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All Journal Jurnal Pariwisata Pesona JURNAL SOSIAL HUMANIORA (JSH) PADJADJARAN Jurnal Ilmu Hukum (Journal of Law) AdBispreneur International Journal of Supply Chain Management Organum: Jurnal Saintifik Manajemen dan Akuntansi Kumawula: Jurnal Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Bahtera Inovasi Jurnal USAHA Purbawidya: Jurnal Penelitian dan Pengembangan Arkeologi INJECT Interdisciplinary Journal of Communication
Bambang Hermanto
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Systematic Mapping Study Tourism Business With An Entrepreneurial Marketing Perspective Adjie Ahmad Darajat; Bambang Hermanto; Arianis Chan
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 6, No 1 (2023): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2023
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v6i1.232

Abstract

This research aims to explore and categorize existing entrepreneurial marketing in tourism literature to identify the state-of-the-art and research gaps. We conducted a systematic mapping study approach to analyze, categorize and map relevant research areas. The mapping was based on the focus, methods, design, and research trends obtained through the Scopus international publication database. Our mapping found 28 relevant articles out of 367 published from 1986-2021. Our findings suggest that the highest development trend was generated in 2019. Customer orientation is the most common focus. Hospitality became the most popular in this study. Furthermore, evaluation research with a qualitative interview design is the most widely used in this study. We conducted a systematic mapping study to provide an overview and status of the research and serve as a guide to identify state-of-the-art future research .
Peran Gaya Kepemimpinan Transformasional dan Transaksional dalam Penerapan Strategi Bisnis Masa Pandemi Covid-19: Studi Kasus pada BUMD X Jajang Ginanjar; Bambang Hermanto; Pratami Wulan Tresna
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3966

Abstract

The Covid-19 pandemic has had a devastating impact on organizations. Organizational leaders must have competencies that are ready to face rapid environmental changes. Leaders are required to always be at the forefront and influence their subordinates to keep working optimally even in unexpected situations. As one of the affected organizations, Regional Owned Enterprises (ROE) X is trying to survive. This study discusses the leadership style of BUMD X leaders during the pandemic which involves the implementation of business strategies. The results show that the combination of transactional and transformational leadership styles is carried out by leaders in BUMD X, autocratic leadership styles have a bad effect, and transactional and transformational leadership styles can be applied to business strategies during the Covid-19 pandemic. Therefore, the results obtained in this study are expected to be input for academics and business leaders to be applied to various similar and dissimilar organizations.
Astrophotography as a Medium for Affective Sustainability Communication in Alternative Tourism: A Qualitative Study Using Photo Elicitation Adhika Graha Irianto Putra; Bambang Hermanto; Yunus Winoto; Evi Novianti; Yosa Fiandra
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4890

Abstract

Sustainability communication in the tourism sector often faces challenges in fostering substantial public engagement, primarily due to a reliance on overly rational and academic approaches. This study aims to address this gap by exploring the potential of astrophotography as an effective visual communication medium for conveying sustainability values. Employing a qualitative approach, specifically through photo elicitation and a visual hermeneutics framework, this research analyzes how audiences interpret astrophotography images and the impact of these interpretations on their perceptions of environmental issues. The findings indicate that night sky imagery effectively elicits profound affective responses, such as experiences of transcendence, contemplation, and nostalgia. These responses contribute directly to an increased ecological awareness and a greater appreciation for preserving the night sky from light pollution. The study's findings affirm that astrophotography can function as a powerful visual bridge, connecting aesthetic beauty with the urgency of environmental conservation. This research not only enriches the visual communication literature but also provides a practical foundation for tourism stakeholders to leverage astrophotography as an effective tool for promoting responsible tourism and enhancing environmental awareness.
Local Wisdom-Based Tourism Zoning in Yaro Wora Village, East Nusa Tenggara Hannif Andy Al Anshori; An Nuur Khairune Nisa; Dina Oktavia; Reiza Dienaputra; Bambang Hermanto; Heru Nurasa; Awaludin Nugraha; Kasno Pamungkas
PURBAWIDYA Vol. 15 No. 1 (2026): Vol. 15(1) Juni 2026
Publisher : Badan Riset dan Inovasi Nasional (BRIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/purbawidya.2026.14165

Abstract

Yaro Wora traditional village, located in West Sumba Regency, East Nusa Tenggara Province, is a unique cultural landscape rich in indigenous wisdom, but it lacks a solid scientific basis for spatial planning and tourism zoning. The absence of empirical studies on customary-based tourism zoning has hindered the creation of an integrative model linking cultural preservation with tourism development. This study aims to formulate a cultural protection strategy for Yaro Wora by developing a tourism zoning framework rooted in local values, indigenous knowledge, and traditional Sumbanese spatial organization. Using a qualitative participatory approach, the research combines Participatory Rural Appraisal (PRA) and Focus Group Discussions (FGDs) to understand community perceptions of sacred, communal, and public spaces. Data were gathered through observation, interviews, and documentation, and then analyzed thematically through spatial ethnography and participatory planning principles. Findings show that implementing Community Use Zones (CUZs),  including core multifunctional areas, critical linkage areas, and service connectivity areas, creates a spatial management system that harmonizes ecological, cultural, and spiritual dimensions. This zoning model functions as both a cultural heritage protection tool and a governance framework supporting ecological sustainability and community empowerment. The study strengthens conceptual and empirical foundations for adaptive, inclusive, and equitable tourism zoning policies rooted in local wisdom within Sumba’s indigenous communities.
From community to corporate governance: Ecotourism destination management transition at Bronjong River, Cipadang Village, Pesawaran Andika Gilang Nurmoyo; Evi Novianti; Yunus Winoto; Reiza D. Dienaputra; Bambang Hermanto; Desmala Sari; Dina Oktavia
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Governance transitions in nature-based tourism destinations remain underexplored, particularly in contexts where community-based ecotourism (CBET) arrangements collapse due to institutional failure and land tenure complexity. This study examines the governance transition at Bronjong River ecotourism destination, Cipadang Village, Pesawaran Regency, Lampung Province, from community-based management under Pokdarwis Pelangi Cipadang to corporate-led management under PT Perkebunan Nusantara (PTPN) I Regional 7. Employing a descriptive qualitative approach with a case study design, data were collected through semi-structured interviews with 11 informants representing five stakeholder groups, participatory observation, and documentation study. Findings reveal that institutional failure, manifested through weak financial accountability, illegal levies, and unmet contractual obligations, triggered the collapse of community-based governance and subsequent corporate takeover. The transition produced paradoxical outcomes: local operational workers from five buffer villages, UMKM operators, and tourists reported improved conditions under PTPN management, while the village government and BUMDes experienced institutional and economic marginalization. These findings challenge dominant assumptions that community-based governance is inherently superior to corporate alternatives, demonstrating that institutional capacity and accountability mechanisms are more decisive determinants of governance quality. This study contributes to destination management literature by providing empirical evidence of hybrid corporate-community governance dynamics in rural Indonesian river tourism.
Citra Destinasi Air Terjun Madakaripura: Analisis Sentimen Wisatawan di Google Review Lovinda Lusya Florenza; Awaludin Nugraha; Susanti Withaningsih; Reiza D. Dienaputra; Bambang Hermanto; Dina Oktavia
Jurnal Sosial Humaniora Vol 18 No 2 (2025)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the digital destination image of MadakaripuraWaterfall by analyzing tourist sentiment expressed in Google Reviewposts from January 2024 to November 2025. The research is motivatedby unique governance issues, particularly the period of temporaryclosure declared by the local government while on-site operationscontinued, which triggered diverse tourist responses on digitalplatforms. The analysis was conducted using the Naïve Bayes sentimentclassification algorithm, word cloud visualization, word frequencyanalysis, and thematic analysis.The findings reveal that positive sentiment dominates (69.44%),primarily driven by appreciation for the natural beauty, sceniclandscape, and the unique “eternal rain” phenomenon. Neutralsentiment (8.18%) mainly consists of factual descriptions related toenvironmental conditions, accessibility, and practical visitorinformation. Meanwhile, negative sentiment (22.38%) is largelyinfluenced by governance-related issues, including the forced use of localguides, unclear pricing systems, and uncomfortable interactions withlocal stakeholders. These governance and service-quality issues areidentified as the main threats to the destination’s digital image.The study proposes several strategic recommendations, includingstrengthening community-based tourism (CBT), implementingtransparent and standardized pricing, enhancing capacity building forlocal guides, and optimizing social media–based visitor feedbackmechanisms.
Co-Authors Adhika Graha Irianto Putra Adjie Ahmad Darajat An Nuur Khairune Nisa Andika Gilang Nurmoyo Anggara Suwahju Arianis Chan Awaludin Nugraha Desmala Sari Dina Oktavia Dina Oktavia Evi Novianti Evi Novianti Hannif Andy Al Anshori Hasan Al Farisi Heru Nurasa Jajang Ginanjar Jajang Ginanjar Kasno Pamungkas Lovinda Lusya Florenza Miftahuddin, S.Si.,MAB., asep Pratami Wulan Tresna, Pratami Wulan R. Ratna Meisa Dai, R. Ratna Meisa Reiza D. Dienaputra Richa Nahdalaily Fathara Rivani, Rivani - Rusdin Tahir Rusdin Tahir Sam'un Jaja Raharja Suryanto Suryanto Susanti Withaningsih Tetty Herawati Yosa Fiandra Yunus Winoto