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The Influence of E-Service Quality, and Customer Satisfaction On Go-Send Customer Loyalty In Surabaya Wirapraja, Alexander; Aribowo, Handy; Setyoadi, Eddy Triswanto
Indonesian Journal of Information Systems Vol 3, No 2 (2021): February 2021
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v3i2.4191

The shipping industry is currently one of the vital aspects of industrial business, especially in the current Covid-19 pandemic era. Delivery of goods, both products and foodstuffs, can be done quickly by using courier services that can be accessed through online media such as personal gadgets, namely computers and smartphones. One of the features of GO-Jek Indonesia is a courier service called Go-Send, the problem that arises is that there is competition in the same line of business, causing consumers to have many choices when making deliveries. Measuring the level of loyalty makes researchers interested in measuring Go-Send users' perceptions of the level of customer loyalty as measured by e-service quality and customer satisfaction. This study used a quantitative method using a questionnaire with a Likert scale measurement and a sample of 109 respondents was obtained which was then measured using the Structural-Equation-Modeling (SEM) method with a 95% confidence level. The results of this study indicate that Go-Send user loyalty is positively and significantly influenced by customer satisfaction and the level of e-service quality.

Pemanfaatan E-Commerce Sebagai Solusi Inovasi Dalam Menjaga Sustainability Bisnis Alexander Wirapraja; Handy Aribowo
Teknika Vol 7 No 1 (2018): Juli 2018
Publisher : Center for Research and Community Service, Institut Informatika Indonesia (IKADO) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/teknika.v7i1.86

Proses peralihan bisnis dari konvensional menjadi digital menyebabkan perusahaan perlu memikirkan langkah strategis untuk membuat bagaimana proses bisnis yang ada di dalamya menjadi keberlanjutan. Salah satu caranya adalah memanfaatkan perkembangan teknologi pada bidang pemasaran yang mengubah cara pengerjaan suatu pekerjaan dari cara konvensional mengarah kepada teknologi digital dengan memanfaatkan e-commerce. Pertumbuhan pengguna internet yang semakin pesat pada tahun 2017 sebesar 143,26 juta juga menjadi faktor utama pergeseran perilaku belanja masyarakat menjadi lebih dinamis, dimana konsumen menginginkan distribusi produk yang lebih cepat dengan hasil yang lebih baik. Metodologi yang digunakan dalam penelitian ini adalah tinjauan konseptual, yaitu metode yang dilakukan dengan mengumpulkan data dan informasi yang berkaitan potensi pasar, perubahan perilaku konsumen dan bagaimana memanfaatkan teknologi e-commerce sebagai solusi alternatif dalam melakukan inovasi pada strategi pemasaran dengan tujuan untuk menjaring potensi pasar yang lebih besar.

Pengaruh Motivasi Dalam Bekerja dan Technology Acceptance Model Sebagai Mediasi Terhadap Kepuasan Kerja (Studi Komparasi Pada Mitra Go-Jek dan Grab di Surabaya) Ony Kurniawati; Handy Aribowo; Alexander Wirapraja
Teknika Vol 11 No 1 (2022): Maret 2022
Publisher : Center for Research and Community Service, Institut Informatika Indonesia (IKADO) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/teknika.v11i1.459

Pada era digital saat ini masyarakat sangat terbantu dengan kehadiran transportasi online berbasis aplikasi. Pemanfaatan aplikasi transportasi online membuat masyarakat dapat mengakses kemudahan dalam kegiatan sehari-hari dengan lebih praktis dan murah. Namun kita harus menyadari bahwa pemenuhan kebutuhan itu tidak akan terlaksana dengan baik tanpa adanya peran dari para mitra dalam hal ini adalah driver transportasi online. Menyadari pentingnya peran para mitra maka pada penelitian ini mengambil topik penelitian untuk mengukur motivasi dan kepuasan kerja dengan dimediasi oleh model penerimaan teknologi (TAM) yang dalam hal ini adalah aplikasi manajemen mitra yang mereka gunakan sehari-hari. Metode pengolahan data menggunakan analisis Structural Equation Modelling, dengan data primer yang didapatkan melalui pengambilan sampel penelitian menggunakan metode purposive sampling terhadap 115 responden merupakan mitra Gojek dan 115 responden mitra Grab dengan cronbach alpha 95%, pengambilan sampel penelitian ini dilakukan khusus bagi mitra Gojek dan Grab yang berdomisili di Surabaya. Hasil yang diperoleh adalah variabel motivasi tidak berpengaruh terhadap variabel kepuasan kerja pada mitra Gojek namun berpengaruh pada mitra Grab dan model penerimaan teknologi berperan sebagai mediasi dalam memberikan pengaruh yang signifikan terhadap mitra Gojek dan mitra Grab dalam membentuk hubungan antara motivasi dan kepuasan kerja mereka.

IMPLEMENTASI KOLABORASI MODEL PENTAHELIX DALAM RANGKA MENGEMBANGKAN POTENSI PARIWISATA DI JAWA TIMUR SERTA MENINGKATKAN PEREKONOMIAN DOMESTIK Handy Aribowo; Alexander Wirapraja; Yudithia Dian Putra
Jurnal MEBIS (Manajemen dan Bisnis) Vol 3 No 1 (2018): July 2018
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v3i1.21

Jawa Timur selaku salah satu provinsi terbesar di Indonesia dianugerahi keindahan alam yang luar biasa, memiliki beragam potensi pariwisata keindahan alam yang menarik. Jawa Timur juga memiliki kekayaan keragaman budaya, mulai dari bahasa hingga kuliner. Penelitian ini dilakukan dalam rangka untuk melihat bagaimana implementasi kolaborasi model Penta Helix untuk meningkatkan potensi pariwisata di Jawa Timur Adapun metodologi dalam penelitian ini menggunakan penelitian studi kasus, informan dalam penelitian ini sebanyak 5 orang yang terdiri atas pebisnis, pemerintah, komunitas, akademisi dan media yang mewakili model Penta Helix. Hasil penelitian ini antara lain Industri pariwisata sebagai penghasil devisa terbesar, sering kurang optimal dalam menggerakkan sektor perekonomian dimana kurang berkembangnya industri pariwisata di daerah yang sering mengalami kendala karena kurangnya koordinasi di antara berbagai elemen-elemen. Dalam pengelolaan dan pengembangan pariwisata, diperlukan suatu kordinasi dan kolaborasi antara pihak pemerintah, pelaku bisnis pariwisata, komunitas, akademisi, serta media, disebut dengan kolaborasi Pentahelix dalam mengembangkan potensi wisata.

The Influence of E-Service Quality, and Customer Satisfaction On Go-Send Customer Loyalty In Surabaya Alexander Wirapraja; Handy Aribowo; Eddy Triswanto Setyoadi
Indonesian Journal of Information Systems Vol. 3 No. 2 (2021): February 2021
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v3i2.4191

The shipping industry is currently one of the vital aspects of industrial business, especially in the current Covid-19 pandemic era. Delivery of goods, both products and foodstuffs, can be done quickly by using courier services that can be accessed through online media such as personal gadgets, namely computers and smartphones. One of the features of GO-Jek Indonesia is a courier service called Go-Send, the problem that arises is that there is competition in the same line of business, causing consumers to have many choices when making deliveries. Measuring the level of loyalty makes researchers interested in measuring Go-Send users' perceptions of the level of customer loyalty as measured by e-service quality and customer satisfaction. This study used a quantitative method using a questionnaire with a Likert scale measurement and a sample of 109 respondents was obtained which was then measured using the Structural-Equation-Modeling (SEM) method with a 95% confidence level. The results of this study indicate that Go-Send user loyalty is positively and significantly influenced by customer satisfaction and the level of e-service quality.

Kajian Literatur Dampak dan Pengaruh Digital Influencer Marketing terhadap Perkembangan Strategi Bisnis Alexander Wirapraja; Novi Tri Hariyanti; Handy Aribowo
KONSTELASI: Konvergensi Teknologi dan Sistem Informasi Vol. 3 No. 1 (2023): Juni 2023
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/konstelasi.v3i1.7098

Abstrak. Media sosial menghubungkan individu di seluruh dunia, di mana kekuatan interaksi dan berbagi informasi telah bergeser dari perusahaan menjadi berorientasi pada kebutuhan pelanggan. Peran influencer khususnya pada saluran pemasaran digital seperti media sosial telah digunakan sebagai solusi untuk memengaruhi tingkat keputusan pembelian konsumen dan dengan meningkatkan tingkat pembelian terhadap produk dan layanan yang dipasarkan. Pada penelitian ini menggunakan metode studi literatur untuk menemukan dampak pemanfaatan influencer pada media sosial, kelebihan dan kekurangan menggunakan jasa influencer dan faktor-faktor apa saja yang mendorong organisasi pada era moderen saat ini wajib menggunakan influencer sebagai bagian dari strategi pemasaran mereka. hasil akhir yang didapatkan adalah adanya gambaran secara luas mengenai peran influencer sehingga dapat menjadi masukan bagi organisasi bisnis dalam mengembangkan strategi pemasaran mereka. Abstract. Social media connects individuals around the world, where the power of interaction and information sharing has shifted from corporate to customer oriented. The role of influencers especially in digital marketing channels such as social media has been used as a solution to influence the level of consumer purchasing decisions and by increasing the level of purchase of products and services being marketed. This research uses the literature study method to find the impact of using influencers on social media, the advantages, and disadvantages of using influencer services and what factors encourage organizations in the modern era to use influencers as part of their marketing strategy. The result obtained is a broad description of the influencer's role so that it can become input for business organizations in developing their marketing strategy.

Peranan Media Sosial terhadap Kenaikan Nilai Omset Penjualan di "Tiktok" pada Pedagang dengan Cara Live Shopping Erlina Erlina; Handy Aribowo
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5425

This research utilizes a qualitative descriptive research method. Data will be collected through literature review, observation, and interviews with merchants who use live shopping on TikTok. Data analysis will be conducted using an inductive and qualitative approach. This research underscores the role of social media, particularly TikTok, in enhancing sales revenue for merchants through live shopping. In this study, it was found that TikTok provides significant support for merchants in reaching a broader audience, expanding the reach of products, and engaging directly with potential consumers. This support includes the live shopping feature that combines real-time streaming with purchase transactions, allowing for direct product introductions to the audience and facilitating quick and easy transactions. Furthermore, TikTok also offers features and support such as business accounts, promotion assistants, ad support, live streaming, popular campaign content support, data analytics, Shopping Center Analytics, and TikTok Shop Academy. These supports help merchants increase brand exposure, build customer relationships, and ultimately boost sales and revenue. Through the combination of these features and support, TikTok provides merchants with the opportunity to maximize the potential of the platform and achieve success in their businesses. This research concludes that the role of social media, especially TikTok, in live shopping is highly significant in enhancing sales revenue for merchants. Keywords: Tiktok, Live Shopping, Omset, Media Sosial

STRATEGI INOVASI DALAM RANGKA MENJAGA KEBERLANJUTAN BISNIS DALAM MENGHADAPI ERA VOLATILITY, UNCERTAINTY, COMPELXITY, DAN AMBIGUITY (VUCA) Handy Aribowo; Alexander Wirapraja
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 9 No 1 (2018): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Currently, all the nations of the world are facing competition inthe era of Volatility, Uncertainty, Complexity, and Ambiguity, whichrequired an innovation strategy in order to support businesssustainability. The methodology used in this research is the study ofliterature with the results of research, among others, Indonesia mustincrease the output of innovation, the implementation of innovation inorder to support business sustainability need to strengthen research anddevelopment and utilize technological progress as a means to innovateand innovate in the company, leaders are very influential is needed inencouraging the birth of various innovations, with the innovationmindset owned by the leader will be born a culture of innovation in thecompany.

Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan dalam Pembelian Perhiasan Emas di PT. Damai Karunia Sejahtera Kota Surabaya Ayu Nata Utara; Handy Aribowo
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i4.2288

This research aims to find out more about "The Influence of Service Quality and Product Quality on Customer Satisfaction in Purchasing Gold Jewelry at PT. Damai Karunia Sejahtera City of Surabaya.” The research method used is quantitative research with a descriptive type. Data collection techniques use questionnaires and test analysis. Sampling used random sampling techniques and the number of respondents was 83 samples. The data analysis methods used in this research are Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscidality Test, Multiple Linear Regression Analysis, t Test, f Test and Coefficient of Determination. The results of this research are that service quality has a significant effect on customer satisfaction. The calculated t value for the Service Quality Variable is 0.854 and the significant value is 0.396 if t calculated < t table then Service Quality has a significant effect on Customer Satisfaction at PT. DKS. Meanwhile, the calculated t value for the Product Quality Variable is 6.662 and the significant value is 0.000 if t calculated > t table then Product Quality has a significant effect on Customer Satisfaction at PT. DKS. For R2, the value is 68.5%, the percentage value that influences the Independent Variable on the Dependent Variable. Meanwhile, the remaining 31.5% was influenced by other factors not examined in this research. Thus, all variables are influential and significant in this research.

Pengaruh Kualitas Produk Persepsi Harga Dan Kestrategisan Lokasi Terhadap Keputusan Pembelian Pada Toko Busana Muslim MCP Diah Ayu Sekarnadi; Handy Aribowo; Anis Fitriyasari; Iswati Iswati; Ageng Pratiwi
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i1.156

The purpose of this study was to find out and analyze how much influence Product, Price and Strategic Location have on Purchasing Decisions at the MCP Royal Plaza Surabaya Muslim fashion store. This study used a quantitative method with a descriptive type with a random sampling technique and the number of respondents was 52 people. The data analysis method used in this study is multiple linear regression analysis, while the results of this study are that price has a significant and significant effect on purchasing decisions as seen from the t count > t table (4.426 > 1.661), and a significant level lower than 0, 05 which is 0.000, it can be seen from the value of t count <t table (-0.064 <1.661) then it can be seen that the significant value is lower than 0.05 which is 0.000 , Service Quality has a significant and significant effect on purchasing decisions seen from t count> t table (2.625 > 1.661) and a lower significant level than 0.05, namely 0.000, Price and Service Quality have a significant and significant effect on the decision to purchase MCP Store products, as seen from the t count > t table f count > f table (19,548 > 2,699) and the value sig 0.000 <0.05 the percentage value that influences the independent variables (Product, Price, Strategic Location) to the dependent variable (Purchase Decision) is 38%. Thus the variable price, strategic location and product quality affect the consumer purchasing decisions of the MCP Muslim fashion store at Royal Plaza Surabaya.

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