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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Jurnal Manajemen Indonesia OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ilmu Manajemen dan Akuntansi Terapan Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Teknik Informatika (JUTIF) MANAJEMEN Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JER International Journal of Economics, Management and Accounting Jurnal Pelayanan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer
Diana Aqmala
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Technopreneur sebagai Jembatan Masa Depan bagi Anak Panti Asuhan Riyaadlul Jannah Semarang Almira Santi Samasta; Febrianur Ibnu Fitroh Sukono Putra; Diana Aqmala; Dandy Aprilya
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 1 (2025): Februari : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i1.1186

Abstract

The children of the Riyaadlul Jannah Orphanage are assets that need to be directed to be able to adapt to living conditions in order to become independent and responsible individuals. One solution to increase independence that can be done for children in orphanages is to become an entrepreneur, this is because business activities are flexible and are an alternative source of sustenance provided by Allah SWT. Limited ideas, mental readiness and capital are obstacles for children in orphanages to start their businesses, so that they are less able to achieve economic independence. E-commerce is an alternative solution for starting an entrepreneur while utilizing technology to achieve economic independence more effectively and efficiently. Ease of access, use and relatively affordable costs mean that children in orphanages can start businesses more quickly, thus making it easier for orphanages to ensure their livelihoods. This service program aims to develop community groups at the Riyaadlul Jannah Orphanage to become economically independent, help create peace, comfort in social life, and improve skills in digital entrepreneurship. The approach method used includes the FGD (Focus Group Discussion) approach including sharing sessions. The activity stages consist of preparation, investigation, implementation and evaluation stages. The results of this activity, among other things, show that the orphanage children have an understanding of e-commerce, have business ideas, marketplaces as stalls, and are interested in starting a business immediately.
Purchase Intention as the Intervening Variable, Amongst Customer Review, Product Quality, Korean Brand Ambassadors, and Live Promotion to Purchase Decision Making Fadillah Putri Abadi; Vincent Didiek Wiet Aryanto; Diana Aqmala
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 2 (2024): December : International Journal Of Accounting, Management, And Economics Rese
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i2.135

Abstract

This investigation was undertaken to evaluate the extent to which online customer reviews, product quality, Korean brand ambassadors, and live promotions affect the purchasing decisions of Shopee consumers situated in Semarang. Furthermore, the research explores the mediating function of purchase interest within the correlation between product quality and brand ambassadors concerning purchasing decisions. A sample size of 250 participants was employed and analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that online customer reviews, product quality, brand ambassadors, and live promotions exert a positive and statistically significant influence on purchasing decisions. Moreover, purchase interest serves as a mediator in the relationship between product quality and purchasing decisions, as well as between brand ambassadors and purchasing decisions.
Determinan Kinerja Karyawan Coffee shop di Semarang Tengah Dea, Widya Putri Nareswari; Almira Santi Samasta; Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of the coffee shop industry in Central Semarang shows rapid dynamics along with changes in people's lifestyles and increased coffee consumption among the younger generation. This condition requires coffee shop s to not only rely on product quality, but also maximize the role of human resources, especially employees, as the spearhead of service. However, fluctuations in employee performance are still a challenge that needs to be studied more deeply. This study aims to analyze the influence of job satisfaction, workload, and Work life balance on the performance of coffee shop employees in Central Semarang. The method used is quantitative with a survey approach, using a questionnaire as a data collection instrument distributed via Google Form. The sample consisted of 160 coffee shop employees selected using census technique. The results showed that job satisfaction and work life balance had a positive and significant effect on employee performance, while workload had a negative and significant effect. This research is expected to be a reference for coffee shop managers in designing more appropriate and sustainable human resource management strategies.
Dampak Penggunaan Qris, Persepsi Kemudahan Dan Risiko Keamanan Dengan Variabel Mediasi User Experience Terhadap Keputusan Pembelian Makanan Di Resto Tom Sushi Calya Dini Daniswara; Vincent Didiek Wiet Aryanto; Ana Kadarningsih; Diana Aqmala
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.962

Abstract

This study aims to analyze the impact of the use of Quick Response Code Indonesian Standard (QRIS), perceived ease of use, and security risk on food purchasing decisions at Resto Tom Sushi, with user experience as a mediating variable. The increasing adoption of digital payments through QRIS and mobile banking (m-banking) has changed consumer transaction patterns, especially in the restaurant industry. This study uses a quantitative approach with a survey method involving QRIS and m-banking users at Resto Tom Sushi. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the use of QRIS, perceived ease of use, and security risk had a significant effect on purchasing decisions. In addition, user experience plays a mediating role that strengthens the relationship between independent variables and purchasing decisions. These findings emphasize the importance of good user experience and digital literacy in increasing the effectiveness of digital payments and encouraging the adoption of non-cash payments in the culinary sector.
Dampak Perceived Value dan Perceived Safety Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Grab Car Sebagai Variabel Intervening Monix Alfionita Lestari; Diana Aqmala; Handy Nur Cahya; Awanis Linati Haziroh
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.804

Abstract

This study aims to examine the impact of Perceived Value and Perceived Safety on Customer Loyalty through Passenger Satisfaction as an intervening variable in the context of GrabCar services. The study employs path analysis and Sobel test to analyze the direct and indirect relationships between variables. Data was collected through a survey with 107 respondents who are GrabCar users. The results show that Perceived Value and Perceived Safety have a positive and significant effect on Passenger Satisfaction, which in turn positively affects Customer Loyalty. The Sobel test reveals that Passenger Satisfaction serves as a significant intervening variable in the relationship between Perceived Value and Perceived Safety towards customer loyalty. These findings imply that transportation service providers such as GrabCar should focus on enhancing perceived value and safety to improve passenger satisfaction, which ultimately strengthens long-term customer loyalty
OPTIMIZING RAW MATERIAL INVENTORY MANAGEMENT OF MSME PRODUCT USING EXTREME GRADIENT BOOSTING (XGBOOST) REGRESSOR ALGORITHM: A SALES PREDICTION APPROACH Muhammad Khusni Fikri; Farrikh Al Zami; Ika Novita Dewi; Abu Salam; Ifan Rizqa; Mila Sartika; Diana Aqmala
Jurnal Teknik Informatika (Jutif) Vol. 5 No. 2 (2024): JUTIF Volume 5, Number 2, April 2024
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2024.5.2.1487

Abstract

Micro, Small and Medium Enterprises or MSMEs have a very important role for the survival of the economic sector in Indonesia. However, as the development of MSMEs, followed by a series of problems that arise. One of them is the problem of sales, business people have difficulty in determining the number of product sales in the future so that there is often an accumulation of raw materials or unsold products. This study aims to help MSMEs optimize raw material management by predicting product sales using the XGBoost Regressor Algorithm. Recently, the algorithm is very famous in the competition because of its reliability and no one has applied it to predict MSME product sales. Based on several other studies, this algorithm is accurate in predicting a value, such as predicting stock prices and the number of accidents in Bali, Indonesia. This research uses historical product sales data and weather data consisting of air temperature and relative humidity in Semarang Indonesia to train and evaluate the performance of the model. The prediction model was performed with predetermined variables and resulted in MAE 3.0752730568649156, MSE 38.25842541629838, and RMSE 6.185339555456788. In the end, it is concluded that the model built with XGBoost Regressor has a low error rate so that it can accurately predict the sales of an MSME product and optimize the management of raw materials for related products.
INVESTIGASI PELAYANAN, FASILITAS DAN BIAYA PENDIDIKAN DALAM BINGKAI MARKETING MIX (7P) DI SMK NU LASEM Firza Arief Ramadhan; Raffa Ardarajuna Putra; Mochammad Eric Suryakencana Wibowo; Diana Aqmala; Roymon Panjaitan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5638

Abstract

Pendidikan di Indonesia masih menghadapi berbagai tantangan, terutama di daerah yang kurang berkembang, di mana keterbatasan fasilitas, pelayanan, dan biaya menjadi faktor yang mempengaruhi kualitas pendidikan. Penelitian ini bertujuan untuk menganalisis perspektif siswa di SMK NU Lasem mengenai aspek Marketing Mix 7P, yang mencakup Process (pelayanan pendidikan), Physical Evidence (Fasilitas Pendidikan), dan price (biaya pendidikan). Dengan menggunakan metode kualitatif, penelitian ini melibatkan wawancara mendalam dengan dua belas siswa untuk memperoleh pemahaman mengenai pengalaman mereka dalam mengakses layanan pendidikan. Hasil penelitian menunjukkan bahwa keterbatasan tenaga pendidik dalam hal layanan pendidikan yang kurang efektif, serta minimnya sarana dan prasarana menjadi hambatan utama dalam meningkatkan kualitas pendidikan. Kurangnya ketepatan penentuan biaya menyebabkan terbatasnya fasilitas dan pelayanan akademik. Penelitian ini diharapkan dapat memberikan wawasan lebih dalam mengenai bagaimana aspek pelayanan, fasilitas, dan biaya dalam pemasaran pendidikan mempengaruhi aksesibilitas kualitas pembelajaran. Dengan memahami kebutuhan siswa, diharapkan pihak terkait dapat mengambil langkah-langkah strategis untuk meningkatkan efisiensi sistem pendidikan dan memastikan akses pendidikan yang lebih merata bagi seluruh pengguna.
UPAYA PENGUATAN BRAND TRUST LIPSTIK WARDAH DI PLATFORM TIKTOK LIVE PADA GENERASI Z Agista Nurul Defani; Diana Aqmala; Ariati Anomsari; Awanis Linati Haziroh
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7018

Abstract

The purpose of this study is to analyze the influence of Customer Experience, Live Streaming, and Influencer Credibility on Brand Trust of Generation Z Wardah lipstick users through TikTok Live. This study uses a quantitative method, with data obtained from 170 Generation Z respondents in Semarang who have watched and interacted directly with the Wardah brand through TikTok live. Data analysis uses the PLS-SEM technique processed using SmartPLS 4 software. The results show that the three independent variables, namely Customer Experience, Live Streaming, and Influencer Credibility, have a positive and significant effect on Brand Trust. This shows that a pleasant Customer Experience, authentic and interactive interactions through live broadcasts, and the credibility of influencers who have similar expertise and values ​​to the audience, can increase consumer trust in the Wardah brand.
Keputusan Pembelian Produk Somethinc: Peran Kepuasan Konsumen sebagai Mediator Sagita Adinda Fitri; Vincent Didiek Wiet Aryanto; Diana Aqmala; Adilla Kustya Ulfa
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2476

Abstract

Penelitian ini menguji pengaruh kualitas layanan dan kepercayaan konsumen terhadap keputusan pembelian dengan kepuasan konsumen sebagai variabel mediasi pada mahasiswa UDINUS. Menggunakan purposive sampling dan analisis PLS- SEM (SmartPLS 4.0), hasil menunjukkan bahwa kualitas layanan dan kepercayaan konsumen berpengaruh positif terhadap kepuasan dan keputusan pembelian, kepuasan konsumen memediasi hubungan tersebut secara signifikan.
Analisis Efektivitas Digital Marketing, Word Of Mouth, Dan Price Terhadap Minat Beli Terhadap AMDK Moedal Kota Semarang Dita Endar Hardiyani; Haunan Damar; Diana Aqmala; Ida Farida
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.18644

Abstract

Penelitian ini bertujuan menganalisis pengaruh Digital Marketing, Word of Mouth, dan Price terhadap Minat Beli konsumen pada produk Air Minum Dalam Kemasan (AMDK) Air Moedal PDAM Kota Semarang. Penelitian dilatarbelakangi oleh fluktuasi penjualan Air Moedal pada beberapa tahun terakhir yang mengindikasikan perlunya strategi pemasaran yang efektif dalam meningkatkan minat beli konsumen. Metode penelitian dengan pendekatan kuantitatif melalui teknik purposive sampling terhadap 145 responden yang pernah membeli atau mengetahui produk Air Moedal. Data diperoleh dari kuesioner dan dianalisis melalui Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4. Hasil penelitian memperlihatkan bahwasnaya Digital Marketing, Word of Mouth, dan Price berdampak positif dan signifikan terhadap Minat Beli. Hasil ini mengindikasikan bahwasanya optimalisasi pemasaran digital, komunikasi positif antar konsumen, dan penetapan harga yang kompetitif berperan esensial pada meningkatkan minat beli terhadap produk Air Moedal.
Co-Authors Abu Salam Acoktang Acoktang Adilla Kustya Ulfa Agista Nurul Defani Almira Santi Samasta Ana Kadarningsih Ariati Anomsari Astrid Novianti Aufa Marzuq Alwi Awanis Linati Haziroh Calya Dini Daniswara Damar, Haunan Dandy Aprilya Dea, Widya Putri Nareswari Dita Endar Hardiyani Erin Kristina Fadillah Putri Abadi Farrikh Al Zami Febrianur Ibnu Fitroh Sukono Putra Firza Arief Ramadhan Handy Nur Cahya Ida Farida Ifan Rizqa Ika Novita Dewi Inggrit Faza Saputra Keisha Serafina Kristiana, Ratna Kusni Ingsih Mila Sartika Mochammad Eric Suryakencana Wibowo Monix Alfionita Lestari Muhammad Khusni Fikri Pradana Kusuma Jati Raffa Ardarajuna Putra Roymon Panjaitan Sagita Adinda Fitri Sisca Dian Rahmawati Suci Nuryani Syamsul Arifin Tiara Apriliani Vincent Didiek Wiet Aryanto