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All Journal Resital: Jurnal Seni Pertunjukan (Journal of Performing Arts) Harmonia: Journal of Research and Education IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL PENDIDIKAN TAMBUSAI Wayang Nusantara: Journal of Puppetry Jurnal Ilmiah Manajemen Kesatuan Journal of Social Research Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma)
Endah Budiarti
Institut Seni Indonesia Yogyakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences

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Social Influence, Price, and Product Traits on E-Cigarette Use: Perceived Benefits as Mediator, Social Media and Regulation as Moderators (Surabaya Adult Smokers) Paramitha, Intan Tirzana; Cempena, Ida Bagus; Budiarti, Endah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1422

Abstract

This study aimed to examine the impact of social influence, price perception, and product characteristics on the decision to use e-cigarettes, with perceived benefits as a mediator and social media and government regulations as moderators. The research adopted a quantitative approach with a causal-explanatory design, targeting legally adult smokers in Surabaya who use or have switched to e-cigarettes and are active on social media. Using purposive sampling, 182 respondents were selected, and data were analyzed using SEM-PLS 4.0. The findings revealed several key insights: (1) Social factors, price perception, and product characteristics all positively and significantly influenced e-cigarette usage decisions. (2) These three factors also significantly enhanced perceived benefits, which in turn positively affected usage decisions. However, (3) social media and government regulations did not significantly moderate the relationship between perceived benefits and e-cigarette use, suggesting that individual consumer context plays a stronger role than external influences. The study’s implications highlight that manufacturers should prioritize product quality and competitive pricing to attract consumers, while policymakers should focus on public education regarding e-cigarette safety and risks. Since social media and regulations showed limited moderating effects, tailored strategies based on consumer behavior may be more effective than broad regulatory measures. This research contributes to understanding the drivers of e-cigarette adoption, offering practical insights for businesses and regulators in Indonesia’s growing vaping market
Struktur Naratif Lakon Thothok Kerot Ki Harjito Mudho Darsono Aziz, Abdul; Budiarti, Endah; Soeseno, B. Djoko
Wayang Nusantara: Journal of Puppetry Vol 6, No 1 (2022): Maret 2022
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/wayang.v6i1.11316

Abstract

AbstractThis paper aims to find the narrative structure of Thothok Kerot performance by Ki Harjito Mudho Darsono. The findings are similar to performance outlines. The research data were audio-visual recordings of Thothok Kerot performance by Ki Harjito Mudho Darsono. Structural method of Becker’s model has been used. In particular, Becker’s narrative structure simplified by Kasidi has been used in the analysis. It has been stated that the structure of a play is built hierarchically from three main parts according to the performance segmentation. Each shadow puppet performance is divided into three scenes, each scene has the same internal structure as a segment of one whole shadow puppet performance. The results show that the narrative structure of Thothok Kerot performance by Ki Harjito Mudho Darsono influences Surakarta style of shadow puppet performances.AbstrakTulisan ini bertujuan menemukan struktur naratif lakon Thothok Kerot Ki Harjito Mudho Darsono. Temuan itu dapat disetarakan dengan balungan lakon. Data penelitian berupa rekaman audio visual lakon Thothok Kerot Ki Harjito Mudho Darsono. Konsep struktur naratif Becker yang direduksi Kasidi digunakan dalam analisis. Konsep tersebut mengatakan bahwa stuktur lakon dibangun secara hirarkis dari tiga unit pokok sesuai dengan pembabakan lakon. Setiap lakon wayang dibagi ke dalam tiga babak, masing-masing babak memiliki stuktur internal yang sama sebagai suatu kesatuan lakon wayang secara menyeluruh. Metode yang digunakan adalah metode struktural model Becker. Hasil yang didapat yaitu struktur naratif lakon Thothok Kerot Ki Harjito Mudho Darsono terpengaruh pakeliran wayang kulit gaya Surakarta.
KEPUTUSAN PEMBELIAN PRODUK PADA MARKETPLACE DIKAJI DARI KEPERCAYAAN KONSUMEN, KUALITAS PRODUK & VIRAL MARKETING Jusuf, Kanda Wahyu Dwi; Budiarti, Endah
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 5 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i5.463

Abstract

Penelitian ini bertujuan untuk miengietahui dan mienganalisis piengaruh kiepiercayaan konsumien, kualitas produk & viral markieting tierhadap kieputusan piembielian produk fashion pada markietplacie Shopieie. Populasi dalam pienielitian ini adalah Mahasiswa Univiersitas 17 Agustus 1945 Surabaya yang piernah miembieli produk fashion di markietplacie Shopieie. Sampiel dalam pienielitian adalah siebanyak 96 riespondien yang dipierolieh dari pienyiebaran kuiesionier olieh pienieliti. Mietodie yang digunakan dalam pienielitian ini adalah mietodie kuantitatif. Instrumien dalam pienielitian ini diuji diengan mienggunakan uji validitas dan uji rieliabilitas yang diliengkapi diengan uji asumsi klasik yang tierdiri dari uji normalitas data uji multikoliniearitas, dan uji hietieroskiedastisitas. Tieknik analisis data mienggunakan koiefisiien korielasi riegriesi liniear bierganda yang tierdiri dari uji T, dan uji koiefisiien dietierminasi. Kiepiercayaan Kosumien (X1), Kualitas Produk (X2), Viral Markieting (X3), dan Kieputusan Piembielian (Y). Hasil koiefisiien korielasi riegriesi bierganda mienghasilkan piersamaan Y = 7,454 + i0,15i0 X1 + i0,i095 X2 + i0,822 X3 + ie. Hasil uji parsial mienunjukan bahwa variablie Kiepiercayaan Kosumien bierpiengaruh positif dan signifikan tierhadap kieputusan piembielian konsumien, variabiel Kualitas Produk bierpiengaruh positif dan signifikan tierhadap kieputusan piembielian, dan variabiel Viral Markieting bierpiengaruh positif dan signifikan tierhadap kieputusan piembielian.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CUSTOMER VALUE TERHADAP KEPUASAN KONSUMEN PRODUK ROLL DI SIDOARJO MELALUI MEDIA SOSIAL Pratama , Dewa Ananda Medy; Budiarti, Endah
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 5 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i5.502

Abstract

This research uses quantitative research which was conducted to determine the variables of product quality, price perception and customer value on consumer satisfaction of roll products in Sidoarjo via social media. This research aims to analyze the influence of product quality, price perception and customer value on consumer satisfaction of roll products in Sidoarjo via social media. This research uses primary data obtained from 85 respondents who have purchased roll products. To test the variables, researchers used statistical tools, namely: Structural Equation Modeling (SEM) Partial Least Squares (PLS). The results of this research stated that it has a significant relationship with product quality, price perception and customer value on customer satisfaction with Roll products.
Pengaruh Brand Ambasador, Brand Image, Brand Tust, dan E-Wom terhadap Purchase Intention Produk Skincare Avoskin (Studi pada Pengguna Skincare Avoskin di Surabaya) Naja, Siti Safinatun; Budiarti, Endah
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13330

Abstract

Penelitian ini dimaksudkan untuk mengevaluasi dampak brand ambassador, brand image, brand trust, dan e-wom terhadap purchase intention produk skincare Avoskin. Jenis penelitian ini bersifat kuantitatif, melibatkan populasi seluruh pengguna atau individu yang pernah menggunakan produk skincare Avoskin, dengan jumlah sampel sebanyak 100 responden. Variabel brand ambassador mempunyai pengaruh yang cukup besar (sinifikan) menurut temuan penelitian terhadap purchase intention produk skincare Avoskin, begitu juga dengan brand image, brand image, dan e-wom, yang semuanya berdampak secara signifikan terhadap purchase intention produk skincare Avoskin.
Analisis Pengaruh Kualitas Produk, Word of Mouth dan Persepsi Harga terhadap Keputusan Pembelian pada Hisana Fried Chicken di Kecamatan Gedangan, Sidoarjo Bahari, Refero Bagas; Budiarti, Endah
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13593

Abstract

Penelitian ini bertujuan untuk membuktikan dan menganalisis pengaruh kualitas produk, word of mouth dan persepsi harga terhadap keputusan pembelian pada Hisana fried chicken di kecamatan gedangan Sidoarjo. Dengan mengoptimalkan ketiga variabel tersebut diharapkan keputusan pembelian pada hisana fried chicken di kecamatan gedangan Sidoarjo bisa meningkat. Penelitian ini mengambil responden dari konsumen yang membeli di outlet Hisana Fried Chicken di kecamatan Gedangan Sidoarjo sebanyak 100 responden, dalam pelaksanaanya penelitian ini mengambil data primer yaitu dengan menggunakan kuisioner dan data tersebut diolah menggunakan SPSS 27. Teknik yang digunakan adalah analisis regresi linier berganda. Hasil temuan analisis menyimpulkan bahwa semua variabel secara simultan berpengaruh terhadap keputusan pemebelian pada Hisana Fried Chicken di kecamatan Gedangan Sidoarjo tesebut terbukti benar dan bedampak signifikan.
ANALYSIS OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE, BRAND TRUST AGAINST PURCHASE INTEREST Budiarti, Endah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 2 (2024): March 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i2.2661

Abstract

This study aims to 1). Analyze and prove the effect of electronic word of mouth on Brand image and Brand trust. 2). Analyze and prove the effect of Brand Image and Brand trust on buying interest. 3). Analyze and prove the effect of electronic word of mouth on buying interest. The population of this research is the University of August 17, 1945 Surabaya students who know the products and brand of Asus laptop. Sampling using a purposive sampling method with the criteria of students who use Asus laptop products and brands. A sample of 190 respondents. The data used in this study are primary data sourced from questionnaires. data analysis and hypothesis testing in this study using the Structural Equation Model (SEM). The results showed that Electronic word of mouth influences brand image variables and Asus Laptop brand trust variables. Brand image and Brand trust affect the variable purchase interest Asus Laptop. Electronic Word of Mouth affects the variable purchase interest Asus Laptop.
Pengaruh Digital Promotion, Service Quality, dan Customer Value terhadap Customer Loyalty pada Optik Nusa di Jombang Tugihariani, Dwiyana; Budiarti, Endah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5475

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Promotion, Service Quality, dan Customer Value terhadap Customer Loyalty pada Optik Nusa di Jombang. Latar belakang penelitian ini didasarkan pada semakin ketatnya persaingan usaha di bidang optik yang menuntut perusahaan untuk tidak hanya berfokus pada penjualan produk, tetapi juga pada strategi promosi, kualitas pelayanan, serta nilai yang dirasakan pelanggab guna membangun loyalitas pelanggan dalam jangka panjang. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskripstif. Populasi dalam penelitian ini adalah pelanggan Optik Nusa Jombang, teknik pengambilan sampel yang digunakan adalah accidental sampling. Sedangkan data dikumpulkan dari kuesioner yang telah disebarkan kepada responden. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji f, serta koefisien determinasi (R2) dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa Digital Promotion, Service Quality, dan Customer Value secara parsial berpengaruh positif dan signifikan terhadap Customer Loyalty. Digital Promotion merupakan variabel yang memiliki pengaruh paling dominan terhadap Customer Loyalty, diikuti oleh Customer Value dan Service Quality. Hasil pengujian simultan membuktikan bahwa adanya pengaruh signifikan dari ketiga variabel yaitu Digital Promotion, Service Quality, dan Customer Value terhadap Customer Loyalty dengan koefisien determinasi sebesar 79,5% menunjukkan bahwa mayoritas loyalitas pelanggan Optik Nusa Jombang dipengaruhi oleh ketiga variabel tersebut.
Green Marketing Management in the Digital Era: A Study of Website Content and Corporate Social Media in Surabaya Budiarti, Endah; Pristiana, Ulfi; Rahmiyati, Nekky
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4923

Abstract

The development of environmental issues and digital transformation has encouraged companies to adopt green marketing strategies as part of modern marketing management. This study aims to analyze green marketing management in the digital era through a study of website content and social media of companies operating in Surabaya. The research uses a descriptive qualitative approach with content analysis on digital content from official websites and social media platforms. Data were collected through non-participant observation and digital documentation and analyzed using thematic coding. The results show that company websites are mainly used to communicate sustainability information in a formal and credible way, while social media supports more persuasive, visual, and interactive communication. Dominant green marketing themes include environmental commitment, CSR activities, environmental campaigns, and consumer education. Although most companies show consistent messages across websites and social media, differences remain in the depth of information and signs of greenwashing risks, especially in social media content. This study concludes that the effectiveness of digital green marketing is determined by consistency, transparency, and the suitability of communication strategies with digital media characteristics. These findings are expected to serve as a reference for companies in managing green marketing sustainably.
Co-Authors Abdul Aziz Abdul Halik Amelia, Azarine Nahdah Bahari, Refero Bagas Dwi Anugrah Putra, Rakmat Fitrianti, Dwi Ida Bagus Cempena, Ida Bagus Jusuf, Kanda Wahyu Dwi M Agus Burhan Naja, Siti Safinatun Nekky Rahmiyati Paramitha, Intan Tirzana Pratama , Dewa Ananda Medy Soeseno, B. Djoko St. Hanggar Budi Prasetya Suastiwi Suastiwi Tsai, Ted Tsung-te Tugihariani, Dwiyana Ulfi Pristiana Wahyuni, Ratna Dwi