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All Journal Journal of Business and Behavioural Entrepreneurship COMMED: Jurnal Komunikasi dan Media PRoMEDIA Majalah Ilmiah Bijak JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Abiwara : Jurnal Vokasi Administrasi Bisnis Berdikari : Jurnal Pengabdian kepada Masyarakat Eduvest - Journal of Universal Studies Jurnal Pemberdayaan Nusantara Midang PANDAWA : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU)
Fauziah Fauziah
Universitas 17 Agustus 1945 Jakarta
Religion Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : promedia

 1 
Pengaruh Online Shop di Instagram Terhadap Perilaku Konsumtif Siswa SMA Mutiara 1 Jakarta Fauziah Yanis; Hilda Tamaroba
PRoMEDIA Vol 7, No 1 (2021): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v7i1.4567

Abstract

AbstractThis study aims to analyze the online shop that affects consumer behavior. This study uses quantitative descriptive methods with data collection techniques using questionnaires and documentation. Participants in this study were 30 students of Social Studies Program, Mutiara 1 Jakarta High School. Based on the results of the analysis, the results of the calculation of simple linear regression Y = 14.605 + 0.162X means that if X (the influence of online shop) increases to Y (consumer behavior) will also increase. Regression test results show that 0.692> 0.05 (5%), it means that the results of this study indicate that online shops on Instagram affect the consumer behavior of SMA 1 Mutiara students. Time efficiency in online shopping makes consumers no longer need to spend time carelessly, especially the marketing strategies presented through advertising and with a large number of discounts offered are very effective to attract consumers. So the prices offered by online shops are more affordable compared to prices in traditional markets in general. In addition to the testimonials from consumers about a product review, so get the most out of buying an item.Keywords : Online Shop, Instagram, Consumptive BehaviorAbstraksiPenelitian ini bertujuan untuk menganalisis online shop yang mempengaruhi perilaku konsumtif. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik pengumpulan data menggunakan kuesioner dan dokumentasi. Partisipan dalam penelitian ini adalah 30 siswa Program Studi Sosial SMA Mutiara 1 Jakarta. Berdasarkan hasil analisis, hasil perhitungan regresi linier sederhana Y = 14,605 + 0,162X itu berarti jika X (pengaruh online shop) meningkat menjadi Y (perilaku konsumtif) juga akan naik. Hasil uji regresi menunjukkan bahwa 0,692> 0,05 (5%), itu berarti hasil penelitian ini menunjukkan bahwa online shop di Instagram memengaruhi perilaku konsumtif siswa SMA Mutiara 1 Jakarta. Efisiensi waktu dalam berbelanja online membuat konsumen tidak perlu lagi menghabiskan waktu sembarangan, terutama strategi pemasaran yang disajikan melalui iklan dan dengan sejumlah besar diskon yang ditawarkan sangat efektif untuk menarik konsumen. Maka harga yang ditawarkan oleh online shop lebih terjangkau dibandingkan dengan harga di pasar tradisional pada umumnya. Selain testimoni dari konsumen mengenai review suatu produk, sehingga mendapatkan hasil maksimal dalam membeli suatu barang.Kata Kunci : Toko Online, Instagram, Perilaku Konsumen
PENGARUH PEMBELAJARAN E-LEARNING TERHADAP PERILAKU PERMISIF PENGGUNAAN INTERNET SISWA SMA NEGERI 2 CIBINONG fauziah fauziah
PRoMEDIA Vol 4, No 2 (2018): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.474 KB) | DOI: 10.52447/promedia.v4i2.1284

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan yang signifikan antara metode pembelajaran e-learning terhadap perilaku permisif penggunaan internet pada siswa SMA Negeri 2 Cibinong Bogor, sehingga diharapkan staf pengajar atau guru mampu merancang kurikulum berbasis internet bagi siswa yang efektif dan tepat sasaran, selain dapat mengontrol penggunaan internet yang sehat bagi siswa.Sekolah yang dijadikan objek penelitian adalah SMA Negeri 2 Cibinong,  kelas X, XI dan XII, dengan jumlah responden 108 siswa. Metode yang dipergunakan metode survey, dengan pendekatan penelitian deskriptif kuantitatif. Teknik analisis menggunakan alat ukur : Korelasi Rank-Order (Spearman’s Rho Rank Order Correlations). Hasil analisis korelasi Rank Spearman diperoleh nilai koefisien korelasi (rho) sebesar 0,875 (materi pembelajaran) dan 0,877 (bahan tugas sekolah) dengan signifikansi p<α (0,000<0,05) diterima pada tarafsignifikansi 5%. Artinya semakin tinggi penggunaan internet untuk akses materi pembelajaran dan bahan tugas sekolah (pembelajaran e-learning), maka semakin tinggi pula perilaku permisif dalam penggunaan internet. Dalam penggunaan media lain, penggunaan internet adalah negatif sebesar -0,505 dengan signifikansi p<α (0,001<0,05), maka hipotesis diterima. Artinya terdapat hubungan negatif yang signifikan antara penggunaan media lain dengan perilaku penggunaan internet. Nilai koefisien korelasi adalah sebesar negatif -0,598, berada pada tingkat tinggi (kuat), sehingga antara penggunaan media lain dengan perilaku penggunaan internet memiliki hubungan yang erat. Artinya semakin tinggi penggunaan media lain, maka semakin rendah perilaku permisif siswa dalam menggunakan internet.Kata Kunci : Pembelajaran E-learning, Perilaku Siswa, Penggunaan Internet
ANALISA PERILAKU CYBERBULLYING PADA REMAJA PEREMPUAN DI JEJARING SOSIAL INSTAGRAM Analyis of Cyberbullying Behavior in Teenage Girls On Instagram Social Network Fauziah Yanis
PRoMEDIA Vol 8, No 1 (2022): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v8i1.5714

Abstract

Cyberbullying is the behavior of an act of intimidation that occurs in cyberspace, especially on social media. Cyberbullying is often carried out by the surrounding community, especially teenagers who are currently very close to technological advances. This cyberbullying phenomenon often appears on social media networks because of the increasingly advanced use of internet technology in accessing social media. This study focuses on the Analysis of Cyberbullying Behavior in Adolescent Girls on the Instagram Social Network which is carried out by a group of teenage girls through the Instagram social network. The purpose of this research is to find out how the behavior of the perpetrator to the victim. The theory in this study is to use the theory of communication psychology and social media. The researcher used a qualitative descriptive method with a phenomenological approach using data collection techniques with observation, interviews and in-depth documentation techniques with sources and using data validity techniques, namely triangulation of data sources. The results of this study show that the perpetrators treat cyberbullying through Instagram, where the perpetrator comments on every post uploaded by the victim, the comments are more directed towards body shaming and frontal comments.Keywords: social media, cyberbullying, adolescent girls.
Marketing Public Relations (MPR) Sebagai Strategi Komunikasi Pemasaran OH!Some Dalam Membangun Citra Dan Loyalitas Konsumen Fauziah Yanis; Galuh Sukmaranti; Muhammad Junaid Kamarudin
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9543

Abstract

The development of the retail and lifestyle industry in Indonesia encourages companies to implement effective marketing communication strategies to maintain competitiveness. One of the rapidly growing brands is OH! Some, which carries the concept of retail lifestyle by offering various products for daily needs, beauty, accessories, and entertainment products targeting the younger generation. This study aims to analyze the role of Marketing Public Relations (MPR) as a marketing communication strategy in building a company's image and consumer loyalty. The research method used is a library research study with a qualitative descriptive approach through the analysis of various literature, journals, and relevant scientific sources. The results of the study show that MPR activities through social media, promotional events, influencer collaborations, digital publications, and customer engagement programs can increase brand awareness, strengthen the company's positive image, and encourage consumer loyalty. An integrated communication strategy is an important factor in creating long-term relationships between companies and customers. This is made as an example for writing a journal in PRoMEDIA. The abstract contains a summary of the writing that includes the problem, research methods, and discussion results written briefly and clearly.
Co-Authors Ade Almin Ade Irma Aditya Sahrul Hidayat Angella Rosha Pangestu Ari Soeti Yani Ari Soeti Yani Ari Soetiyani Danang Trijayanto Danang Trijayanto Dela Rahayu Diansyah Diansyah Fitri Nurjati Wansesa Galuh Sukmaranti Hendra Wijayanto Hilda Tamaroba Kiko Armenita Julito Linayatul Mukarromah Lukiyana Lukiyana, Lukiyana Masnia Ahmad Mila Mila muhammad junaid kamaruddin Muhammad Junaid Kamarudin Muhammad Ulul Albab Netty Laura Permatasari, Sheila Silvia Prasetyo, Sisman Rahmi Darnis Rio Johan Putra Saidah, Andi Zahra Shalsabillah Hidayat