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All Journal Jurnal Ilmiah Elektronik Infrastruktur Teknik Sipil Jurnal Ilmiah Teknik Sipil Jurnal Spektran Bumi Lestari Prosiding Forum Studi Transportasi Antar Perguruan Tinggi Jurnal Mata Pariwisata Jurnal Mekar
Nyoman Budiartha R.M.
Program Studi Magister Teknik Sipil Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Education Energy Environmental Science Social Sciences Transportation Other

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ANALISA DAMPAK PENGEMBANGAN DESTINASI WISATA BAHARI PULAU ABANG TERHADAP MASYARAKAT Syaiful, Hendra; Amalia, Eva; Budiartha, I Nyoman
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_3

Abstract

Pulau Abang  which is located on Batam Island, Riau Archipelago Province, is now popular as a marine-based tourist destination. The development of tourism which is very rapid and concentrated  will possibly having  various impacts  namely . economic, socio-cultural and environmental impacts This study aims to elaborate and analyze the positive and negative impacts of these aspects. . Impact analysis will provide an overview of how a destination affects towards the society. This research uses a qualitative descriptive method which will become an identification step for further collaborative development strategies that can optimize the improvement of people's welfare and impacted to the tourism sector.  
KESIAPAN BUDAYA MELAYU MASYARAKAT PULAU PENAWAR RINDU BELAKANG PADANG KOTA BATAM DALAM MENYAMBUT PERKEMBANGAN PARIWISATA Dailami; Sukmamedian, Haufi; Abnur, Asman; Hardini, Widi; Budiartha, I Nyoman; Simatupang, Violetta Cherryline
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.218

Abstract

This study aims to analyze the readiness of the Malay culture in the community of Pulau Penawar Rindu in Belakang Padang, Batam City, in facing tourism development. As one of the potential tourist destinations in the Riau Archipelago, Pulau Penawar Rindu boasts a strong Malay cultural heritage, which serves as the primary attraction for visitors. However, tourism development often brings challenges to the preservation of local culture. This research employs a qualitative approach using in-depth interviews and participatory observation to explore the community’s perceptions regarding their readiness to preserve Malay cultural values amidst the social changes caused by tourism. The results indicate that the local community is highly aware of the importance of cultural preservation, but stronger support from the government and tourism stakeholders is needed to manage sustainable tourism development. This study offers recommendations on local cultural preservation strategies that can be implemented to advance tourism without compromising the Malay cultural identity.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DI BEVERLY HOTEL BATAM Kurnia, Okki; Tcan, Erwina; Nasution, Nadia widari; Cherryline Simatupang, Violetta; Budiartha, I Nyoman
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.286

Abstract

The purpose of marketing communications is to inform, persuade and remind. However, some of the communications delivered were not in accordance with the intended purpose, causing problems. The purpose of this study was to find out how the marketing communication carried out by Beverly Hotel Batam. This research is based on Hermawan's theory of marketing communication with 5 indicators (promotion, advertising, personal selling, public relations, direct marketing). This research was conducted using qualitative research methods. Data collection techniques were carried out through observation, literature study, and interviews with hotel general managers, senior sales and marketing, and front office manager. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results of the analysis show that the application of marketing communications at Beverly Hotel Batam is quite good in terms of indicators (promotion, advertising, personal selling, public relations, direct marketing). Based on the results of the analysis, it is expected that Beverly Hotel Batam can improve its human resources and consider conducting training for the front office and sales and marketing departments.
Co-Authors Asman Abnur, Asman Cherryline Simatupang, Violetta DAILAMI Djauhar Manfaat Dyah Ayu Lestari, Dyah Ayu Eka Dharsika, I Gde Eka Tamar Agistini, Eka Tamar Eva Amalia Gd. Astawa Diputra Gede Suharjono I Made Suska V I Nyoman Widana Negara I W Yansen Kurnia, Okki Made Arnatha Mayun Nadiasa Nasution, Nadia Widari Nyoman Gery Arishandi Nyoman Karnata Mataram Putu Asih Anggarini, Putu Asih Putu Yudhiarmawan Simatupang, Violetta Cherryline Sukmamedian, Haufi Syaiful, Hendra Tcan, Erwina Teuku Muhammad Fachrurrazi Tri Achmadi Widi Hardini, Widi