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The Influence of Popular Culture on the F&B Products in TikTok Content Kristina, Mira; Budiwaty, Suci
JEdu: Journal of English Education Vol 4, No 2 (2024): JEdu: Journal of English Education
Publisher : Universitas Indraprasta PGRI, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jedu.v4i2.11197

Abstract

This research aimed to identify the characteristics of popular culture used in the content of F&B products on TikTok based on John Storey's theory and also the influence of popular culture on F&B products. The TikTok video contents were the F&B products: Mixue, McDonald’s, and Starbucks. The videos were from 2022 until 2023. Documentation techniques were used in collecting the data and information supporting the analysis. This research used a descriptive qualitative method. The result of the analysis showed that the F&B products were following the six characteristics of popular culture, there are 3 data found that Popular culture is widely liked by many people, 3 data found that Popular culture is to say that it is a culture that remains after we have decided what high culture is, 4 data found that Popular culture is referred to as 'mass culture', 3 data found that Popular culture is a culture that comes from the 'people', 6 data found that Popular culture as a place of struggle between the 'resistance' of subordinate groups and the 'aggregation' forces that operate in the interests of the dominant group, and 6 data found that Popular culture is a culture of postmodernism. Popular culture also influences people’s eating habits through F&B products. People become consumptive and they buy things not for necessity, but only for their satisfaction. 
COMMUNICATION SKILLS-BASED NEED ANALYSIS ON THE TEACHING AND LEARNING OF MARITIME ENGLISH FOR VOCATIONAL SCHOOL Hellystia, Devi; Budiwaty, Suci
Journal of Language and Literature Vol 11, No 1 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2023.v11i1.6444

Abstract

This research attempts to find out the students’ perception regarding communication skills in English for Maritime. The research was carried out at a vocational school in SMK 04 Pandeglang, West Java. The data were taken from questionnaires, interviews, and observed exams. It was qualitative research where the data are communicated and described narratively. According to the findings, students' communication skills in Maritime English were categorized as poor. The main reason for their poor performance was the current book did not take into account the students' EFL communication skills in the field of Maritime. A comprehensive material that focused on communication skills in the field of Maritime was considered essential. The students generally agreed that the four language skills in Maritime English which comprise listening, speaking, reading, and writing were essential for their work in the future. However, they prioritized writing and speaking skills as the most crucial ones. The conclusion showed that it should be considered teaching improvement and learning materials development which encourage students to improve their English communication skills in the field of Maritime.
DECODING DIALOGUE: ANALYZING SUBTITLING STRATEGIES FOR INTERROGATIVE SENTENCES IN THE LUCA MOVIE Sausani, Celeste; Budiwaty, Suci
UG Journal Vol 18, No 2 (2024)
Publisher : Universitas Gunadarma

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Abstract

In the context of contemporary media consumption facilitated by advanced technologies, subtitling serves as a crucial tool for overcoming language barriers in movie viewing. This research delves into the analysis of interrogative sentences and their corresponding subtitling strategies in the Luca movie, an American animated fantasy film. Utilizing Frank's theory for interrogative sentence classification and Gottlieb's theory for subtitling strategies, the study explores communication nuances within the movie's dialogues. Employing a descriptive qualitative method, data was gathered from English-Indonesian subtitles, focusing on interrogative sentences and their subtitling approaches. The findings reveal prevalent types of interrogative sentences, notably Yes-No Questions, and highlight Paraphrase as the dominant subtitling strategy. This study underscores the significance of subtitling in enhancing audience comprehension and facilitating cross-cultural cinematic experiences.
CODE MIXING USED BY IQBAAL RAMADHAN ON THE HAHAHA TV YOUTUBE CHANNEL Aryani, Fadhilla Arum; Budiwaty, Suci
UG Journal Vol 18, No 2 (2024)
Publisher : Universitas Gunadarma

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Abstract

This research investigates the types and motives of code-mixing employed by Iqbaal Ramadhan in the YouTube videos "Iqbaal Ramadhan: '3x Ditolak Idola Cilik' - IN-FRAME w/ Ernest Prakasa" and "Iqbaal Ramadhan: 'Nggak Mau Kerja Demi Uang' - IN-FRAME w/ Ernest Prakasa". Utilizing qualitative methodology, the study applies Muysken's (2000) code-mixing theory to categorize the types of code-mixing and Hoffmann's (1991) theory to analyze the underlying motives behind Iqbaal Ramadhan's code-mixing instances. The analysis reveals the presence of all three types of code-mixing, including insertion, alternation, and congruent lexicalization, with a total of 101 instances identified. Furthermore, seven distinct motives for code-mixing are identified, namely talking about particular topics, expressing group identity, clarifying speech content for interlocutor comprehension, repetition for clarification, emphasis, interjections, and quoting external sources. Keywords: code-mixing, Iqbaal Ramadhan, YouTube videos
COMPARISON OF PROPP’S SPHERES OF ACTIONS IN DOCTOR STRANGE SEQUEL MOVIES Mevia, Firzasheylla Herita; Budiwaty, Suci
UG Journal Vol 19, No 5 (2025)
Publisher : Universitas Gunadarma

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Abstract

This research was conducted to prove that Vladimir Propp's Spheres of Action can be used in modern movies. It provides insight into whether the classical narrative structure identified by Propp is still relevant and applicable in the context of modern superhero movies. This research aimed to find the seven types of spheres of action from Doctor Strange (2016) and Doctor Strange in the Multiverse of Madness movies and compare the data findings based on Vladimir Propp's theory. This research used a qualitative method. The results of the research showed that there were six out of seven types of spheres of action found in Doctor Strange (2016) and Doctor Strange in the Multiverse of Madness. namely, Doctor Strange as a Hero, Kaecillius and Dormammu as Villains, The Ancient One as Dispatcher, Jonathan Pangborn, Wong, The Ancient One, and Christine Palmer as Donors, Wong and Karl Mordo as Helpers, and Kaecillius as a False Hero. Meanwhile in Doctor Strange in the Multiverse of Madness movie, the results of the research are Doctor Strange as a Hero, and a Maximmof as a Villain, America Chavez as a Dispatcher, Wong, Christine Palmer, Charles Xavier, America Chavez and Doctor Strange as Donors, Wong and America Chavez as Helpers, and lastly Karl Mordo as a False Hero. The Villains in both movies are different characters. The Dispatcher also has different characters. 4 Donors in Doctor Strange (2016) movie, and 5 Donors in Doctor Strange in the Multiverse of Madness movie. 3 Helpers in Doctor Strange (2016) and 2 Helpers in Doctor Strange in the Multiverse of Madness movie. The Hero is the same, and the False Heroes in both movies are different characters.