistyo, widyo Sunarti Sunarti Sunarti Syihab Izzuddien Tiarani Rachma Dewanti Vindhya Tri Widayanti Yusri Abdillah Yustisi Suci Widiaputri Zainul Arifin ZAINUL ARIFIN Zaqlul Iqbal