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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Jurnal Manajemen Indonesia OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ilmu Manajemen dan Akuntansi Terapan Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Teknik Informatika (JUTIF) MANAJEMEN Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Economic Reviews Journal International Journal of Economics, Management and Accounting Jurnal Pelayanan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial International Journal of Accounting, Management, and Economics Research : Ijamer
Diana Aqmala
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Technopreneur sebagai Jembatan Masa Depan bagi Anak Panti Asuhan Riyaadlul Jannah Semarang Almira Santi Samasta; Febrianur Ibnu Fitroh Sukono Putra; Diana Aqmala; Dandy Aprilya
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 1 (2025): Februari : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i1.1186

Abstract

The children of the Riyaadlul Jannah Orphanage are assets that need to be directed to be able to adapt to living conditions in order to become independent and responsible individuals. One solution to increase independence that can be done for children in orphanages is to become an entrepreneur, this is because business activities are flexible and are an alternative source of sustenance provided by Allah SWT. Limited ideas, mental readiness and capital are obstacles for children in orphanages to start their businesses, so that they are less able to achieve economic independence. E-commerce is an alternative solution for starting an entrepreneur while utilizing technology to achieve economic independence more effectively and efficiently. Ease of access, use and relatively affordable costs mean that children in orphanages can start businesses more quickly, thus making it easier for orphanages to ensure their livelihoods. This service program aims to develop community groups at the Riyaadlul Jannah Orphanage to become economically independent, help create peace, comfort in social life, and improve skills in digital entrepreneurship. The approach method used includes the FGD (Focus Group Discussion) approach including sharing sessions. The activity stages consist of preparation, investigation, implementation and evaluation stages. The results of this activity, among other things, show that the orphanage children have an understanding of e-commerce, have business ideas, marketplaces as stalls, and are interested in starting a business immediately.
Purchase Intention as the Intervening Variable, Amongst Customer Review, Product Quality, Korean Brand Ambassadors, and Live Promotion to Purchase Decision Making Fadillah Putri Abadi; Vincent Didiek Wiet Aryanto; Diana Aqmala
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 2 (2024): December : International Journal Of Accounting, Management, And Economics Rese
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i2.135

Abstract

This investigation was undertaken to evaluate the extent to which online customer reviews, product quality, Korean brand ambassadors, and live promotions affect the purchasing decisions of Shopee consumers situated in Semarang. Furthermore, the research explores the mediating function of purchase interest within the correlation between product quality and brand ambassadors concerning purchasing decisions. A sample size of 250 participants was employed and analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that online customer reviews, product quality, brand ambassadors, and live promotions exert a positive and statistically significant influence on purchasing decisions. Moreover, purchase interest serves as a mediator in the relationship between product quality and purchasing decisions, as well as between brand ambassadors and purchasing decisions.
Determinan Kinerja Karyawan Coffee shop di Semarang Tengah Dea, Widya Putri Nareswari; Almira Santi Samasta; Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The growth of the coffee shop industry in Central Semarang shows rapid dynamics along with changes in people's lifestyles and increased coffee consumption among the younger generation. This condition requires coffee shop s to not only rely on product quality, but also maximize the role of human resources, especially employees, as the spearhead of service. However, fluctuations in employee performance are still a challenge that needs to be studied more deeply. This study aims to analyze the influence of job satisfaction, workload, and Work life balance on the performance of coffee shop employees in Central Semarang. The method used is quantitative with a survey approach, using a questionnaire as a data collection instrument distributed via Google Form. The sample consisted of 160 coffee shop employees selected using census technique. The results showed that job satisfaction and work life balance had a positive and significant effect on employee performance, while workload had a negative and significant effect. This research is expected to be a reference for coffee shop managers in designing more appropriate and sustainable human resource management strategies.
Dampak Penggunaan Qris, Persepsi Kemudahan Dan Risiko Keamanan Dengan Variabel Mediasi User Experience Terhadap Keputusan Pembelian Makanan Di Resto Tom Sushi Calya Dini Daniswara; Vincent Didiek Wiet Aryanto; Ana Kadarningsih; Diana Aqmala
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.962

Abstract

This study aims to analyze the impact of the use of Quick Response Code Indonesian Standard (QRIS), perceived ease of use, and security risk on food purchasing decisions at Resto Tom Sushi, with user experience as a mediating variable. The increasing adoption of digital payments through QRIS and mobile banking (m-banking) has changed consumer transaction patterns, especially in the restaurant industry. This study uses a quantitative approach with a survey method involving QRIS and m-banking users at Resto Tom Sushi. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the use of QRIS, perceived ease of use, and security risk had a significant effect on purchasing decisions. In addition, user experience plays a mediating role that strengthens the relationship between independent variables and purchasing decisions. These findings emphasize the importance of good user experience and digital literacy in increasing the effectiveness of digital payments and encouraging the adoption of non-cash payments in the culinary sector.
Dampak Perceived Value dan Perceived Safety Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Grab Car Sebagai Variabel Intervening Monix Alfionita Lestari; Diana Aqmala; Handy Nur Cahya; Awanis Linati Haziroh
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.804

Abstract

This study aims to examine the impact of Perceived Value and Perceived Safety on Customer Loyalty through Passenger Satisfaction as an intervening variable in the context of GrabCar services. The study employs path analysis and Sobel test to analyze the direct and indirect relationships between variables. Data was collected through a survey with 107 respondents who are GrabCar users. The results show that Perceived Value and Perceived Safety have a positive and significant effect on Passenger Satisfaction, which in turn positively affects Customer Loyalty. The Sobel test reveals that Passenger Satisfaction serves as a significant intervening variable in the relationship between Perceived Value and Perceived Safety towards customer loyalty. These findings imply that transportation service providers such as GrabCar should focus on enhancing perceived value and safety to improve passenger satisfaction, which ultimately strengthens long-term customer loyalty
OPTIMIZING RAW MATERIAL INVENTORY MANAGEMENT OF MSME PRODUCT USING EXTREME GRADIENT BOOSTING (XGBOOST) REGRESSOR ALGORITHM: A SALES PREDICTION APPROACH Muhammad Khusni Fikri; Farrikh Al Zami; Ika Novita Dewi; Abu Salam; Ifan Rizqa; Mila Sartika; Diana Aqmala
Jurnal Teknik Informatika (Jutif) Vol. 5 No. 2 (2024): JUTIF Volume 5, Number 2, April 2024
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2024.5.2.1487

Abstract

Micro, Small and Medium Enterprises or MSMEs have a very important role for the survival of the economic sector in Indonesia. However, as the development of MSMEs, followed by a series of problems that arise. One of them is the problem of sales, business people have difficulty in determining the number of product sales in the future so that there is often an accumulation of raw materials or unsold products. This study aims to help MSMEs optimize raw material management by predicting product sales using the XGBoost Regressor Algorithm. Recently, the algorithm is very famous in the competition because of its reliability and no one has applied it to predict MSME product sales. Based on several other studies, this algorithm is accurate in predicting a value, such as predicting stock prices and the number of accidents in Bali, Indonesia. This research uses historical product sales data and weather data consisting of air temperature and relative humidity in Semarang Indonesia to train and evaluate the performance of the model. The prediction model was performed with predetermined variables and resulted in MAE 3.0752730568649156, MSE 38.25842541629838, and RMSE 6.185339555456788. In the end, it is concluded that the model built with XGBoost Regressor has a low error rate so that it can accurately predict the sales of an MSME product and optimize the management of raw materials for related products.
UPAYA PENINGKATAN KESADARAN MEREK UNIQLO PADA GENERASI Z Bella Pradanti, Grazella; Diana Aqmala; Mochammad Eric Suryakencana Wibowo; Fakhmi Zakaria
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Globalization and advances in the retail industry have driven the rapid growth of fast fashion in Indonesia, with Uniqlo as one of the major players. This research aims to analyze the influence of social media, product innovation, and brand collaboration on Uniqlo brand awareness among Generation Z in Semarang City. Using a quantitative approach, data was collected using a questionnaire with purposive sampling techniques from 121 Generation Z respondents in Semarang City who are Uniqlo product users. The results of the study show that social media has a positive and significant effect on brand awareness, product innovation has a positive and significant effect on brand awareness, and brand collaboration has a positive and significant effect on brand awareness. Further research is recommended to compare the effectiveness of Instagram and TikTok social media in building brand awareness and to examine differences in consumer behavior across cities and generations. The results of this study are expected to serve as a reference for Uniqlo in improving its marketing strategies, product innovation, and brand collaboration so that brand awareness can be optimized among Generation Z.
Co-Authors Abu Salam Acoktang Acoktang Almira Santi Samasta Ana Kadarningsih Anak Agung Istri Sri Wiadnyani Aryanto, Vincent Didiek Wiet Astrid Novianti Aufa Marzuq Alwi Awanis L. Haziroh Awanis Linati Haziroh Bella Pradanti, Grazella Calya Dini Daniswara Dandy Aprilya Dea, Widya Putri Nareswari Erin Kristina Fadillah Putri Abadi Fakhmi Zakaria Farrikh Al Zami Febrianur Ibnu Fitroh Sukono Putra Handy Nur Cahya Ifan Rizqa Ika Novita Dewi Inggrit Faza Saputra Keisha Serafina Kristiana, Ratna Kusni Ingsih Mila Sartika Mochammad Eric Suryakencana Wibowo Monix Alfionita Lestari Muhammad Khusni Fikri Pradana Kusuma Jati Ratna Wardani Sisca Dian Rahmawati Suci Nuryani Syamsul Arifin Tiara Apriliani