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Analisis Pengaruh Harga dan Kualitas Produk terhadap Kepuasan Konsumen Produk Kecantikan Wardah di Surabaya Auliatus Sholihah; Handy Aribowo
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i3.341

Abstract

The purpose of this study is to determine the influence of price and product quality on consumer satisfaction of Wardah beauty products in Surabaya. The data collection technique in this study is using the probability sampling method with a simple random sampling technique by taking random samples. The sample in this study used 100 respondents who were users of Wardah beauty products in Surabaya. The result of this study is that price has an influence on consumer satisfaction, as evidenced by the results of a partial research test (T) where the price variable has a sign value. 0.000 < 0,05, and the t-value is 17,482 > 1,984. And product quality has an influence on consumer satisfaction, as evidenced by the results of the Partial (T) research test, where the Product Quality variable has a significant value. 0.000 < 0.05, and the t-value is calculated 17,366 > 1,984. Meanwhile, in the results of the simultaneous research test (F), the price and quality of the product have a sign value. 0.000 < 0.05 and the f-value is calculated 186,267 > 3,089, so it can be concluded in this study that price and product quality simultaneously have a positive effect on consumer satisfaction.
Pengaruh Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian Kopi Di Kedai Kopi Sachi Surabaya M Ivan AlFaris; Handy Aribowo; Achmad Djoni Sudirman
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 02 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i02.469

Abstract

The decision to purchase coffee at the Sachi coffee shop is not completely optimal, which can be seen from the fluctuating income of the Sachi Coffee Shop. This is caused by the suboptimal product quality, location and consumer motivation in making purchases at Kedai Kopi Sachi. This research aims to determine the influence of product quality, location and consumer motivation variables on coffee purchasing decisions at Sachi Coffee Shop. The data used in this research is primary data obtained by distributing questionnaires to process data regarding purchasing decisions, product quality, location and consumer motivation. Secondary data is obtained from literature, books, scientific journals, theses and other data sources related to research. This research uses quantitative methods. The independent variables used in this research are product quality (X1), location (X2). Based on the results of the T test, the product quality variable (X1) has a regression coefficient value of 0.19, indicating that tcount (2.353) > ttable (1.984) has a positive and significant effect. Location (X2) has a positive and significant effect on the decision to purchase coffee at the Sachi Coffee Shop in Surabaya. The regression coefficient value of (0.222) shows that tcount (3.465) > ttable (1.984) has a positive and significant effect. Based on the results of the F test, all independent variables have a close influence and have significance on the dependent variable, namely purchasing decisions (Y). The results of the F test research obtained a value of f count 21.278 > f table 3.090 with a significance level of 0.000 < 0.05, so it can be concluded that the quality variable product and location simultaneously influence the coffee purchasing decision variable at the Sachi Coffee Shop in Surabaya.
Analisis Pengaruh Harga Lokasi dan Kualitas Layanan terhadap Kepuasan Konsumen pada Coffee Shop Kopi Kenangan di Sidoarjo Yusa Marzuki; Handy Aribowo
Tamilis Synex: Multidimensional Collaboration Vol. 2 No. 1 (2024): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i1.204

Abstract

The title of this research is "The Influence of Price, Location, and Quality of Service on Consumer Satisfaction at the Kopi Kenangan coffee shop in Sidoarjo". This study aims to analyze the effect of price, location, and service quality on customer satisfaction. .As for the research method used is quantitative method. Data collection instrument using a questionnaire. The independent variables are price, location, and service quality and the dependent variable is customer satisfaction at the Kopi Kenangan coffee shop. All statements are valid, reliable and normal.the effect of price, location, and service quality on consumer satisfaction, based on the tests carried out, the results of this study show that with a coefficient value of 0.840 it can be seen that the price variable (X1) is 0.293, the location variable (X2) is 0.230, the service quality variable (X3) .of 0.312.Price (X1), Location (X2) and Service Quality (X3) which have a strong relationship to customer satisfaction can be seen in the R Square value of 0.704, which indicates that the independent variables consisting of the variables Price, Location and Service Quality can be explained with.Consumer satisfaction of 70.4% is able to explain the dependent variable, namely consumer satisfaction (Y), while the remaining 29.6% is influenced by other variables not examined in this study. .The conclusion of this study is that price, location, and service quality have a significant effect on customer satisfaction at the Kopi Kenangan coffee shop.
Pengaruh Strategi 4P Mixed Marketing terhadap Keputusan Pembelian pada Bisnis Waralaba (Studi Kasus Mixue Ice Cream dan Tea di Surabaya) Nabila Diah Sekar Ayu; Handy Aribowo
Tamilis Synex: Multidimensional Collaboration innovation in the digital era
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i01.314

Abstract

This study aims to investigate the impact of social media usage on the mental well-being of adolescents. A survey method was employed to gather data from 500 adolescents aged 13-18 years. The results of the analysis indicated that intensive social media usage positively correlates with levels of depression and anxiety among adolescents. Furthermore, negative online interactions and cyberbullying were also found to contribute to a decline in mental well-being. The implications of these findings underscore the need for approaches focused on understanding and managing adolescents' social media usage to support their overall mental health.Top of Form