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All Journal Scriptura Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Jurnal The Messenger Komunikasi : Jurnal Komunikasi Jurnal Ekonomi dan Bisnis MetaCommunication; Journal Of Communication Studies Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Social Science and Business Petra International journal of Business Studies (IJBS) Ultimacomm: Jurnal Ilmu Komunikasi CCIT (Creative Communication and Innovative Technology) Journal Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Syntax Idea Enrichment : Journal of Management Acta Diurna: Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Journal Media Public Relations Scriptura : Jurnal Ilmiah Jurnal Indonesia Sosial Sains Komunikatif : Jurnal Ilmiah Komunikasi
Lina Sinatra Wijaya
Universitas Kristen Satya Wacana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Journal : JURNAL PUSTAKA KOMUNIKASI

 1 
Komunikasi Eksternal Public Relations ‘Generation Girl’ dalam Mempromosikan Program-Program Organisasi Marcha, Anandia Regina; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3517

Abstract

STEM (science, technology, engineering, and math) is a field of science and technology that is more popular with men than women. There is still a perception that women are not required to pursue higher education, particularly in STEM fields. From this perspective, “Generation Girl” aims to change these prejudices and encourage Indonesian women to study science in the STEM world through its programs. In order to attract the attention and interest of the target audience, “Generation Girl” will implement appropriate external public relations communication to attract Indonesian women to participate in “Generation Girl” programs. “Generation Girl” is a non-profit organization dedicated to educating women in STEM fields through innovative and exciting programs This study aims to describe the external communication strategies that have been carried out by “Generation Girl” to promote their programs in the community. This study used descriptive qualitative research. Data collection techniques used include interviews, observation, and documentation. The results of this study show that “Generation Girl” uses three media in disseminating information about its programs and organizations: online media, mass media, and non-mass media using external communication strategy theory. This makes it easier for the organization to recruit “Generation Girl” program participants.
Strategi Public Relations Muscle First dalam Membangun Brand Awareness Melalui Instagram Rorencia, Vanessa Agnes; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4114

Abstract

To increase Muscle First brand awareness on social media, especially Instagram, Muscle First has diligently implemented a series of strategies to increase brand awareness. This research uses descriptive qualitative research with a case study method. Regarding the research instrument, it is by conducting interviews with several sources and observations made by the author conducting research on Muscle First's Instagram social media account regarding buyer responses. This determines Muscle First's image on public. Public Relations’ Muscle First uses strategies to increase brand awareness via Instagram via Key Opinion Leader (KOL) management. Muscle First's Key Opinion Leader (KOL) management uses a public relations strategy through four stages. The first stage is the planning stage, where market segmentation is carried out, content target planning, searching for the right Key Opinion Leader (KOL), and creating briefings. The second stage is the organizing stage, where the Key Opinion Leader (KOL) is organized, and a letter of cooperation is created. The third stage is the implementation stage, in which the key opinion leader (KOL) sends the content draft before finally uploading it to social media. The final stage is the monitoring stage, where Key Opinion Leader (KOL) management analyzes the Key Opinion Leader (KOL) Instagram insights and evaluates buyer responses to develop plans.
Peran “Voice of SWCU” dalam Brand Awareness dan Peningkatan Intake Pujani, Chenanjah Refa; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.5390

Abstract

Brand awareness is essential for higher education institutions to build a positive image and attract prospective students. This study aims to analyze the role of public relations through Voice of SWCU as an internal medium of Satya Wacana Christian University (UKSW) in developing brand awareness and its contribution to increasing student intake. This research employs a mixed-method approach with data collected through online questionnaires, observations, interviews, FGDs, and documentation. The findings reveal three primary roles of the Voice of SWCU. First, as a communication facilitator, the Voice Publication and Documentation Team and UKSW Promotion Division build interactive communication through social media. Second, as a problem solver, the management of Voice resolves internal issues that affect the external image. Third, as a communication technician, the Voice PDD Team and UKSW Promotion Division create creative content that enhances visibility. The levels of brand awareness show relatively balanced results with Top of Mind (37%), Brand Recall (35%), Brand Recognition (28%), and Unaware of Brand (0%). These findings emphasize that internal media, such as a high-achieving student activity unit, can be an effective public relations strategy to build brand awareness while supporting intake growth. This study contributes to developing public relations theory in higher education and provides practical alternatives for university promotion strategies.
Peran dan Strategi Public Relations Dalam Membangun Citra Perusahaan Perbankan Putri, Tabitha Stefani; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.2686

Abstract

Image is one of the most important parts of the company that must be continuously built and maintained. Realizing this, public relations of PT Bank Kalteng made various efforts to build a positive corporate image. This study aims to determine the role and strategy of public relations (PR) in building corporate image. This study uses a descriptive qualitative using indepth interviews and observations as data sources. The collected data were analyzed using qualitative analysis methods, consisting of data reduction, data presentation, and conclusion drawing. Then for data validation, this research uses triangulation. The triangulation used is source triangulation and method triangulation. The study results show that PR PT Bank Kalteng plays the role of Expert Prescriber, Communication Facilitator, Problem Solving Process Facilitator, and Communication Technician in building a corporate image. In addition, The PR of the bank has carried out a strategy to improve the banking image through three stages: to secure understanding, establish acceptance, and motivate action.
Marketing Public Relations Sebagai Business Representative Dalam Meningkatkan Penjualan Dengan Metode B2B Angela, Nathania Dea; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.2691

Abstract

This journal reviews the marketing public relations strategy used to increase sales with the B2B method at PT Helios Informatika Nusantara. This study aims to know and understand the role and strategy of marketing public relations as a business representative in the B2B method. This type of research is descriptive qualitative research with a constructivism paradigm. Regarding the research instruments are interviews, observation, and documentation. The data source for this research uses various documentation owned by the company in conducting online and offline events because these two types of marketing are needed to get leads for the company. Then for data validation, this research uses triangulation. The combined data is seen clearly and in detail regarding the phenomena and problems raised in the study. The results of this study indicate that the marketing strategy used in the B2B method at Helios can run through two stages, digitally and non-digitally, and the various techniques developed within it will support the company sales increase process.
Strategi Public Relations Dalam Membangun Brand Awareness Pada PT. Finfolk Media Nusantara Feryanda, Jonathan Octa; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3482

Abstract

People today have begun to switch from conventional media to online media in obtaining information. Because of this transition, many media have emerged and are only engaged in the online field using social media platforms such as Instagram, TikTok, and Youtube. One of these media is PT Finfolk Media Nusantara. In the midst of intense competition between these media, of course, the media needs brand awareness from the public in order to become a trusted media. This research aims to find out the communication strategy owned by PT Finfolk Media Nusantara in building public brand awareness of the company. This research is included in the type of descriptive qualitative research. The data collection techniques used are interviews, observation and documentation. The results showed that PT. Finfolk Media Nusantara planned first before carrying out its communication strategy which was carried out in several stages. In addition, the level of brand awareness of PT. Finfolk Media Nusantara is at the brand recognition level because most have known the company through the content created where the content includes the PT. Finfolk Media Nusantara logo.
Co-Authors Alexander Wibisono Hadinata Alice Vitri Yanti Angela, Nathania Dea Arauna Wangsa Elsha Dara Arthik Davianti Christian Tulis Christianingtias, Emilia Ayu Dewata, Marcellinus Dedo Advent Dewi Sartika Karo-karo Dewi, Gracelia Audriana Dian Nugraheni Dian Nugraheni Elisabeth Agita Sari Ervani, Trifosa Joan Evelyn Friscilla Christy Fenetta, Christella Feryanda, Jonathan Octa Firma Friskila Tati Gabriel Immanuela Felano George Nicholas Huwae Gracelia Audriana Dewi Huwae, George Nicholas Isa, Nanda Karunia Izak Yohan Matriks Lattu Julita M.A. Raturoma krismiyati krismiyati Kristanto, Budhi Marcellinus Dedo Advent Dewata Marcha, Anandia Regina Nanda Karunia Isa Pujani, Chenanjah Refa Putri, Tabitha Stefani Rahmawati, Fanneza Resva Inggil Kharisma Rini Darmastuti Rini Kartika Hudiono Rorencia, Vanessa Agnes Sabrina Sesa Trifosa SATRIYAS ILYAS Setiawan, William Christianto Stefanie Carolina Wibowo Suprihadi Tarra Nur Azizah Sulistiani Trifosa Joan Ervani Tulis, Christian VIRGINIA - - Wibisono Hadinata, Alexander William Christianto Setiawan Yosua Jefri Apriananta Zon Vanel