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All Journal Jurnal Ilmiah Ekonomi Islam Perisai : Islamic Banking and Finance Journal BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Jurnal Surya Masyarakat At-Tawassuth: Jurnal Ekonomi Islam Jurnal Tabarru': Islamic Banking and Finance Syarikat : Jurnal Rumpun Ekonomi Syariah Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Surya Masyarakat AL IQTISHOD: Jurnal Pemikiran dan Penelitian Ekonomi Islam Jumat Informatika: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bestari (JPMB) Indonesian Journal of Islamic Studies Istithmar: Jurnal Studi Ekonomi Syariah IIJSE Al Iqtishod: Jurnal Pemikiran dan Penelitian Ekonomi Islam Academia Open
Masruchin Masruchin
UNIVERSITAS MUHAMMADIYAH SIDOARJO
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kualitas Layanan Antar Jemput Dan Penanganan Komplain Terhadap Kepuasan Nasabah Produk Tabungan PT. BPRS Lantabur Tebu Ireng Sidoarjo Jeni Devi Anjelina; Masruchin Masruchin
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.8477

Abstract

This study aims to determine the effect of service quality and complaint handling on customer satisfaction. This research uses quantitative methods. The sampling technique used is probability sampling technique. The sample in this study were customers who used shuttle services at BPRS Lantabur Tebu Ireng Sidoarjo with a total of 100 respondents. The results of this study were obtained from distributing questionnaires which were then processed using SPSS software version 20 which showed that the quality of shuttle services on customer satisfaction resulted in a significance value of 0.000 ≤ 0.05 which means that the quality of shuttle services has a positive effect on customer satisfaction. Meanwhile, the complaint handling variable shows a significance value of 0.001 ≤ 0.05, which means that the complaint handling variable has a positive effect on customer satisfaction. Then the quality of shuttle services and complaint handling simultaneously also affect customer satisfaction with a significance value of 0.000 ≤ 0.05.
Implementation of Marketing Mix Strategies in Dealing with Business Competition in The Islamic Economy’s Perspective : Penerapan Strategi Bauran Pemasaran dalam Menghadapi Persaingan Bisnis dalam Perspektif Ekonomi Islam Septya Rifki Ayunda Paramesta; Masruchin
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.2160

Abstract

An important marketing strategy is carried out by a business so that it does not lag behind its competitors, of course it must be carried out in accordance with marketing in Islamic sharia. In the face of competition, Martabak Terangbulan Bogasari Bandung implements a marketing mix strategy. This research uses case study qualitative research method. Data collection techniques used through interviews, observation, documentation and questionnaires. The informants of this research are business owners, supervisors, outlet employees and consumers of Martabak Terangbulan Bogasari Bandung. The results of this study, the marketing mix strategy applied by Martabak Terangbulan Bogasari Bandung in the face of competition includes product strategy, price, place, promotion, people (employees), process and physical evidence. These strategies include making quality products, providing menu variants, setting affordable prices, strategic outlet locations, opening branch outlets, promoting on social media and offering purchases through Gofood. The marketing mix strategy used by Martabak Terangbulan Bogasari Bandung is not in accordance with Islamic sharia. The discrepancy can be seen from the behavior of employees who smoke while serving purchases.
Co-Authors Adrian Ryo Alifia Davina Diwantari Arief Wisaksono A’YUNINA MAHANANI Bayu Hari Prasojo Diana Lestari Dini Sentya Ningrum Diyah Ekowati Dwi Ayu Fitriyanti Eka Vebryl Maretha Eni Fariyatul Fahyuni Firda Pramesti Nur Rahmadhani Fitri Nur Latifa Fitri Nur Latifah Fitriana Nurul Hidayati Ilvi Nur Diana Ilvi Jeni Devi Anjelina Kilau Syamsiah Krisnaningsih, Diah Lailatul Suroiyah Lidya Indah Lestari M Ruslianoor Maika Mega Novita Syafitri Meri Yuliani Mey Kurnia Lestari Nabila Veren Estefany Neva Madinatul Amalia Ninda Ardiani Putri Indah Permatasari Rania Salsabila Reisa Nadika Markavia Reva Rahma Maulida Sakhirotul Muffrikha Septya Rifki Ayunda Paramesta Stevia Isabel Qolsum Syarifa Ramadani Nurbaya Timotius Yohanes Mamuko Ulfatul Khoiriyah Vinka Anggraeni Sofina Yanik Purwanti Yanuar Akbar Prakoso Yunita Maulidiyah Faha