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All Journal International Journal of Evaluation and Research in Education (IJERE) Cakrawala Pendidikan Jurnal Karinov Arsitekta Jurnal Ilmiah Arsitektur Literacy : International Scientific Journals of Social, Education, Humanities Studies in English Language and Education JPP (Jurnal Pendidikan dan Pembelajaran)
Tee Tze Kiong
Universiti Tun Hussein Onn Malaysia
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Innovation of MOOC Based E-Marketing to Improve Entrepreneurship Administration Management for Vocational Education Students in Industrial Revolution 4.0 Era Andika Bagus Nur Rahma Putra; Amat Mukhadis; Tuwoso; Nurul Ulfatin; Surjani Wonorahardjo; Habiddin; Made Duananda Kartika Degeng; Tee Tze Kiong
JPP (Jurnal Pendidikan dan Pembelajaran) Vol. 27 No. 1 (2020)
Publisher : Lembaga Pengembangan Pendidikan dan Pembelajaran, Universitas Negeri Malang in Collaboration with Asosiasi Pendidik dan Pengembang Pendidikan Indonesia (APPI)

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Abstract

This research has aims to: (1) develop MOOCs based e marketing; (2) testing theattractiveness of MOOCs based e-marketing; and (3) knowing the level of effectiveness of MOOCs based e-marketing. The method in this study is research and development. The resultsof this study include: (1) the results of the e-marketing expert test and website marketing design expert test have a percentage: 81.50% (ease of accessing consumers), 84.10% (presentation of goods/services sold), 79.10 % variation of website content), 86.00% (compatibility with websitegoals), 83.70% (harmony of each page of views), 83.70% (complete description of products sold),83.70% (attractiveness of e-website marketing), 85.00% (ease of order process for consumers), 81.50% (responsible admin e-marketing), 81.50% (trouble shooting website problems); (2) MOOCs based e-marketing proved effective in improving the management of student entrepreneurship administration in the vocational sector in the Industrial Revolution 4.0 era, indicated by the results of the final ability test which showed significant differences between control classes without using e-marketing based MOOCs and experimental classes using MOOCs based e-marketing; and (3) E-marketing based MOOCs needs to be further developed because it can improve the management of entrepreneurial administration in vocational students in the Industrial Revolution era 4.0.
Co-Authors Agil Fitri Handayani Agus Purnomo Amat Mukhadis Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Arasinah Kamis Brayen Juang Mulya Putra Charanjit Kaur Swaran Singh Dafa Sashi Ramdhani Darmawan Satyananda Dimas Fa Adilah Ramdhani Eko Suwarno Farah Najwa Ahmad Puad Habiddin Hendita Budi Pramana Imam Alfianto Jane Itohan Oviawe Jelita Bulanisahadi Lakshita Umanis Fauzi Laras Alencia Eka Putri Laura Angelica Fadia Indriani Lutfiah Natrah Abbas Made Duananda Kartika Degeng Mimi Mohaffyza Mohamad Mohamed Nor Azhari Azman Muhammad Afnan Habibi Muhammad Aris Ichwanto Nazwa Laily Azzahrah Noor Syuhaili Mohd. Rusly Nuraliah Abd Nasir Nurul Ulfatin Nurulwahida Azid Oryngul S. Abilmazhinova Ruhiana Idayu Abd Hamid Sarimah Abu Bedor Sharifah Shafie Surjani Wonorahardjo Tuwoso Wu Ming Chang Yee Mei Heong Yuli Agustina, Yuli