Claim Missing Document
Check
Articles

Found 16 Documents
Search

Pemanfaatan Akun Tiktok @infodhaharjogja Sebagai Media Komunikasi Pemasaran Kuliner di Daerah Istimewa Yogyakarta Ellya Kusuma; Diana Khuntari; Yolanda Presiana Desi
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.471

Abstract

TikTok has become a trend in utilizing social media for marketing communication activities. This has become a reason for content creators to create content related to product or service promotion. One of the accounts that uses TikTok as a marketing communication medium is @infodhaharjogja. This account was chosen because after an analysis with website analysis, the engagement rate and comments to the like ratio of @infodhaharjogja were higher compared to other accounts, although the number of its followers was small. This research aims to understand the utilization of the TikTok account @infodhaharjogja as a culinary marketing communication medium in the Special Region of Yogyakarta. The theory underlying this research is the 7C Framework. This research uses a descriptive qualitative method. Data collection was carried out through interviews, observation, and documentation. The results show that the utilization of the TikTok account @infodhaharjogja met five out of seven indicators in the 7C Framework. The indicators that support marketing communication practices are context, content, community, communication, and connection. Context is an aspect to attracts viewers' attention. Content contains valid and interesting information community functions to build interaction among the audience. Communication facilitates active communication between the @infodhaharjogja account and viewers through comments and direct messages. Connection facilitates easy access to information with a single click using hashtags. The two indicators that do not support marketing communication practices are customization and commerce. 
Analisis Pengalaman Pengguna Aplikasi Gojek dan Grab dengan Pendekatan User Experience Questionnaire Diana Khuntari
Jurnal Teknik Informatika dan Sistem Informasi Vol 8 No 1 (2022): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v8i1.4499

Abstract

Technological developments have an impact on the presence of Super Apps, such as: Gojek and Grab. The presence of these two applications has an effect on the lifestyle in society which is increasingly facilitated by various services that are presented in only one application. The Gojek and Grab applications have many similarities, including in terms of their use. These two applications are very popular and favored by the community because they are practical and help various community activities, for example: food ordering services, delivery of goods, transportation, and non-cash payments. This study was conducted to determine whether there are differences in user experience with the application with case studies in people living in Yogyakarta. User experience measurement is carried out using the User Experience Questionnaire (UEQ) approach on attractive, perspicuity, efficiency, dependability, stimulation, and novelty variables. This study uses a comparative descriptive method with a quantitative approach. The results showed that all Gojek and Grab application user experience variables got positive values ??and there were no significant differences in all variables. However, based on the UEQ measurement, it is known that the Gojek application is superior to the Grab application in perspicuity and novelty variables. Meanwhile, the Grab application is superior to the Gojek application in terms of efficiency, dependability, and stimulation variables. To improve the user experience for the Gojek and Grab applications, it is necessary to improve the quality of the perspicuity and dependability variables.
Penggunaan Multiple Account Instagram di Kalangan Generasi Z (Studi Kualitatif Deskriptif Siswa Kelas XI Tahun Pelajaran 2022/2023 SMK Negeri Nusawungu) Mutiara Gustyan Ayuni; Diana Khuntari; Marwan Marwan
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1820

Abstract

The development of social media has transformed the way Generation Z constructs and presents their self-identity. One emerging phenomenon is the use of more than one Instagram account by a single user, known as the first account and second account. This study aims to analyze the use of multiple Instagram accounts by Generation Z in shaping self-image, using Erving Goffman's dramaturgical theory. This research adopts a descriptive qualitative method with a phenomenological approach. The informants consisted of eight 11th-grade students from SMK Negeri Nusawungu who actively used multiple Instagram accounts. Data were collected through observation, semi-structured interviews, and documentation, and analyzed using Miles and Huberman’s interactive model. The findings show that the first account functions as the front stage, where informants present an ideal image with curated content and carefully managed impressions. In contrast, the second account serves as the back stage, used for freer, more spontaneous, and emotional self-expression, with a more selective and private audience. The seven key dramaturgical concepts—mystification, setting, front personal, role distance, stigma, impression management, and frame analysis—were identified in the online behavior of the informants. This study recommends the importance of digital literacy and social empathy in understanding the dynamics of youth identity in digital spaces.
Evaluation of User Experience (UX) in the MIUI 14 Interface Using User Experience Questionnaire (UEQ) Method in Indonesia Khuntari, Diana; Danusessia, Aradhea Rizky; Marwati, Arum
Journal of Information Technology and Its Utilization Vol 8 No 1 (2025): June 2025
Publisher : Sekolah Tinggi Multi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jitu.8.1.6020

Abstract

The advancement of the modern era has provided various boosts and innovations for smartphone development companies worldwide. This development has led smartphone manufacturers to compete in creating their own Android-based user interfaces. MIUI, a widely recognized interface due to its popularity, still has several shortcomings in delivering a good user experience, such as overheating issues, UI lag, battery drain, bloatware, promotional ads, GPS issues, OS & security updates, and conflicts between Xiaomi China and Google. This study aims to assess user experience in terms of attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty as offered by the MIUI 14 interface. A descriptive quantitative approach is used in this study, employing a questionnaire as the data collection method. The questionnaire, consisting of a series of written questions, was distributed to respondents for their answers. This method is particularly effective when the number of respondents is large and geographically spread out. The questionnaire is designed to assess user experience with MIUI 14 according to the indicators in the User Experience Questionnaire (UEQ) method. Data analysis was carried out using specialized software for user experience measurement, specifically the UEQ tool. The results show that the UEQ dimensions of attractiveness, perspicuity, and dependability received positive impressions, while efficiency received a negative impression. Stimulation and novelty received neutral evaluations. MIUI 14 scored Above Average in attractiveness, Below Average in perspicuity and dependability, and Poor in efficiency, stimulation, and novelty. Suggested improvements include addressing advertising notifications, rearranging the settings layout, enhancing animation responsiveness, removing bloatware, updating security patches, and implementing the Material You design concept.
Analisis Kualitas Software Electronic Traffic Law Enforcement di Ditlantas Polda Jawa Timur Menggunakan Teori McCall Agustino, Jonathan Fajar; Khuntari, Diana
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 8 No. 1, June 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v8i1.230

Abstract

As technology develops, humans are required to be smarter in their activities, doing works, and dealing with various existing problems. Technology is also increasingly being used as a tool to support success in various fields, including government. The government applies technology in regional governance to create a smart city. The government has developed several things that used to be conventional to become electronic-based, one of which is the ticketing system. Limitations on convention tickets as well as the large number of motorized vehicle users and traffic violations in Surabaya finally made the Surabaya Police work together with the Surabaya Transportation Agency (Dishub) to trigger the Electronic Traffic Law Enforcement system or Electronic Ticketing, commonly known as E-TLE. One of the success factors of the system is the quality of the system itself. This study aims to analyze the E-TLE software implemented in Surabaya to determine the quality of the software. The approach used to carry out the analysis is the theory of software quality according to McCall. The research method used in this research is qualitative research by collecting data using interviews, observation, and classification. The source of this research is the operator as well as designing the E-TLE software. The results show that the quality of the E-TLE software has good scores in the aspects of correctness, reliability, efficiency (data search and memory usage), integrity, usability, maintainability, flexibility, portability, reusability, and interoperability. However, there are slight deficiencies in the usability aspect (there is no integration between agencies) and lack of testability. To improve the quality of E-TLE, it is necessary to optimize page loading, add features for integration between agencies, and test to determine software grade.
Pengaruh Konten Instagram @kotabalige terhadap Pemenuhan Kebutuhan Informasi Pengguna Stevani Elga Tampubolon; Diana Khuntari; Arum Marwati
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 3 No. 2 (2026): juni: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v3i2.1031

Abstract

The rapid development of social media has made Instagram one of the primary platforms for information dissemination and digital communication. In the tourism sector, the public's demand for fast and easily accessible local information continues to increase, particularly regarding Balige City. The absence of an official government account as a central source of regional information has encouraged people to rely on social media, including the Instagram account @kotabalige, which actively provides content related to tourism, culture, culinary attractions, local businesses, and community activities. This study aims to analyze the influence of @kotabalige's Instagram content on users' information fulfillment. A quantitative approach with a survey method was employed involving 100 respondents selected through random sampling. Data were collected using a Likert-scale questionnaire and analyzed through simple linear regression using IBM SPSS Statistics 30. The results indicate that Instagram content has a positive and significant effect on users' information fulfillment, with a coefficient of determination value of 0.611. This means that 61.1% of information fulfillment is influenced by the quality of Instagram content. The findings demonstrate that relevant, visually appealing, and consistently updated content effectively supports users in obtaining local information while strengthening local digital communication.