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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JRSI (Jurnal Rekayasa Sistem dan Industri) SENTRALISASI SEIKO : Journal of Management & Business CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Global Masa Kini JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Cakrawala Management Business Journal Value: Jurnal Manajemen dan Akuntansi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ekonomi dan Manajemen Jurnal Ilmu Sosial dan Humaniora Jurnal Ekonomika Manajemen Dan Bisnis e-Jurnal Apresiasi Ekonomi
Reminta Lumban Batu
Universitas Singaperbangsa Karawang
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kredibilitas Influencer Beby Tsabina pada Media Sosial Instagram dan Keselarasan Diri terhadap Sikap Influencer Serta Dampaknya pada Niat Konsumen terhadap Produk Barenbliss Dessy Herdiana; Desi Jaelani; Reminta Lumban Batu
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.6458

Abstract

This study aims to analyze the role of influencer credibility Beby Tsabina in shaping consumer attitudes and behavioral intentions towards Barenbliss products through Instagram social media. Background Problems: How do influencer credibility, Instagram social media, and self-congruence influence attitudes towards influencers and their impact on consumer behavioral intentions towards Barenbliss products. Novelty: This study combines three main variables of influencer credibility, Instagram social media, and self-congruence which are simultaneously analyzed towards consumer attitudes and intentions, especially in the local Indonesian context with a specific influencer figure, namely Beby Tsabina. Research Methods: The method used is a quantitative approach with a survey technique on Instagram users who know Beby Tsabina and Barenbliss products. Data were analyzed using Structural Equation Modeling (SEM) techniques. Finding/Results: The results show that influencer credibility, Instagram social media, and self-congruence have a significant positive effect on attitudes towards influencers, which in turn influence consumer behavioral intentions. Conclusion: The conclusion of this study is that credibility and congruence between influencers and consumers play a very important role in shaping purchase intentions through positive attitudes towards influencers.
Pengaruh Perceive Quality dan Country of Origin Terhadap Minat Beli Sepeda Motor Honda Vario Aang Abdul Mugih; Reminta Lumban Batu
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3462

Abstract

This study aims to analyze the influence of perceived quality and country of origin on purchase intention for Honda Vario motorcycles. As a global brand, Honda holds a strong image, and consumers' perceptions of product quality and the country of origin are believed to significantly affect purchasing decisions. This research uses a quantitative approach with a survey method, and data were collected through questionnaires distributed to respondents who have considered or purchased a Honda Vario. The data were analyzed using multiple linear regression. The results indicate that perceived quality has a positive and significant effect on purchase intention. Country of origin also has a positive influence, although its effect is weaker compared to perceived quality. These findings suggest that perceived quality is the dominant factor in driving purchase intention, while the country of origin still plays an important role in shaping the overall brand image. The transportation and logistics sector plays a vital role in promoting national economic growth by serving as the main
Co-Authors Aang Abdul Mugih Abd. Rasyid Syamsuri Abdul Haris Saepudin Adhi Rizal Andri Sheva Anggia Novanda Isrofani Aulia F Hadining Banuara Nadeak Bela Nadila Aprilia Cindy Monica Citra Pratiwi Desi Jaelani Dessy Herdiana Diah Febi Utami Diah Permata Ega Lestari Dikka Ramadhan R Edi Sukendar Fanny Tania Hanif Rais Hartelina Ibnu Auf Ubaidi Indah Krisnawati Mohammad Rizki Fadillah Mutiara Agnes Talia Nadia Riani Thadsyah Nadya Putri Dianti Najwa Khoerunnisa Natalia Sumule Nazla Audria Nellvian Nita Rizky Indra Adiwijaya Salmah Ayu Haryanti Salsabila Nadhifah Sinta Apriyani Sofi Kurnia Sari Suhono Suhono Talia Laitanii Paratika Tiar Lina Situngkir Vini Octaviani Wahyudin Wahyudin