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All Journal JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business At-Tadbir : jurnal ilmiah manajemen Journal of Economic, Management, Accounting and Technology (JEMATech) Gorontalo Management Research Jurnal Ilmiah Ekonomi Global Masa Kini JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Politikom Indonesiana Indonesian Community Service and Empowerment Journal (IComSE) Bima Journal : Business, Management and Accounting Journal Innovative: Journal Of Social Science Research Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Nelly Martini
Universitas Singaperbangsa Karawang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Pemilihan Lokasi Terhadap Keberhasilan Usaha UMKM Makanan di Sekitar Jalan HS. Roggo Waluyo Karawang Barat Alya Rizky Sauzan; Nelly Martini
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.9144

Abstract

This study analyzes the influence of business environment conditions, business accessibility with infrastructure, and business location costs on the success of food MSMEs on Jalan HS. Ronggo Waluyo, West Karawang. The objects of this study are food MSMEs around Jalan HS. Ronggo Waluyo, Karawang, which is number 30 food MSME entrepreneurs. A saturated sampling technique was applied in this study, so that the sample size and population size were the same, namely 30 food MSME entrepreneurs. Data collection used the census method, and the data were processed and tested using multiple regression analysis with SPSS 26 software. The study proved that business environment conditions, accessibility with infrastructure, and location costs have a positif and significant effect on the success of MSME businesses. To achieve business success, the variation of the three variabels was proven by an Adjusted R2 value of 95%. The factor that dominates the influence of business success is location cost.
Co-Authors Afifah Fauziyyah Agung Cahya Pratama Alya Rizky Sauzan Anggraeni Anggraeni Aries Budiman Arip Solehudin Banuara Nadeak Dede Jajang Suyaman Didit Supriyadi Dion Alan Nugraha Gina Khoirunnisa Haidar Abdul Afif Ira Pebrianti Syamhadi Muhamad Aulia Yahya Nur Kholifah Hasan Purti Amelia Dewi Rima Berliana Seia Piantara Siti Fatimah Solehudin Sonny Hersona Uwais Rachman Karomi Yulyana, Eka Zenita Dwi Tiara