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All Journal Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) Jurnal Manajemen Magister Darmajaya DERIVATIF JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Dedication : Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat Jurnal Ekuivalensi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Jurnal Abdi Insani Jurnal Inovasi Penelitian Soeropati: Journal of Community Service Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Abdimas Bina Bangsa Journal of Innovation in Community Empowerment (JICE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Applied Accounting And Business (JAAB) Jurnal Publika Pengabdian Masyarakat Sewagati Dedication : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Community Services and Development Preferensi : Journal of Marketing and Business
Muhammad Saputra
Institut Informatika Dan Bisnis Darmajaya Lampung
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Peningkatan Kemampuan dan Skill Mahasiswa Tingkat Akhir FEB IIB Darmajaya dalam Penulisan Karya Ilmiah Muhammad Saputra
Sewagati Vol 6 No 6 (2022)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (939.062 KB) | DOI: 10.12962/j26139960.v6i6.431

Abstract

Tenaga pendidik (dosen) memiliki peranan penting dalam membekali mahasiswanya dengan pemahaman tentang penulisan kaidah-kaidah baku yang harus dipatuhi dalam penulisan ilmiah tugas akhir atau skripsi. Fakultas Ekonomi dan Bisnis (FEB) merupakan fakultas yang ada di IIB Darmajaya yang memiliki jumlah mahaiswa terbanyak di IIB Darmajaya. penyusunan tugas akhir atau skripsi Fakultas ekonomi dan Bisnis (FEB) dilakukan dengan mengajukan proposal ke program studi yang selanjutnya akan dilakukan pengecekan oleh Koordinator Bidang Keilmuan (KBK) konsentrasi program studi. Berdasarkan hasil pengecekan, ditemukan kasus yang ditemukan pada karya ilmiah tugas akhir atau skripsi yang disusun oleh mahasiswa ialah ketidaksesuaian antara tulisan yang dihasilkan dengan tuntunan penyusunan karya ilmiah yang tepat. Selain itu penyusunan karya ilmiah yang dilakukan mahasiswa cenderung mengabaikan kutipan referensi yang digunakan. diperlukan sebuah pelatihan guna meningkatkan pemahaman mengenai penulisan tugas akhir atau skripsi bagi mahasiswa tingkat akhir sehingga menghasilkan hasil riset yang baik dan bermanfaat bagi bidang keilmuan. Kegiatan pengabdian ini dilakukan dengan memberikan mengenai kaidah penulisan tugas akhir atau skripsi. Praktik dalam pencarian dan pemilihan jurnal atau referensi yang relevan dengan topik penelitian serta pelatihan berupa praktik dalam penggunaan tools atau software (Publish or Perish dan Mendeley) guna mendukung penulisan tugas akhir atau skripsi. Kegiatan pengabdian yang dilakukan berjalan dengan lancar dan berdampak positif dalam pengembangan karya tulis ilmiah bagi mahasiswa IIB Darmajaya
PENINGKATAN NILAI EKONOMI BUAH PISANG MELALUI PENGOLAHAN PIE PISANG KHAS LAMPUNG Muhammad Saputra; Novita Sari
Dedication : Jurnal Pengabdian Masyarakat Vol 2 No 1 (2018)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community service activities are conducted with the aim to improve the skills of Woman Islamic Religius Club processing banana fruit into a product that has a higher economic value into a banana pie. Merbau Mataram District is one of 17 districts in Lampung Selatan District, Lampung Province. Merbau Mataram Sub-district of South Lampung Regency has great potential to be developed, among others, in the plantation sector in the form of bananas. The harvest of bananas is mostly only consumed by themselves because of the economical selling point in the sub-district market that is not so profitable. In Baru Ranji Village there is a Woman Ismic Religius Club . On a regular basis they meet in a mosque or in one of the residents' houses to conduct a study of al-qur'an together and listen to lectures delivered by the ustadzah who are invited to Fill out the review. After the recitation of the study, it is only filled with activities that have no economic benefits. Based on the problem there is an opportunity for devotees to perform activities of service to the community with the object of Woman Islamic Religius Club. They can be taught skills to use bananas to be processed into banana pie.
Pelatihan Inovasi dan Pemasaran Produk Pada Kelompok Wanita Tani (KWT) Singkong di Pekon Tanjung Anom Kecamatan Ambarawa Kabupaten Pringsewu Muhammad Saputra; Novita Sari
Dedication : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2019)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v3i1.180

Abstract

Peningkatan keterampilan sangat penting dilakukan dalam pengembangan wawasan yang melibatkan ibu-ibu kelompok wanita tani (KWT) singkong di pekon tanjung anom kecamatan ambarawa kabupaten pringsewu dalam menginovasi dan pemasaran produk olahan singkong sehingga menghasilkan produk yang memilki nilai jual yang lebih tinggi dibandingkan harga produk dasar sehingga berdampak kepada peningkatan pendapatan ekonomi. Metode pengabdian masyarakat dilakukan dengan metode ceramah dan praktik inovasi produk dan pemasaran menggunakan media sosial. Pemaparan menggunakan metode ceramah dengan memberikan pemahaman secara langsung guna memupuk pemahaman awal mengenai manfaat dan pentingnya sebuah inovasi sebuah produk serta pemaparan materi mengenai pemasaran online menggunakan media sosial yang saat ini memiliki jangkauan luas dalam pemasaran sebuah produk. Pengabdian masyarakat ini menghasilkan produk olahan singkong menjadi opak yang memiliki tingkat nilai jual yang lebih tinggi serta media sosial yang dapat digunakan oleh ibu-ibu kelompok wanita tani (KWT) singkong di pekon tanjung anom kecamatan ambarawa kabupaten pringsewu sebagai media pemasaran produk.
PELATIHAN PEMANFAATAN PLATFORM SOCIAL MEDIA MENUJU UMKM DIGITAL Muhammad Saputra; Cahyani Pratisti; Rico Elhando Badri; Kurnia Fadila; Joko Triloka
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.1089

Abstract

Darmajaya Society Center (DSC) is one of the campus canteens located at the Darmajaya Institute of Informatics and Business (IIB Darmajaya). The results of observations made by the service team show an urgency for the implementation of science and technology where the business processes carried out by MSMEs related to recording, ordering and payment systems are still carried out manually. Another problem is that there has been a quite drastic decline in the sales turnover of canteen tenants or DSC MSMEs since the Covid 19 pandemic. The aim of this community service activity is to provide education to MSME players related to digitalization in terms of marketing and finance so that MSME players are able to use developing their business in a digital direction as a effort to increase sales. The activity implementation method used in MSME service activities at DSC is through the active participation method. The active participation method is a method of training and mentoring by identifying problems faced by partners. The results of the service activities carried out are in the form of increased understanding and knowledge of tenants or MSME actors as measured through pretests and posttests for each activity. The results of digital marketing and financial literacy training activities were obtained based on the posttest results of participants reaching an average score of 80% when compared with the average answer of participants in the pretest activity which only reached 40%. In the WhatsApp business training activity, participants obtained posttest results with understanding reaching an average of 70% compared to the average pretest answer which only reached 30%. In the training activity on using Qris, it was found that the posttest results reached an average of 80% when compared to the average answer of participants in the pretest activity which only reached 50%. The conclusion of this activity is the increasing understanding of tenants or MSME actors in the DSC IIB Darmajaya canteen regarding digital marketing and finance as well as the ability of DSC MSME actors to use WhatsApp business applications and non-cash financial applications or Qris.
Peran Kepercayaan sebagai Variabel Mediasi antara Konten Media Sosial dan Engagement terhadap Minat Mendaftar di Institut Informatika dan Bisnis Darmajaya Muhammad Saputra; Novita Sari; Ketut Artaye; Arif Nur Fitriyanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5739

Abstract

This study aims to examine the role of trust as a mediating variable between social media content and Engagement on the intention to enroll at Institut Informatika dan Bisnis Darmajaya. The research adopts a quantitative approach with an explanatory research design to test the causal relationships among the variables. The data used in this study are primary data collected directly from respondents. The population of this research consists of potential students, including senior high school and vocational high school students in their final year (Grade XII), as well as employees who have seen, followed, or are familiar with the official social media content of Institut Informatika dan Bisnis Darmajaya. The sampling technique employed is purposive sampling, with criteria that respondents must be at least 16 years old and have interacted with or followed at least one of Darmajaya’s official social media accounts (Instagram, TikTok, YouTube, or Facebook). The total sample size is 180 respondents, determined based on Hair’s formula. Data analysis was conducted using Structural Equation Modeling (SEM) based on the Partial Least Squares (PLS) method with the aid of SmartPLS version 4.0 software. The findings reveal that social media content has a significant effect on trust, and Engagement also has a significant effect on trust. Moreover, social media content significantly affects the intention to enroll, whereas Engagement does not have a significant direct effect on the intention to enroll. Furthermore, trust significantly.
Pelatihan Pemanfaatan Aplikasi Smart PLS dalam Pengolahan Data Bagi Peneliti Muhammad Saputra; Yusminar Wahyuningsih; Betty Magdalena; Viola De Yusa; Suwandi; Riyadini Riyan Utami; Sri Rahayu; Zuriana; Linda Septarina
Journal of Community Services and Development Vol. 1 No. 1 (2025): May 2025
Publisher : LPP Chani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64619/v1i1.2

Abstract

Pemanfaatan teknologi informasi dalam penelitian memiliki banyak manfaat. Saat Ini tersedia beragam perangkat lunak yang tersedia bagi peneliti dalam pengolahan data salah satunya adalah Partial Least Squares (PLS). Aplikasi perangkat lunak Smart PLS menawarkan berbagai keuntungan, namun pada umumnya peneliti awal masih mengalami kesulitan dalam mengoperasikan aplikasi tersebut secara maksimal. Keterbatasan dalam pemahaman tentang penggunaan perangkat lunak ini sering kali berhubungan dengan kurangnya pelatihan yang memadai bagi peneliti. Meskipun literatur dan tutorial tentang Smart PLS dapat diakses secara daring, tidak semua peneliti awal memiliki keterampilan dalam memanfaatkannya secara maksimal. Berdasarkan permasalahan tersebut adanya sebuah urgensi dengan mengadakan suatu kegiatan pelatihan yang memberikan pemahaman secara praktis terhadap peneliti awal terkait dengan cara menggunakan Smart PLS secara efektif. Kegiatan pelatihan dilakukan secara daring guna menjangkau peserta di seluruh Indonesia. Kegiatan Ini diikuti oleh 35 peserta  dari berbagai daerah di Indonesia dengan berbagai latar belakang pekerjaan di antaranya mahasiswa, dosen dan karyawan. Kegiatan pelatihan ini mengadopsi pendekatan pembelajaran aktif yang melibatkan interaksi langsung antara narasumber dan peserta. Kegiatan pelatihan melewati beberapa tahapan diantaranya Pemaparan Teknis Kegiatan Pengabdian Kepada Masyarakat (PKM), Pelaksanaan pre-test, Pengenalan aplikasi Smart-PLS, Diskusi dan Evaluasi. Kegiatan Pelatihan Pemanfaatan Aplikasi Smart PLS dalam Pengolahan Data Bagi Peneliti sesuai dengan perencanaan kegiatan. Pelatihan ini memberikan pemahaman yang mendalam mengenai konsep dasar Partial Least Squares (PLS) dan bagaimana aplikasi Smart PLS dapat digunakan secara praktis dalam analisis model struktural dan hubungan antar variabel. Hasil evaluasi, yang menunjukkan tingkat pemahaman peserta mencapai 89% berdasarkan post-test lebih tinggi dibandingkan dengan hasil pre-test dengan capaian pemahaman sebesar 11%.
Analysis of student and student interest in the Darmajaya IIB management study program (S1) Concentration in Bandar Lampung Muhammad Saputra; Aswin
Journal of Applied Accounting And Business Vol. 1 No. 1 (2019): JAAB - Juni 2019
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/jaab.v1i1.45

Abstract

The aim to be achieved in this research is to study the interests of prospective students and students at the concentration of management study program (S1) Darmajaya IIB in Bandar Lampung. This research is a descriptive research. This research used questionnaire to collect data from 2387 sample consist of Darmajaya 3rd and 5th semester students and external respondents namely SMA / K and MA / I students in 47 schools spread across Bandar Lampung. Based on the results of the distribution of questionnaires conducted and the results of the analysis, obtained information for opening a new concentration of management study program IIB Darmajaya, the recommendation for opening the concentration is the concentration of Hospitality Management, Strategy Management, Operations Management
Pelatihan Penguatan Kapasitas UMKM dan Pelaku Usaha Pariwisata Kota Bandar Lampung melalui Strategi Pemasaran Digital: Pengabdian Muhammad Saputra; Ita Fionita; Riri Carissa; LisLindawati LisLindawati; Novita Sari; Sri Rahayu
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4831

Abstract

The development of digital technology and changes in consumer behavior require business actors to adapt through the strategic utilization of digital media. This community service activity aims to strengthen the capacity of micro, small, and medium enterprises (MSMEs) and tourism business actors in Bandar Lampung City in designing and implementing well-planned, market-oriented digital marketing strategies. The implementation method adopts a participatory approach that combines the delivery of conceptual materials, hands-on practice, and mentoring, beginning with the identification of partners’ needs through observation and discussions. The results indicate an improvement in participants’ understanding of digital marketing concepts, content planning, and the selection of appropriate digital channels aligned with business characteristics, accompanied by a shift in mindset from fragmented marketing practices toward more systematic and sustainable marketing strategies. This activity contributes significantly to enhancing the readiness of MSMEs and tourism business actors to compete in the digital era while supporting local economic development and sustainable tourism in Bandar Lampung City.
The Influence Of Product Quality, Price, Product Design, And Influencers On Smartphone Purchase Decisions Of Transsion Products Wayan Fendi Pranata; Muhammad Saputra
Preferensi : Journal of Marketing and Business Vol. 1 No. 1 (2026): Preferensi : Journal of Marketing and Business
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/preferensi.v1i1.97

Abstract

Purpose: This study aims to analyze the effects of product quality, price, product design, and influencers on consumers’ purchase decisions regarding Transsion smartphones. Design/methodology/approach: This study employed a quantitative approach using primary data collected through questionnaires. The sample was selected using a non-probability sampling technique, with a total of 220 respondents determined based on the sample size considerations proposed by Hair et al. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings: The results indicate that product quality does not significantly influence consumers’ purchase decisions regarding Transsion smartphones. In contrast, price has a positive and significant effect on purchase decisions. Product design also has a positive and significant effect on purchase decisions for Transsion smartphone brands, including Infinix, TECNO, and itel. Furthermore, influencers have a positive and significant effect on consumers’ purchase decisions. Research implications: The findings imply that Transsion should prioritize competitive pricing, attractive and functional product design, and effective influencer marketing strategies to strengthen consumers’ purchase decisions. Meanwhile, improvements in product quality should be accompanied by stronger efforts to communicate and demonstrate the value of such quality to consumers.
Co-Authors Ambar aditya Putra Arif Nur Fitriyanto Aswin Aswin Aswin Avitha P Badri, Rico Elhando Betty Magdalena Cahyani Pratisti Husein, Jamaluddin Ita Fionita Joko Triloka Kadek Diantini Ketut Artaye Kurnia Fadila Kurnia Fadila Lilla Rahmawati Linda Septarina Lisindawati Lislindawati LisLindawati LisLindawati Mega C Muhammad Rafiq Niken Paramitasari Novita Sari Novita Sari Novita Sari Rika Febri Sasmita Riri Carisa Riri Carissa Riyadini Riyan Utami Sri Karnila Sri Rahayu Susanti SE MM Suwandi Viola De Yusa Viola De Yusa Viola De Yusa Viola De Yusa Viola de Yusa Wayan Fendi Pranata Yuniwati Yusminar Wahyuningsih Zuriana Zuriana