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All Journal IJBE (Integrated Journal of Business and Economics) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal Of Management Science (JMAS) Jurnal Abdi Insani Equity: Jurnal Ekonomi Journal of Social Responsibility Projects by Higher Education Forum Berdikari : Jurnal Ekonomi dan Statistik Indonesia JWM (JURNAL WAWASAN MANAJEMEN) Indonesian Management and Accounting Research Society
Hamsani Hamsani
Universitas Bangka Belitung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences

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The effect of influencer’s credibility and product prices on the purchase intention of Maybelline products in the Tiktok Shop application Thamira Umardi; Hamsani Hamsani; Reniati Reniati
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.223

Abstract

The Covid-19 pandemic has forced everyone to stay and spend more time at home. It had makes the trend for beauty and health care became increased, so the product transactions were also high. This condition supported by the presence of influencers who often to review the beauty products in the Tiktok application, one of them was Tasya Farasya. This study aims to determined and analyzed whether the influencer’s credibility and product prices variables had an effect on the purchase intention of Maybelline products in the Tiktok Shop application. This research used a quantitative approach with the sample of 100 respondent with the criteria being women users of the Tiktok social media who have seen or accessed Tasya Farasya Tiktok account and are currently using Maybelline brand cosmetics. Purposive sampling was used to gather samples using a non-probability sampling strategy. The method for analyzing the data used multiple linear regressions with IBM Statistics 24. The result of data analysis revealed that, partially each of independent variables, which is influencer’s credibility and product prices, had a positive and significant effect on the purchase intention of Maybelline products in the Tiktok Shop application. And simultaneously the two of independent variables also had a positive and significant effect on the purchase intention of Maybelline products in the Tiktok Shop application, so it can be inferred that all of the hypotheses were accepted.
Analysis of Increasing Human Development Index (HDI) based Forecasting Approches Hamsani Hamsani; M. Afdal Samsuddin; Achmad Affandi; Ricca Affressia
Equity: Jurnal Ekonomi Vol 11 No 2 (2023): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v11i2.224

Abstract

Abstract: The purpose of this study is to analyze strategies for increasing human development index (HDI) in South Bangka Regency, Bangka Belitung Islands Province, Indonesia, from 2010 to 2021 using descriptive analysis and forecasting methods using the exponential method. Human development index is measured by three components are education, health, and a decent standard of living. The results of this study show that increasing the human development index in Bangka Selatan Regency in the short term can be increased by increasing the standard of living component by increasing per capita spending, while the education and health components can be increased in the long term. the results of the forecasting show that from 2023 to 2031, the HDI in South Bangka Regency will continue to increase.
Analisis Locus of Control (LoC) terhadap Daya Saing Pelaku Usaha Mikro Kecil Menengah (UMKM) di Kota Pangkalpinang: Analysis of Locus of Control (LoC) on the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Pangkalpinang City Hamsani Hamsani; Dian Prihardini Wibawa; Ayu Wulandari
Society Vol 9 No 2 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i2.186

Abstract

The reality shows that Micro, Small, and Medium Enterprises (MSMEs) play a very important role in economic growth. Even MSMEs are the only micro institutions that have not been shaken by the monetary crisis that began in 1988. However, as one of the mainstay sectors of society, especially the lower-middle-class economic community, the role of MSMEs has not been maximized, so they have not been able to compete fully and, even worse, many MSMEs have gone out of business or are inactive. Many factors cause the inability of SMEs to compete, among others, due to low innovation and competitiveness, so they have not been able to win competition both in the national and international spheres. The decrease in the number of MSMEs from active to inactive is because these MSMEs are less able to survive in an increasingly fierce competition arena. Only MSMEs that survive are MSMEs that have creations and innovations according to the community’s needs. The inability to create creations and innovations is suspected that most MSME actors have a personality that lacks confidence due to their low managerial ability. If MSME actors have an Internal Locus of Control and high managerial abilities, MSME actors will be more creative and innovative. This research uses a qualitative and quantitative descriptive approach descriptively and inferentially to analyze the LoC on the competitiveness of micro, small and medium enterprises (MSMEs) in Pangkalpinang City with a total sample of 50 MSMEs. The analytical tool used in this research is to use a Likert scale scoring. Multiple linear regression is performed with the competitiveness of MSMEs as the dependent variable and LoC as the independent variable. The research results stated that the Internal Locus of Control (ILoC) of MSME actors in Pangkalpinang City was higher than External Locus of Control (ELoC) and Locus of Control had a significant and positive influence on the competitiveness of MSMEs in Pangkalpinang City.
Co-Authors Achmad Affandi Andriyansah . Ari Agung Nugroho Ary Fakturrachman Aryansyah Ayu Wulandari Darman Saputra Dian Prihardini Wibawa Dilla Augustine Kolina Dini Oktariani Dony Yanuar Duwi Agustina Ester Rohani Sitompul Faisal Akbar, Muhammad Galuh Nugraha Indah Noviyanti Ineu Sulistiana Khairiyansyah, Khairiyansyah Kusumah, Echo Perdana M. Afdal Samsuddin Maya Yusnita Muhammad Yusuf Khalied Mufti Padlun Fauzi Ratih Hurriyati Reniati Reniati Ricca Affressia Thamira Umardi