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Pelatihan Desain Label Kemasan Dan Pemasaran Online Di Desa Cemandi Sidoarjo Widyastuti; Asandimitra, Nadia; Artanti, Yessy; Untarini, Nindria; Frianto, Agus; Tiarawati, Monika
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2023): Juni 2023
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v3i1.5784

Abstract

Desa Cemandi merupakan salah satu desa yang berada di Kabupaten Sidoarjo dan memiliki sejumlah potensi dan salah satunya adalah budidaya Aloe Vera. Tanaman ini dipilih untuk dibudidayakan karena perawatan yang cukup mudah dan cocok dengan iklim serta kondisi tanah di Desa Cemandi. Aloe Vera dapat diolah menjadi bermacam-macam produk, salah satunya adalah diolah menjadi minuman. Minuman Aloe Vera Squash memiliki potensi dan keunggulan yang besar karena memiliki rasa yang segar sehingga diharapkan dapat diterima oleh konsumen. Meskipun produk ini tergolong menarik, namun masih belum dikenal oleh masyarakat sekitar, apalagi masyarakat umum di luar wilayah Desa Cemandi. Program PKM ini ditujukan untuk memberikan solusi terhadap permasalahan yang dihadapi oleh mitra dan berfokus pada pelatihan desain label serta pemasaran online. Pada pelatihan desain label akan diberikan pengetahuan mengenai bagaimana membuat label yang informatif sehingga dapat memberikan informasi sesuai dengan kebutuhan konsumen. Sedangkan untuk pelatihan pemasaran online, peserta akan mendapatkan materi mengenai bagaimana membuat foto yang dapat menarik perhatian konsumen. Melalui pelatihan ini diharapkan pelaku usaha dapat meningkatkan kesadaran masyarakat sekitar akan produk minuman andalannya yaitu minuman Aloe Vera Squash. Dengan meningkatnya kesadaran masyarakat pada akhirnya dapat meningkatkan penjualan minuman Aloe Vera Squash.Aloe Vera
Occupational stress management in managerial employees: an analysis of level and source of work stress Untarini, Nindria; Sayyida, Sayyida; Singh, Sanju Kumar
BISMA (Bisnis dan Manajemen) Vol. 13 No. 1 (2020)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.648 KB) | DOI: 10.26740/bisma.v13n1.p47-68

Abstract

The sources and effects of stress have been conceptualized from several theoretical and empirical perspectives. This study explores the sources and impacts of job stress in managerial levels in two different countries, namely developing and developed countries. Furthermore, how to deal with and manage job stress for managers are also described. This study reviews the level and source of work stress that researched in academic journals, books, proceedings, reports, and website. After reviewing the literature extensively, it is concluded that managers in each of the two groups of countries experience workplace stress with different work stress sources. Meanwhile, the impact of job stress at the managerial level in the two groups of countries is almost identical. Job stress affects job satisfaction, mental and physical health, high intention to quit the job, and high absenteeism rates. The strategy to ensure employee health and well-being is to provide a stress-free work environment by creating supportive organizational systems, stress auditing, counselling, education and training, and work balance initiatives. It is hoped that the results of this study can be made a role model in managing stress in the work environment, especially at the managerial level, based on the source and impact of work stress so that it can be used as a basis for designing strategies and policies to deal with stress in the workplace. Finally, this study provides guidelines for further research on this topic.
Manajemen K3 Melalui Pencegahan dan Penanggulangan Kebakaran Dalam Lingkungan Rumah Tangga Widyastuti, Widyastuti; Frianto, Agus; Untarini, Nindria; Tiarawati, Monika
DEDIKASI PKM Vol. 6 No. 1 (2025): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i1.45211

Abstract

Manajemen K3 membantu masyarakat menciptakan lingkungan rumah tangga yang lebih baik bagi semua anggota keluarga karena lingkungan rumah tangga yang aman dan sehat mendukung produktivitas, kenyamanan, dan kesejahteraan seluruh penghuni. Bencana kebakaran salah satunya disebabkan karena kurangnya pemahaman masyarakat tentang pentingnya K3. Kebakaran yang terjadi di lingkungan rumah tangga dapat diakibatkan oleh kebocoran. Adapun tujuan dari program pengabdian kepada masyarakat ini adalah untuk memberikan pengetahuan melalui pelatihan cara pencegahan dan penanggulangan kebakaran yang disebabkan oleh proses memasak atau kebocoran gas LPG. Masyarakat sasaran dalam kegiatan PKM adalah para anggota sekolah perempuan di Desa Dooro, Kecamatan Cerme, Kabupaten Gresik. Narasumber dalam pelatihan menjelaskan tentang cara merawat kompor, selang, dan memasang regulator dengan benar untuk mencegah kebocoran gas. Selain itu juga dipraktikkan cara memadamkan api akibat kebocoran pada selang dan api yang berasal dari penggorengan yang terbakar. Melalui pelatihan ini diharapkan para anggota sekolah perempuan memiliki pengetahuan tentang tindakan pencegahan terjadinya kebakaran dan bagaimana cara penanggulangan jika terjadi kebakaran dalam lingkungan rumah tangga.
PELATIHAN PENYUSUNAN LAPORAN KEUANGAN USAHA BERBASIS MICROSOFT EXCEL PADA PELAKU UMKM, DESA MOJODESO, BOJONEGORO Untarini, Nindria; Asandimitra, Nadia; Frianto, Agus; Tiarawati, Monika
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1419

Abstract

Financial statements are crucial for owners of Micro, Small, and Medium Enterprises (MSMEs) as they serve as evidence that the MSMEs exhibit sound financial performance and reliability, thereby enhancing the confidence of banks in extending business credit or capital to them. However, approximately 72 % of MSMEs in Indonesia still lack access to capital from both banks and non-bank financial institutions. The obstacle lies in the inability of MSMEs to manage their finances in an organized and periodic manner. Hence, there is a need for education and introductions on how to prepare financial statements that are easy and effective for MSME practitioners. The objective of this Community Service Program (PKM) is to provide education and training on the preparation of financial statements based on Ms Excel for MSME practitioners in the food and beverage sector affiliated with the Creative Economy Center (CEC) community in Mojodeso village, Kapas district, Bojonegoro regency. The activity took place at the Mojodeso Village Hall in Bojonegoro, with a total of 15 MSME participants. The stages of this activity include planning, implementation, and evaluation. Data were analyzed descriptively using percentage techniques. The results of the activity indicate that the training on the preparation of financial statements based on Ms Excel has enhanced the understanding and skills of MSME practitioners in recording financial statements. Monitoring and evaluation activities were conducted to ensure that participants could correctly and regularly practice recording business financial statements MS Excel, as evidenced by the submission of soft copies of financial statements in Ms Excel format to the PKM team. The conclusion of this PKM is that the training activity effectively improved the understanding and skills in the practical creation of business financial statements based on MsExcel.
Pengaruh Trust, Customer Experience, Perceived Value terhadap Repurchase Intention Melalui Customer Engagement (Studi pada Pengguna Blibli.com) Dimas Deny Surya Mustika; Nindria Untarini
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2417

Abstract

The rapid development of information technology and digital transformation in Indonesia has triggered a shift in consumer behavior from offline transactions to online shopping, accompanied by intense competition among e-commerce platforms. Despite its large market potential, Blibli.com faces the challenge of a drastic 49.6% decline in web visits by April 2025 and low user engagement compared to its main competitors. Therefore, this study aims to analyze and test the influence of trust, customer experience, and perceived value on repurchase intention among Blibli.com users, by placing customer engagement as a mediating variable. The research approach used is quantitative with a descriptive-causal design. Data collection was carried out through the distribution of an online Likert-scale questionnaire to 220 respondents. Sampling applied non-probability sampling techniques through purposive and snowball sampling methods, with the criteria for respondents aged 17 to 43 years who had made a transaction on Blibli.com at least once in the last six months. The collected data were then analyzed using the Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) method with SmartPLS 4.0 software. The results of the hypothesis testing found that trust, perceived value, and customer engagement have a positive and significant direct influence on repurchase intention. However, the findings also showed that customer experience was proven to have no significant direct influence on repurchase intention, so the second hypothesis (H2) was rejected. Then customer engagement was also found not to mediate between perceived value and purchase intention, so the tenth hypothesis (H10) was also rejected. On the other hand, trust, customer experience, and perceived value each proved to have a positive and significant influence on customer engagement. The practical implications of this study recommend that Blibli.com management prioritize increasing trust and promotional value to encourage direct sales. Considering that user experience does not trigger repeat purchases directly, companies must utilize it to first build strong customer attachment and engagement, as a bridge to drive consumer transaction intentions on an ongoing basis.
Pengaruh Reputasi Merek dan Ulasan Online terhadap Keputusan Pembelian Online Melalui Kepercayaan Pelanggan (Studi pada Konsumen Skincare Lulur Produk Sariayu) Halimatus Sa'diyah; Nindria Untarini
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2407

Abstract

The hyper-competitive local skincare industry has caused the market position of heritage brands like Sariayu to fluctuate, even leading to a decline in the brand strength index (TBI) of up to 3.1% in the body scrub category by 2025. This situation indicates a challenge for legendary brands to remain relevant amidst the dominance of Gen Z and Millennial consumers who rely heavily on digital information. This study aims to examine and analyze the influence of brand reputation and online reviews on online purchasing decisions by positioning customer trust as a mediating variable. The approach used is a quantitative survey with an explanatory research design. Data were collected through online questionnaires distributed to Sariayu body scrub consumers throughout Indonesia using a purposive sampling technique. A total of 230 valid respondents served as the main sample in this study. The data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.0 software to test the causal relationship and mediating role between variables. The results of the study are expected to provide a comprehensive picture of the extent to which legacy reputation and digital reviews are able to build trust that then converts intention to actual purchasing decisions. These findings are intended to provide a strategic foundation for traditional cosmetic brands in adapting digital marketing and managing electronic word of mouth (e-WOM) to maintain loyalty and competitiveness in the modern marketplace.
Pelatihan Kewirausahaan Sosial Berkelanjutan: Membangun Kesadaran Dampak Sosial di Kalangan Mahasiswa TGBC, Thailand Nindria Untarini; Widyastuti Widyastuti; Agus Frianto; Monika Tiarawati
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sustainable social entrepreneurship integrates entrepreneurial strategies with a commitment to social and environmental objectives. This study identifies two major issues based on interviews with partners at the Thai Global Business Administration Technological College (TGBC), Thailand. Although TGBC students demonstrate strong entrepreneurial potential and innovative ideas, their understanding of sustainable social entrepreneurship and experience in implementing sustainable social business practices remain limited. To address these gaps, an integrated training program was designed to enhance conceptual understanding and practical business skills through four stages: preparation, implementation, monitoring, and evaluation. Participants reported high satisfaction with the program’s facilities—including training venues, equipment quality, internet access, cleanliness, and learning materials—and with the training process, particularly the clarity of materials, expertise of facilitators, adequacy of training duration, and responsiveness of organizers (92%). Post-training evaluations indicated improved comprehension of social entrepreneurship, competence in applying the Sustainability Business Model Canvas (SBMC), and increased confidence and motivation (92%). Furthermore, most participants perceived the program as beneficial for both career and academic development (96.4%). These findings highlight the importance of structured, experiential learning in fostering sustainable social entrepreneurship among students. Keywords: Social entrepreneurship, sustainable entrepreneurship, Sustainability Business Model Canvas (SBMC), training
Pengaruh online customer review dan product quality terhadap purchase decision dengan brand trust sebagai variabel mediasi pada produk facial wash MS Glow Galih Arum Anggraini; Nindria Untarini
Jurnal Ilmu Manajemen Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n3.p796-811

Abstract

The shifting position of MS Glow in the local beauty industry reflects significant competitive dynamics. The brand ranked first in 2022, dropped to second place in 2023, and fell to fourth place by mid-2024. This decline was influenced by customer complaints related to prolonged acne, decreased product quality, and the growing reliance on online reviews in purchasing decisions. This study aims to analyse the influence of online customer reviews and product quality on purchase decisions, with brand trust as a mediating variable, focusing on MS Glow facial cleanser products. A quantitative approach was employed by distributing questionnaires to 220 female respondents aged 18–35 who purchased the products through online stores. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3.0. The results indicate that online customer reviews have a positive but insignificant impact on brand trust, whereas product quality has a positive and statistically significant effect on brand trust. Both online reviews and product quality have a positive and significant effect on purchase decisions, as does brand trust. Brand trust does not mediate the influence of online reviews on purchase decisions but does mediate the influence of product quality on purchase decisions. Managerial implications suggest that MS Glow should prioritise consistent product quality improvement to strengthen brand trust and encourage purchases. Strategic management of online reviews remains essential to building a positive brand image, alongside prompt responses to customer complaints to maintain loyalty in a competitive market.
Narrative engagement and entrepreneurial behaviour: A comprehensive study utilising the transportation-imagery model Nindria Untarini; Sri Hartini; Hera Rachmahani; Intan Nia Maulida
BISMA (Bisnis dan Manajemen) Vol. 16 No. 2 (2024)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v16n2.p190-212

Abstract

This study explores how narrative engagement influences story-consistent attitudes and entrepreneurial intentions among students in Indonesia. It also examines the mediating roles of enjoyment and perceived relevance in this relationship. Using Structural Equation Modelling (SEM) with Warp-PLS 8, data from 320 students who completed entrepreneurship courses were analysed. Findings reveal that narrative engagement significantly enhances enjoyment and perceived relevance, positively impacting story-consistent attitudes and entrepreneurial intentions. These results suggest that enjoyment and perceived relevance fully mediate the effects of narrative engagement, underscoring the importance of incorporating engaging and relevant narratives in entrepreneurship education to foster a stronger entrepreneurial mindset and intentions. This study offers actionable insights for educators and policymakers to design course content that maximises narrative engagement, thereby effectively shaping students' attitudes and intentions toward entrepreneurship.
Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender Tias Andarini Indarwati; Nindria Untarini
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 12 No 1 (2017)
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v12i1.2017.pp36 - 49

Abstract

Consumers adapt to this situation by considering environmental issue when shopping and  by their purchase behavior. The aims of this paper are examines of differences of environment awareness and purchase intentions between male and female of students of Surabaya State University. Secondly, examines also role linearly of environment awareness on purchase intentions. Examines role linearly of environment awareness on purchase intentions of green electricity product using simple linier regression analysis. The results indicate that there are no differences of environment awareness and purchase intentions at the students of Surabaya State University by gender. And finally, environmental awareness has also positive effect on purchase intentions. The results of this study have implications for marketers in identifying, designing, and managing marketing mix with consider discrepancy of purchase intentions in the green electricity product by gender.