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All Journal Jurnal Manajemen dan Agribisnis Jurnal Ekonomi Jurnal Fakultas Ekonomi : OPTIMAL Value Added: Majalah Ekonomi & Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JURNAL PENDIDIKAN TAMBUSAI Jurnal Perilaku dan Strategi Bisnis JASF (Journal of Accounting and Strategic Finance) Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Transekonomika : Akuntansi, Bisnis dan Keuangan JELAJAH: Journal of Tourism and Hospitality BISMA (Bisnis dan Manajemen) Transformasi: Journal of Economics and Business Management Jurnal Pengabdian Kepada Masyarakat Synergy: Journal of Collaborative Sciences Nexus: Journal of Cross-Disciplinary Insights
Budi Rahardjo
Universitas Tidar
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI PLATFORM SHOPEE DI SAAT PANDEMI COVID-19 : (Studi Kasus: Konsumen Shopee di Magelang, Jawa Tengah) Arzan Alawi; Budi Rahardjo
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.272

Abstract

The COVID-19 pandemic has changed people's habits, especially shopping habits, during a pandemic like this, online transactions are very popular because they are easy and practical. In winning the competition, it is necessary to improve strategies, as is done by E-commerce in Indonesia by using promotion and price strategies so as to increase consumer buying interest. This study was conducted to find out and understand the relationship between promotions and prices with purchasing decisions through Shopee during the Covid-19 pandemic in Magelang, Central Java. This research data is primary data distributing questionnaires with purposive sampling method. The approach method used is a quantitative method using 100 samples. The data analysis technique used validity test, reliability test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), multiple linear regression analysis, T test, F test and Coefficient of Determination Test (R2). Data processing using SPSS version 25.0. This study shows that promotions and prices partially and simultaneously influence purchasing decisions through Shopee during the Covid-19 Pandemic in Magelang, Central Java. The results of the study have implications for e-commerce in Indonesia to increase promotions such as using boybands as brand ambassadors to make it more crowded. And, pay more attention to the prices that are made in order to attract customers to shop. By implementing this strategy, it is expected that consumer purchasing decisions can improve.
The Analysis of Intention and Use of Financial Technology: (The Case of E-money) Budi Rahardjo; Bintang Mukhammad Burhanudin Akbar; Ivo Novitaningtyas
JASF: Journal of Accounting and Strategic Finance Vol. 3 No. 1 (2020): JASF (Journal of Accounting and Strategic Finance) - June 2020
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.70

Abstract

The rapid development of technologies affects the financial technology sector, especially e-money in Indonesia. This research aims to analyze the determinant from intention and use behavior of financial technology (e-money) using UTAUT2 as the model. This research took place in Jabodetabek, with a total sample of 300 people as the respondents. The purposive sampling method is used as the sampling method in this study. The scale which is used in this study is the Likert scale with a range of 1-5. Data were analyzed using descriptive and Structural Equation Modeling (SEM). The results show that performance expectations, effort expectancy, social influence, facilitation conditions, and habits are factors that influence the intention and use of e-money. On the other hand, hedonic motivation and price value do not affect behavioral intention. It indicates that using financial technology is a must and not depend on user motivation or the price of the technology. These results provide implications about several factors as the determinant of e-money for stakeholders to develop the strategy for e-money based on the most influential factor that affects consumers as users. While developing e-money technology, the developer should take into account factors such as performance expectations, effort expectancy, social influence, facilitation conditions, and habits.
Pengaruh Kualitas Pelayanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Studi Pada Penggunaan Jasa Transportasi Laut Di Kota Batam Dinda Rosi; Budi Rahardjo
Nexus: Journal of Cross-Disciplinary Insights Vol. 2 No. 2 (2026): Science for a better life
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/nexus.v2i2.352

Abstract

Kota Batam memegang peranan strategis sebagai pusat transportasi laut untuk mobilitas masyarakat dan pengiriman barang di Kepulauan Riau, namun munculnya keluhan pelanggan terkait keterlambatan jadwal, fasilitas yang kurang memadai, serta kesesuaian harga mengindikasikan adanya kesenjangan antara ekspektasi dan realitas layanan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan persepsi harga secara parsial maupun simultan terhadap kepuasan pelanggan pengguna jasa transportasi laut di Kota Batam. Dengan mengadopsi pendekatan kuantitatif asosiatif, data dikumpulkan melalui kuesioner berskala Likert dari 12 responden yang dipilih berdasarkan kriteria berusia minimal 17 tahun dan telah menggunakan layanan transportasi laut sekurang-kurangnya tiga kali. Data dianalisis menggunakan pengujian deskriptif, uji validitas dan reliabilitas, regresi linear berganda, uji t, uji F, serta analisis koefisien determinasi () via IBM SPSS 26. Hasil penelitian menunjukkan bahwa kualitas pelayanan () dan persepsi harga () masing-masing berpengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan. Secara simultan, kedua variabel berpengaruh signifikan () dengan kontribusi penjelasan variasi kepuasan pelanggan sebesar 78,9% (). Penelitian ini menyimpulkan bahwa perbaikan pada aspek kualitas pelayanan dan persepsi harga secara bersama-sama merupakan kunci utama dalam meningkatkan kepuasan pelanggan, dengan kualitas pelayanan menjadi faktor dominan. Sebagai rekomendasi, penyedia jasa transportasi laut disarankan untuk membenahi ketepatan waktu keberangkatan, kenyamanan fasilitas, dan transparansi harga tiket, sementara peneliti selanjutnya disarankan memperluas cakupan sampel serta menambahkan variabel lain seperti citra perusahaan atau kualitas fasilitas digital
Co-Authors Abdul Munip Agus Rilo Pambudi Alkadri Kusalendra Siharis Amelia Cyntia Kusuma Wardhani Andhatu Achsa Anita Shalehah Arzan Alawi Ayu Permata Kusuma Wardhani Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Clarisa Alfa Lionora Dea Rizqy Dinda Rosi Hadi Sasana Hanung Eka Atmaja Hendi Ari Wibowo Imelda Junita Jihad Lukis Panjawa Khairul Ikhwan Lely Kumala Sari Mai Satriyani Mikhael Larenso Setiawan Nicko Falih Novitaningtyas, Ivo Shinta Ratnawati Yulika Dwi Rismawati Yusuf Iskandar