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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Ekonomi Islam EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Jurnal Ekonomi Efektif EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Journal of Advanced Studies in Management
Samsul Arifin
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Nahdlatul Ulama Jepara
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : Journal of Advanced Studies in Management

 1 
The Influence of Brand Trust Halal Certification and Product Variety on Repurchase Intentions for Frozen Halal Foods Ahmad Aufar Ribhi; Samsul Arifin; Arini Novandalina
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This investigation is driven by the phenomenon of Repurchase Intention, which is evidenced by the notable decrease in sales of Anka Frozen Jepara during the preceding months. A heightened repurchase intention signifies an elevated degree of customer satisfaction when contemplating the adoption of a product. This research endeavor seeks to examine the impact of Brand Trust, Halal Label, and Product Variation on the Repurchase Intention of halal frozen food offerings. The study employed a sample comprising 97 respondents, who were consumers of Anka Frozen Food Jepara, selected through a non-probability sampling method, specifically accidental sampling. This approach entails the selection of participants from the target population based on convenience or serendipity. The results indicate that Brand Trust and Product Variation exert a significant influence on Repurchase Intention. Conversely, the variable of Halal Label does not exhibit a significant effect on Repurchase Intention. Concurrently, Brand Trust, Halal Label, and Product Variation collectively exert an influence on Repurchase Intention. These findings offer valuable insights for enterprises to prioritize the cultivation of consumer trust and the provision of diverse product variations to bolster repurchase intentions, whereas the role of halal labeling may necessitate further exploration to elucidate its limited impact within this framework.
THE IMPACT OF CONTENT MARKETING AND CUSTOMER REVIEWS ON ONLINE PURCHASE DECISIONS AMONG GEN Z IN TOKOPEDIA Arini Novandalina Kuswiyono; Samsul Arifin
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 2 No. 1 (2025): Maret 2025
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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This study investigates the influence of content marketing and customer reviews on purchase decisions among Generation Z users in Bangsri District using the Tokopedia e-commerce platform. A quantitative approach was employed, with data collected through an online questionnaire and analyzed using SEM-PLS. The findings reveal that content marketing significantly affects both customer reviews and purchase decisions, while customer reviews also have a significant direct effect on purchase decisions. Moreover, customer reviews mediate the relationship between content marketing and purchase decisions. These results highlight the importance of digital content strategy and customer engagement in shaping online buying behavior. The study contributes theoretically by integrating three key digital marketing variables and offers practical insights for e-commerce marketers targeting Gen Z consumers.
Co-Authors Agnes Eva Listiani Ahmad Aufar Ribhi Ainul Mahfudh Ali Ali Ali Arini Novandalina Arini Novandalina Kuswiyono Eko Nur Fuad Finola Gamiarsi Jati Jati Mohamad Rifqy Roosdhani Muhammad Anas Arba’ani Muhammad Anis Pratama Musyafa' Musyafa' Nurul Huda Nurul Komaryatin Nurul Komaryatin Silviana Pebruary Sisno Riyoko Ulya Rofika