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All Journal Jurnal Kedokteran Diponegoro Oto Rhino Laryngologica Indonesiana Medica Hospitalia International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat YASIN: Jurnal Pendidikan dan Sosial Budaya Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Pajak dan Analisis Ekonomi Syariah Jurnal Ilmiah Akuntansi Jurnal Ilmiah Manajemen dan Akuntansi
Suprihati Suprihati
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Religion Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE INFLUENCE OF SERVICE CONVENIENCE AND PRICE FAIRNESS ON CUSTOMER LOYALTY: MEDIATING EFFECT OF CUSTOMER SATISFACTION Sandra Oktaviana Pinaraswati; Ilya Farida; Sri Susilowati; Suprihati Suprihati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.14097

Abstract

The development of Indonesian apartments which have not fully recovered after the Covid pandemic is the reason for the need to increase sales. To increase sales, managers need to pay attention to Customer Loyalty from Apartment residents where Customer Loyalty is influenced by Service Convenience, Price Fairness, and Customer Satisfaction. The research objective is to analyze the effect of Service Convenience and Price Fairness on Customer Loyalty mediated by Customer Satisfaction. The population of this research is the occupants of the Tamansari Prospero Apartment in Sidoarjo as many as 200 people. The determination of the sample was carried out using the Slovin formula so that a total sample of 133 people was obtained. The research data collection technique was carried out by distributing questionnaires. While the data analysis technique uses Partial Least Square analysis. The results of the study prove that Service Convenience and Price Fairness have a significant effect on Customer Satisfaction. Customer Satisfaction has a significant effect on Customer Loyalty. In addition, Customer Satisfaction can mediate the effect of Service Convenience and Price Fairness on Customer Loyalty. Keywords: Service Convenience; Price Fairness; Customer Satisfaction; Customer Loyalty.
Co-Authors AA Sudharmawan, AA Agatha Magistalia Cahiadewi Agustiawan Djoko Baruno Anang Tri Wahyono Andhika Wahyu Christian Anna Mailasari kusuma Dewi Arteria Dewi Nurhutami Budiyono Budiyono Charisma Zega Cinta Varera Chrisantus Ronald Bria Seran Darmanto Darmanto Desnardo Ivan Prabowo desy nur pratiwi Dhela Ekaningrum Diovani Tirtana Dwi Marliyawati Fitria, Tira Nur Ilya Farida Indra Lila Kusuma Irwandi Samosir Laidestifre Santoso Lia Amelia Mita Aninditia Toari Muhammad Cholis Muhammad Hasan Ma’ruf Muyassaroh Muyassaroh Nadya Tara Audina Novina Rahmawati Pinaraswati, Sandra Oktaviana Putri Eka Octavianingrum Rifatun Maulani Rukmini Rukmini Saibat Saibat Sri Susilowati Suhesti Ningsih Tri Setya Ningrum Wahyu Cahyani Sekti Wikan Budi Utami Willy Yusmawan Yanuar Iman Santosa Yanuar Iman Santoso Zulfa Khoirul Ummah Zulfikar Naftali