Garuda - Garba Rujukan Digital

Pelatihan Pembuatan Siniar Pembelajaran Bagi Guru-Guru Sekolah Menengah Kejuruan Asep Soegiarto; Abdul Kholik
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 1 No. 3 (2023): Juli : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v1i3.59

In this article, we are introducing a new community engagement initiative that aims to train vocational school teachers in creating impactful learning podcasts. The goal of this training is to equip educators with the necessary skills to develop dynamic audio content that combines visual and textual elements, resulting in interactive learning experiences. Throughout the program, participants will explore scriptwriting, recording techniques, and post-production editing, all while learning how to effectively integrate multimedia components to enhance student engagement and comprehension. By offering practical exercises and expert feedback, this initiative empowers educators to adapt their teaching methods to the digital age, ultimately enhancing the quality of vocational education. This training bridges the gap between traditional teaching methods and modern learning preferences, and promotes an enriched educational environment while nurturing the growth of educators as innovative pedagogical influencers.

Strategi Komunikasi Visual dalam User Interface (UI) dan User Experience (UX) Untuk Membangun Kepuasan Pengguna Abdul Kholik; Asep Soegiarto; Wina Puspita Sari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1358

In the current digital era, visual communication is crucial as users rely on interfaces to interact with various platforms. User Interface (UI) and User Experience (UX) design are key components in creating effective visual communication. UI focuses on appearance and aesthetics, while UX pertains to the overall user experience. This study employs a qualitative method through literature review, analyzing relevant written sources such as books and journals to identify findings and principles related to UI and UX. The process involves selecting credible sources and conducting critical analysis of the obtained information. The conclusion of this research indicates that the integration between UI and UX is essential for enhancing effectiveness and user satisfaction in visual communication. By applying user-centered design principles, designers can create digital experiences that are both appealing and functional, thereby increasing user engagement and loyalty.

Artificial Intelligence (AI) in Public Relations: Corporate Practices in Indonesia Asep Soegiarto; Wina Puspita Sari; Abdul Kholik; Mentari Anugrah Imsa
International Journal of Social Science and Humanity Vol. 1 No. 2 (2024): June : International Journal of Social Science and Humanity
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijss.v1i2.35

The advancement of Artificial Intelligence (AI) has brought about significant changes in various industries, including public relations (PR) practices in companies. This research aims to explore the implementation of AI in corporate PR activities in Indonesia. Using a case study approach with in-depth interviews with PR practitioners from three major companies, this research reveals how AI is being used to optimise PR functions. The findings show that AI is primarily used to accelerate media and sentiment analysis, facilitate social media content management, and enhance personalisation and automation in marketing communications. However, there are still limitations to the implementation of AI due to resource constraints and regulatory factors. This research contributes to a better understanding of AI adoption in corporate PR practices in Indonesia and its future development potential. By examining real-world cases, it provides valuable insights into the opportunities and challenges associated with using AI for strategic communication efforts in an emerging market context.

PENGELOLAAN KAMPANYE DIGITAL PADA MEDIA SOSIAL INSTAGRAM @rumah.aman MENGENAI STIGMA NEGATIF TERHADAP MASYARAKAT ADAT Shinta Aprillia Kusuma Wardhani; Wina Puspita Sari; Muria Putriana; Asep Soegiarto; Anggun Nadia Fatimah
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.880

Penelitian ini menganalisis bagaimana pengelolaan media sosial Instagram @rumah.aman mengenai stigma negatif Masyarakat Adat dengan menggunakan teori POAC (Planning Organizing Actuacting Controlling) oleh George R Terry. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa @rumah.aman berhasil menjalankan planning dengan melakukan penyusunan rencana konten mingguan. Dalam hal organizing, AMAN berhasil melakukan pembagian tim dengan jobdesk kemampuan timnya. Dalam menjalankan actuating, AMAN melakukan produksi konten dengan rencana yang telah disusun. AMAN juga melakukan kolaborasi dengan NGO lain untuk memperkuat jangkauan kampanye. Terakhir, dalam menjalankan controlling melakukan evaluasi dengan laporan monitoring yang berisi matriks untuk mengukur keberhasilan kampanyenya. Namun, AMAN sering kali mengalami keterbatasan sumber daya manusia dalam pengelolaannya sehingga menyebabkan inaktif akun.

PENGELOLAAN KAMPANYE DIGITAL PADA MEDIA SOSIAL INSTAGRAM @rumah.aman MENGENAI STIGMA NEGATIF TERHADAP MASYARAKAT ADAT Shinta Aprillia Kusuma Wardhani; Wina Puspita Sari; Muria Putriana; Asep Soegiarto; Anggun Nadia Fatimah
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.880

Penelitian ini menganalisis bagaimana pengelolaan media sosial Instagram @rumah.aman mengenai stigma negatif Masyarakat Adat dengan menggunakan teori POAC (Planning Organizing Actuacting Controlling) oleh George R Terry. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa @rumah.aman berhasil menjalankan planning dengan melakukan penyusunan rencana konten mingguan. Dalam hal organizing, AMAN berhasil melakukan pembagian tim dengan jobdesk kemampuan timnya. Dalam menjalankan actuating, AMAN melakukan produksi konten dengan rencana yang telah disusun. AMAN juga melakukan kolaborasi dengan NGO lain untuk memperkuat jangkauan kampanye. Terakhir, dalam menjalankan controlling melakukan evaluasi dengan laporan monitoring yang berisi matriks untuk mengukur keberhasilan kampanyenya. Namun, AMAN sering kali mengalami keterbatasan sumber daya manusia dalam pengelolaannya sehingga menyebabkan inaktif akun.

Pengaruh Electronic Word of Mouth (E-WOM) terhadap Brand Awareness Produk Scarlett di Media Sosial TikTok Muthia Aulia Pradipta; Qoryna Noer Seyma; Mentari Anugrah Imsa; Asep Soegiarto; Menati Fajar Rizki
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1375

Scarlett, a local beauty brand, has achieved significant success in its marketing efforts, particularly through the strategic exploitation of electronic word-of-mouth (e-WOM) on the social media platform TikTok. By leveraging reviews, testimonials, and recommendations from users and influencers, Scarlett drives interactions that increase brand awareness. In this context, e-WOM serves as a strategic communication instrument that can be utilized by PR practitioners to foster good brand perception. For this purpose, a quantitative approach was used, which involved distributing a questionnaire to 100 TikTok users who follow Scarlett’s official account. The findings of the current study prove that the dimensions of e-WOM, specifically intensity, opinion, and content, have a significant influence on Scarlett’s brand awareness. The findings of this study prove that the integration of social media and E-WOM (Electronic Word-of-Mouth) in PR strategies is a crucial factor in strengthening a brand’s presence in the contemporary digital landscape, which is characterized by increasing competition.

Efektivitas Komunikasi Visual Melalui Prinsip-Prinsip User Experience Design (UXD) Pada Website Virtual Event Festival Sains dan Budaya Abdul Kholik; Asep Soegiarto; Wina Puspita Sari
Jurnal ilmiah Sistem Informasi dan Ilmu Komputer Vol. 4 No. 2 (2024): Juli : Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juisik.v4i2.1504

This study aims to analyze the effectiveness of visual communication through the application of User Experience Design (UXD) principles on the virtual event website of Festival Sains dan Budaya. In the context of virtual events, effective visual communication plays a pivotal role in attracting user participation, conveying information clearly, and ensuring a positive user experience. The research employs a qualitative method, incorporating interviews, observations, and focus group discussions (FGDs) involving virtual event organizers, graphic designers, and website developers. The collected data were analyzed using content analysis to identify the implementation of UXD principles on the website festivalsainsbudaya.com/virtual-2024. The findings reveal four main categories of UXD implementation. First, Scale for Layout Setting, which includes minimalist header and footer design, centralized alignment, enlarged link access, and the use of wide whitespace to enhance readability. Second, Visual Hierarchy as Site Mapping/Intuitive, emphasizing a striking first impression and clear menu options presented at the start for intuitive navigation. Third, Balance & Contrast at the Same Time, achieved through contrasting button links, consistent design patterns, and the application of a global template to maintain brand coherence. Fourth, Media Interactive and Entertain Primarily, featuring feedback forms, varied media formats, high readability, motion elements, and easy navigation to increase user engagement. Overall, the virtual event website demonstrates strong adherence to UXD principles, resulting in intuitive navigation, a clear and logical information hierarchy, consistent visual design, and interactive media integration that enhances user engagement. These findings indicate that the application of UXD principles not only supports effective visual communication but also contributes significantly to user satisfaction and participation rates. This research underscores the importance of aligning UXD strategies with the goals of virtual cultural events, offering practical insights for future website development in the fields of culture, science, and public engagement.

Pengaruh Kredibilitas Konten TikTok @dokterdetektif terhadap Minat Beli Produk Skincare Asriv Nurul Al Faris; Qoryna Noer Seyma; Asep Soegiarto; Mentari Anugrah Imsa; Abdul Kholik
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar

The skincare industry has experienced rapid growth accompanied by excessive promotional claims lacking scientific basis, prompting the need for credible educational content. The TikTok account @dokterdetektif emerged in response to this issue by presenting products reviews based on laboratory test results. This study aims to measure the extent to which the credibility of @dokterdetektif TikTok account influences purchase intention of skincare products. A quantitative research method with a survey approach was used, involving 100 respondents who follow the @dokterdetektif account. The research instrument was developed based on Source Credibility Theory (expertise, trustworthiness, attractiveness) and purchase intention indicators (transactional, preferential, referential, exploratory). The results of a simple linear regression test show that the t value 10.456 > t table 1,984 with a significance level < 0.05, and a coefficient of determination (R2) of 0.527, indicating that content credibility explains 52,7% of the variation in purchase intention. These findings conclude that credible educational content on TikTok significantly influences purchase intention and has the potential to be an effective digital communication strategy on social media.

PENGARUH ENDORSEMENT LABEL “TASYA FARASYA APPROVE” TERHADAP MINAT BELI PRODUK SKINTIFIC REPAIR MOISTURIZER Fadia Ramadania; Muria Putriana; Anggun Nadia Fatimah; Asep Soegiarto; Wina Puspita Sari
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.943

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh endorsement label “Tasya Farasya Approve” terhadap minat beli produk Skintific Repair Moisturizer. Penelitian ini dilakukan dengan metode kuantitatif melalui penyebaran kuesioner kepada 100 responden yang merupakan pengikut akun Instagram @tasyafarasya. Data yang dikumpulkan dianalisis menggunakan uji validitas, reliabilitas, regresi linier sederhana, uji t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa endorsement dari Tasya Farasya berpengaruh secara signifikan terhadap minat beli konsumen, dengan nilai Adjusted R Square sebesar 0,592. Artinya, sebesar 59,2% minat beli konsumen bisa dijelaskan oleh adanya endorsement Tasya Farasya, sedangkan sisanya dipengaruhi oleh faktor lain. Daya tarik menjadi faktor yang paling menonjol dalam membentuk ketertarikan audiens terhadap produk. Selain itu, minat beli yang paling kuat muncul dari keinginan konsumen untuk mencari tahu lebih lanjut tentang produk, menunjukkan bahwa endorsement Tasya Farasya mendorong perilaku eksploratif sebelum membeli. Hasil ini menunjukkan bahwa endorsement influencer dapat menjadi strategi yang efektif untuk meningkatkan minat beli dimedia sosial.

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