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TINGKAT PENGANGGURAN TERBUKA PEREMPUAN DI KABUPATEN SUBANG Frida Yulinda; Zaenal Hirawan; Kamal Ma’ruf
Jurnal Administrasi Publik Vol 12, No 1 (2021): JURNAL ADMINISTRASI PUBLIK
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jap.v12i1.11153

Unemployment is a macroeconomic problem and an important contributor to hindering development and regional economies, both regencies and cities. Labor absorption that is not in accordance with the amount of available resources also causes the unemployment rate to be quite high. This study aims to identify the characteristics of female unemployment and the factors that cause unemployment in Subang Regency. The research method used is descriptive using secondary data from BPS Subang Regency in 2020. Female unemployment in Subang Regency is caused by the level of educational qualifications, skills, community culture and the capacity of the business world. The level of education and skills that are not evenly distributed, the inherent culture of the community that a woman becomes the foundation in managing the household. This dual function becomes less focus and access in market share and in the world of workforce.

The Effect of Transformational Leadership on Organizational Commitment and Work Performance Abu Muna Almaududi Ausat; Suherlan Suherlan; Tepi Peirisal; Zaenal Hirawan
Journal of Leadership in Organizations Vol 4, No 1 (2022): Journal of Leadership in Organizations
Publisher : Universitas Gadjah Mada

Introduction/Main Objectives: Organizations must be responsive in an increasingly complicated and competitive business environment. Background Problems: To stay relevant, the leader's role must be maximized in cultivating and promoting the people resources they have. This is still a problem of leadership style applied in a business organization. Novelty: The transformational leadership style is the solution to a company's uneasiness in the face of a more dynamic and disruptive business environment, particularly for SMEs that are still learning how to execute the optimum leadership style.Research Methods: A quantitative technique based on variance Structural Equation Modeling (SEM) and Partial Least Squares (PLs) was used to acquire a better understanding of the relationship between variables. An online questionnaire was used to collect responses from SMEs employees in the food and beverage sector in Karawang Regency, Indonesia. Finding/Results: Transformational leadership has a good and significant impact on organizational commitment and work performance, according to the findings. Similarly, the commitment organizational to work performance. Organizational commitment, on the other hand, does not appear to be a significant mediating variable between transformational leadership and work performance. Conclusion: Although transformational leadership can have beneficial effects on employees like commitment and intimacy, it's important to remember that during the present Covid-19 pandemic, employees require a decent income from their work

EFEKTIVITAS PROGRAM COORPORATE SOCIAL RESPONSIBILITY (CSR) DI PT TIRTA INVESTAMA AQUA SUBANG KECAMATAN CISALAK Zaenal Hirawan; Sri Dinarwati
Kolaborasi : Jurnal Administrasi Publik Vol 8, No 2 (2022): Agustus 2022
Publisher : Department of Public Administration, Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kjap.v8i2.8298

AbstractThis research is motivated by the inadequate clean and healthy lifestyle of the community, because there is an increase in diarrhea cases based on data in 2020, namely 359 sufferers, while in 2021 as many as 613. Educational and outreach patterns from the government and private parties to the community have less impact, because the level of community participation in the CSR program is still low. In this study, the researcher uses a qualitative approach with the inquiry method, that the case study is an exploration of a bounded system or a case/ various case that from time to time go through in-depth data collection and involve various sources of information rich in a context. The results of the study show that not all communities can understand and participate in CSR programs so that the benefits and success rates are relatively diverse. Many obstacles in the implementation of CSR programs cause the level of satisfaction of the private sector, government and beneficiaries will also be different. In terms of input, this program is very adequate, but in terms of output, especially for the beneficiaries, it has not had such a big impact. On the other hand, the goals of this program have positive things but require time and involvement of parties and consistency in its implementation.AbstrakPenelitian ini dilatar belakangi pola hidup bersih dan sehat dari masyarakat yang kurang memadai, karena ada peningkatan kasus diare berdasarkan data tahun tahun 2020 yaitu 359 penderita, sementara tahun 2021 sebanyak 613. Pola edukasi dan sosialisasi dari pihak pemerintah dan swasta kepada masyarakat kurang berdampak, karena tingkat turut serta masyarakat dalam program CSR masih rendah. Dalam Penelitian ini peneliti menggunakan pendekatan kualitatif dengan metode inquiry, bahwa studi kasus sebuah eksplorasi dari suatu sistem yang terikat atau suatu kasus/beragam kasus yang dari waktu ke waktu melalui pengumpulan data yang mendalam serta melibatkan berbagai sumber informasi yang kaya dalam suatu konteks. Hasil penelitian menunjukan bahwa tidak semua masyarakat dapat memahami dan turut serta dalam program CSR sehingga manfaat, tingkat keberhasilan relatif beragam. Banyak kendala dalam pelaksanaan program CSR menyebabkan tingkat kepuasan dari pihak swasta, pemerintah dan penerima manfaat juga akan berbeda. Dari sisi input, program ini sangat memadai, namun dari segi output khususnya bagi penerima manfaat belum memberikan dampak yang begitu besar. Dari sisi yang lain, tujuan program ini mempunyai hal yang positif namun memerlukan waktu dan keterlibatan pihak dan konsistensi dalam pelaksanaannya.

Kebijakan Informasi Pasar Kerja di Kabupaten Subang Zaenal Hirawan; Dini Rizki Fitriani; Hera Haniati
The World of Public Administration Journal Volume 7 Issue 2, Desember 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wpaj.v7i2.2533

Abstract Job market information (IPK) is one of the needs of the community, especially the workforce, in obtaining job opportunities. Public accessibility to this information is crucial, and the government plays a key role in facilitating this policy. This research focuses on the social and economic conditions of the community, which are crucial elements in supporting the implementation of labor market information policies. The results indicate that labor market information has not been able to reduce the unemployment rate in Subang Regency, as evidenced by the highly fluctuating unemployment figures. The government is working to provide the Subang Job Center platform, hoping to increase community participation in the workforce, although this information requires specific education and skills. The government acts as a facilitator between the community and the business world, ensuring the clarity of the information provided. Consistency of information provided by implementers to the public is also key to the success of labor market information policies. Educational support can also influence the types of job openings available. However, the relatively high poverty rate is also an equally important factor in labor force participation in Subang Regency. Keywords: policy implementation, labor job market information Abstrak Informasi pasar kerja (IPK) merupakan salah satu kebutuhan dari masyarakat terutama angkatan kerja dalam memperoleh kesempatan kerja. Tentunya aksesibilitas masyarakat terhadap informasi tersebut menjadi hal penting dan pemerintah menjadi salah fasilitator dalam kebijakan tersebut. Penelitian ini berfokus pada kondisi sosial, ekonomi masyarakat yang menjadi salah satu elemen penting dalam mendukung terwujudnya kebijakan informasi pasar kerja. Hasil penelitian menunjukan bahwa informasi pasar kerja belum dapat menurunkan tingkat pengangguran di Kabupaten Subang, terlihat dari jumlah pengangguran yang sangat fluktuatif. Pemerintah berupaya dengan menyediakan flatform Subang Job center diharapkan partisipasi masyarakat dalam angkatan kerja semakin meningkat, walaupun informasi tersebut mempunyai kriteria pendidikan dan keahlian tertentu. Pemerintah bertindak sebagai fasilitator antara masyarakat dengan dunia usaha, sehingga pemerintah juga memastikan informasi yang disampaikan benar-benar jelas. Konsistensi informasi yang disampaikan oleh pelaksana kepada masyarakat juga menjadi kunci dalam keberhasilan kebijakan informasi pasar kerja. Daya dukung tingkat pendidikan juga dapat menjangkau jenis lowongan pekerjaan yang dapat disediakan. Namun tingkat kemiskinan yang cukup tinggi juga menjadi salah satu faktor yang tidak kalah pentingnya dalam partisipasi angkatan kerja di Kabupaten Subang Kata Kunci: implementasi kebijakan, informasi pasar kerja

Strategi Digital Marketing di Lembah Ciater Resort Management By Sahid Baginda Raja Al-Islam; Ciyani Ciyani; Ratu; Elis Siti Fitriah; Zaenal Hirawan
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2549

Abstrak Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh Lembah Ciater Resort Management by Sahid dalam meningkatkan kunjungan wisatawan. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif dan teknik wawancara serta observasi langsung di lapangan. Hasil penelitian menunjukkan bahwa strategi digital marketing yang mencakup pemanfaatan media sosial, konten visual, serta promosi berbayar mampu meningkatkan brand awareness dan minat pengunjung. Kendala seperti keterbatasan anggaran promosi dan perubahan algoritma media sosial tetap menjadi tantangan yang harus diatasi. Penelitian ini memberikan kontribusi dalam perencanaan strategi pemasaran digital destinasi wisata berbasis lokal. Kata Kunci: Digital marketing, Strategi Pemasaran, Pariwisata Abstract This study aims to analyze the digital marketing strategy implemented by the Management of Lembah Ciater Resort by Sahid in increasing tourist visits. The study uses a qualitative approach with descriptive methods and interview techniques and direct observation in the field. The results of the study indicate that digital marketing strategies that include the use of social media, visual content, and paid promotions can increase brand awareness and visitor interest. Constraints such as limited promotional budgets and changes in social media algorithms remain challenges that must be overcome. This study contributes to the planning of local-based tourism destination marketing strategies. Keywords: Digital Marketing, Marketing Strategy, Tourism

Strategi Pengendalian Hama Tikus Dengan Ekosistem Burung Hantu Di Desa Mekarjaya Kecamatan Compreng Dede Akhmad; Zaenal Hirawan; Aziz Muhammad; Tepi Peirisal; Digyo Digyo; Iut Mulyawati; Adriana Rizki Nur Falah; Dadang Rusmana; Cecep Andri Hendiyana
Jurnal Kolaborasi Pengabdian Masyarakat Fakultas Ilmu Administrasi Volume 4 Issue 1, Juni 2026
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/jkpemasfia.v4i1.2662

Abstrak Compreng salah satu kecamatan yang berada di kabupaten subang, didominasi sektor pertanian. Hal ini didukung dengan kondisi luas areal yang luas, ditambah dengan irigasi yang memadai. Sisi lain dalam sektor tersebut mempunyai tantangan dari segi cuaca/ iklim dan hama. Tikus merupakan salah satu hama yang sangat merugikan karena merusak tingkat produktivitas padi. Dengan kondisi demikian, hama tersebut harus dikendalikan dengan ekosistem burung hantu. Model pengabdian yang dilakukan dengan sosialiasi dan pembuatan rumah burung hantu. Keikutsertaan masyarakat dalam kegiatan pengabdian ini merupakan bagian dari kunci keberhasilan program ekosistem burung hantu. Karena kesadaran dan kemauan dari masyarakat sendiri yang dapat menjaga keberlanjutan program. Diharapkan ekosistem burung hantu dapat mengendalikan/ mengurangi hama tikus yang ada di lahan pertanian masyarakat. Hama ini tidak dapat dhilangkang secara tuntas, namun pengendalian hama dapat ditekan dengan menggunakan ekosistem dan tidak menggunakan pestisida yang akan merugikan tingkat kesuburan tanah. Kata Kunci: Strategi pengendalian, Ekosistem burung hantu, Partisipasi masyarakat Abstract Compreng, a sub-district in Subang Regency, is dominated by the agricultural sector. This is supported by the condition of the large area, coupled with adequate irrigation. However, this sector faces challenges from weather/climate and pests. Rats are a particularly damaging pest, damaging rice productivity. Under these conditions, these pests must be controlled by an owl ecosystem. The service model is carried out through socialization and the creation of owl houses. Community participation in these community service activities is key to the success of the owl ecosystem program. Community awareness and willingness are key to ensuring the program's sustainability. It is hoped that the owl ecosystem will control/reduce the rat infestation in community agricultural land. While this pest cannot be completely eradicated, it can be reduced by utilizing the ecosystem and avoiding pesticides that can harm soil fertility. Keywords: control strategy, owl ecosystem, community participation

Faktor-Faktor Determinan Tingkat Literasi Membaca Masyarakat Kabupaten Subang: Pendekatan Kuantitatif Dan Kewilayahan Dede Akhmad; Tepi Peirisal; Zaenal Hirawan; Digyo Digyo; Dadang Rusmana
The World of Public Administration Journal Volume 8 Issue 1, Juni 2026
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wpaj.v8i1.2674

Abstrak Salah satu indikator pembangunan daerah yang ditetapkan melalui berbagai doumen perencanaan di Kabupaten Subang adalah Indeks Literasi Membaca Masyarakat. Indikator ini dipandang sangat penting karena berkorelasi secara langsung dengan pengembangan kualitas sumber daya manusia melalui pemanfaatan bahan bacaan, baik yang tercetak maupun elektronik. Penelitian ini bertujuan untuk mengukur Indeks Literasi Masyarakat Kabupaten Subang 2025. Selain itu, penelitian juga akan mendeskripsikan nilai Indeks Literasi Membaca Masyarakat melalui pola kewilayahan berbasis kecamatan yang tujuannya untuk mempermudah implementasi prioritas peningkatan Indeks Literasi Masyarakat pada tahun 2026 dan tahun-tahun berikutnya. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survey yang berlangsung selama 2 bulan di 30 kecamatan. Dengan menggunakan kuesioner sebagai instrument penelitisn, melalui survey ini dilakukan pengumpulan data dari 114 responden yang ditetapkan secara merata di seluruh kecamatan dengan menggunakan teknik stratified random sampling berdasarkan domisili, usia, dan latar belakang profesi. Survey mendeskripsikan persepsi masyarakat atas 5 dimensi, yaitu: Frekuensi Membaca, Durasi Membaca, Jumlah Bahan Bacaan, Frekuensi Akses Internet, dan Durasi Akses Internet. Hasil Survey menunjukkan bahwa nilai Indeks Tingkat Literasi Membaca Masyarakat Kabupaten Subang 2025 mencapai 52,62 dengan kategori Sedang. Selain angka agregat, hasil survey juga menyajikan skor Indeks Tingkat Kegemaran Membaca tiap kecamatan. Berdasarkan penghitungan ini, diajukan rekomendasi berbagai langkah kebijakan yang sebaiknya ditempuh oleh Pemerintah Daerah Kabupaten Subang berbasis wilayah kecamatan sebagai alternatif langkah prioritas untuk tahun 2026, bahkan juga untuk tahun-tahun berikutnya. Kata kunci: literasi, prioritas, kebijakan, kewilayahan. Abstract One of the regional development indicators established through various planning documents in Subang Regency is the Community Reading Literacy Index. This indicator is considered very important because it directly correlates with the development of human resource quality through the utilization of reading materials, both printed and electronic. This study aims to measure the Community Literacy Index of Subang Regency in 2025. In addition, the study will also describe the value of the Community Reading Literacy Index through a district-based spatial pattern with the aim of facilitating the implementation of priorities for improving the Community Literacy Index in 2026 and the following years. This research used the quantitative approach with a survey technique that took place over 2 months in 30 sub-districts. Using a questionnaire as the research instrument, this survey collected data from 114 respondents who were evenly distributed across sub-districts using a stratified random sampling technique based on residence, age, and professional background. The survey describes the public's perception of 5 dimensions, namely: Reading Frequency, Reading Duration, Number of Reading Materials, Internet Access Frequency, and Internet Access Duration. Survey results indicate that the Literacy Level Index of Reading for the Subang Regency community in 2025 reached 52.62, categorized as Moderate. Besides the aggregate score, the survey also presents the Reading Enthusiasm Level Index score for each district. Based on this calculation, recommendations for various policy measures that should be taken by the Subang Regency Regional Government are proposed, based on district areas, as an alternative priority step for 2026, and also for the following years. Keywords: literacy, priority, policy, regional.

Peran Customer Experience dalam Membentuk Keputusan Penggunaan Jasa Kursus Mengemudi Aziz Muhammad; Zaenal Hirawan; Muhamad Rizky Fauzi
The World of Business Administration Journal Volume 8 Issue 1, Juni 2026
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v8i1.2656

Abstrak Penelitian ini bertujuan menganalisis peran customer experience dalam membentuk keputusan penggunaan jasa kursus mengemudi pada A.M. Jaya Subang. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian terdiri atas 271 pengguna jasa tahun 2025, sedangkan sampel sebanyak 73 responden ditentukan dengan rumus Slovin pada tingkat kesalahan 10% dan dipilih menggunakan simple random sampling. Data dikumpulkan melalui kuesioner skala Likert 1–5. Customer experience diukur melalui dimensi sensory, emotional, cognitive, behavioral, dan social, sedangkan keputusan penggunaan jasa diukur melalui kemantapan pilihan, kebiasaan menggunakan jasa, rekomendasi, penggunaan ulang, dan keyakinan terhadap pilihan. Analisis dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4. Hasil menunjukkan seluruh konstruk memenuhi validitas dan reliabilitas. Customer experience berpengaruh positif dan signifikan terhadap keputusan penggunaan jasa dengan koefisien jalur 0,861, t-statistik 27,997, dan p-value 0,000. Nilai R-Square sebesar 0,741 menunjukkan bahwa 74,1% variasi keputusan penggunaan jasa dapat dijelaskan oleh customer experience. Temuan ini menegaskan bahwa pengalaman pelanggan pada seluruh titik interaksi layanan merupakan faktor penting dalam memperkuat keyakinan konsumen untuk memilih, menggunakan kembali, dan merekomendasikan jasa kursus mengemudi. Kata kunci : Customer Experience; Keputusan Penggunaan Jasa; Pemasaran Jasa; Kursus Mengemudi. Abstract This study examines the role of customer experience in shaping driving course service usage decisions at A.M. Jaya Subang. A quantitative survey design was employed. The population consisted of 271 service users in 2025, while a sample of 73 respondents was determined using the Slovin formula at a 10% error level and selected through simple random sampling. Data were collected using a five-point Likert-scale questionnaire. Customer experience was measured through sensory, emotional, cognitive, behavioral, and social dimensions, whereas service usage decisions were measured through choice confidence, habitual use, recommendation, reuse intention, and confidence in the selected service. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that all constructs met validity and reliability requirements. Customer experience had a positive and significant effect on service usage decisions, with a path coefficient of 0.861, a t-statistic of 27.997, and a p-value of 0.000. The R-Square value of 0.741 indicates that customer experience explains 74.1% of the variance in service usage decisions. These findings confirm that customer experience across service touchpoints is an important factor in strengthening consumers’ confidence to choose, reuse, and recommend driving course services. Keywords: Customer Experience; Service Usage Decision; Service Marketing; Driving Course.

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