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All Journal JURNAL LENTERA BISNIS AN-NAS: Jurnal Pengabdian Masyarakat
Ichwan Rahmanu Widjaja
Universitas Nusa Bangsa
Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PENGARUH CONTENT MARKETING, DIGITAL PROMOTION DAN BRAND TRUST TERHADAP REPURCHASE INTENTION KONSUMEN SHOPEE INDONESIA Kushariyadi Kushariyadi; Vivid Violin; Ichwan Rahmanu Widjaja; Fedianty Augustinah; Muhamad Risal Tawil; Saipul Al Sukri
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1574

Abstract

Repurchase is an important indicator that a bond has been established between the product brand and customer trust. Over time, repurchase behavior can lead to consumer loyalty. Positive experiences that consumers have after using a particular product or receiving quality service help to build emotional bonds and trust. These elements become crucial when consumers decide to make future purchases to fulfill their needs and desires. This research is qualitative in nature, involving interviews and analysis of the influence of each independent variable—namely content marketing, digital promotion, and brand trust—on repurchase intention. The study involved 30 respondents who are Shopee consumers in Indonesia. The results indicate that content marketing, digital promotion, and brand trust all have an influence on repurchase intention. The recommendation for company management is to provide training to enhance competence, innovation, and creativity, especially for the digital marketing team, so they are capable of designing high-quality digital content that can also be used effectively for digital promotional activities. Another suggestion is to tighten the system related to product and service quality, in order to build consumer trust in the brand.
Pendampingan Pengembangan Jiwa Kewirausahaan Islami Bagi Mahasiswa FAI UMJ sebagai Implementasi Pendidikan Islam yang Transformatif Diah Mutiara; Rony Edward Utama; Ichwan Rahmanu Widjaja
AN-NAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): AN-NAS: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ilmu Pendidikan Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/annas.6.1.43-46

Abstract

Program pengabdian masyarakat ini bertujuan untuk melakukan pendampingan pengembangan jiwa kewirausahaan Islami bagi mahasiswa FAI UMJ sebagai implementasi nyata dari Pendidikan Islam yang transformatif. Kegiatan ini berlandaskan pemahaman bahwa entrepreneurship dalam perspektif Islam bukan sekadar aktivitas ekonomi untuk memperoleh keuntungan, melainkan bagian dari amanah kekhalifahan manusia untuk menghadirkan kemanfaatan, keberkahan, dan kontribusi bagi peradaban.Program pengabdian masyarakat ini bertujuan membentuk karakter wirausaha yang berlandaskan akhlak, kejujuran, tanggung jawab, kepedulian sosial, kehalalan dalam proses usaha, serta berorientasi pada maslahat. Pendampingan dilakukan melalui pembekalan konsep kewirausahaan Islami, workshop business plan syariah, mentoring ide usaha berbasis produk halal, serta penguatan motivasi usaha yang terhubung dengan nilai keberagamaan mahasiswa.
Co-Authors Diah Mutiara Fedianty Augustinah Kushariyadi Kushariyadi Muhamad Risal Tawil Rony Edward Utama Saipul Al Sukri Vivid Violin