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The effect of influencer’s credibility and product prices on the purchase intention of Maybelline products in the Tiktok Shop application Thamira Umardi; Hamsani Hamsani; Reniati Reniati
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.223

Abstract

The Covid-19 pandemic has forced everyone to stay and spend more time at home. It had makes the trend for beauty and health care became increased, so the product transactions were also high. This condition supported by the presence of influencers who often to review the beauty products in the Tiktok application, one of them was Tasya Farasya. This study aims to determined and analyzed whether the influencer’s credibility and product prices variables had an effect on the purchase intention of Maybelline products in the Tiktok Shop application. This research used a quantitative approach with the sample of 100 respondent with the criteria being women users of the Tiktok social media who have seen or accessed Tasya Farasya Tiktok account and are currently using Maybelline brand cosmetics. Purposive sampling was used to gather samples using a non-probability sampling strategy. The method for analyzing the data used multiple linear regressions with IBM Statistics 24. The result of data analysis revealed that, partially each of independent variables, which is influencer’s credibility and product prices, had a positive and significant effect on the purchase intention of Maybelline products in the Tiktok Shop application. And simultaneously the two of independent variables also had a positive and significant effect on the purchase intention of Maybelline products in the Tiktok Shop application, so it can be inferred that all of the hypotheses were accepted.
Analysis of Increasing Human Development Index (HDI) based Forecasting Approches Hamsani Hamsani; M. Afdal Samsuddin; Achmad Affandi; Ricca Affressia
Equity: Jurnal Ekonomi Vol 11 No 2 (2023): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v11i2.224

Abstract

Abstract: The purpose of this study is to analyze strategies for increasing human development index (HDI) in South Bangka Regency, Bangka Belitung Islands Province, Indonesia, from 2010 to 2021 using descriptive analysis and forecasting methods using the exponential method. Human development index is measured by three components are education, health, and a decent standard of living. The results of this study show that increasing the human development index in Bangka Selatan Regency in the short term can be increased by increasing the standard of living component by increasing per capita spending, while the education and health components can be increased in the long term. the results of the forecasting show that from 2023 to 2031, the HDI in South Bangka Regency will continue to increase.
Analisis Locus of Control (LoC) terhadap Daya Saing Pelaku Usaha Mikro Kecil Menengah (UMKM) di Kota Pangkalpinang: Analysis of Locus of Control (LoC) on the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Pangkalpinang City Hamsani Hamsani; Dian Prihardini Wibawa; Ayu Wulandari
Society Vol 9 No 2 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i2.186

Abstract

The reality shows that Micro, Small, and Medium Enterprises (MSMEs) play a very important role in economic growth. Even MSMEs are the only micro institutions that have not been shaken by the monetary crisis that began in 1988. However, as one of the mainstay sectors of society, especially the lower-middle-class economic community, the role of MSMEs has not been maximized, so they have not been able to compete fully and, even worse, many MSMEs have gone out of business or are inactive. Many factors cause the inability of SMEs to compete, among others, due to low innovation and competitiveness, so they have not been able to win competition both in the national and international spheres. The decrease in the number of MSMEs from active to inactive is because these MSMEs are less able to survive in an increasingly fierce competition arena. Only MSMEs that survive are MSMEs that have creations and innovations according to the community’s needs. The inability to create creations and innovations is suspected that most MSME actors have a personality that lacks confidence due to their low managerial ability. If MSME actors have an Internal Locus of Control and high managerial abilities, MSME actors will be more creative and innovative. This research uses a qualitative and quantitative descriptive approach descriptively and inferentially to analyze the LoC on the competitiveness of micro, small and medium enterprises (MSMEs) in Pangkalpinang City with a total sample of 50 MSMEs. The analytical tool used in this research is to use a Likert scale scoring. Multiple linear regression is performed with the competitiveness of MSMEs as the dependent variable and LoC as the independent variable. The research results stated that the Internal Locus of Control (ILoC) of MSME actors in Pangkalpinang City was higher than External Locus of Control (ELoC) and Locus of Control had a significant and positive influence on the competitiveness of MSMEs in Pangkalpinang City.
Pengaruh Pendidikan Kewirausahaan, Motivasi Berwirausaha, dan Efikasi Diri Terhadap Minat Berwirausaha dengan Moderasi Social Media Influencer Pada Alumni FEB Universitas Bangka Belitung Muthia Az- Zahra; Dian Prihardini Wibawa; Hamsani Hamsani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8826

Abstract

Rendahnya persentase alumni Fakultas Ekonomi dan Bisnis Universitas Bangka Belitung (FEB UBB) yang terjun ke dunia wirausaha—hanya berkisar 9–10%—meskipun telah menempuh pendidikan kewirausahaan menjadi latar belakang penelitian ini. Penelitian bertujuan untuk menganalisis pengaruh pendidikan kewirausahaan, motivasi berwirausaha, dan efikasi diri terhadap minat berwirausaha, serta menguji peran moderasi social media influencer dalam hubungan tersebut. Pendekatan kuantitatif digunakan dengan metode Structural Equation Modeling berbasis Partial Least Squares (SEM‑PLS) pada 210 responden yang dipilih secara proporsional cluster sampling dari populasi alumni tiga tahun terakhir. Data dikumpulkan melalui kuesioner daring dengan skala Likert 5 poin dan dianalisis menggunakan SmartPLS 4.0. Hasil analisis menunjukkan bahwa pendidikan kewirausahaan, motivasi berwirausaha, dan efikasi diri masing‑masing berpengaruh positif dan signifikan terhadap minat berwirausaha, dengan efikasi diri sebagai prediktor terkuat (β=0,393). Social media influencer juga memiliki pengaruh langsung positif yang signifikan (β=0,172). Analisis moderasi mengungkapkan bahwa social media influencer memperlemah hubungan antara pendidikan kewirausahaan dan minat berwirausaha (β=-0,233), tetapi sebaliknya memperkuat pengaruh motivasi berwirausaha (β=0,158) dan efikasi diri (β=0,187) terhadap minat berwirausaha. Temuan ini mendukung kerangka Social Cognitive Theory serta menegaskan perlunya integrasi praktik kewirausahaan di kampus dan penguatan literasi digital agar pengaruh influencer dapat dioptimalkan secara positif. Implikasi studi ini merekomendasikan kolaborasi antara institusi pendidikan dan figur digital kredibel untuk membangun ekosistem kewirausahaan yang adaptif di era digital.
THE EFFECT OF PROMOTION STRATEGIES, SERVICE QUALITY, ACCESSIBILITY, COLLECTIONS, AND DIGITIZATION ON LIBRARY VISIT RATES THROUGH THE MODERATION OF LIBRARIAN PERFORMANCE AT THE BANGKA REGENCY ARCHIVES AND LIBRARY OFFICE Annisa Latifatin Nabila Zahra; Reniati Reniati; Hamsani Hamsani
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 6 No. 2 (2026): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/ijbtob.v6i2.411

Abstract

The current phenomenon is that public interest in reading is low, resulting in a decline in the public’s desire to return to the library. By leveraging librarians’ moderating role, this study aims to examine the impact of promotional strategies, service quality, accessibility, collection, and digitization on library visit rates at the Bangka Regency Archives and Library Service. A quantitative approach using the PLS-SEM analytical method was employed in this study. The study involved 97 participants. The findings indicate that promotion, service quality, and the collection have a significant impact on visits, whereas accessibility and digitization do not have a significant impact. Librarian performance, which moderates promotion strategies, service quality, and the collection, has a positive effect on visit rates but does not have a positive effect on accessibility and digitization. The number of library visitors is positively and significantly influenced by librarian performance. Based on the research findings, the Bangka Regency Archives and Library Office should focus on promotion strategies, service quality, collection development, as well as continuous training and guidance for librarian performance
Comparison Analisys of Financial Performance of Village Owned Business Entity (BUMDes) “Bina Mandiri” Jada Bahrin Village and Village Owned Business Entity (BUMDes) “Pagarwan” Pagarawan Village 2019-2021 Period Wahyuni Wahyuni; Ari Agung Nugroho; Hamsani Hamsani
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.240

Abstract

This study aims to analyze and compare the financial performance of BUMDes "Bina Mandiri" Jada Bahrin Village and BUMDes "Pagarawan" Pagarawan Village. The method used in this study is the quantitative method with a measuring instrument that uses ratio analysis and the CAMEL method. The rapid development of BUMDes in recent years has prompted the author to conduct research on Comparative Analysis of the Financial Performance of Village Owned Enterprises (BUMDes) "Bina Mandiri" Jada Bahrin Village and Village Owned Enterprises (BUMDes) "Pagarawan" Pagarawan Village for the 2019-2021 Period . The types and sources of data used are secondary data taken from the financial statements of BUMDes "Bina Mandiri" and BUMDes "Pagarawan" for the last 3 years (period 2019 to 2021). Data collection techniques used with documentation and literature review. Based on the results of the activity ratio research, it shows that BUMDes "Pagarawan" has better financial performance than BUMDes "Bina Mandiri", based on the profitability ratio shows that BUMDes "Bina Mandiri" has better financial performance than BUMDes "Pagarawan", while based on the analytical method CAMEL BUMDes “Bina Mandiri” has better financial performance than BUMDes “Pagarawan”. From the results of research for BUMDes "Bina Mandiri" and BUMDes "Pagarawan" in order to improve financial performance, especially in the activity ratio which is still in the bad category. Keywords: BUMDes, Financial Ratio, Financial Performance and Analisys CAMEL.
Budaya Organisasi, Motivasi Kerja, dan Loyalitas Kerja Terhadap Kinerja Pegawai dengan Mental Health Sebagai Variabel Moderating pada Tenaga Kependidikan di Universitas Dinar Purwati; Reniati Reniati; Hamsani Hamsani
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 14 No. 1 (2026):
Publisher : Master of Management FEB ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v14i1.453

Abstract

Penelitian kuantitatif ini menganalisis pengaruh budaya organisasi, motivasi kerja, dan loyalitas kerja terhadap kinerja tenaga kependidikan Universitas Muhammadiyah Bangka Belitung, dengan mental health sebagai variabel moderasi. Data cross-sectional dikumpulkan melalui kuesioner pada 73 responden (sampling jenuh) dan dianalisis menggunakan SEM-PLS. Hasil menunjukkan budaya organisasi, motivasi kerja, dan loyalitas kerja berpengaruh positif dan signifikan terhadap kinerja, sedangkan mental health tidak memoderasi hubungan ketiga variabel tersebut dengan kinerja. Kontribusi teoretis penelitian ini menegaskan bahwa dalam konteks tenaga kependidikan, kinerja lebih dipengaruhi oleh determinan organisasi dan sikap kerja dibandingkan efek moderasi kondisi psikologis, sehingga memperjelas batas peran mental health sebagai moderator pada model kinerja di pendidikan tinggi. Penelitian selanjutnya disarankan memperluas cakupan institusi agar temuan lebih dapat digeneralisasikan. Implikasi praktis menekankan penguatan budaya organisasi, peningkatan motivasi, dan pengembangan loyalitas sebagai strategi peningkatan kinerja berkelanjutan.
Pengaruh Listrik, Modal, dan Tenaga Kerja Terhadap PDRB Di Provinsi Kepulauan Bangka Belitung: PDRB dan Coob Douglas Galuh Nugraha; Muhammad Faisal Akbar; Hamsani Hamsani
Equity: Jurnal Ekonomi Vol 10 No 1 (2022): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v10i1.94

Abstract

Pertumbuhan ekonomi adalah proses kenaikan kapasitas produksi suatu perekonomian yang diwujudkan dalam bentuk kenaikan pendapatan nasional. Salah satu fungsi produksi yang paling sering digunakan dalam memecahkan masalah dalam bidang ekonomi adalah model fungsi produksi Cobb Douglas. Fungsi produksi Cobb Douglas adalah fungsi atau persamaan yang melibatkan dua atau lebih variabel independen dan variabel dependen. Variabel independen yang dimaksud adalah input dan proses produksi (Teknologi, Investasi, dan Jumlah Tenaga Kerja), dan variabel dependen yang dimaksud adalah output dari proses produksi untuk pertumbuhan ekonomi. Penelitian ini bertujuan untuk menganalisis pengaruh daya terpasang listrik, pembentukan modal tetap bruto, dan jumlah tenaga kerja terhadap produk domestik regional bruto Provinsi Kepulauan Bangka Belitung melalui teori cobb douglas pada Tahun 2010-2019. Alat analisis yang digunakan dalam penelitian ini adalah regresi data panel. Hasil penelitian menunjukan bahwa daya terpasang listrik, dan jumlah tenaga kerja memiliki pengaruh positif tidak signifikan terhadap PDRB di Provinsi Kepulauan Bangka Belitung. Sementara itu PMTB memiiki pengaruh positif dan signifikan terhadap PDRB di Provinsi Kepulauan Bangka Belitung. Sedangkan secara simultan menunjukan bahwa daya terpasang listrik, PMTB, dan jumlah Tenaga kerja berpengaruh terhadap PDRB di Provinsi Kepulauan Bangka Belitung.
Analysis of Increasing Human Development Index (HDI) based Forecasting Approches Hamsani Hamsani; M. Afdal Samsuddin; Achmad Affandi; Ricca Affressia
Equity: Jurnal Ekonomi Vol 11 No 2 (2023): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v11i2.224

Abstract

Abstract: The purpose of this study is to analyze strategies for increasing human development index (HDI) in South Bangka Regency, Bangka Belitung Islands Province, Indonesia, from 2010 to 2021 using descriptive analysis and forecasting methods using the exponential method. Human development index is measured by three components are education, health, and a decent standard of living. The results of this study show that increasing the human development index in Bangka Selatan Regency in the short term can be increased by increasing the standard of living component by increasing per capita spending, while the education and health components can be increased in the long term. the results of the forecasting show that from 2023 to 2031, the HDI in South Bangka Regency will continue to increase.
Millennial Entrepreneurship Model in Islands: The Role of Digital Entrepreneur Ecosystem and Productive Entrepreneur in Realized Business Sustainability Roky Apriansyah; Reniati reniati; Aimie Sulaiman; Hamsani Hamsani; Dian Junita; Dea Shafira Rakhman
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4631

Abstract

This study examines how millennial entrepreneurship models are shaped by digital entrepreneurial ecosystems, productive entrepreneurship, and sustainable business orientation among MSMEs. It also explores the role of MSMEs in addressing unemployment in Indonesia and improving competitiveness in national and international markets. Using a quantitative approach, this research collected primary and secondary data from 174 millennial-owned food industry MSMEs across seven locations in the Bangka Belitung Islands. The sample was selected through purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that the digital entrepreneurial ecosystem has a positive and significant effect on productive entrepreneurship, while productive entrepreneurship strongly and significantly influences millennial entrepreneurship models. The digital entrepreneurial ecosystem and productive entrepreneurship also positively affect sustainable business. In addition, sustainable business has a significant relationship with millennial entrepreneurship, confirming the importance of sustainability in strengthening business performance, resilience, and competitiveness. The research model demonstrates moderate explanatory and predictive power for sustainable business and millennial entrepreneurship. This study concludes that strengthening digital entrepreneurial ecosystems and increasing entrepreneurial productivity are key factors in developing sustainable millennial entrepreneurship in island regions. The integration of digital ecosystems, entrepreneurial productivity, and sustainability orientation can enhance the resilience and long-term viability of MSMEs. Theoretically, this research enriches entrepreneurship literature by developing a millennial entrepreneurship model based on digital ecosystems and sustainability in an archipelagic context. Methodologically, it strengthens the application of PLS-SEM in MSME studies, while practically, it provides policy insights for local governments and stakeholders in designing digital-based and sustainability-oriented MSME development strategies. Its limitation lies in its focus on MSMEs in a single archipelagic province and its cross-sectional design, which limits the ability to capture long-term entrep