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All Journal Scriptura Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Jurnal The Messenger Komunikasi : Jurnal Komunikasi Jurnal Ekonomi dan Bisnis MetaCommunication; Journal Of Communication Studies Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Social Science and Business Petra International journal of Business Studies (IJBS) Ultimacomm: Jurnal Ilmu Komunikasi CCIT (Creative Communication and Innovative Technology) Journal Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Syntax Idea Enrichment : Journal of Management Acta Diurna: Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Journal Media Public Relations Jurnal Ilmu Komunikasi Scriptura : Jurnal Ilmiah Jurnal Indonesia Sosial Sains Komunikatif : Jurnal Ilmiah Komunikasi
Lina Sinatra Wijaya
Universitas Kristen Satya Wacana
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Journal : The Indonesian Journal of Communication Studies

 1 
Model of Communication Strategy for Public Relations in Private University in Building The Relationship With The Media Rini Darmastuti; Lina Sinatra Wijaya
The Indonesian Journal of Communication Studies Vol 2, No 2 (2009)
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v2i2.1334

Abstract

The success of Public Relations work in Private University depends on the public relations strategy in building the relationship with the media. For knowing how effective PR strategy is in building the relationship with the media, A research has been done with 10 respondents ( 10 Private Universities in Central Java ) by using descriptive qualitative approach and direct observation. There are two relationship models that have been found from this research, they are “ Imbalanced Commensalisms Relationship “ ( for PR’s relationship with the media institution ) and “ Harmonious Mutualism Relationship “ ( for PR’s relationship with the Journalist).
Co-Authors Alexander Wibisono Hadinata Alice Vitri Yanti Angela, Nathania Dea Arauna Wangsa Elsha Dara Arthik Davianti Christian Tulis Christianingtias, Emilia Ayu Dewata, Marcellinus Dedo Advent Dewi Sartika Karo-karo Dewi, Gracelia Audriana Dian Nugraheni Dian Nugraheni Elisabeth Agita Sari Ervani, Trifosa Joan Evelyn Friscilla Christy Fenetta, Christella Feryanda, Jonathan Octa Firma Friskila Tati Gabriel Immanuela Felano George Nicholas Huwae Gracelia Audriana Dewi Huwae, George Nicholas Isa, Nanda Karunia Izak Yohan Matriks Lattu Julita M.A. Raturoma Krismiyati Kristanto, Budhi Marcellinus Dedo Advent Dewata Marcha, Anandia Regina Nanda Karunia Isa Pujani, Chenanjah Refa Putri, Tabitha Stefani Rahmawati, Fanneza Resva Inggil Kharisma Rini Darmastuti Rini Kartika Hudiono Rorencia, Vanessa Agnes Sabrina Sesa Trifosa SATRIYAS ILYAS Setiawan, William Christianto Stefanie Carolina Wibowo Suprihadi Tarra Nur Azizah Sulistiani Thalia Maisiedavita Siregar Trifosa Joan Ervani Tulis, Christian VIRGINIA - - Wibisono Hadinata, Alexander William Christianto Setiawan Yosua Jefri Apriananta Zon Vanel