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All Journal Sketsa Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Dedication : Jurnal Pengabdian Masyarakat JURNAL LENTERA BISNIS Ideas: Jurnal Pendidikan, Sosial dan Budaya Dialektika: Jurnal Ekonomi dan Ilmu Sosial Dedication : Jurnal Pengabdian Masyarakat
Fedianty Augustinah
Universitas Dr. Soetomo Surabaya
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Ideas: Jurnal Pendidikan, Sosial dan Budaya

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Analysis of Factors Influencing The Loyalty of Online Transportation Users in Indonesia Fedianty Augustinah; Fitria Halim; Acai Sudirman; Onita Sari Sinaga
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 3 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i3.1364

Abstract

The main objective of the research is to analyze the effect of e-service quality, price and consumer trust on the loyalty of online transportation users. The research method uses quantitative research. Based on the results of data analysis, e-service quality, price and consumer trust have a positive and significant effect on the loyalty of online transportation users. The implications of this research confirms that efforts to provide satisfactory user experience, fast and efficient service, good communication, qualified drivers, effective problem solving, and create a good reputation, online transportation platforms can strengthen user loyalty.
Co-Authors Acai Sudirman Ambarwati Octaviani Andry Herawati Anik Yuesti Fitria Halim Ichwan Rahmanu Widjaja Ika Devy Pramudiana Kushariyadi Kushariyadi Liling Listyawati Muhamad Risal Tawil Nihayatus Sholichah Onita Sari Sinaga Saipul Al Sukri Subardini Subardini Veronika Nugraheni Sri Lestari Vivid Violin Widayati Widayati