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Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research Nindria Untarini
Jurnal Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i2.31058

Abstract

The attitude of consumers who are pro-environment does not always lead to buying behavior on environmentally friendly products. Although consumers are regularly exposed to environmentally friendly product messages, this does not always have an impact on actual changes in behavior. To encourage understanding of consumer behavior of environmentally friendly products going forward, this paper aims to identify deeper the causes of attitude gaps - behavior and solutions to overcome them to obtain knowledge about integrated and holistic conceptual models related to consumer behavior gaps in the consumption of environmentally friendly products. This paper discusses the significant limitations in the consumption of environmentally friendly products and raises an understanding of consumer behavior of environmentally friendly products in the future. Furthermore, the operationalization of this model offers knowledge and strategic direction for marketing managers who seek to bridge the gap in consumer attitudes.
WATCHING SEQUEL MOVIE: THE ROLE OF CUSTOMER EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION Aprilia Dwi Arista; Yessy Artanti; Nindria Untarini; Monika Tiarawati
Jurnal Mebis Vol. 7 No. 1 (2022): Juli 2022
Publisher : Jurnal Mebis

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Abstract

WATCHING SEQUEL MOVIE: THE ROLE OF CUSTOMER EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION
IbM BAGI KELOMPOK PEMBUAT MAKANAN JAJANAN DAN PENJUAL KANTIN SEKOLAH DI SURABAYA Nindria Untarini; Yessy Artanti
Dedication : Jurnal Pengabdian Masyarakat Vol 1 No 2 (2017): DEDICATION: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas PGRI Argopuro Jember

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Abstract

Saat ini, persaingan usaha pengecer makanan modern di pusat perbelanjaan semakin banyak menyulitkan produsen makanan lokal. Begitupun, pasar sekolah, umumnya di setiap sekolah ada kantin yang menjadi pasokan makanan bagi siswa sekolah. Sayangnya, kondisi ini kurang optimal. Berdasarkan studi pendahuluan, ada beberapa masalah dalam pengelolaan usaha kantin sekolah terutama pada aspek produksi dan aspek pengelolaannya. Responden penelitian ini adalah pembuat makanan ringan sekolah dan pemilik kantin sekolah. Penelitian ini menggunakan metode produksi dan pelatihan manajemen usaha diikuti dengan evaluasi pemantauan. Teknik pengumpulan data menggunakan observasi, wawancara, dan kuesioner. Selanjutnya, hasil kuesioner yang dikumpulkan dianalisis dengan menggunakan teknik deskriptif persentase. Hasil penelitian menunjukkan bahwa kegiatan pelatihan manajemen produksi dan bisnis, mampu meningkatkan pengetahuan dan keterampilan pembuat cemilan sekolah dan pemilik kantin sekolah dalam mengemas dan mengatur (menampilkan) makanan ringan sekolah, membuat laporan keuangan sederhana dan juga penjualan. harga. Selain itu, keberadaan kelompok usaha dan dukungan situs jajanansehat.com memungkinkan mereka bertukar informasi dan mempromosikan produk bisnis mereka ke pasar yang lebih luas.
PELATIHAN PRODUK DAUR ULANG SAMPAH PLASTIK Nadia Asandimitra Haryono; Nindria Untarini
Dedication : Jurnal Pengabdian Masyarakat Vol 2 No 1 (2018)
Publisher : LPPM Universitas PGRI Argopuro Jember

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Abstract

Awareness of residents in Griya Taman Asri related to waste segregation isnot yet optimal. On average, each household produces more than 1 cubic of disposal per day with 60% organic waste and 40% inorganic waste and garbage disposal is still mixed between organic and non-organic waste. This condition indicates that there is less awareness of the residents in sorting both the waste. Therefore, how to sort waste into organic waste and inorganic waste is the main problem to be solved. The problem of separating organic and inorganic waste can be solved if the residents' behavior in the housing complex in dealing with waste changes. In order for residents in the housing complex to change, it is necessary to create something that will stimulate citizens to change; the attractiveness offered is the economic value of waste. Recycling plastic bag into plastic bag craftis actually a good attraction and if continued and managed as a business unit, the more the economic appeal so that later will also impact on the incomes of citizens. Methods of this activity by using training of plastic waste recycling products. Data collection techniques used observation, interviews, and questionnaires. The data collected were analyzed descriptively using percentage technique.
Pengaruh E-WOM, Information Quality, dan Brand Trust Terhadap Purchase Intention (Studi pada Calon Konsumen Mixue) Elsya Dwi Rahmawati; Nindria Untarini
Jurnal Ilmu Manajemen Vol. 11 No. 3 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

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Abstract

This study analyses the effect of e-wom and information quality on purchase intention with brand trust as the mediating variable of research on Mixue. This research is quantitative research. The sampling technique was used judgmental sampling technique with total 220 respondents. The questionnaire distribution was excecuted online using a Likert scale as an answer measurement tool. The statistical analysis used in this research is Path Analysis with AMOS software version 24. The results showed that the e-wom and information quality variables had a positive and significant effect on purchase intention. The results of this study also showed that the e-wom and information quality variables have a positive and significant effect on purchase intention through brand trust as a mediating variable. This was confirmed in the mediation test which states that the brand trust variable strengthens the influence of the e-wom variable and information quality on purchase intention with the results of the mediating role partially proven (partial mediating). Mixue is expected to continue to build and create good and positive e-wom, provide quality information to potential customers in order to increase purchase intention..
Pengaruh promosi penjualan dan kualitas produk terhadap keputusan pembelian mobil wuling confero di Surabaya Hidayat, Arif Firmansyah; Untarini, Nindria
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 23 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

This study analyzes the effect of sales promotion and product quality on the decision to buy a wuling confero car in Surabaya. This research is quantitative. Questionnaires were distributed offline. The questionnaire uses a Likert scale. The sampling technique used is judgmental sampling with a total of 220 respondents. The statistical analysis used is multiple linear regression using SPSS. The results of this study indicate that sales promotions affect purchasing decisions and product quality influences purchasing decisions.
Pengaruh Kualitas Produk, Desain Produk, Dan Fitur Produk Terhadap Niat Beli Sepatu Sneakers Bata (Studi pada calon konsumen sepatu sneakers Bata) Dewa, Reno Pramuda; Untarini, Nindria
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10433966

Abstract

With the development of the shoe industry, sneakers are the type of shoe most liked by young people. The need for shoes that are stylish, comfortable and in accordance with the latest trends is increasingly dominant, so they tend to be more interested in sneakers. This is evidenced by the increasing interest in sneakers every year. This study aims to determine the effect of product quality, product design, and product features on the purchase intention of Bata Sneakers. The type of data used is quantitative data sourced from primary data through online questionnaire filling. The population in this study are people who know Bata sneakers and plan to buy them in the near future, where the population in this study is infinite, meaning the population is unknown. The sampling technique used in this study was non-probability sampling using a purposive sampling method. Data were analyzed using multiple linear regression and calculated using IBM SPSS 26. The results showed that product quality and product design had a significant and positive effect on purchase intention. Meanwhile, product features have no significant effect on purchase intention. Bata is expected to continue to create and offer sneakers with varied designs following current trends, so that the expectations and needs of potential customers can be met and gain their trust and attention.
Peran Kemasan Dan Kualitas Website Dalam Meningkatkan Keputusan Pembelian Air Galon Le Minerale Auzora, Alfia; Untarini, Nindria
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10408430

Abstract

Air Minum Dalam Kemasan (AMDK) menjadi sumber utama air minum, persentase dari tahun ke tahun mengalami kenaikan hal ini menyebabkan sampah plastik juga mengalami peningkatan. Penelitian ini menganalisis pengaruh kemasan dan kualitas website terhadap keputusan pembelian pada konsumen air galon Le Minerale. Penelitian ini menggunakan data kuantitatif. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan prosedur judgemental sampling. Sampel yang digunakan dalam penelitian adalah 220 responden. Metode penelitian menggunakan analisis regresi linear berganda dan pengumpulan data melalui kuesioner online. Hasil penelitian menunjukkan variabel kemasan berpengaruh positif signifikan terhadap keputusan pembelian, dan kualitas website berpengaruh positif signifikan terhadap keputusan pembelian.
Analysis of Economic and Social Factors on Delayed Completion of Student Studies Kamalia, Putri Ulfa; Rachmawati, Lucky; Fahrullah, A’rasy; Permatasari, Ika; Meidiaswati, Harlina; Nugrohoseno, Dwiarko; Untarini, Nindria; Rohayati, Suci; Puspasari, Durinda; Kharisma, Fresha; Irawati, Winaika; Mnassri, Yasmine
International Journal of Emerging Research and Review Vol. 2 No. 4 (2024): December
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v2i4.89

Abstract

Objective: This research refers to the purpose of student organizations that function as a means for students to develop intellectual abilities and skills, so student interest talent development activities as part of the educational process can be carried out through student organizations. This is important because honing skills through self-habituation and fulfilling the needs of life can form a balance between knowledge and skills as the basis of quality human resources in the development of the time. Method: It was carried out by analyzing the research model of the influence between student leadership training, including Pre-LKKMTD, LKKMTD, and LKKMTM on CLEI (measurement of higher education learning effectiveness inventory) in this measurement method. This procedure was used to test multiple regression research models. Results: It was stated that the participation of students in the leadership training of Pre-LKKMTD, LKKMTD, and LKKMTM students had a partial and simultaneous effect on student learning ability through the measurement of student learning ability effectiveness inventory (CLEI).  Novelty: in this study is to measure the impact of participation in the level of student leadership training on students' learning abilities by using a variety of six learning abilities, including self-efficacy, organization and attention to learning, stress control due to time and environmental pressures, involvement in college activities, emotional satisfaction, and communication in learning adapted from a research questionnaire called inventory higher learning effectiveness (CLEI).
INTENTION TO CONTINUE PARTICIPATING: SYSTEM INTERACTIVITY, VIRTUAL SITES, COMMUNITY COMMITMENT IN ONLINE HIJABS COMMUNITY Untarini, Nindria; Teofilus, Teofilus; Sutrisno, Timotius F.C.W
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.13

Abstract

This study aims to examine system interactivity affecting member commitment and intention to continue participating in the online hijabs community. At the same time, testing how the role of virtual sites in the form of posting in strengthening the relationship (moderate) system interactivity to continue to participate in the online hijabs community. An online hijabs community was researched because the problem observed in the research was relevant to the virtual community. Based on 358 valid responses from students in Surabaya who actively joined the online hijabs community obtained from questionnaires at each university in Surabaya, structural equations modeling (SEM) was used to test the research model. The results show that system interactivity affects commitment to the community, but does not affect the intentions of members to continue their participation in online hijabs communities. Likewise, commitment to the community does not stimulate the intentions of members to remain actively participating in online hijabs communities. Although, an interesting form of posting can strengthen the system's interactivity relationship of members' intentions to continue their participation in online communities. Implications for both marketing theory and practice, limitations, and future research on video storytelling in social media are discussed.