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Systematic Mapping Study Tourism Business With An Entrepreneurial Marketing Perspective Adjie Ahmad Darajat; Bambang Hermanto; Arianis Chan
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 6, No 1 (2023): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2023
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v6i1.232

Abstract

This research aims to explore and categorize existing entrepreneurial marketing in tourism literature to identify the state-of-the-art and research gaps. We conducted a systematic mapping study approach to analyze, categorize and map relevant research areas. The mapping was based on the focus, methods, design, and research trends obtained through the Scopus international publication database. Our mapping found 28 relevant articles out of 367 published from 1986-2021. Our findings suggest that the highest development trend was generated in 2019. Customer orientation is the most common focus. Hospitality became the most popular in this study. Furthermore, evaluation research with a qualitative interview design is the most widely used in this study. We conducted a systematic mapping study to provide an overview and status of the research and serve as a guide to identify state-of-the-art future research .
Peran Gaya Kepemimpinan Transformasional dan Transaksional dalam Penerapan Strategi Bisnis Masa Pandemi Covid-19: Studi Kasus pada BUMD X Jajang Ginanjar; Bambang Hermanto; Pratami Wulan Tresna
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3966

Abstract

The Covid-19 pandemic has had a devastating impact on organizations. Organizational leaders must have competencies that are ready to face rapid environmental changes. Leaders are required to always be at the forefront and influence their subordinates to keep working optimally even in unexpected situations. As one of the affected organizations, Regional Owned Enterprises (ROE) X is trying to survive. This study discusses the leadership style of BUMD X leaders during the pandemic which involves the implementation of business strategies. The results show that the combination of transactional and transformational leadership styles is carried out by leaders in BUMD X, autocratic leadership styles have a bad effect, and transactional and transformational leadership styles can be applied to business strategies during the Covid-19 pandemic. Therefore, the results obtained in this study are expected to be input for academics and business leaders to be applied to various similar and dissimilar organizations.
Astrophotography as a Medium for Affective Sustainability Communication in Alternative Tourism: A Qualitative Study Using Photo Elicitation Adhika Graha Irianto Putra; Bambang Hermanto; Yunus Winoto; Evi Novianti; Yosa Fiandra
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4890

Abstract

Sustainability communication in the tourism sector often faces challenges in fostering substantial public engagement, primarily due to a reliance on overly rational and academic approaches. This study aims to address this gap by exploring the potential of astrophotography as an effective visual communication medium for conveying sustainability values. Employing a qualitative approach, specifically through photo elicitation and a visual hermeneutics framework, this research analyzes how audiences interpret astrophotography images and the impact of these interpretations on their perceptions of environmental issues. The findings indicate that night sky imagery effectively elicits profound affective responses, such as experiences of transcendence, contemplation, and nostalgia. These responses contribute directly to an increased ecological awareness and a greater appreciation for preserving the night sky from light pollution. The study's findings affirm that astrophotography can function as a powerful visual bridge, connecting aesthetic beauty with the urgency of environmental conservation. This research not only enriches the visual communication literature but also provides a practical foundation for tourism stakeholders to leverage astrophotography as an effective tool for promoting responsible tourism and enhancing environmental awareness.